高中英語(yǔ) Unit 5 Inside advertising Warming up課件 新人教版選修9.ppt

unit5 insideadvertising objectives 1 了解廣告的相關(guān)知識(shí) 以及廣告行業(yè)的道德規(guī)范 2 學(xué)會(huì)表達(dá)對(duì)事物的不同看法 3 復(fù)習(xí)總結(jié)賓語(yǔ)補(bǔ)足語(yǔ)的用法 4 學(xué)習(xí)本單元出現(xiàn)的詞匯的用法 appreciationofavideoclip what sthevideoabout it saboutakindofbeercalledbudweiser actuallythevideoclipisanad vertisement doyouknowwhatanadvertisementis anadsellssomethinglikeproducts servicesorideas todothis itprovidesinformationusingpersuasivelanguageand orexcitingimages nextwe llenjoymoreadstoseewhattheysellandhowtheysell moreadvertisementsforyoutoenjoy moreadvertisementsforyoutoenjoy moreadvertisementsforyoutoenjoy moreadvertisementsforyoutoenjoy whattheaboveadshaveincommonisthattheymainlyemployexcitingimages actuallypersuasivelanguageisequallyimportantinadvertising thefollowingaresomewell knownslogans 廣告詞 guesswhattheysell poetryinmotion dancingclosetome artsinadvertising slogans口號(hào) 廣告詞 滴滴香濃 意猶未盡 goodtothelastdrop 動(dòng)態(tài)的詩(shī) 向我舞近 服從你的渴望 car toyota 豐田汽車 obeyyourthirst coffee maxwellcoffee 麥斯威爾咖啡 beverage sprite 雪碧 justdoit 只管去做 shoe nike 耐克運(yùn)動(dòng)鞋 artsinadvertising slogans口號(hào) 廣告詞 intelligenceeverywhere 智慧演繹 無(wú)處不在 沒(méi)有不做的小生意 沒(méi)有解決不了的大問(wèn)題 cellphone motorola 摩托羅拉手機(jī) nobusinesstoosmall noproblemtoobig computer ibm公司 howmuchdoyouknowaboutadvertisements havespokesmenorspokeswomen sellproductsandservices visuallyattractive questionsandanswers doyouthinkthesearegoodads andwhy humorousandpersuasivelanguage creativeideas whydocompaniesadvertise toselltheirgoods earnmoremoneyfromus wheredowealwaysseeadvertisements theycoveralmosteverykindofmedium inthestreet wheredoyouseeorhearadvertisements onbillboards onthebus atthebusstation intrainstations attheairport ontheradio ontv atthecinema inthenewspaper inthemagazine ontheinternet canyouthinkofanywhereelseyouseeorhearadvertisements 1 howdoadvertisementsaffectyourlife 2 doyoubelieveads 3 canyourememberth