實用商務(wù)英語寫作教程 Unit10(上) Business Letters.ppt

1、,Practical English Writing For Business Course,Unit Ten (1) Business Letters,指導(dǎo)：董曉波 制作：秦蓓蓓,General Introduction Business Letters for Different Purposes,How Are Business Letters Laid Out? I. The Essential Parts II. The Optional Parts III. Two Styles of Layout,I. The Essential Parts 1.The Heading or L

2、etter-head信頭 2.The Date日期 3.The Inside Name and Address 信內(nèi)地址 4. The Salutation稱呼敬語 5. The Body 正文 6. The Complimentary Close結(jié)束敬語 7. The Signature署名,II. The Optional Parts 1Theattentionline致收信人 2. The subject line 主題 3. The identifying initials 經(jīng)辦人代號 4. The enclosure 附件 5. The copy notation 抄送,III. T

3、wo Styles of Layout 1.混合式 （The indented style） 2.平頭式（The block style）,混合式 The Nile Trading Co. Ltd. 161 Pyramid Street, Alexandria, Egypt Tel: (20-3)4900000 Fax: (20-3)4900001 11th May,2001 The Export Manager China Motorbike Co. Ltd 34 Fazhan Street Jinan, Shandong P. R. C. Dear Sir or Madam, We are

4、 interested in importing mopeds and would be grateful if you would send us a copy of your latest catalogue, your price list and export terms. Could you also let us know the name of your import agent in Egypt? We look forward to hearing from you. Yours fainthfully, Abdul Aziz Marketing Manager,back,B

5、usiness Letters for Different Purposes,1.EstablishingBusinessRelationship 2.Making Enquiries 3.Making Offers and Counter-offers,back,1.EstablishingBusinessRelationships,1）Whatarelettersforestablishing businessrelations? 2） How to write a letter for establishing business relations? 3）Writing Practice

6、,Exercise1,Exercise2,在國際貿(mào)易中，要保持或擴(kuò)大業(yè)務(wù)就必須鞏固和發(fā)展已有的業(yè)務(wù)關(guān)系，并且不斷物色新的貿(mào)易伙伴以建立新的業(yè)務(wù)關(guān)系。新的業(yè)務(wù)關(guān)系可以通過銀行、報 紙廣告、因特網(wǎng)、駐外商務(wù)機構(gòu)、國 外商會、商品交易會等多種渠道建立。,back,To write a letter for establishing business relations,you had better follow the steps below:,1.toinformofthesourceofthe informationyougetaboutyouraddressee; 2.tostateyouri

7、ntentionofestablishing businessrelations; 3.togiveabriefintroductionofyour businessscope,products,etc.,4.toshowthereferenceastoyour firmscreditstanding; 5.toexpressyourexpectationfor cooperationandanearlyreply.,back,Sample1 這是一家中國絲綢出口商向一家經(jīng)營絲織品的英國公司發(fā)出的要求建立業(yè)務(wù)關(guān)系的信函。收信人首先說明了他們獲得信息的來源對方駐北京使館商務(wù)處。接著提出要建立貿(mào)易

8、關(guān)系的要求,然后用一句話介紹了自己公司的主要業(yè)務(wù)。并告知對方信函中附有一份公司出口項目單，請其閱讀并盡快回函。,Sample 2 這是一家南京電器用品進(jìn)口商向波士頓電子公司提出進(jìn)口業(yè)務(wù)要求的信函。收信人首先說明他們從因特網(wǎng)上得知對方的業(yè)務(wù)范圍碰巧和自己公司相同，因此寫信想要建立合作關(guān)系。接著簡單介紹了其公司的業(yè)務(wù)狀況及給對方提供了資信調(diào)查途徑。最后提及對對方無繩電話的興趣及對回復(fù)的期待。,1.Fill in the blank with the proper forms of the given expressions. (1)We are pleased to find that the a

9、rticles you require _fallwithin_ our lines. (2)We have been _in theline of_ chemicals for more than ten years and now one of the largest exporters in China. (3)Should any of the items _be ofinterest_ to you, please let us know. (4)We desire to _enterinto_ mutually beneficial business relations with

10、you. (5)The _enclosed_ is a copy of our latest catalogue. (6)As to our credit standing, you can _refer to_ the Industrial and Commercial Bank of China Guangzhou Branch.,II. Translate the following sentences into English 1.我們從我方在荷蘭代理人處得悉你們的地址，現(xiàn)特去函希望能與貴公司發(fā)展合作關(guān)系。 2.我們公司專營各種家用電器的進(jìn)口業(yè)務(wù)。 3.信內(nèi)附有我公司最新的帶插圖商品目錄。如有興趣，請立即與我公司聯(lián)系。 4.我們的開戶銀行是中國銀行南京分行，該行可向貴公司提供我們公司的資信情況。,2.Making Enquiries,1)What are letters for making enq