企業(yè)戰(zhàn)略復(fù)習(xí)重點(diǎn)

1、Corporate StrategyThe companywide gameplan for managing a set ofbusiness Business Strategy-How tostrengthen market position and build competitive Advantage - Actions to buildcompetitivecapabilities Functional-area stra-tegies withineach business- Add relevantdetail to the hows of overall business st

2、rategy- Provide a game plan for manag.a particularactivity in ways that support the overall businessstrategyOperatingstrategy withineach business-Add detail and completeness tobusiness and functional strategy-Provide a game plan for managing specificlower-echelonactivites withstrategicsignificanceCo

3、rporate StrategyThe companywide gameplan for managing a group ofbusinessIn the single-business ,no this oneSWOT Analysis ChartSTRENGTHS 優(yōu)勢(shì)優(yōu)勢(shì)OPPORTUNITIES 機(jī)會(huì)機(jī)會(huì)WEAKNESSES 劣勢(shì)劣勢(shì) THREATS 威脅威脅4-5企業(yè)SWOT分析步驟STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS將優(yōu)勢(shì)、劣勢(shì)與機(jī)會(huì)、威脅相組合，形成SO、ST、WO、WT策略對(duì)SO、ST、WO、WT策略經(jīng)行甄選，確定組織目前應(yīng)采取的具體

4、戰(zhàn)略列出組織內(nèi)部的優(yōu)勢(shì)、劣勢(shì)，外部可能的機(jī)會(huì)、威脅3.3 Most Common Drivers of Industry ChangeChanges in the long-term industry growth rateIncreasing globalizationChanges in who buys the product and how they use itTechnological changeEmerging new Internet capabilities and applicationsProduct and marketing innovationSUBSTITUTE

5、SBargaining power of buyersThreat ofsubstitutesPOTENTIALENTRANTSThreat ofnew entrantsSUPPLIERSINDUSTRYCOMPETITORSBargaining power of suppliersRivalry amongexisting firmsBUYERS3.44-291、Gain access tonew customers2、Achieve lowercosts and enhance competitiveness 3、To futher exploit its corecompetencies

6、5、Spreadbusiness risk across widermarket base4、Obtain valuable natural resources7-31uHinders resources and capability sharing or cross-market transfersuHigher production and distribution costsuCan not build a worldwide competitive advantage7-4310-50nBase pay increasesnPerformance bonusesnProfit sharingplans nStock optionsnRetirement packagesnPiecework incentivesnPraisenConstructive criticismnSpecial recognit