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1、1unit 10cultural influence on perception2in todays class, we willndiscuss the definition of perceptionnunderstand the various ways of interpretation are influenced by culturenget to know generalizations and stereotypes3we see what we choose to see. we hear what we choose to hear.4n 5n 6n 7n 8n 9n 10

2、n 11n 12n 13n 1415n 16n 17nwe see what we choose to see. nwe hear what we choose to hear.18i. what is perception?nsensations are simple sensory experiences. nperception is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. perce

3、ption can be shaped by learning, memory and expectation.nits two-stage process:nrecognition / identificationninterpretation / evaluation19ii. culture perception( attention, past experience & expectations, education, knowledge, empathy, culture, etc.)nself-concept20what matter most is how you see

4、 yourself!21self-conceptwho am i? self-knowledgehow can i explain and predict myself?self-esteemmy sense of self-worth?social selfmy roles as a student, family member, and friend; my group identitythe self22motherfather siblingcoworkerfriend friend self inmotherfather siblingcoworkerfriend friend se

5、lfindependent view of selfdependent view of self23collectivist culturesinterdependencerelationshipssocial obligationsindividualist cultures independence aspirations achievements24culture and perceptionndiscuss chinese cultural perceptions of color. what do chinese associate with the following? black

6、whiteredblueyellowdo americans associate these colors with something the same or different?25thinking patternsnanalyticalnsynthetic26holistic mind vs analytic mind 東方看整體、西方重解析1. namesnoriental (chinese) names family name + given namenoccidental (western) names given names +family names2. in medicine

7、nchinese traditional medicine consider the whole body system of health to treat a local problem 局部的病癥要通過對(duì)全身系統(tǒng)的調(diào)理來解決 nwestern medicine to find out what particular virus to deal with 究其病原直接深入到分子原子,病菌病毒 2728case study2930iii. generalizations and stereotypesnforeigners views of americansnundisciplined,

8、too personal and familiarninsensitive to statusnblunt, rude, oppressivenobsessed with time, opportunisticnpromise more than they delivernmaterialisticnself-absorbedntend to equate “new” with “best”ndeceptivenuntrustworthynamericans views of themselvesninformal, friendly, casualnegalitarianndirect, a

9、ggressivenefficientngoal/achievement orientednprofit orientednindividualisticnprogressivenenthusiasticnopen3132movie “the forbidden kingdom”33self-check list nwhat is perception?nhow does culture influence perception?nwhat is generalization?nwhat is stereotype?34students of each class will be organi

10、zed into small groups of 2 people, with each group working on one of the topics suggested. nthe presentation topics involve comparative studies on some specific aspects between chinese culture and english culture. when researching on the topics, students are suggested to include the following parts

11、in the presentation: n(1) find out similarities / differences on the given topic between two cultures. n(2) provide adequate examples to show the similarities and differences you find. n(3) explore on how different cultural values in each culture are reflected through your study. requirements for th

12、e presentation: n(1) each group will make a presentation of about 10 minutes on the topic they choose. n(2) each member of the group has to participate in the preparation as well as the delivery of the presentation speech. n(3) it is strongly recommended that each group use computer aid when giving

13、their presentations. n(4) it is also strongly recommended that no two groups within one class choose the same topic. n35nsuggested topics for presentationn1. a comparative study on chinese martial artists vs. the western knights.n2. a comparative study on the rules of gift-giving and gift-receiving

14、in western culture and chinese culture. n3. a comparative study on western and chinese painting n4. a comparative study on western and chinese architecture n5. a comparative study on school education in america and chinan6. a comparative study on family education in america and chinan7. a comparativ

15、e study on wedding customs in different countriesn8. a comparative study on western and chinese table manners n9. a comparative study on western and chinese advertisingn10. a comparative study on the use of euphemisms in chinese and english 36n11. a comparative study on the use of taboos in chinese and englishn12. a comparative study on western and chinese clothesn13. a comparative study on attitudes toward privacy in western and chinese culturesn

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