格蘭仕vs沃爾瑪ppt課件

1、HistoryLatest strategy dynamic開展史新動(dòng)態(tài) Glanze established in 1978, the predecessor is a township feather factory鄉(xiāng)鎮(zhèn)羽絨制廠 ,In 1992,Glanze bold into home appliances. In the past 10 years, Glanze microwave oven starting from scratch, rapid from China to the world first. In guangdong shunde, zhongshan Glanz

2、e has the international leading microwave oven, air conditioning and small home appliance, research and manufacture center in Chinese head quarters has 13 subsidiaries子公司 around the country, have established in more than 60 home sales branch and marketing center, in Hong Kong, Seoul, North America h

3、as offices. Wal-mart stores inc. American retail legend by Mr. Sam Walton, founded in Arkansas in 1962. After forty years of development, wal-mart has become Americas largest private employer and the worlds largest retail chain enterprise. At present, the wal-mart in 15 countries worldwide over 800

4、stores opened, with 53 brand and employs more than 210 million people a week wal-mart customers, to 2 million.Their biggest in common:Their biggest in common: 1. Glanze development today, have a constant theme - price war Small profits and quick turnover uine goods at reasonable prices, cheap and fi

5、ne is always glanze should try to pursue direction and hard efforts goal. 薄利多銷、貨真價(jià)實(shí)、價(jià)廉物美永遠(yuǎn)是格蘭仕要努力追求的方向和努力拼搏的目的。 2.Wal-Mart Stores have “the cheapest commitment. They Left no stone unturned distribution methods from sources, marketing expenses, administrative expenses and save money and so on various

6、 aspects, and puts forward everyday parity, consistent slogan它想盡一切方法從進(jìn)貨渠道、分銷方式以及營(yíng)銷費(fèi)用、行政開支等各方面節(jié)省資金，提出了“天天平價(jià)、一直如一的口號(hào) ,and work hard to achieve more than other firms of cheap commitment. Glanze will let all life electrical supply of resources integration, restructured into new industries. New establish

7、ed life appliance industry group location for the champions group, released its to the outside the twelfth five-year-plan outline for national economic and social development of the Peoples Republic of China make 7 champions league group of strategy. Wal-mart “One-stop “shopping new concept;“一站式一站式購(gòu)

8、物理念購(gòu)物理念 Subdivide market universal coverage; 細(xì)分市細(xì)分市場(chǎng)全面覆蓋場(chǎng)全面覆蓋 Logistics and supply chain management;物流物流與供應(yīng)鏈管理與供應(yīng)鏈管理 Reduce cost series methods in the application of logistics distribution center . 降低本錢系列方法在物流配送中心的運(yùn)用降低本錢系列方法在物流配送中心的運(yùn)用 Porters Five - Forces ModelBargaining Power of SuppliersNowerdays

9、, Glanze cooperate with more than 200 transnational companies fully.In the other word,He is the big customer for these companies.it is not so important for him to lose one or two suppliers that he has the ability to inhibite the big sellers bargaining.So the bargaining power of suppliers is small.Ba

10、rgaining Power of Customers Customers are important to the sellers. Customers can inexpensively switch to competing brands or substitutes.the bargaining power of customers is big!Customers have discretion in whether and when they purchase the product.Threat of New Entrantsif you want to intervene, m

11、ust be invested a huge sum of money to gain scale for this industry, glanze only perked up a price threshold:but if invested a huge sum of money to do but glanze the profitability, takes huge losses and even done glanze the profitability, industry and saturated the now-defunct opponents also unprofi

12、table.There is no technical barriers or resource barriers in this industry.The Threat of Substitutes Galanzs three pillar industries microwave ovens, air conditioners and small appliances all have many alternatives to customers. In the other word, there are many similar products for customers to cho

13、ice.So the threat of substitutes is big.Competitive Rivarly within an indusry1Low barriers to entry in the industry.2The market is mature and the growth of product demand is slow.3Competitors offer almost identical products or services.So the competition is fierce. The bargaining power of suppliers

14、is small. The bargaining power of customers is big! There is no technical barriers or resource barriers in this industry. The threat of substitutes is big. The competition is fierce.BecauseSoGlanze take cost-first strategy is inevitable.In this way, he could1.Have the ability to stop potential barga

15、in opponent to enter.2.Have the ability to offer big buyers lower prices.3.Have better inhibition of big sellers bargaining ability.4.Using low-cost resist substitutes.5.To take part in price competition beter.Cost lead strategicPottersThree major general strategyDifferentiation strategicFocus strat

16、egyDifferentiation strategyCost lead strategic Requires companies to set up highly effective, scale of production facilities, going all out to reduce costs and strictly control the cost and management fees and development, services and promotion, advertising for the cost.To achieve these goals, the

17、management of enterprises need to attach great importance to the cost and make sure the cost is low in the competition. Galanz：before 2019, is introduced, digested and absorbed from other countries as a priority to reduce costs. wal-mart ： Itll do all the way from an input channels, distribution and

18、 marketing expenses way, administrative expenses in all aspects to save money and made it consistently and “affordable slogans and striving for a cheaper price than the other firm commitment. Strict attitude of the procurement and delivery systems and advanced inventory management is the lowest poss

19、ible cost to wal-mart.Differentiation strategy to offer products or services of differences and set up some of the industry range of uniqueness. The differentiation strategy can have many ways, such as the brand image design and technology, performance, the customer services and business network and

20、 other aspects of the uniqueness, etc. the ideal situation is in several areas are the characteristics of a differentiation. But for this strategy ，must enhance our market share of objectives to be taken into account in the establishment of a firm difference. Galanz : by the cost advantage for sever

21、al times, Galanz large on the supremacy of microwave ovens, in2019 ，in the united states established technology development institutions, and began to cooperation and developing new stage. Meanwhile, the Industry chain of Galanz to join the industry upgrade. The first digital microwave Galanz is a g

22、ood example. Wal-mart: Of globalization，its information technology and its strategy of human resource in the 1980s, we will carry out the employees of the plan, its knowledge management is the international level. Focus strategy the strategy is studying some special customers, some of the product li

23、ne segment of a segmented, or an area of low cost and market. The strategy are differences within the industry to achieve its objectives and strategy is the premise ： business of a turn for higher efficiency, more effective to a narrow strategic object services than on a wide range of the competitio

24、n. the company would meet the needs of the special objects and the differentiation Galanz :Microwave, air conditioners, Small home appliance is Galanzs three magor industry. Wal-mart: In the companys positioning strategy, clearly, the number of low- and middle-income local residents for this group o

25、f people, we provide them is not the low, but also the end-result and intense.Enterprise value chain Enterprise value chain believe that business provide the products or services is actually a series of activities by a combination of the world. each of these activities might eventually lead to diffe

26、rentiated products and value. Wal-mart: In the supply chain, every supplier is one of the chain link, wal-mart s supply chain is to be a very smooth, silkyprocess. So， of transportation, distribution，order all the process, is a comprehensive network of the part of this greatly reduced the costs. In

27、building up a client, they have a good system, the supplier could enter into directly to the company system, we call “the retail links. By retail link, the supplier will be well informed about the sales, for the future demand， for goods forecast to decide. So they produce the product can also reduce

28、 costs and the whole process of becoming a seamless process. Galanz :In integrating the world production and excellent technologies processes, management process, only become a global manufacturing bases, and many international cooperation, the use of the respective comparative advantages of living

29、in the production and first-rate products, the Industry chain of Galanz in the manufacture, production made the best products and relative costs of the product. From a sense, price war is the value of the fight, and cheap out-and-out are always Galanz to pursue the direction and played harder target

30、.L o g oL o g oBlue Ocean StrategyvStrategic action (戰(zhàn)略行動(dòng)戰(zhàn)略行動(dòng)) as the unit of analysis, strategic action to open up the market that contains the major business projects involving a set of administrative actions and decisions, in 1880 and 2000 of more than 30 150 industries on the basis of strategic actions that Value Innovation (價(jià)值創(chuàng)新價(jià)值創(chuàng)新) is the cornerstone of Blue Ocean Strategy.四步開創(chuàng)藍(lán)海 Step1: to create an outstanding buyer utility-發(fā)明出色的買方成效 Step2: the development strategy for the buyer to bear the price-制定能為買方接受的戰(zhàn)略價(jià)錢