消費(fèi)者行為購(gòu)買(mǎi)與處置PPT學(xué)習(xí)教案

1、會(huì)計(jì)學(xué)1Prentice-Hall, cr 200910-2第1頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-3Figure 10.1先在狀態(tài)l 情境因素l 使用情境l 時(shí)間壓力l 情緒l 購(gòu)物取向購(gòu)后過(guò)程l 消費(fèi)者滿意度l 產(chǎn)品處置l 可選擇市場(chǎng)購(gòu)買(mǎi)環(huán)境l 購(gòu)物體驗(yàn)l 購(gòu)買(mǎi)點(diǎn)刺激l 銷(xiāo)售互動(dòng)第2頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-4擇n白天重新構(gòu)建方法n情境性自我意象第3頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-5第4頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-6第5頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr

2、 200910-7第6頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-8第7頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-9Figure 10.2第8頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-10第9頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-11Figure 10.3喚醒不悅昏昏欲睡愉悅悲傷興奮放松沮喪第10頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-12第11頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-13第12頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-14第13頁(yè)/

3、共29頁(yè)P(yáng)rentice-Hall, cr 200910-15第14頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-16裝修前裝修前裝修后裝修后第15頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-17第16頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-18第17頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-19第18頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-20Figure 10.4第19頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-21第20頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-22第21頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-23Figure 10.5第22頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-24第23頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-25第24頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-26Figure 10.6第25頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-27第26頁(yè)/共29頁(yè)P(yáng)rentice-Hall, cr 200910-28Figure 10.7產(chǎn)品保留產(chǎn)品永久拋棄暫時(shí)擱置原有用途新用途保存出租出售拋棄送人交換賣(mài)掉（再）出售使用