建立業(yè)務(wù)關(guān)系-開發(fā)客戶的第一封信 實訓單

1、英文函電 實訓任務(wù)處理單 作者姓名：張靜建立業(yè)務(wù)關(guān)系-開發(fā)客戶的第一封信一、實訓背景：元首針織的業(yè)務(wù)員李欣（Mary）在廣交會上遇到了澳大利亞Shine Group Co.Ltd.的采購部經(jīng)理Jason Wayne，其名片信息如下：聯(lián)系電話：0061-03-94216367；傳 真：61-03-94216366，職位：Purchasing Manager，Email：sgpurchase。展會結(jié)束后，李欣要整理名片信息，并發(fā)出開發(fā)客戶的第一封信。二、實訓任務(wù)：（一）根據(jù)給定的內(nèi)容合理篩選，用英文完成開發(fā)客戶的第一封信根據(jù)下面給定的濟南元首針織的股份有限公司簡介，請以元首針織外貿(mào)業(yè)務(wù)員的身份對外

2、寫一封市場開拓信：濟南元首針織股份有限公司前身是濟南針織廠，始建于1958年，1994年進行股份制改造，更名為濟南元首針織股份有限公司。經(jīng)過近50余年的發(fā)展，公司已經(jīng)發(fā)展成一家集織造、染整、服裝加工一條龍配套生產(chǎn)體系，擁有自營出口進出口權(quán)，中國針織骨干生產(chǎn)廠家，固定資產(chǎn)3.1億元，占地8.5萬平方米，員工2000余人。在美國紐約設(shè)立辦事處，在墨西哥、孟加拉設(shè)立工廠，在巨野、茌平、濟陽、棲霞建立生產(chǎn)基地。生產(chǎn)制造主機全部引進自德國、瑞士、日本、意大利、香港等國家和地區(qū)，年生產(chǎn)針織服裝3000萬件以上。產(chǎn)品在國內(nèi)暢銷20多個省、市、自治區(qū)，在國際銷往日本、歐洲、美國、中東、澳洲、東南亞等國家和地區(qū)

3、，出口創(chuàng)匯3000萬美元以上。公司通過WRAP環(huán)球服裝生產(chǎn)責任組織、ISO9001質(zhì)量管理體系、ISO14001環(huán)境管理體系、OHSAS18001職業(yè)健康安全體系認證；元首品牌連續(xù)多年蟬聯(lián)山東名牌和山東省著名商標， 2004年更獲中國服裝“最有潛力品牌大獎提名獎”，2005年獲中國針織內(nèi)衣十強品牌稱號殊榮，在國內(nèi)、外針織行業(yè)具有舉足輕重的地位。Jinan Yuanshou Knitting Co., Ltd. was founded as Jinan Knitting Mill in 1958. It became Jinan Yuanshou Knitting Co., Ltd. in 19

4、94. Over 50 years' hard work, Yuanshou now has become a large- scale enterprise with the right to deal with the foreign trade and a complete production system (weaving, dyeing, finishing and garment production). As one of the key companies in the knitting industry of China, Yuanshou owns a fixed

5、 asset of RMB 310 millions, 85,000sqm of buildings and over 2,000 employees. Moreover, we established our office in N. Y., factories in Mexico and Bengal and production bases in Juye, Chiping, Jiyang and Xixia. Equipped with the leading equipment imported from Germany, Switzerland, Japan, Italy and

6、Hongkong, we can produce over 30 millions pieces of knitted garments every year. Now, our products are well sold in China, Japan, EU, USA, The Middle East, Australia, Southeast Asia, and so on. We now can export USD 30 million of products every year.At present, Yuanshou has been a leading company in

7、 the knitting industry in the world, and got a lot of honors and certificates, including WRAP, ISO9001 quality system, ISO14001 environment system & OHSAS18001. Moreover, our brand has been approved as "the famous product" and "famous brand” of Shandong province for years; it got

8、the nomination award of "China most potential brands" in 2004, and our company was approved as one of TOP-10 knitting underwear manufacturers of China in 2005.Following the developing trend of this industry, we have established market-oriented product development and technical innovation s

9、ystem. Up to now, we have successfully developed a series of new products, including health car underwear, SOYBEAN FIBER UNDERWEAR, reactive printing pajama, cashmere underwear and Nuanrongrong underwear, etc. Recently, we have developed several patented products, including fox nap underwear, "Hafuhaoshiku" underwear for the menstrual period of woman, etc. Customers are highly sati