cocacolavspepsi(簡化)課件

1、cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)Invented in 1886 and still going strong today - the history of the worlds favourite drinkThe global drink The global drink cocacolavspepsi(簡化)cocacolavspepsi(簡化)1886-1892：1893-1904：1905-1918：1919-1940：1941-1959：1960-1981：1982-1989：1990-1999：20

2、00-Now：cocacolavspepsi(簡化)History of cocacolavspepsi(簡化)Brand cultureBrand culturecocacolavspepsi(簡化) passion:vigor and happiness Leadership: the courage to shape a better future Integrity(正直、誠實(shí)正直、誠實(shí)): be real Accountability（負(fù)責(zé)任）（負(fù)責(zé)任）: if it is to be, its up to me Collaboration（協(xié)作、合作）（協(xié)作、合作）: levera

3、ge collective genius Innovation: seek, imagine, create, delight Quality: what I do, I do well. cocacolavspepsi(簡化)Invented in 1898 and still young in the world of drink. - The universal drinkcocacolavspepsi(簡化)cocacolavspepsi(簡化)Born:1898-8-281977:begin to march towards KFC, Pizza-hut, Taco Bell and

4、 so on1997:separate pepsi from the chief company and focus on his own development.1923:declare bankruptcy 1931:purchased by Loft 1982:pepsi go into ChinaToday: we still moving on and try to become better cocacolavspepsi(簡化)Passion: young and changeLeadership: we just focus on the resultsslogan: ask

5、of more(渴望無限）渴望無限）Color: blueLogo: gain most in life（從生活中得到最多）（從生活中得到最多）cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化) Just like Coca Colacocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)cocacolavspepsi(簡化)1898: fresh, tasty , pepsi1906:natural drink- pepsi1910: pepsi, make you fine1932: same price, double enjoyment 1940: pepsi, belongs to you1975:pepsi, decide by your feeling1998: The choice of a new generation 2004: Dare for More cocacolavspepsi(簡化)spokespersonspokespersonc