從跨文化交際的角度對(duì)商務(wù)英語(yǔ)的探析

1、abstract the soul is current spending to negotiate the staff's import and export paintings, language of an j is used to apply to Chinese - Due to difference was spending in language and its social issues of soul, hire those knowledgeable programmers certain characteristics of the two * itself ba

2、ck.From the Angle of intercultural communication, this paper analyses the characteristics of business English majors, thus wasting energy to achieve the purpose of cross-cultural communication in business English is a branch of the English language, is the international business activities for a spe

3、cial system of professional services of English for special purposes. It is based on the basic English grammar and vocabulary, syntax structure, but also has its unique linguistic phenomenon and content. This is the common features of English language, and has its own characteristics. In internation

4、al trade increasingly competitive today, business English is a widely used. In the language of business English for its artistic pursuit of the goal, but with clear logical thinking ability, organization, the accuracy and the structureof the service closely. From the Angle of cross-cultural communic

5、ation in cross-cultural communication and judgment of the three principles - the cooperative principle and politeness principle, principle of business English.Intercultural communication, A linguist in glen rice of (m), p. g. h.  In 1967: people always talk, the exchange with a common desire &q

6、uot;, so people can understand each other in verbal communication with "abide by cooperation with some principles to achieve the dream. Grice's cooperative principle of cooperation (including cooperation or) four kinds: QUANTITYMAXIM standard (provide), and shall not be more than satisfy ne

7、ed material qualitative indexes (QUALITYMAXIM), that you say is true, not false, said self-knowledge is lack of sufficient evidence, don't say, REVELANTMAXIM standard (say) that is linked together, MANNERMAXIM standard (way), this is concise, clear, avoid cover to avoid ambiguity. 但在實(shí)際言語(yǔ)交際中,人們都不

8、遵守合作原則,甚至故意違反合作原則、表達(dá)特別的意義,一些學(xué)者提出的“禮貌原則(polite - NESS飛到“合作”的完美”的原則,以幫助“會(huì)話含意理論”,這些問(wèn)題的答案,GEOFFEY(英國(guó)學(xué)者水蛭)(1983),格倫大米,雖然可以解釋這個(gè)合作原則與之間的聯(lián)系,公義,但并不能完全解釋為什么人們保持與違反合作原則的語(yǔ)言現(xiàn)象。只要跟著合作原則的真正價(jià)值和意義,邏輯的命題,所以,傳統(tǒng)從社會(huì)心理學(xué)的角度出發(fā),提出了他的對(duì)話交流合作原則、禮貌原則來(lái)彌補(bǔ)不足。禮貌原則包括六次。這個(gè)原則和時(shí)代的意義,可以解釋言內(nèi)的關(guān)系,可以補(bǔ)充和保存義格賴斯合作原則。適當(dāng)?shù)臉?biāo)準(zhǔn)(TACTMAXIM):減少有害的表達(dá)別人的

9、觀點(diǎn),讓別人盡量少受苦,試圖使人有更大的效益,慷慨的GENEROSITYMAXIM標(biāo)準(zhǔn)(),試圖使自己,獲利越少,讓自己遭受盡可能地,識(shí)別準(zhǔn)則:(ApprobationMaxim貶低別人):盡量少,盡可能多的贊美別人,謙虛。(ModestyMaxim):減少盡可能多的贊美你、貶低自己,一貫標(biāo)準(zhǔn):(AgreementMaxim):減少雙方的分歧,雙方同意增加,SympathyMaxim同情的準(zhǔn)則:(包括):減少:試圖增加的同情。Second, the principle of cooperation and business English communication and business

10、letters, as an example, this paper expounds the business English communication should follow the principle of glen rice cooperation. A good faith should follow the principle of cooperation in four aspects. Business efficiency,time is money, efficiency is, therefore, must hold a letter information mu

11、st satisfy people's needs, but also cannot exceed people need information contents, namely the quantity, must observe the rules is complete, clear and specific concise must be completed. The contents of the letter accurately and letters must be true, measuring, don't say false words, exagger

12、ated, but lack of evidence, namely business letters must follow the communication standards. The essence of the relation of the standard is limited investment is the most effective output. As is known to all, fundamental purpose of business is pursuing economic benefits maximization - with minimal i

13、nvestment the maximum output. In order to show the target, businessmen and want to establish good social relationships to improve work efficiency, and the related standard, so, want to become their daily oral communication consciously choose to pragmatic rules. Naturally, in order to achieve the bes

14、t effect of language communication, communication, and should be avoided to ambiguity, expression, the organization shall abide by word clear rules of conversation.Third, the politeness principle and business English under the communication from several aspects, this paper will discuss the pragmatic

15、 politeness principles apply to business English. 1 proper standards of international trade, how to grasp the proper standard is very important. Use appropriate language and social factors must be considered. 2, modesty and generosity of criteria: these guidelines reflected in business English is to

16、 use "attitude" attitude, they seldom use (" self "(attitude, especially business transactions. Business English letter, especially the news spread newsmessage - sales letters (can) and other letters) often hold" attitude "in English, and often called" attitude &qu

17、ot;, the perspective-taking, from other interests, and respect, considerate, bless each other, make each other interests, fully embodies the politeness principle. Many westerners extremely toregard writing attitude problems, therefore, in writing, give a person "the heart, considering his wishe

18、s, difficulties, the background, emotion and believe, but, from the perspective of the other side, with each other benefit to expand consistent. 3, sympathy criteria: in business communication, ask others, before the necessary, and the related reasons. Reduce others with their emotional opposites, t

19、rying to join to the speaker's sympathy, can effectively reduce the negative side, trying to enlarge the positive side of pessimism.Four, relevance principle and business communication relevance theory is a kind of communication and understanding of human cognitive theory. Relevance theory, any signal propagation behavior shows this behavior is the optimal relevance. The optimal relevance to the discourse of receptors in the context of effectively. This is vantPrinciple Rele relevance principle (-). From the perspective of communication, communication is a kind of behavi