商務(wù)英語(yǔ)Unit 6.Risk （課堂PPT）

1、1Risk 2Warmer Business Brief Risk The chance of harm, injury or loss=thread The chance of change of direction, growing and making profits =opportunity Trade -off: between risk and reward (利害，有多大利，就有多大的害。)物物交換3WarmerThe world is much riskier today, Because everything is much more interconnected. -ris

2、k-management expert Ron Dembo（gave up a professorship at Yale University to launch his company.）- Has there ever been a riskier time to be in business? All business is built on risk.4Warmer Risks in business Kidnapping of mangers Confiscation of assets （沒收，充公） Devaluation of shares, currency Be exto

3、rted: illegally be forced to give money.(勒索) Being insolvency: not having enough money to pay debts(無(wú)力償還債務(wù)) Facing fraud and corruption 5Warmer Industrial espionage (商業(yè)間諜行為) Invest : putting money into a new venture Venture capitalist: who put money into such businesses spread their risk so that the

4、 payback from one or two successful ventures will hopefully more than compensate for the money lost in the failures. 6Warmer Reputational risk, brand suicide, product liability claim (產(chǎn)品質(zhì)量承諾書) Product recalls (產(chǎn)品召回) The risk of management complacency (自滿) 7WarmerNo Risk, No Reward youll meet people

5、and organizations that are still prepared to gamble - intelligently, shrewdly, selectively - even in a period of insecurity and instability. Their stories offer lessons in strategy, marketing, leadership, R&D, and innovation. They also remind us that the good moves we dont make can be as consequ

6、ential as the bad moves we do make - that playing it safe isnt always playing it smart.8Warmer Strategy: You cant think traditionally in these circumstances. Today, Bowers understands, just because something hasnt happened before doesnt mean that it wont happen now, or soon, or sometime. The future

7、is discontinuous and, therefore, risky by definition. By speeding the flow of information, technology has concentrated that risk even more9Warmer Playing It Safe, Part 1: The God Gamble If one outcome seems overwhelmingly preferable, take it - even if it is not certain. Marketing: To not take a risk

8、 is to risk being ignored.-Hes still surprised that Casio bought in. That was the last idea I ever expected a client to buy, he says.-Wow, I never expected that from your company!-How the heck did they get that one approved-unconventional relationship building. What it really does is push clients to

9、ward the marketing edge.10Warmer Playing It Safe, Part 2: How much fuel is enough? A plane departs Newark, New Jersey for Los Angeles. If the flight goes smoothly, it will burn around 40,000 pounds of fuel. If there are glitches（小誤差）, such as lousy weather or congestion over LAX, the plane will need

10、 more fuel. Every pound of fuel adds cost and weight, requiring even more fuel. The problem: How much is just enough? Too much, and the plane incurs more costs. Too little, and the plane may have to divert to another destination - an outcome thats less safe and far more expensive.11Warmer Leadership

11、: Wealth is created during periods of uncertainty. Everything bad that has happened during the past year - the dotcom implosion, the recession, terror, the war - destroyed the illusion that we operate in a world that is continuous and continuously prosperous. As it turns out, our world is nothing li

12、ke that. Our lives are routinely disrupted, our work dislocated. Making money depends on identifying opportunities in a turbulent marketplace. -Wind 12Warmer 1 Disciplined opportunism. 2 Continuous learning - and unlearning 3 Adaptive experimentation13Warmer How to manage risk If youre not managing

13、risk, you cant claim to be managing your business. -Ron Dembo14Warmer The Past Isnt Always Prologue Managing risk means thinking about the future, not about the past. Some of the best minds in business misunderstand this point. We all get comfortable basing our strategies for the future on the past.

14、 Thats why risks that we didnt anticipate can take us by surprise - and why its so hard to reckon with events for which there is no precedent. The euro debuted last January. Theres never been a euro before: How will it affect how we think about risk? Y2K has never happened before: How do we plan for

15、 it?15Warmer Different Futures, Different Risks Theres no such thing as the future. When it comes to risk, the most common error that people make is to think about the future in terms of a single scenario（方案）. Why? Well, look at the newspapers; listen to the analysts. Theyre full of predictions: Int

16、erest rates will be lower. Internet stocks will crash. The Dow will go down. These so-called experts have no idea whats going to happen. Never confuse a forecast with a scenario.16Warmer Regrets - Too Few to Mention? Lots of people think about risk in terms of probabilities. But probability is a way

17、 of analyzing events that occur many times. Most business decisions are one-time events. Thinking about probability doesnt help much with those decisions. Instead, you should think about what I call regret. Regret isnt the same as disappointment. Regret is sensitive to specific circumstances, and it

18、 adds a psychological factor to your choices. The great chance if you take it, you may make a great achievement, if you miss it, that never come again to your life.17Warmer Form phrases with risky . Risky business Risky deal Risky investment Risky lending Risky project Risky strategy Risky undertaki

19、ng18Understand the quotation The policy of being too cautious is the greatest risk of all. -Jarwaharla Nehru ( 1899-1964), Indias first Prime Minister 19Starting up Task C-D 1 doing nothing 2 credit or guarantee risk 3 political risk 4 risk of catastrophe or disruption (= the risk of not being able

20、to continue business as usual because of some unforeseen event )20Vocabulary: describing risk21Vocabulary: describing risk Task B 1 e 2 f 3 g 4 d 5 c 6 b 7 a 22Vocabulary: describing risk Task C High: Great , huge , serious, significant, substantial, terrible, tremendous Low :Faint, low, negligible,

21、 remote, slight 23Listening: Managing risk Task A 1 doing nothing 2 credit or guarantee risk 3 political risk 4 risk of catastrophe or disruption 24Listening: Managing risk1 a) true B) true C) false2 1) the company will end up with obsolete product in an obsolete market 2) the customer may not pay 3

22、) government actions may change the situation. 4) a company may encounter fraud or criminal damage.25Listening: Managing risk Task B 1 companies should have good quality, up-to-date and reliable information available.2 they should have a good management team in place to identify and deal with risks.

23、3 there should be good lines of communication between the people in the company who will play an important role in dealing with any risk.26Reading: Risks from globalization Task B1 e 2 g 3 d 4 f 5 a 6 c 7 b Task D1 globalization 2 the development of communication technologies27Reading: Risks from gl

24、obalization Task E a) personal security risk: terrorism, kidnapping, petty crimeb) reputational risk: direct action by pressure groups, consumer activism, human rights demandsc) political risk: international sanctions, currency devaluation d) financial risk: organised crime, fraud, corruption, extor

25、tion, petty crime28Reading: Risks from globalization Task F For example, the Ss might mention oil companies and environmental protest, pharmaceuticals companies and protectors against recession that particularly affects certain types of company.29Internet resource: The Fast Company website features

26、three articles, the first looks at the role of Risk Managers in modern companies, another article features advice on how to manage risk, and the final article argues that there is no reward without risk.30Case study: A risk business 31Case study: A risk business Assets, other than stock, have declined in value, by 20 per cent, perhaps they have sold some equipme