中美手機(jī)使用對(duì)比英文PPT課件

1、Comparision of mobile phone consumer behaviorbetween Chinese and American university students Characteristics Affecting Consumer BehaviorCultureSocialPersonalitypsychologybuyerCultureSub-cultureSocial classGroups and Social NetworksFamilyRoles and statusAge and life-cycle stageOccupationEconomic -si

2、tuation LifestylePersonality and self-ConceptMotivationPerceptionLearningBeliefs and attitudesConsumer behavior modelenvironmentReactionConsumer black boxMarketingproduct economicprice technologychannel socialpromotion cultureCharacteristicDecision procedureAttitude and preferenceWhat when whereWhic

3、h brandHow manyLOGO Comparision of mobile phone consumer behaviorbetween Chinese and American university students DiscussionWhats the main factor affecting your mobile phone consumer behavior? LOGO2. Price sensitivity3.Percentage of mobile phone priceoccupy living expense4.Send SMS or make phone cal

4、l5.Other preferences analysis1.Percentage of using 3G40%9%25%26%15%3%13%69%Chinese university studentsGSMOthersCDMACDMAGSM3G3GOthersPercentage of using 3GAmercianuniversity studentsChinese university studentsAmercianuniversity studentsPrice sensitivityQualityPriceDesignPriceFunctionQuality25%24%19%2

5、2%26%27%Percentage of mobile phone price occupy living expenseChinese university studentsSend SMS or make phone callAmerican university students1.1.SMS54%2.3.Call30%Equal16%1.Call48%2.3.SMS28%Equal24%Preference analysisQuality data preferenceLOGOStyle data preference 結(jié)束語(yǔ)當(dāng)你盡了自己的最大努力時(shí)，失敗也是偉大的，所以不要放棄，堅(jiān)持就是正確的。When You Do Your Best, Failure Is Great, So DonT Give Up, Stick To The