2022年教育培訓(xùn)機(jī)構(gòu)年度工作規(guī)劃模版

1、2012年度 招生目標(biāo)及工作計(jì)劃logo4 2012年招生目標(biāo)1235 營(yíng)銷計(jì)劃成本投入一.2012年度招生計(jì)劃 Image information in product Image : Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use. （一）招生目標(biāo) 1.各分校招生目標(biāo) 2.目標(biāo)匯總（公司全年） 3.目標(biāo)制定的合理性分析 4.重點(diǎn)發(fā)展項(xiàng)目A.華南新城分

2、校招生目標(biāo)項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假1對(duì)1輔導(dǎo)51306010151小升初1212201256作文2418251077奧數(shù)1712181057同步英語(yǔ)15610/31新概念英語(yǔ)/8201240幼小銜接/68/14作業(yè)輔導(dǎo)10061206252楊之光美術(shù)1235012540338圍棋/象棋61015839書(shū)法261630880凱勒數(shù)學(xué)638522珠心算536/14項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假美獅英語(yǔ)/羽毛球31504020141籃球341630/80乒乓球366/15輪滑/1016/26跆拳道39254515124武術(shù)/少兒中國(guó)舞1712251266拉丁舞1712171258芭

3、蕾舞1712151256街舞668626小主持人班8812836戲劇表演班6/6鋼琴5615608139瑜伽1616301072合計(jì)：6353627692241990B.駿景花園分校招生目標(biāo)項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假1對(duì)1輔導(dǎo)1920501099小升初6121533作文2116202077奧數(shù)1015161659同步英語(yǔ)/小蜜蜂英語(yǔ)31243520110幼小銜接810/18作業(yè)輔導(dǎo)7581008191楊之光美術(shù)50305030160圍棋/象棋1916201570書(shū)法79808080319全腦數(shù)學(xué)14515640珠心算12515638項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假跆拳道33404

4、020133少兒舞蹈56101031小主持人1220201668街舞6612輪滑/合計(jì)：3802994992781456C.逸景翠園分校招生目標(biāo)項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假1對(duì)1輔導(dǎo)121530865小升初/8121232作文/16302066奧數(shù)/16302066同步英語(yǔ)/美獅英語(yǔ)610161244幼小銜接/815/23作業(yè)輔導(dǎo)10850876楊之光美術(shù)968011050336圍棋/象棋8812836書(shū)法925201266凱勒數(shù)學(xué)136313珠心算252025878項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假跆拳道1620252081少兒中國(guó)舞35303530130街舞668828小主持人2

5、620302096輪滑/1012/22鋼琴4615255101奧爾夫音樂(lè)810826合計(jì)：2963265012521375D.珠江帝景分校招生目標(biāo)項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假楊之光美術(shù)1238012060383珠心算558523書(shū)法468826美獅英語(yǔ)/8101028圍棋象棋/66820小主持人班/8101028幼小銜接班/8101028合計(jì)：132121172111536E .御景灣分校招生目標(biāo)項(xiàng)目課程目標(biāo)人數(shù)合計(jì)春季暑假秋季寒假1對(duì)1輔導(dǎo)5小升初6幼小銜接6作文6奧數(shù)6作業(yè)輔導(dǎo)20書(shū)法6圍棋/象棋6珠心算/美術(shù)班8少兒模特8語(yǔ)言藝術(shù)8跆拳道/輪滑16合計(jì)：1012.培訓(xùn)中心年度總目

6、標(biāo)華南駿景逸景珠帝御景灣 合 計(jì)春季6353802961321443暑假3622993261211108秋季7694995011721941寒假224278252111865合計(jì)19901456137553653573.目標(biāo)制定的合理性分析1）春季目前為止招生人數(shù)基本上確定了。2）除御景灣分校之外，其他校區(qū)各目標(biāo)制定 都是以一年同期的招生人數(shù)作為參考的。同期對(duì)比：春季春季暑假暑假秋季秋季寒假寒假華南駿景逸景珠帝御景3）合并之后，有的校區(qū)下半年的規(guī)劃是增加新課程。所以在制定招生計(jì)劃的時(shí)候，也把預(yù)算做進(jìn)去了。 比如御景灣、珠江帝景、逸景翠園 基于不斷向前發(fā)展原則、和敢于挑戰(zhàn)的精神，我們認(rèn)為這個(gè)招生

7、目標(biāo)的制定是合理的，讓我們同心協(xié)力， 一起為實(shí)現(xiàn)目標(biāo)共同努力！2營(yíng)銷計(jì)劃工作重點(diǎn)和方向 員工培訓(xùn) 分工合作 責(zé)任到崗團(tuán)隊(duì)建設(shè)宣傳策劃引進(jìn)新課程逸景翠園的文化課珠江帝景的精品班御景灣的藝術(shù)課程 海報(bào)包裝 活動(dòng)策劃 課程優(yōu)惠尤其是暑假及下半年，可分為三大部分 一.引進(jìn)新課程1.逸景翠園： 文化課的打造將是接下來(lái)的重點(diǎn)工作內(nèi)容，尤其是引進(jìn)了陸老師教師團(tuán)隊(duì)之后的小升初沖刺班、作文入門(mén)班、作文提高班、奧數(shù)班、幼小銜接班等課程；2.珠江帝景： 精品小班是珠江帝景的辦學(xué)特色。根據(jù)市場(chǎng)需求反映，接下來(lái)開(kāi)設(shè)書(shū)法班、圍棋班、小主持人班、美獅英語(yǔ)、樂(lè)高科技體驗(yàn)班是攻堅(jiān)方向。3.御景灣分校： 1）陸老師團(tuán)隊(duì)文化課 2

8、）根據(jù)教室結(jié)構(gòu)，我認(rèn)為接下來(lái)可以引進(jìn)書(shū)法班、珠心算 圍棋班、跆拳道班 就靄德教育目前的課程資源、以及課程的市場(chǎng)需求，我們可以做調(diào)查分析，一起探討。 二.宣傳策劃1.海報(bào)包裝（招生方面）（1）社區(qū)明顯位置的海報(bào)張貼（2）大堂（電梯）課程廣告（3）對(duì)外的折頁(yè)制作（4）每個(gè)課程的單張2.活動(dòng)策劃 活動(dòng)形式的招生推廣對(duì)于業(yè)主來(lái)說(shuō)沖擊力是最強(qiáng)、時(shí)效性也是最好的。（1）社區(qū)的游園活動(dòng)（聯(lián)合各合作單位）（2）較大的節(jié)假日慶?；顒?dòng)（3）優(yōu)勢(shì)課程的家長(zhǎng)會(huì)（4）試聽(tīng)課（公開(kāi)課）3.課程優(yōu)惠 （1）培訓(xùn)中心的社區(qū)性質(zhì)決定了對(duì)業(yè)主、尤其是老學(xué)員情 感的維系的重要性。 （2）品牌和師資實(shí)力決定了我們的價(jià)格取向，即不要去

9、跟 一般的機(jī)構(gòu)做價(jià)格上惡性競(jìng)爭(zhēng)。 （3）所以，我們需要穩(wěn)定的、良好的優(yōu)惠制度體系。在每 期的招生之前落實(shí)對(duì)我們招生的效率有很大的關(guān)系。往年優(yōu)惠制度：一期報(bào)讀3科以上可以獲得9.5折優(yōu)惠（1對(duì)1除外）一次性報(bào)滿4個(gè)月可以減免200元（托管）老學(xué)員優(yōu)惠（不詳細(xì)、不穩(wěn)地）XX號(hào)前報(bào)名獲得XX優(yōu)惠（偶然性大）三.團(tuán)隊(duì)建設(shè)1.員工培訓(xùn) 1）業(yè)務(wù)能力培訓(xùn)； 新的師資介紹、課程熟悉、銷售技巧、 禮儀、服務(wù)意識(shí)、危機(jī)處理等； 2）調(diào)動(dòng)積極性； 招生目標(biāo)（含提成）、優(yōu)秀員工的獎(jiǎng)評(píng) 公司內(nèi)部的考核晉升2.分工合作1）根據(jù)每個(gè)員工的能力特點(diǎn)更好的分工分崗，提高 工作效率；3.責(zé)任到崗、到人 目標(biāo)管理的重點(diǎn)內(nèi)容就是責(zé)

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