陜西廣播電視大學(xué)商務(wù)英語2Unit2 形考成績-Unit 2 Self-test（10分）0答案

1、試卷總分:100 得分:100一、選擇填空：閱讀下面的對話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。Ok, what are your initial thoughts on our computers in China? Is there a market? ? ? ? ? ? ? ? ? ? ? ?There is a computer shop around the corner to the right.Our current agent agreements are broken up into regions.I am very optimistic about

2、 the market opportunities in China.答案:C2.We are now looking for agents to cover southern China.Excellent. ? ? ? ? ? ? ? ? ? ? ?Im very familiar with the market there.We are full of confidence in the Chinese market, too.Our target markets are large corporations and government agencies.答案:A3.I wonder

3、if you are able to offer market exclusivity for all of China? ? ? ? ? ? ? ? ? ? ? ?Id love to go to the supermarket with you if I have the time.Im not surprised to hear that about the huge market in China.Thank you for your interest in representing our product.?答案:C4.We are full of confidence ? the

4、Chinese market.oninwith答案:B5.This is one of the main ways ? ?a business learns what customers want.whichofthat答案:C6.二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，正確選“T”錯(cuò)誤選“F”。Principles of Marketing?Marketing is the part of your business where money is made. In order to succeed in business, the following two principles

5、 of marketing should be kept in mind.?First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied,

6、there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.?Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the vo

7、lume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may

8、 result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.?Decide if each of the following statement is TRUE (T) or FALSE (F).?In order to succeed in business, three principles of marketing should be kept in mind.If customers are satisfied, they will be likely to encourage more people to buy the products or services.The profitable sales volume is the volume of sales that will bring a business profit.The maximum sales volume refers to the biggest s