路虎(Land-Rover)市場營銷PPT

1、LAND-ROVERContentsIntroductionFindingsConclusionsRecommendationsProceedingsIntroductionFirst stage: 1948 Owner:Rover Company Headquarters: United Kingdom Concepts: Finest All-terrain Vehicles luxury SUV Second stage: 2008 Owner:Tata Motors Headquaters: Indian Brand: Above and Beyond Findings Conclus

2、ionsMarket positioningFinest All-terrain Vehicles SUVLuxury，high-class Advocating luxurious modern way of life Marketing strategies:Corporating with VictoriaLaunching hybrid gas- -electric carHaving models made to order for consumer Building a luxury consumption experiencedSocial networks Market Pos

3、itioningFinest All-terrain Vehicles SUVLuxury，high-class Advocating luxurious modern way of life Marketing strategiesCorporating with Victoria:EvoqueLaunching hybrid gas- -electric car electric motor diesel engine Having models made to order for consumer Build a luxury consumption experienceSocial N

4、etworksSerial Micro Film:（連載式動漫微電影） The Evoque Effect 極光之城Premiered at SinaCorporate with TudouComments from DoubanSina：A serial story in 8 instalmentsTudou:A new experienceDoubanRecommendationsProducts: create a new label to the products designed to the lower market segment Advertisement: product placement Sale: design an appropriate marketing campaign Customer: offer better after-sale service.Proceedings/thehindu/holnus/about-jlr/la