設(shè)計(jì)思維課件

1、設(shè)計(jì)思維設(shè)計(jì)思維是什么2017 LCFC Internal. All rights reserved.把創(chuàng)意像公式一樣“推導(dǎo)”出來(lái)的方法，就叫做 Design Thinking。We frame creativity.“設(shè)計(jì)思維” 不能理解為 “設(shè)計(jì)師的思維”。恰恰相反，它是一套更接近于工程學(xué)的方法，用邏輯和套路，面對(duì)那些復(fù)雜的不確定的問(wèn)題，讓“創(chuàng)新”穩(wěn)定的發(fā)生。Interesting opinion2017 LCFC Internal. All rights reserved.靈感不靠譜，套路靠譜，創(chuàng)意可以被推導(dǎo)出來(lái)。解決問(wèn)題需要將開(kāi)放問(wèn)題轉(zhuǎn)化為封閉問(wèn)題。 (養(yǎng)老的例子)化挑戰(zhàn)為機(jī)會(huì): a.

2、 探索問(wèn)題-死磕到底問(wèn)問(wèn)題 b.以人為核心-利益相關(guān)者調(diào)查，對(duì)人的洞察，用戶(hù)不知道自己想要什么 c.迭代問(wèn)題：關(guān)鍵并不是快調(diào)研極端用戶(hù)（多和處女座交朋友），洞察普通用戶(hù)普通用戶(hù)忍受，極端用戶(hù)DIY用戶(hù)體驗(yàn)的勝利4. 匯報(bào)概念，講故事（極端用戶(hù)最佳），breakdown成idea。5. 建議不重要，動(dòng)機(jī)才重要。商業(yè)技術(shù)人Start HereInnovationMethodology2017 LCFC Internal. All rights reserved.ChallengeInsightIdeatePrototypingImplementChallengePERSONAOpportunity

3、 MapPrototypeSolutionPERSONA2017 LCFC Internal. All rights reserved.Story of NowMeaningBasicGapOpportunity Map2017 LCFC Internal. All rights reserved.UncertainOpportunityIdea catalyst 2017 LCFC Internal. All rights reserved.AirDiamondGroundBackup2017 LCFC Internal. All rights reserved.如何設(shè)計(jì)一個(gè)令人滿(mǎn)意的茶水間

4、2017 LCFC Internal. All rights reserved.宅男需要怎樣的廁所，生活才完美？2017 LCFC Internal. All rights reserved.2017 LCFC Internal. All rights reserved.Step 1 Insight 獲得洞察2017 LCFC Internal. All rights reserved.Step 2讓問(wèn)題具體點(diǎn)2017 LCFC Internal. All rights reserved.2017 LCFC Internal. All rights reserved.Step 3 別bb，做出來(lái)看看2017 LCFC Internal. All rights reserved.要能抽煙；要有書(shū)；有足夠多的Post-it；還要有筆，讓我隨時(shí)記錄靈感；2017 LCFC Internal. All rights reserved.Step 4 用過(guò)了再說(shuō)好2017 LCFC Internal. All righ