歐美風(fēng)美觀實用模板(31)課件

1、歐美風(fēng)美觀實用模板(31)歐美風(fēng)美觀實用模板(31)1 What Is Content Marketing?2 Why Is It important?3 Most Shared Content Types4 How To Make Your Content Strategy Better!5 Conclusion1 What Is Content MarketiWhat Is Content Marketing?It involves creation (and distribution) of informative and engaging content that aims at in

2、creasing customer loyalty as well as business prospects.A few of the tactics of content marketing include: Blogging E-Books Webinar Press ReleaseWhat Is Content Marketing?It i歐美風(fēng)美觀實用模板(31)And It Is Important.because in a world where we have access to unlimited information in a matter of seconds, inf

3、ormation based marketing has become vital.And It Is ImportantbecauseWith The Most Shared Content Being.With The Most Shared Content BHeres Something Good To Know!60% of consumers enjoy reading relevant content from brands.82% of consumers feel more positive about a company after reading custom conte

4、nt.70% of consumers feel closer to a company as a result of content marketing.Heres Something Good To Know!歐美風(fēng)美觀實用模板(31)Sign Up With A Web Host! The first and the foremost thing to do is to sign up for services. When your content gets shared, people click through and get redirected to your website,

5、and your website needs to be running efficiently.Remember: First impression is the last impression. webhostingSign Up With A Web Host! The fWhy Choose IX Web Hosting?AffordabilityCutting edge technology at reasonable prices. touch to your business.ScalabilityAbility to flex hosting plans in sync wit

6、h the increasing needs of the website.ReliabilityThe 24/7 technical support is prompt and never lets your website down.SecurityCertified by the likes of McAfee, IX servers provide the most secure environment for hosting your web logs.Why Choose IX Web Hosting?AffoGather Topics!Before you start creat

7、ing your content plan and strategy, its always better to research and shortlist a handful of topics that are not just relevant to your business, but also trending in your circles. Talking about “whats in” helps you keep your audience hooked.Gather Topics!Before you startWhy Choose IX Web Hosting?Don

8、t always go for an all season look, get a makeover based on climate, festivities, etc; it gives a human touch to your business.A human business is more relatable than one that sounds also robotic and only sales oriented.If overhauling the website every time isnt a feasible option; opt for changing t

9、he looks of your social profiles.For example, bring some variation in your cover pictures on Facebook if you feel like keeping the profile picture constant to your business logo.Why Choose IX Web Hosting?DonIndulge In Chit Chat Sessions!Conversations are the best way to keep someone engaged. Try and

10、 frame content that not just makes the reader feel you want to talk, but also nudges them to make an interaction.Indulge In Chit Chat Sessions!Become Click Happy!No one has the time to go through text heavy posts; but who doesnt like bright images? Stock up on a lot of images that are unique to your

11、 business and fit them in your content strategy. They are the most shared post type across online platforms.Become Click Happy!No one has Share Values!Do you have a customer or employee friendly policy in place? If yes, share it with your followers and let them know you care! Sharing values helps in

12、 bonding with your customers. Share Values!Do you have a cusWork Together!If not literally, at least to some extent! Try and get real time reviews on your products/services. Ask questions about what your customers expect next and try to fit some of those suggestions into your work. This helps establ

13、ish a rapport and shows you off as being customer driven. After all, this is exactly what people look for - to be heard!Work Together!If not literallyTell Your Story!People want to know the thought process behind your business and how it came about to be. Share your story and your unique experiences

14、 along the way. It makes your business more relatable.Tell Your Story!People want toBut Heres The Challenge.Producing Engaging Content36%Producing Enough Content21%Budget to Produce Content20%Lack of C-Level Buy-In11%Producing a Variety of Content9%No Answer3%But Heres The Challenge.ProdMore than 50

15、% of your traffic comes from social media platforms. So how do you go about executing a content strategy AND keep track of whats trending? Here are a few tools to make the going easyMore than 50% of your traffic Sprout SocialIts a social media tool that not just focuses on presenting you with whats

16、trending in your circles, but also helps you with CRM. It offers you insights on the popularity of your business as well as the amount of interaction your business has indulged in. is by far the most popular tool in the market. Sprout SocialSprout SocialIts a social mediSwayyIts a tool that analyzes

17、 your social community, matches the most relevant content from around the web and offers it on your dashboard, helps you build a relationship between your content and your followers.SwayySwayyIts a tool that analyzes RebelMouseClaimed as the front page of social media, helps you curate content for a

18、ll your online profiles on a single dashboard based on what your business is known for and what conversations your audience has been engaging in.RebelMouseRebelMouseClaimed as the frontSocial Mention is a tool capable of scanning the web and producing statistics based on real time buzz around a business. It provides insights on who is talking about your keyword and how often people are engaging in conversations related to you.Social MentionSocial Mention ConclusionContent market