facebook上的品牌策略課件

1、15 learnings from the top 50 brands in Facebook15 learnings from the top 50 b#1. More warmth. Less SpamUsers hate their walls being filled up by repeated posts from the page. Theres a clear line between Updates and Spam#1. More warmth. Less SpamUser#2. Fans like free stuffOk you dont have to be Sant

2、a Claus. But maybe the one push it takes for someone to be your fan over your competitor is to give him or her a tshirt. His 20 friends see him wearing that t-shirt. Think about it. #2. Fans like free stuffOk you#3. Its another websiteThe sooner you realize it, the sooner youll find out that the lon

3、g tail isnt so long#3. Its another websiteThe soo#4. Invite them to your worldStream live, post pictures of events and the office, free invites. However you want to do it, invite them to your world with exclusive content. Imagine yourself to be Willy Wonka, and your fans with golden tickets.#4. Invi

4、te them to your worldS#5. You maybe your fans superstar. Make him yoursYou know why fans carry cameras and autograph books? They want to make their stars life part of theirs. Showcase such fans on your fan page and youll be loved for it. If youre a Beatle, they might even scream and go unconscious#5

5、. You maybe your fans supers#6. Show you care. Your fan will tooIf your intention is noble, theres nothing wrong in letting your fans think so as well. Giving back through CSR using your fan page is not blowing your own trumpet. Its letting the fans blow it along you get my drift.#6. Show you care.

6、Your fan wi#7. Facebook ads are always ugly, So you wont be hated for itFacebook ads arent intrusive, Theyre pushed to an obscure corner and they look just plain bad no matter how big ass your brand is. So it doesnt hurt taking them out to promote your page within Facebook#7. Facebook ads are always

7、 ug#8. Fan pages shouldnt be controlled. Fans are allowed to go crazyYour fans are more responsible as a collective group about your brand than you may be. So its ok to let them run it. Theres nothing more cool than letting a fan be a part of the maintenance of your fan page#8. Fan pages shouldnt be

8、 con#9. Dont shut down replicatesActually you should since its better having just one page which all fans could be a part of. But dont shut them down Invite their admins to run your page instead. They were nice enough to have built one for you, so you better be nice.#9. Dont shut down replicates#10.

9、 If they complain, dont hug them a month laterSee thats just weird. IF they have a gripe, talk to them instantly. You want a fan pissed off for over a week or just a day?#10. If they complain, dont h#11. Your fans are the best research team you haveThey know your brand inside out. At least some of t

10、hem would, so take their word for it and get it out of them. Build the fan page together, better your products or even discuss your next ad. #11. Your fans are the best re#12. Your fans wont buy. Not unless you make them feel specialThey took the effort of being your fan and seeing your updates and

11、you still sell them a 2 buck burger for 2 bucks? For shame. #12. Your fans wont buy. Not u#13. Your fans are your army. Fight wars with themNo not lawsuits. But theres nothing wrong in having a bit of fun with your competition or even better when theyre not your competition. If you dont believe me ask CNN or Youtube#13. Your fans are your army. #14. A good app a day is better than advertising any other dayAn app designed that leads people to your fan page has better CPM, CPC and LIL BO BEEP than a banner#14. A good app a day is bette#15. Always have learnings that num