上海金橋創(chuàng)新產(chǎn)業(yè)研發(fā)商業(yè)中心中標(biāo)文本2018

淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包CONTENTS

/

SITE

17-02PAGE目錄01

Introduction02

Location

&

Site03

Site

Analysis04

Fundamentals

of

the

Concept05

Architectural

Facade

Strategy06

Landscape

Strategy07

Retail

Strategy08

Masterplan

Option

109

Masterplan

Option

210

Conclusion03071725353945558311101項(xiàng)目簡介02

基地區(qū)位03

基地分析04

基本設(shè)計理念05

建筑立面策略06

景觀策略07

商業(yè)策略08

總體規(guī)劃

方案一09

總體規(guī)劃

方案二10

總結(jié)10.1

Masterplan

Option

110.2

Masterplan

Option

211111510.1總體規(guī)劃

方案一10.2

總體規(guī)劃

方案二2

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-025MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包01INTRODUCTION

/

項(xiàng)目簡介This

brochure

describes

the

masterplan

options

for

Site

17-02

of

theJinqiao

General

Motors

Land

Reserve

IV.17-02地塊總體規(guī)劃設(shè)計的方案和構(gòu)思。此文本將描述金橋通四文本詳細(xì)解讀了城市設(shè)計設(shè)計任務(wù)書所提供的地塊和用地條件，它是項(xiàng)目設(shè)計的構(gòu)成和基本條件。The

report

analyses

the

site

and

the

parameters

set

out

by

the

urbandesign

brief

to

form

the

basis

of

the

new

project

design.

A

majorrequirement

of

the

masterplanning

brief

is

to

create

a

walkable

andcohesive

urban

environment,

which

will

be

an

enjoyable

and

attractiveplace

for

people

to

live,

work,

shop

and

relax.

The

goal

is

also

to

ensurethat

it

is

a

vibrant

and

economically

successful

retail,

F&B

and

leisuredevelopment.

The

challenges

of

the

brief

are

how

to

relate

theseobjectives

to

multiple

level

retail,

single

use

zoning

and

the

dynamicsof

the

‘Nine

Blocks’

pedestrian

flow.總體規(guī)劃設(shè)計任務(wù)書最主要的要求是為了人們生活居住，購物休閑打造一個用步行尺度把空間緊密聯(lián)系的動人城市環(huán)境，一個宜人的和具有吸引力的生活場所，規(guī)劃還有一個目標(biāo)是確保項(xiàng)目是一個有活力的和在投資上成功的集商業(yè)，餐飲和娛樂的開發(fā)項(xiàng)目。設(shè)計任務(wù)帶來的挑戰(zhàn)是如何將這種愿景落實(shí)在用不同層面的商業(yè)相連接起各自相對獨(dú)立的九宮格，并且讓步行人流聯(lián)系到一起。我們的解決方案是建議地塊17-02具有在城市設(shè)計和商業(yè)性質(zhì)上的可實(shí)施性，它需要有非常強(qiáng)的零售商業(yè)，餐飲和娛樂體驗(yàn)作為目的地消費(fèi)，同時又有非常廣泛的混合多功能設(shè)施。Our

solutions

suggest

that

for

Site

17-02

to

be

effective

in

terms

of

bothurban

design

and

commerciality

it

needs

to

be

a

very

strong

retail,

F&Band

leisure

DESTINATION,

with

a

wide

mix

of

mixed-use

facilities.另外我們建議，如果可能的話，地塊17-02

和地塊18-01/04應(yīng)該作為一個完整的項(xiàng)目結(jié)合起來統(tǒng)一規(guī)劃設(shè)計，它們應(yīng)該是完整的開發(fā)和管理項(xiàng)目，具有足夠大的體量和租面積才以有可能擁有大型In

addition

we

are

recommending

that

this

is

ultimately

only

possible

ifsites

17-02

and

18-01/04

are

combined

as

a

single

manageddevelopment

to

produce

a

critical

mass

of

rentable

area

and

largerpublic

leisure

space

to

ensure

it

becomes

a

more

significantcommercial

attraction.公共娛樂空間，并可以保證它更加具有非常獨(dú)特的商業(yè)吸引力。6

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02025

KILOMETERS’

CIRCLELOCATION

&

SITE

/

基地區(qū)位2.1

LOCATION

/

區(qū)位分析5公里圈層SITE基地METRO

LINE

19上海地鐵19號線METRO

LINE

12上海地鐵12號線QUFU

ROAD曲阜路站（大悅城）LUJIAZUI陸家嘴BIYUN

COMMUNITY碧云社區(qū)THE

BUND外灘WEST

NANJING

ROAD南京西路站CENTURY

PARK世紀(jì)公園IAPM陜西南路站ZJ

INNOPARK張江科技園10

KILOMETERS’

CIRCLE10公里圈層DISNEY迪士尼度假區(qū)MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-0210ht02LOCATION

&

SITE

/

基地區(qū)位2.6

SITE

PHOTOGRAPHS

/

場地照片WAT

E

RWAYS

ENHANCING

FUTURECHARACTER

&

AMBIENCE河流將為場地增加個性和氣氛15MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02ht02LOCATION

&

SITE

/

基地區(qū)位2.6

SITE

PHOTOGRAPHS

/

場地照片16

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-0203SITE

ANALYSIS

/

場地分析3.2

POTENTIAL

PEDESTRIAN

FLOWS

TO

PUBLIC

TRANSPORTATION

/

前往公交系統(tǒng)人行流線KEQIAO

ROAD軻橋路Potential

pedestrian

flows

to

themetro

and

bus

terminal

passingthrough

the

site.潛在的前往地鐵站、公交總站的人流將會穿過擬建用地。申輪路申江路

SHENJIANG

ROADNSHENLUN

ROADPOTENTIAL

PEDESTRIANFLOWS

TO

THE

PUBLICTRANSPORTATION前往公共交通潛在人流JUFENG

ROAD

巨峰路20

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-0203SITE

ANALYSIS

/

場地分析3.3

POTENTIAL

PEDESTRIAN

FLOWS

TO

THE

SITE

/

前往擬建用地人行流線KEQIAO

ROAD軻橋路Flows

to

the

site,

if

it

is

a

strongdestination.如果場地具備強(qiáng)烈的向心力，人流將會被吸引。申輪路申江路

SHENJIANG

ROADNSHENLUN

ROADPOTENTIAL

PEDESTRIANFLOWS

TO

THE

SITE

17-02前往基地17-02潛在消費(fèi)人流JUFENG

ROAD

巨峰路21MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-0203SITE

ANALYSIS

/

場地分析3.4

SITE

REL

ATIONSHIP

/

與周邊地塊關(guān)系分析As

the

central

site

within

the

masterplan,

it

has

potential

to

become

a

majorfocal

point

within

the

development

&the

surrounding

communities.KEQIAO

ROAD軻橋路地塊作為整個區(qū)域的核心，具備成為該區(qū)域未來發(fā)展焦點(diǎn)的潛力。申輪路STRONG

POTENTIALPEDESTRIAN

CONNECTIONS人員流動性強(qiáng)申江路

SHENJIANG

ROADNSHENLUN

ROADWEAK

POTENTIALPEDESTRIAN

CONNECTIONS人員流動性弱JUFENG

ROAD

巨峰路22

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包03SITE

ANALYSIS

/

場地分析3.5

MASTERPLAN

OBJECTIVES

/

規(guī)劃客觀要求The

masterplanning

of

the

wholes

site

demonstrate

theintegration

of

advanced

manufacturing

services整體項(xiàng)目總體規(guī)劃應(yīng)該是為周邊先進(jìn)的工業(yè)和城市功能提供優(yōu)質(zhì)的生活綜合配套服務(wù)。這將為社區(qū)，雙創(chuàng)中心和地industries

and

urban

uses.This

will

be

a

new

centre

for

方購物新的中心。它應(yīng)該是一個可持續(xù)發(fā)展的城市空間，為communication

and

innovation,

and

also

a

regionalretaildestination.Itshouldbeasustainableurbanspaceblending

working,

living

and

leisure

uses.提供-Provide—-與相鄰地塊的關(guān)系-在不同樓層與周邊地塊的連接-一個靈動的商業(yè)環(huán)境-動人的景觀-精心規(guī)劃的多樓層公共空間-獨(dú)特的場所感-Relationships

with

the

surrounding

plots.-Multi-level

linked

connections

with

the

surroundingprojects.-A

vibrant

commercial

environment.-Beautiful

landscape.-Well

planned

multi-level

public

space.-A

unique

sense

of

place.-Pedestrian

walkways

with

courtyard

nodes

to

create

agrid

of

open

spaces

and

picturesque

scener

y.-Useable

rooftop

functions

including

jogging

tracks.-步行通道和景觀庭院的節(jié)點(diǎn)，打造一個開放空間和風(fēng)景優(yōu)美的空間網(wǎng)格-可利用的屋頂，具有慢跑步道功能無障礙設(shè)施享受感ACCESSIBILITYENJOYABILIT

YVARIETY豐富變化23MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包03SITE

ANALYSIS

/

場地分析3.6

MASTERPLAN

BRIEF

/

規(guī)劃指標(biāo)Site

NUMBeR:

17-02Site

AReA:

18,070

MPlot

RAtio:

2.52131415HeigHt

liMitAtioN:

30M地塊編號：17-02HAN

QIAO

ROAD涵

橋

路地塊面積：18,070

M容積率：2.5218-01限高：30M申

濤

路申

啟

路1619Site

17-02SITE

AREA用地面積SHEN

TAO

ROAD18-04SHEN

QI

ROADNLOW-RISESETBACK

LINE多層退界線ZHI

QIAO

ROAD致

橋

路HIGH-RISESETBACK

LINE高層退界線202124

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包04FUNDAMENTALS

OF

THE

CONCEPT/

基本設(shè)計理念4.1

INTRODUCTION

/

項(xiàng)目簡介The

masterplan

narrative

should

flow

naturally

from

a

considered

responseto

the

objectives

of

the

urban

design

parameters,

to

the

creation

of

a

‘place’that

people

will

want

to

visit

and

enjoy.總體規(guī)劃設(shè)計的目標(biāo)應(yīng)該無條件遵循城市設(shè)計條件開發(fā)目標(biāo)，其目的就是要創(chuàng)造一個人們喜歡并且得到享受的空間場所?！熬艑m格“的設(shè)計規(guī)劃策略是提出一個人的尺度和步行的環(huán)境，雖然這在當(dāng)代中國并不常見。17-02的總體規(guī)劃需要遵從這個規(guī)劃目標(biāo)，為人們提供一個有靈動的室外街區(qū)和與其他地塊緊密相連的便利。The

‘Nine

Blocks’

design

strategy

proposes

a

human

scale

and

walkableenvironment

which

is

unusual

in

contemporary

China.

The

masterplan

forSite

17-02

needs

to

respect

this

objective

by

providing

an

active

externalstreetscape

and

close

links

to

the

rest

of

the

masterplan.

The

challenge

ofthe

brief

is

to

create

a

successful

multi

level

retail

development

in

alocation

that

is

not

in

the

heart

of

an

existing

city

centre

and

is

notimmediately

adjacent

to

public

transportation

or

other

major

sources

ofpotential

customers.設(shè)計要求提出的挑戰(zhàn)，要求在一個并非是原有的城區(qū)中心的繁華地段打造一個成功的，多層的零售商業(yè)項(xiàng)目，而且這里也并不是和公共交通非?？拷?，也沒有更多其他潛在的人流客源。項(xiàng)目因此需要創(chuàng)造一個消費(fèi)休閑目的地以吸引更大范圍的客流，而不是僅僅周邊的居民。創(chuàng)造非常充足的零售面積和豐富的店鋪業(yè)態(tài)是商業(yè)上成功打造目的地的必然結(jié)果。因此，我們必須設(shè)計出一個非常清晰的平面布局，一個有著各種業(yè)態(tài)功能和一個富有活力的建筑和景觀設(shè)計。The

project

is

therefore

required

to

be

a

DESTINATION

to

attract

peoplefrom

a

wider

catchment

than

simply

the

surrounding

development

sites.A

successful

destination

can

result

from

the

creation

of

a

‘critical

mass’

ofsuccessful

retail

area,

an

attractive

mix

of

tenants,

a

clear

planning

layout,a

wide

variety

of

uses

and

a

vibrant

architectural

and

landscape

design.Ultimately

to

achieve

this

objective

we

believe

Sites

17-02

and

18-01/04should

be

combined

as

a

single

connected

entity,to

ensure

the

creation

ofa

more

powerful

commercial

attraction

on

the

the

waterfront.

Althoughwe

have

designed

Site

17-02

to

also

operate

‘independently’

as

adevelopment.從總體上講，為了達(dá)到這個成功的目標(biāo)，我們相信地塊17-02和18-01/04應(yīng)該結(jié)合起來作為一個完整的實(shí)體進(jìn)行統(tǒng)一的規(guī)劃設(shè)計，以確保能夠得到一個具有更大的商業(yè)吸引力的商業(yè)水岸項(xiàng)目

。雖然我們也可以把地塊17-02作為單獨(dú)的項(xiàng)目來考慮。這次規(guī)劃設(shè)計的一個關(guān)鍵點(diǎn)就是通過一個協(xié)同設(shè)計的優(yōu)勢，來體現(xiàn)更廣泛的相互關(guān)聯(lián)的總體規(guī)劃，并且要滿足商業(yè)上的需求和A

key

objective

has

been

to

produce

a

synergy

between

the

connectionswith

the

wider

masterplan,

the

commercial

requirements

and

thecharacter

of

the

architecture

and

landscape,

to

ensure

that

the

project

willbe

of

the

highest

quality.建筑特色，還有景觀上的考慮，確保項(xiàng)目能達(dá)到一個最高的質(zhì)量標(biāo)準(zhǔn)。27MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包06LANDSCAPE

STRATEGY

/

景觀策略6.1

LANDSCAPE

DESIGN

OBJECTIVES

/

景觀設(shè)計準(zhǔn)則LANDSCAPE

CONCEPT

TO:Create

an

active

waterfront

&

a

continuousriverwalkCreate

a

major

event

space

creating

a

centralfocusenergise

the

waterfront

with

multi-level

accessIntroduce

waterfalls

connecting

the

upper

andlower

landscape

areasIntroduce

vertical

circulation

such

as

steps

andramps

to

promote

circulation

and

as

visuallydynamic

forms景觀設(shè)計理念：創(chuàng)造積極的濱水環(huán)境和連續(xù)的水岸路徑創(chuàng)造中心空間場所產(chǎn)生中心焦點(diǎn)多層面地引導(dǎo)人流通往濱水空間引入人造瀑布聯(lián)系景觀的上下層區(qū)域引入臺階、坡道等豎向聯(lián)系促進(jìn)人流流通性，同時形成視覺上的律動41MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包06LANDSCAPE

STRATEGY

/

景觀策略6.2

LANDSCAPE

DESIGN

OBJECTIVES

/

景觀設(shè)計準(zhǔn)則LANDSCAPE

CONCEPT

TO:Create

a

two

level

promenade

circuit

to

energisepedestrian

flow

around

and

across

the

riverAdd

feature

bridgesintroduce

traffic

calming

on

Shenqi

Road

tocreate

a

central

plaza

between

sites

17

&

18Add

a

vertical

landmarkIntroduce

feature

canopies

to

define

the

plazaspaces景觀設(shè)計理念：創(chuàng)造雙層環(huán)形步道，促進(jìn)濱河人流添加景觀化橋梁將基地17和18之間的申橋路段景觀化處理為中心場地添加豎向地標(biāo)引入景觀化雨篷限定廣場空間42

MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包06LANDSCAPE

STRATEGY

/

景觀策略6.3

LANDSCAPE

DESIGN

PHILOSOPHY

/

景觀設(shè)計哲學(xué)An

attractive

landscape

and

a

commercially

vibrant

environment充滿吸引力的景觀和富有活力的商業(yè)環(huán)境43MASTERPLAN

SITE

17-02

/

總體規(guī)劃

基地17-02淘寶搜：土木世家，微信及QQ：1115955733，送資料+抽紅包06LANDSCAPE

STRATEGY

/

景觀策略6.4

LANDSCAPE

DESIGN

PRINCIPLES

/

景觀設(shè)計準(zhǔn)則MAIN

EVENT

PLAZA

AT

THE

CENTRE

OF

THE

SPACEMAIN

EVENT

SPACE主要場所空間主要場所空間連接場地軸線ENTRANCE

AXIS場地軸線FEATURE

BRIDGE景觀化橋梁CONTINUOUS

RIVERWALK連續(xù)的濱河景觀流線44

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STRATEGY

/

商業(yè)策略7.1

RETAILING

FACTORS

FOR

SUCCESS

/

商業(yè)成功因素Location區(qū)位AccessParking入口停車Layout

&

Customer

Circulation平面布局和消費(fèi)流線Tenant

Mix

混合租賃

AnchorTenants

主力店DesignLeisureandF&BManagement設(shè)計休閑和餐飲Security&Safety管理經(jīng)營公共安全Promotions促銷The

success

of

a

retail

environment

is

dependent

on

the

effective

incorporation

of

all

theabove

factors

--

it

is

not

only

about

the

design

character.成功的商業(yè)環(huán)境依賴于以上所有要素的協(xié)力合作——并不僅僅取決于建筑特色。47MASTERPLAN

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STRATEGY

/

商業(yè)策略7.2

RETAIL

OBJECTIVES

/

商業(yè)客觀性Create

a

critical

mass

of

retail,

F&B

and

leisure

by

effectively

combining

plots

17

&18

as

one

cohesive

development

–

not

just

a

series

of

individual

components;高效合理地凝聚整合17和18地塊，打造融合商業(yè)、餐飲及休閑等的復(fù)合功能項(xiàng)目，而不是相互隔絕的一系列獨(dú)立的元素；A

five

to

six

level

retail

development

is

very

unlikely

to

work

in

this

location;該區(qū)位條件不太適合五/六層的商業(yè)開發(fā)項(xiàng)目；Introduce

an

integrated

mix

of

uses

to

the

site

to

animate

the

retail

componentsand

introduce

more

variety;引入綜合性的復(fù)合功能，為商業(yè)元素增添生氣和多樣性；Use

the

waterway

as

a

‘leisure’

resource

not

only

a

visual

amenity;活用水系，不單單只是簡單的視覺感官生活配套，充分挖掘其“休閑”功能潛力?！癈reate

a

DESTINATION

-

an

urban

retail

resort“塑造目標(biāo)——購物休閑樂園48

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STRATEGY

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商業(yè)策略7.3

GROUND

FLOOR

(L1)

MAXIMIZATION

OF

COMMERCIAL

VALUE

/

首層最大化the

ground

level

is

defined

by

strong

passagesand

a

destination

event

plaza.

This

is

also

themost

valuable

retail

space

and

therefore

thearea

of

rentable

is

maximized

at

L1

to

create

acommercially

successful

project.顯著的通道和場所空間限定首層區(qū)域。這也是最有價值的商業(yè)空間，并以此來實(shí)現(xiàn)首層價值最大化

。MAIN

EVENT

SPACE主要場所空間MASTERPLAN

PEDESTRIAN

ACCESS規(guī)劃人行流線ACCESS

TO

WATERFRONT連接街道和水景的通道RETAIL

STREET商業(yè)街49MASTERPLAN

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商業(yè)策略7.4

DEVELOPING

MULTIPLE

GROUND

FLOORS

/

多首層化With

a

multi-level

project

it

is

essential

to

have

veryeffective

vertical

circulation.

Street

style

steps

andescalators

are

introduced

at

all

the

key

points

in

thestreet

to

significantly

strengthen

the

upper

retail

levels.多層商業(yè)項(xiàng)目的關(guān)鍵在于豎向流線。街道形式的臺階和自動扶梯被引入到所有重要的街角和空間節(jié)點(diǎn)處，強(qiáng)化二層的商業(yè)空間。MAIN

EVENT

SPACE主要場所空間STREET

PEDESTRIAN街角人流WATERFRONT

PEDESTRIAN濱河人流50

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商業(yè)策略7.6

RETAIL,

LEISURE,

F&B

ANCHORS

/

商業(yè)、休閑和餐飲主力店The

project

will

consist

of

a

range

of

flexible

spacefor

standard

retail

and

F&B

units

positioned

alongthe

multi

level

streets

or

the

riverfront

to

suit

themaximizationofrentalincome.Goodcustomerflowsto

these

units

are

essential

and

these

will

be此方案將一系列靈活的空間按照標(biāo)準(zhǔn)的零售商業(yè)和餐飲單元按適當(dāng)?shù)谋壤鶆蚍植荚诟鱾€沿街的樓層或者分布在沿河兩岸，以爭取租金收入的最大化，良好的客戶流線應(yīng)該沿著這些店鋪展開，最基本的功能是用有選擇的主力店的吸引和推動人流，這樣可以同樣幫助創(chuàng)造項(xiàng)目所追求的獨(dú)特的吸引力?？臻g為了滿足這些設(shè)施功能，坐落在場地的各個把角上。encouraged

by

the

selection

of

anchors,

which

canalsoassistincreatingtheuniqueattractionsrequiredfor

the

development.

Space

has

been

allocated

atthe

corners

of

the

site

for

these

facilities.這包括：-奢華電影院-大型主題美食廣場-This

could

include:-luxury

cinema-large

themed

food

court-Children

entertainment-Multi-

media

experiences-exclusive

Spa兒童娛樂-多媒體-休閑SPA-劇院餐飲

等等-theater

restaurant

etc...同時，建議引入了辦公空間，從而創(chuàng)造一個更具有活力的業(yè)態(tài)混搭和商業(yè)能量。It

is

also

proposed

to

introduce

office

space

tocreate

a

more

vibrant

mix

of

uses

and

commercialenergy52

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商業(yè)策略7.7

CAR

THEME/

汽車主題We

believe

the

thematic

idea‘CARS’couldcontribute

a‘Unique

Attraction’to

the

project.the

car

industry

is

a

vibrant

part

of

the

Jinqiaoeconomy

and

some

exciting

ideas

can

be

explored,such

as:-Vintage

cars

&

memorabilia-Aston

Martin

(British

luxury

Brands)-Super

cars-Cars

of

the

future

(eco

cars

/

driverless

cars)and

many

others汽車主題可以為本案提供一個“U.S.P（獨(dú)特的賣點(diǎn)）”。汽車產(chǎn)業(yè)是金橋地區(qū)經(jīng)濟(jì)體系中活力十足的部分，因此許多有趣的點(diǎn)子可以探索，

例如：-古董車和紀(jì)念品-阿斯頓?馬?。ㄓ儡嚻放疲?超級跑車-未來的汽車（新能源汽車、自動駕駛汽車）等等The

theme

can

help

to

fill

some

of

the

largeranchors

(exhibition

space)

as

well

as

furnishelements

in

the

public

realm

and

stylisticallyinform

events

and

promotions.主題有助于吸引大型主力商戶（展覽空間）入駐，為公共領(lǐng)域提供裝飾元素，并影響促銷等活動的風(fēng)格基調(diào)。53MASTERPLAN

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1

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VISION

/

愿景AERIAL

VIEW

FROM

THE

SOUTHWEST

/

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方案一8.1

VISION

/

愿景INTRODUCTION

/

總體介紹A

major

objective

of

the

proposals

is

to

create

a

synergy

between

aconfident

architectural

and

landscape

concept

with

a

financiallysuccessful

commercial

development.此方案主要的目的是要創(chuàng)造出一個同時在在建筑美觀和景觀靚麗與經(jīng)濟(jì)上成功的商業(yè)開發(fā)項(xiàng)目。建筑設(shè)計概念是基于一個‘雙立面’的策略。沿街外立面有一個有節(jié)制的形式和材料表現(xiàn)手段，用一種特殊和強(qiáng)烈的表達(dá)方式，在首層和二層都有出入口，鼓勵行人的自由流動。在沿河的內(nèi)側(cè)，建筑有一個更為豐富和充滿變化的體量，創(chuàng)造出一種靈動的場景來表達(dá)空間的特征和吸引力。

進(jìn)一步，沿街外立面遵從街道的直線，二沿河的外立面則相對照地遵從河流的曲線，形成一個露天劇場，歡迎和擁抱著河流展示著景觀的特色。

這一特色由多層的雕塑一樣的亭樓所裝扮的栩栩如生。在內(nèi)側(cè)的亭子之上向外眺望水岸的景色，通過商業(yè)街能欣賞到畫框里的美景。The

architectural

concept

is

founded

on

a

‘two

facade’

strategy.

Theexternal

street

facades

have

a

controlled

expression

of

forms

andmaterials,

with

a

special

and

stronger

expression

at

the

various

groundand

upper

level

entrances

to

encourage

pedestrian

movement.

Theriverfront

architecture

has

a

more

complex

and

varied

massing

to

create

amore

vibrant

ambience,

to

express

its

nature

as

an

attraction.

In

additionthe

external

street

facades

follow

the

straight

lines

of

the

street

and

thewaterfront

planning

is

in

contrast

defined

by

a

curved

shape,

like

anamphitheatre,embracing

the

river

and

its

landscape

features.

This

isfurther

animated

by

multi-level

sculptural

pavilions

which

look

out

ontothe

waterfront

and

provide

framed

views

from

the

shopping

streets.方案中的北岸和南岸都有橋連到地塊18，產(chǎn)生重要多層聯(lián)動的流暢連接。同時也制造了一種中央空間圍合的感覺，而且對于更大范圍規(guī)劃，各個地塊都有相互借鑒的景色。形式和體量是動感的和變化的，一系列有趣的景色和縱深的景觀。更重要的是它同時是一條非常清晰的商業(yè)動線，引導(dǎo)客人去享受所有的商業(yè)設(shè)施。The

proposed

north

and

south

link

bridges

to

Site

18

provide

importantmulti

level

connections

and

also

create

a

sense

of

enclosure

to

thecentral

space,

as

well

as

maintaining

views

out

to

the

wider

masterplan.The

forms

and

massing

are

dynamic

and

varied,

with

numerousinteresting

views

and

vistas.

It

is

also

a

clear

retail

circuit

encouragingcustomers

to

use

all

facilities

of

the

project.在首層，可租賃的商業(yè)面積做到了最大化，店鋪和餐飲直接面對街道或者河面，形成了一個商業(yè)街區(qū)。樓上也有商業(yè)街走廊，可以從外部街道上流暢起伏的大型臺階進(jìn)來，也有方便的自動扶梯鼓勵人們在各層方便地流動。規(guī)劃的主要目的是要打造出一個讓人愉快的高質(zhì)量商業(yè)，建筑物和景觀的完美組合。The

rentable

retail

area

is

maximised

at

ground

level,

with

shops

andrestaurants

directly

facing

both

the

external

street

and

the

river,

forminga

type

of

podium.

The

upper

streets

are

accessed

by

external

street

stylesteps

and

escalators

to

encourage

easy

movement

to

all

the

levels.The

goal

is

top

produce

an

optimised

combination

of

COMMERCIALITYand

high

quality

ARCHITECTURE

and

LANDSCAPE.58

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VISION

/

愿景MASTERPLAN

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總平面圖initial

Concept

Sketches

/

初期概念手繪草圖59MASTERPLAN

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方案一8.2

SECTIONS

/

剖面圖81MASTERPLAN

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方案一8.2

REVIEWS

/

方案回顧82

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方案二9.1

VISION

/

愿景AERIAL

VIEW

FROM

THE

SOUTH

WEST

/

西南角鳥瞰圖85MASTERPLAN

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OPTION

2

/

總體規(guī)劃

方案二9.1

VISION

/

愿景INTRODUCTION

/

總體介紹The

general

principles

and

objectives

of

Option

2

are

similar

to

Option1,but

there

is

a

different

visualappearance

and

planning

strategy.方案-2

基本的設(shè)計規(guī)劃原則和目的同方案-1相同，但是有一點(diǎn)不同是視覺和平面的策略。方案-2

的理念是用更理性化的體量和線性的平面得出的結(jié)果。外部街道立面是更加現(xiàn)代主義手法，使用玻璃和石材的立體塊體的材料，入口處平行的挑空空間和天際線外輪廓的變化。The

concept

for

Option

2

is

defined

by

more

rational

massing

and

linearplanning.The

external

street

facades

are

a

highly

contemporary

arrangement

ofcubist

like

volumes

in

glass

or

masonry

finishes,

juxtaposed

with

the

voidspaces

of

the

entrances

and

the

varied

silhouette

of

the

skyline.在項(xiàng)目用地內(nèi)側(cè)，建筑立面的直線直接與河流水體的環(huán)境產(chǎn)生出戲