《跨境電商實用英語》課件Unit 2-Chapter 1

A跨境電商實用英語Chapter1Unit2IntroductiontoCross-borderE-commercePlatforms跨境電商系列教材AcquirebasicknowledgeaboutA1KnowtheplatformrulesonA2UnderstandtheimportanceoftransactionpoliciesandassuranceserviceonA3LearnwordsandexpressionsconcerningtalkingaboutA4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Mr.WilsonescalatedhisrefunddisputerequestlastweekandAaskedhimtoprovideevidence.Hehaswrittenanduploadedevidencethreetimesnow,buthehasnotheardanythingfromA.Whatcanhedoaboutit?PART1Warming-upB.Iorderedadressfrom“Tangadawoman.Store”clothingstore.WhenIrealizedmyitemdidn’tarrivewithinthepromisedshippingtime,Istartedadisputetogetmymoneyback.However,thesellerrefusedtogivemearefundandtoldmetowaitlonger.PARTTWOPassageReadingPART2PassageReadingLaunchedin1999,Aistheleadingplatformforglobalwholesaletrade.AspartoftheAlibabaGroup,itisdesignedtomakeiteasytodobusinessanywhere.Bygivingsuppliersthetoolsnecessarytoreachaglobalaudiencefortheirproductsandbyhelpingbuyersfindproductsandsuppliersquicklyandefficiently.Itprovidesthefundamentaltechnologyinfrastructureandmarketingreachtosupportmerchants,brandsandotherbusinessesthatprovideproducts,servicesanddigitalcontenttoleveragethepoweroftheInternettoengagewiththeirusersandcustomers.Theirbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaandentertainment,innovationinitiativesandothers.Throughinvesteeaffiliates,italsosetsitsfootinthelogisticsandlocalservicessectors.AAbringsyouhundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.Buyersfortheseproductsarelocatedin200pluscountriesandregions,andexchangehundredsofthousandsofmessageswithsuppliersontheplatformeachday.Asaplatform,itcontinuestodevelopservicestohelpbusinessesdomoreanddiscovernewopportunities.Whetherit’ssourcingfromyourmobilephoneorcontactingsuppliersintheirlocallanguages,turningtoAforallyourglobalbusinessneeds.ApartnersmajorlogisticsproviderscoveringLCL&FCLseashipmentsacrosstheglobe.Cargoesareshippedfrom8mainports(Shanghai,Shenzhen,Qingdao,etc.)inChinatomorethan300populardestinationports.Aaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.PART2PassageReadingPART2PassageReadingPaymentMethodT/TCreditCarde-CheckingTransactionFeeFeesvarybyregionandbank2.8%ofthetotaltransactionamountAfixedrateofUS$15pertransactionTransferTime3-7workingdays2-3workingdays4-5workingdaysAcceptedCurrenciesUSD/HKD/GBP/EUR/SGD/AUD/CAD/JPY/RMBUSDUSDAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.QualityDisputeRefundGettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.Examplesofwhat’scovered:?Buyerpurchased1,000coffeemugsandonlyreceived990?Buyerpurchased100self-balancingscootersbut30piecesdonotworkproperly?SelleragreedtoofferCEcertificatefortheorder,butfailedtoprovideitPART2PassageReadingShippingDelayRefundTheorderwillbeshippedbythesellersontime,accordingtothedetailsofthecontract.Incaseofshippingdelay,thebuyerswillbeeligibleforarefund.Examplesofwhat’scovered:?Thesellerfailstoshipthegoodsontime(accordingtothecontractdetails)?Thesellershipsthegoods,butthedeliveryislaterthanthetimespecifiedinthecontract?Thesellershipsthegoods,butthegoodsareseizedbycustomsduetosellererror

PART2PassageReadingNewWordsinfrastructure

[??nfr?str?kt??(r)]n.1NewWordthebasicstructureorfeaturesofasystemororganization基礎(chǔ)設(shè)施

e.g.Ⅰ)Howcanyouensurethatyouarebuildinganeffectiveinfrastructureforyourorganization?如何能確保你正在構(gòu)建一個對你的組織有效的基礎(chǔ)？Ⅱ)Civillightingsystemisoneoftheimportantpartsofcityinfrastructure.

城市路燈照明系統(tǒng)是一個城市的重要基礎(chǔ)設(shè)施之一。返回merchant

[?m?:t??nt]n.01NewWord2abusinesspersonengagedinretailtrade商人，店主e.g.Ⅰ)AmerchantfromVeniceintroducedcoffeetoEuropein1615.1615年一位來自威尼斯的商人將咖啡引進了歐洲。Ⅱ)Hebargainedwiththemerchantforanhourbeforeheboughtthecarpet.他與那商人討價還價了一個小時才買下那塊地毯。返回comprise

[k?m?pra?z]v.NewWord3becomposedof;includeorcontain構(gòu)成；包含e.g.Ⅰ)Fixedassetscomprisebuildings,equipmentandmachinery,motorvehiclesandother.固定資產(chǎn)包括房屋及建筑物、機器設(shè)備、運輸工具以及其他。Ⅱ)Exportingandimportingcomprisethemostfundamentalinternationalbusinessactivityinmostcountries.進出口貿(mào)易構(gòu)成了世界上大多數(shù)國家最基本的國際商務(wù)活動。返回affiliate

[??f?lie?t]n.NewWord4asubordinateorsubsidiaryassociate附屬企業(yè)；分支機構(gòu)e.g.Ⅰ)OurNewYorkcompanyhasanaffiliateinLosAngeles.我們的紐約公司在洛杉磯有一個下屬企業(yè)。Ⅱ)Wehaveaforeignaffiliatethathandlesalloverseassales.我們在國外有一家子公司，負責所有的海外銷售。返回apparel

[??p?r?l]n.5NewWordclothingingeneral衣服e.g.Ⅰ)Thestoresellswomen'sandchildren'sapparel.這家商店出售女裝和童裝。Ⅱ)Bailidacompanyisachainstoreretailerofpopular-pricedfashionapparel.百利達公司是一家經(jīng)營平價時尚服飾的連鎖零售企業(yè)。返回cargo

[?kɑ:g??]n.01NewWord6goodscarriedbyalargevehicle貨物，裝載物e.g.Ⅰ)ThecargowasduetobeoffloadedinSingaporethreedayslater.這批貨物定于3天后在新加坡卸載。Ⅱ)Theshiphasacargoofabout200ton.這條船大約有200噸的貨物。返回mug

[m?g]n.NewWord7withhandleandusuallycylindrical

馬克杯e.g.Ⅰ)Hespoonedinstantcoffeeintotwoofthemugs.他用勺子把速溶咖啡舀入兩個杯子中。Ⅱ)Ihaveamugofmilkandsomebreadformybreakfast.早餐我喝一大杯牛奶吃一點面包。返回scooter

[?sku:t?(r)]n.NewWord8amotorboatresemblingamotorscooter小型摩托車e.g.Ⅰ)Thescootergoesmuchslowerthanthecaratthespeedof30kmanhour.小型摩托車的速度比汽車慢的多,大約每小時30公里。Ⅱ)Wespeciallymanufactureandexportelectricscootergoods.我們是專業(yè)出口和生產(chǎn)電瓶車的企業(yè)。返回eligible

[?el?d??bl]adj.9NewWordqualifiedfororallowedorworthyofbeingchosen

有資格的；合適的e.g.Ⅰ)Hewasnoteligiblefortheexaminationbecausehewasoverage.他不能參加考試資格，因他已超齡。Ⅱ)Millionsofhouseholdersareeligibletoclaimthenewcounciltaxbenefit.數(shù)百萬房主都有資格申請新的市政稅優(yōu)惠。返回seize

[si:z]v.01NewWord10takeholdof;grab抓??；奪取e.g.Ⅰ)Wemustseizeallopportunitiestoacceleratedevelopment.我們必須抓住一切機遇加快發(fā)展。Ⅱ)Alotofcompaniesseizetheseopportunitiesandgainedafewsuccesses.很多公司抓住這些機會并取得了一些成功。返回ProperNamesProperNames1LCL:LESSTHANCONTAINERLOAD拼箱貨(散貨loosecargo)2FCL:FULLCONTAINERLOAD(整箱貨)。3CEcertificate:CE是從法語“CommunateEuroppene”縮寫而成，指歐洲共同體。CEcertificateCEcertificate指CE認證，是構(gòu)成歐洲指令核心的“主要要求”，在歐共體1985年5月7日的（85/C136/01）號《技術(shù)協(xié)調(diào)與標準的新方法的決議》中對需要作為制定和實施指令目的“主要要求”有特定的含義，即只限于產(chǎn)品不危及人類、動物和貨品的安全方面的基本安全要求，而不是一般的質(zhì)量要求。因此CE標志是指安全合格標志而非質(zhì)量合格標志。ProperNamesPhrases&Expressionsmakeiteasy

使某事變得容易01P&EPhrases&Expressionse.g.Ⅰ)Amazonmakesiteasyforyoutobuynewitems.亞馬遜讓你很容易地買到新產(chǎn)品。Ⅱ)Ithasmanyfunctionsthatmakeiteasyfortranslatorstodotheirjobefficiently.它有很多功能可以讓翻譯工作變得更加容易和高效。01P&E02engagewith與...接洽；與...銜接e.g.Ⅰ)Shefoundithardtoengagewithofficelife.她發(fā)現(xiàn)很難適應(yīng)辦公室生活。Ⅱ)Theteamsneededtoengagewithlocalcommunities.這個團隊需要和當?shù)厣鐖F進行接洽。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatisthemissionofA?2HowmanypaymentmethodsareprovidedonA?3Canbuyersgetarefundifthesellerfailstoshipthegoodsontime?Task21.Theimportanceofpublic______________hasbeenacknowledgedbythewholeworld.2.Thelandisinthepossessionofthe_____________.3.Twelvedepartments____________thisuniversity.4.Thisshopsellssports____________.5.Heloadedhisvesselwithanother____________andsetsail.6.Currently,electricscooterandoff-roadbikescanbeusedonthestreets.7.Hardwork______________formetoforgetmysorrows.8.He'sonly17andthereforenot______________tovote.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.infrastructure

merchantcompriseapparelcargomakesiteasyeligibleTask31.這些員工用推特聯(lián)系客戶。(engagewith)_____________________________________________________________2.我喜歡用博客傳播個人理念。(leverage)_____________________________________________________________3.我們給代售商總銷售額的30%作為傭金。(affiliate)_____________________________________________________________4.要抓住機會,否則你會后悔的。(seize)_____________________________________________________________5.那個商人想擴大他的經(jīng)營。(m