某公司核心技術(shù)公關(guān)推廣計劃書

CiscoCoreTechnicalFY04Q3PRPlan

BFCDec29.2003ContentWherearewetodayWherewillwegetthereHowwillwegetthereWherearewetoday

333?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDCiscoPRAnalysis-MediaCoverageAnalysisInNovember,Ciscoenhanceditsmediacoveragefastest.InDectech的傳播量很大主要原因事件驅(qū)動世界

ATM發(fā)布CoreTechRoadshowCisco12800launch

ProductCat6500Cat2970Cisco12800Cisco7600FSBSolutionCisco12800backgroundFSBupdatebriefingIPV63/7交換CoretechrequirementCiscoPRAnalysis-MediaCoverageAnalysisBynow,NorthChinaisthehubforPRactivitiesBesidesNorthChina,WestChina’smediacoverageincreasedmorethanotherareas.MediacoveragebyregionCiscoPRAnalysis-MediaCoverageAnalysisCiscoworldwidegetsmuchattention,keepingbalancewithlocalnews.Channelisignoredtosomeextent.Ciscovoiceinindustryisstillnotloudenough.CoretechMediacoverageabout25%CoretechPRfocusIT&SPmediaCiscoPRAnalysis-MediaCoverageOverviewObjectiveInDecTech的傳播量很大主要原因事件驅(qū)動世界

ATM發(fā)布/CoreTechRoadshow/Cisco12800launchPRObjective:+)針對媒體關(guān)心的問題制造大的公關(guān)事件以驅(qū)動媒體針對性的事件以影響北方以為的其他地區(qū)媒體有效的通過網(wǎng)絡(luò)媒體以提高傳播速度和覆蓋率,加大對SP媒體的投放CoretechrequirementProduct:Cat6500/Cat2970/Cisco12800/Cisco7600/FSBSolution:Cisco12800background/FSBupdatebriefing/IPV6/3/7交換MediaCoverageAnalysisNorthChinaisthehubforPRactivitiesCoretechPRfocusIT&SPmediaCoretechMediacoverageabout25%CiscoPRAnalysis–CoretechQ2

PRReviewCoretechRoutingSwitchingFSBBBAGSRLowswitchHighswitchAwarenessRelevancePreferenceActionCoreTechPR傳播階梯PRPoint0610ProductBusinessSolution

SolutionCoreTechPRContentCiscoPRAnalysis-CoretechQ2

PRReviewPRPointProductBusinesssolution

Solution010610SalePointGSRProductBusinesssolutionSolution0.260.330.41PR經(jīng)驗系數(shù)數(shù)文章數(shù)量量質(zhì)質(zhì)量媒媒體權(quán)威威性888PRObjective:+)Q2的GSRPRawareness階段完成,介介于處于Saleaction下Q3的傳播重點快快速推動solution和Businesssolution的公關(guān)工作Cisco12800launchnewsPRawarenessSaleaction當(dāng)前狀態(tài)8PRPointCiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-CoretechQ2PRReviewBBAProductBusinesssolutionSolutionCisco7600ServiceBBA北京專訪Cisco7600四川網(wǎng)通深深圳招行臺州電力江江蘇網(wǎng)通0.260.330.41PR經(jīng)驗系數(shù)文章數(shù)量質(zhì)質(zhì)量媒媒體權(quán)權(quán)威性7.5887777877.38PRObjective:+)Q3BBA的傳播階段將將處于PRpreference階段,傳播播重點將放放在BusinessSolution上PRpreferenceSaleaction當(dāng)前狀態(tài)PRPointFSBFSB系列產(chǎn)品Cisco3700ProductBusinesssolutionSolutionFSBIPTFSB成都專訪FSB市場稿0.260.330.41PR經(jīng)驗系數(shù)文章數(shù)量質(zhì)質(zhì)量媒媒體權(quán)威威性7.5778776776676.812PRObjective:+)PRawarenessSalepreferenceQ3FSB的傳播階段段需要完成成PRawareness到PRRelevance的轉(zhuǎn)變階段段,傳播重重點放Solution的推廣上PRPoint當(dāng)前狀態(tài)CiscoPRAnalysis-CoretechQ2PRReviewSwitchProductBusinesssolutionSolution0.260.330.41PR經(jīng)驗系數(shù)文章數(shù)量質(zhì)質(zhì)量量媒媒體權(quán)威威性7778877.57PRObjective:+)Q3Switch傳播階段處處于PRPreference階段,介于于Q2的傳播solution的傳播較少少Solution的傳播Q3將為重點工工作Cat2970launchnewsSwitch北京/廣州州專訪SwitchGE/10GE市場稿SwitchGE/10GENZU/Woodside8787.5PRPointPRpreferenceSalepreference當(dāng)前狀態(tài)CiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-PRAnalysisOverview綜述針對媒體關(guān)關(guān)心的問題題制造大的的公關(guān)事件件以驅(qū)動媒媒體針對性的事事件以影響響北方以為為的其他地地區(qū)媒體有效的通過過網(wǎng)絡(luò)媒體體以提高傳傳播速度和和覆蓋率,加大對SP媒體的投放放Q3FSB的傳播階段段需要完成成PRawareness到PRRelevance的轉(zhuǎn)轉(zhuǎn)變變階階段段,傳傳播播重重點點放Solution的推推廣廣上上Q3BBA的傳傳播播階階段段將將處處于于PRpreference階段段,傳傳播播重重點點將將放放在在BusinessSolution上Q2的GSRPRawareness階段段完完成成,介介于于處處于于Saleaction下Q3的傳傳播播重重點點快快速速推推動動solution和Businesssolution的公公關(guān)關(guān)工工作作Q3Switch傳播播階階段段處處于于PRPreference階段段,介介于于Q2的傳傳播播solution的傳傳播播較較少少Solution的傳播播Q3將為重重點工工作Wherewillwegetthere151515?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDContributiontoChinaCustomerSuccessAdvancedTechCiscoPRAnalysis-PRStrategyAdvancedTech(CoreTech)innovateSmarterInvestmentIntelligentRouting&SwitchingEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis-PRStrategyCisco12800Cisco12000Cisco10000Cisco7600Cisco7500Cisco7300Cisco7200Cisco7100Cat6500Cat4500Cat3750Cat3755Cisco3700Cisco3600Cat2970Cat2950Cisco2600Cisco1700Cisco800為機構(gòu)構(gòu)建立立高效效智能的的網(wǎng)絡(luò)絡(luò),以以使機構(gòu)擺擺脫臃臃腫,工作運營營增產(chǎn)產(chǎn)/增增效為企業(yè)業(yè)部署署方便便靈活快快捷的的溝通通網(wǎng)絡(luò)SPInvestmentIntelligentSmarter理性訴訴求感性訴訴求FSBBBAGSRLowswitchHighswitchFSILE&GCOMSMB為組織織建立立高ROI的網(wǎng)絡(luò)絡(luò)系統(tǒng)統(tǒng),以實現(xiàn)現(xiàn)組織織應(yīng)用用網(wǎng)絡(luò)平平臺獲獲得更更到的利利潤增增長點點引領(lǐng)/塑造造價值區(qū)間便捷實實現(xiàn)睿睿智溝通提升企企業(yè)網(wǎng)網(wǎng)絡(luò)智商CiscoPRAnalysis-PRStrategyFY03Q3Mainmessage(FromCiscobriefing)Cisco12800&7600launchGSRBBA如何利利用智智能寬寬帶服服務(wù)營營造電電信寬寬帶價價值空空間FSB重點強強調(diào)FSB路由器器的Security解決方方案在在行業(yè)業(yè)中的的應(yīng)用用SwitchGE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOECoreTechEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis––MainmessagerePRHowwillwegetthere202020?2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDGSRPRFactorEventKeyMessageQ2的GSRPRawareness階段完完成,介于處處于Saleaction下Q3的傳播播重點快速速推動動solution和Businesssolution的公關(guān)關(guān)工作作為組織織建立立高ROI的網(wǎng)絡(luò)絡(luò)系統(tǒng)統(tǒng),以以實現(xiàn)現(xiàn)組織應(yīng)應(yīng)用網(wǎng)網(wǎng)絡(luò)平平臺獲獲得更更到的的利潤潤增長Cisco12800&7600launchinchinaCoretechrequirementSolution:Cisco12800backgroundProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投資保護(hù)護(hù)CiscoPRAnalysis––ActionanalysisFY03Q3GSRPRTacticFeb.Mar.Apr.引領(lǐng)/塑塑造價值區(qū)間ProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投資保護(hù)護(hù)BBAPRFactorEventKeyMessageQ3BBA的傳播階階段將處處于PRpreference階段,傳傳播重點點將放在BusinessSolution上為組織建建立高ROI的網(wǎng)絡(luò)系系統(tǒng),以以實現(xiàn)組織應(yīng)用用網(wǎng)絡(luò)平平臺獲得得更到的的利潤增增長如何利用用智能寬寬帶服務(wù)務(wù)營造電電信寬帶帶價值空間間CoretechrequirementSolution:IPV6/3/7交換ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyCiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.引領(lǐng)/塑塑造價值區(qū)間ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyFY03Q3BBAPRTacticFSBPRFactorEventKeyMessageQ3FSB的傳播階階段需要要完成PRawareness到PRRelevance的轉(zhuǎn)變階段段,傳播播重點放Solution的推廣上為機構(gòu)建建立高效效智能的的網(wǎng)絡(luò),以使機機構(gòu)擺脫臃臃腫,工工作運營營增產(chǎn)/增效重點強調(diào)調(diào)FSB路由器的的Security解決方案在在行業(yè)中中的應(yīng)用用CoretechrequirementSolution:/FSBupdatebriefingProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2CiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.提升企業(yè)業(yè)網(wǎng)絡(luò)智商便捷實現(xiàn)現(xiàn)睿智溝通ProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2FY03Q3FSBPRTacticSwitchPRFactorEventKeyMessageQ3Switch傳播階段段處于PRPreference階段,介介于Q2的傳播solution的傳播較較少Solution的傳播Q3將為重點點工作為機構(gòu)建建立高效效智能的的網(wǎng)絡(luò),以使機機構(gòu)擺脫臃臃腫,工工作運營營增產(chǎn)/增效GE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOEProductBusinesssolutionSolutionGE/10GE案例分析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100機箱POE(Newproductlaunch)CiscoPRAnalysis–ActionanalysisFeb.Mar.Apr.提升企業(yè)網(wǎng)網(wǎng)絡(luò)智商商ProductBusinesssolutionSolutionGE/10GE案例例分分析析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100機箱箱POE(Newproductlaunch)FY03Q3SwitchPRTactic303030?2003CiscoSystems,Inc.Allrightsreserved.Presentation_ID謝謝謝1月-2321:15:0521:1521:151月-231月-2321:1521:1521:15:051月月-231月月-2321:15:052023/1/521:15:059、靜夜四無無鄰，荒居居舊業(yè)貧。。。1月-231月-23Thursday,January5,202310、雨中黃葉樹樹，燈下白頭頭人。。21:15:0621:15:0621:151/5/20239:15:06PM11、以以我我獨獨沈沈久久，，愧愧君君相相見見頻頻。。。。1月月-2321:15:0621:15Jan-2305-Jan-2312、故人江江海別，，幾度隔隔山川。。。21:15:0621:15:0621:15Thursday,January5,202313、乍見翻疑夢夢，相悲各問問年。。1月-231月-2321:15:0621:15:06January5,202314、他鄉(xiāng)生白白發(fā)，舊國國見青山。。。05一月月20239:15:06下下午21:15:061月-2315、比不了得就就不比，得不不到的就不要要。。。一月239:15下下午1月-2321:15January5,202316、行動動出成成果，，工作作出財財富。。。2023/1/521:15:0621:15:0605January202317、做前前，能能夠環(huán)環(huán)視四四周；；做時時，你你只能能或者者最好好沿著著以腳腳為起起點的的射線線向前前。。。9:15:06下下午9:15下下午21:15:061月-239、沒有失失敗，只只有暫時時停止成成功！。。1月-231月-23Thursday,January5,202310、很多事情努努力了未必有有結(jié)果，但是是不努力卻什什么改變也沒沒有。。21:15:0621:15:0621:151/5/20239:15:06PM11、成功功就是是日復(fù)復(fù)一日日那一一點點點小小小努力力的積積累。。。1月-2321:15:0621:15Jan-2305-Jan-2312、世世間間成成事事，，不不求求其其絕絕對對圓圓滿滿，，留留一一份份不不足足，，可可得得無無限限完完美美。。。。21:15:0621:15:0621:15Thursday,January5,202313、不知香香積寺，，數(shù)里入入云峰。。。1月-231月-2321:15:0621:15:06January5,202314、意志志堅強強的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。05一一月月20239:15:06下下午21:15:061月-2315、楚塞三三湘接，，荊門九九派通。。。。一月239:15下午午1月-2321:15January5,202316、少年十五二二十時，步行行奪得胡馬騎騎。。2023/1/521:15:0621:15:06