商業(yè)計(jì)劃書(shū)模板英文

商業(yè)計(jì)劃書(shū)模板,英文篇一：英文商業(yè)計(jì)劃書(shū)模板英語(yǔ)商業(yè)計(jì)劃書(shū)(BusinessPlan)第一講：概述第二講：現(xiàn)狀分析第三講：目標(biāo)確定第四講：組織結(jié)構(gòu)第五講：產(chǎn)品分析第六講：市場(chǎng)分析第七講：市場(chǎng)策略第八講：生產(chǎn)分析第九講：財(cái)務(wù)分析第十講：附件第一講：概述(executivesummary)概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書(shū)寫(xiě)，頁(yè)數(shù)應(yīng)控制在2頁(yè)以?xún)?nèi)。概述應(yīng)包括的基本內(nèi)容有：企業(yè)的宗旨，例如：InXX,ABCCorporationwascreatedto...Now,ABCCorporationisatapointwhere…背景介紹，例如：Formanyyearspeoplehave…Theconditionoftheindustrytodayissuchthat…產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：WehavejustcompletedthedevelopmentofS30-anovelandproprietaryconstructiontoolComparedtocompetitiveproducts,ours30can…企業(yè)目標(biāo)，例如：Ourobjective,atthistime,istopropelthecompanyintoaprominentmarketposition.Wefeelthatwithin5yearsABCCorporationwillbeinasuitableconditionforfurtherexpansion,aninitialpublicofferingorprofitableacquisition.Toaccomplishthisgoalwe…管理團(tuán)隊(duì)和管理組織，例如Ourmanagementteamconsistsof5menandwomenWhosebackgroundsconsistof10yearsofmarketingwith…市場(chǎng)策略，例如：Thefundamentalthrustofourmarketingstrategyconsistsof…財(cái)務(wù)狀況和計(jì)劃，例如：In5yearswewillhave…andourinvestorswillbeableto…結(jié)論，例如：ABCCorporationenjoysanestablishedtrack-recordofexcellentsupportforourcustomers.Theirexpressionsofsatisfactionandencouragementarenumerous,andweintendtocontinueouradvancesinthe…第二講：現(xiàn)狀分析(presentsituation)這部分盡可能簡(jiǎn)明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息。市場(chǎng)環(huán)境，例如：Themarketplacehasbeenstagnantfor2years.Wearepoisednowto…產(chǎn)品或服務(wù)，例如：ThepresentstageofS30isinthedesignstage.產(chǎn)品生命周期，例如：Ourcurrentproductlineis…價(jià)格和利潤(rùn)，例如：Currentpricesare…andprofitsare…客戶(hù)，例如：Currentcustomersareusingour…for…銷(xiāo)售渠道，例如：Wehaveservicecenters,retailers,manufacturer'srepresentatives…管理團(tuán)隊(duì)情況，例如：Mostofourmanagementisinplace,however,werequireaproductionmanagertocompleteourteam.財(cái)務(wù)狀況，例如：Currentcashavailableis….第三講：目標(biāo)確定(objectives)企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時(shí)期內(nèi)經(jīng)營(yíng)活動(dòng)的方向和所要達(dá)到的水平。企業(yè)目標(biāo)的實(shí)現(xiàn)時(shí)間較長(zhǎng)，一般為三到五年或者更長(zhǎng)時(shí)間。好的企業(yè)目標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵(lì)作用、切實(shí)可行等特點(diǎn)。企業(yè)的基本目標(biāo)，例如：Theprimaryobjectivesofourorganizationareto:ABC投資收益率(ROI),例如：BasedonaXXX%marketshareforourXXXproductby20XX,weestimateourreturnoninvestmenttobeXXX%.財(cái)務(wù)目標(biāo),例如：LastYearThisYearNextYearSales$VolumeUnitVolume%Increase/DecreaseShareofMarketGrossProfitManufacturingFullyBurdenedMarketingExpensesAdvertisingSalesPromotionTradeAllowancesOther欲計(jì)將來(lái)增長(zhǎng)、改進(jìn)的目標(biāo)，例如：OtherobjectiveswehavesetforourselvesincludeXXX.Weexpecttoreplace(competitive/existingproductsorservices)byXXX%by20XX.WeplantoaddXXX(retailers,distributors,servicecenters)permonth/yearandwewillhaveatotalofXXX(retailers,distributors)by20XX.第四講：組織結(jié)構(gòu)(management)投資者考察企業(yè)時(shí)，管理是最為重要的因素。沒(méi)有一支優(yōu)秀的管理團(tuán)隊(duì)和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實(shí)的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營(yíng)銷(xiāo)副總裁、財(cái)務(wù)副總裁、生產(chǎn)部總監(jiān)。對(duì)每一位關(guān)鍵人員用文章一個(gè)段落的篇幅進(jìn)行描述就可以。介紹組織結(jié)構(gòu)時(shí)要注意以下問(wèn)題：1．主要管理人員和專(zhuān)業(yè)人員的發(fā)展路徑是怎樣的？他們具有哪些技能？2．公司未來(lái)的組織機(jī)構(gòu)是怎樣的？3．誰(shuí)將成為部門(mén)領(lǐng)導(dǎo)者？4．在哪些領(lǐng)域的管理應(yīng)該加強(qiáng)？5．報(bào)酬機(jī)制如何？團(tuán)隊(duì)結(jié)構(gòu)介紹，例如：OftheXXXpeoplewhomakeupthedevelopmentstaff,

thereareXXXfounderswhoholdthefollowingpositions:XXX,PresidentXXX,VicePresidentofFinanceXXX,VicePresidentofMarketingXXX,VicePresidentofSalesXXX,VicePresidentofEngineeringXXX,VicePresidentofResearchXXX,VicePresidentofOperationsXXX,DirectorofMarketingXXX,ManagerXXXDevelopmentXXX,CorporateAttorney管理人員描述，例如：XXX,PresidentXXXDegree,UniversityofXXXXXX'sprofessionalexperienceincludesmanydifferentareasintheXXXindustry.人力資源需求，例如：(Company)developmentteamrecognizesthatadditionalstaffisrequiredtoproperlysupportmarketing,sales,research,andsupportfunctions.第五講：產(chǎn)品分析(theproduct/service)產(chǎn)品介紹應(yīng)包括以下內(nèi)容：1．產(chǎn)品名稱(chēng)2．性能及特性3．產(chǎn)品所處的生命周期4．產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)力5．產(chǎn)品的研究和開(kāi)發(fā)過(guò)程6．發(fā)展新產(chǎn)品的計(jì)劃和成本分析7．產(chǎn)品的市場(chǎng)前景預(yù)測(cè)8．產(chǎn)品的品牌和專(zhuān)利此外，還要從顧客和投資者角度出發(fā)回答下面的問(wèn)題1．顧客希望企業(yè)的產(chǎn)品能解決什么問(wèn)題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？2．企業(yè)的產(chǎn)品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品相比有哪些優(yōu)缺點(diǎn)，顧客為什么會(huì)選擇本企業(yè)的產(chǎn)品？3．為什么用戶(hù)會(huì)大批量地購(gòu)買(mǎi)企業(yè)的產(chǎn)品？4．本公司能提供哪些購(gòu)買(mǎi)便利？5．企業(yè)為自己的產(chǎn)品采取了何種保護(hù)措施，企業(yè)擁有哪些專(zhuān)利、許可證，或與已申請(qǐng)專(zhuān)利的廠家達(dá)成了哪些協(xié)議？6．為什么企業(yè)的產(chǎn)品定價(jià)使企業(yè)產(chǎn)生足夠的利潤(rùn)？介紹產(chǎn)品，例如：ThiscapabilityforXXXisauniquefeatureenjoyedby(Company)andourcustomers.專(zhuān)利保護(hù)，例如：Ourproduct(s)isprotectedunderthefollowing:產(chǎn)品價(jià)格優(yōu)勢(shì)，例如：Regardingcostsavings(product/service)willsaveourcustomersmoneyintermsofXXX.產(chǎn)品測(cè)試，例如：CompletedtestshaveshownthatXXX(results).產(chǎn)品特性描述，例如：XXXisanotherpowerfulfeature.ThisincludesXXX.XXXsavesatremendousamountoftimewhenXXX.第六講：市場(chǎng)分析(marketanalysis)這部分內(nèi)容包括行業(yè)分析、市場(chǎng)分析和競(jìng)爭(zhēng)分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對(duì)行業(yè)發(fā)展方向的預(yù)測(cè)、對(duì)驅(qū)動(dòng)因素的分析。市場(chǎng)分析的核心內(nèi)容是在市場(chǎng)細(xì)分的基礎(chǔ)上確定目標(biāo)市場(chǎng)。要讓投資者了解市場(chǎng)的規(guī)模有足夠大的贏利空間和發(fā)展空間；知道市場(chǎng)有良好的發(fā)展前景，即所確定的目標(biāo)市場(chǎng)在未來(lái)將會(huì)長(zhǎng)生不衰。競(jìng)爭(zhēng)分析中要對(duì)全部競(jìng)爭(zhēng)產(chǎn)品及競(jìng)爭(zhēng)廠家作出描述與分析。尤其要分析這些競(jìng)爭(zhēng)對(duì)手所占有的市場(chǎng)份額、年銷(xiāo)量與銷(xiāo)售收入，以及他們的財(cái)務(wù)實(shí)力。此外還要對(duì)自己產(chǎn)品所具有的優(yōu)勢(shì)作分析，對(duì)未來(lái)市場(chǎng)變化趨勢(shì)作預(yù)測(cè)。介紹目標(biāo)顧客購(gòu)買(mǎi)的原因，例如：ItiseasytounderstandwhytheprincipalbuyingmotivesareXXXbecauseXXX.篇二：商業(yè)計(jì)劃書(shū)英文模版ConfidentialConfidentialityThisbusinessplanisthepropertyoftheCompanyandisconsideredtobestrictlyconfidential.Itcontainsinformationintendedonlyforthepersontowhomitistransmitted.Withreceiptofthisplan,recipientacknowledgesandagreesthat:i)intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;ii)therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;iii)alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunder"RiskFactors"andelsewhereinthisBusinessPlan. ConfidentialandProprietary1/16EXECUTIVESUMMARY 3MISSIONSTATEMENT ANALYSIS...INDUSTRY ANDMARKETPLACE5DESCRIPTIONOFTHEINDUSTRYANDMARKET 5CUSTOMERSANDMARKETSEGMENTATION 5COMPETITION 5THEBUSINESSOPPORTUNITY 6THEINNOVATION-PRODUCTORSERVICEDESCRIPTION 7 OVERVIEWOFTHEPRODUCTORSERVICE 7PRODUCTBENEFITS 7TECHNOLOGY 7PRODUCTCOMPARISON 7FUTUREPRODUCTROADMAP 7THEBUSINESSSTRATEGY 8THEBUSINESSSTRATEGY 8METHODSOFDOINGBUSINESS 8FUTUREOPPORTUNITIES 8MARKETINGANDSALES 9MARKETRESEARCH 9MARKETINGPLAN 9TARGETMARKETS 9RESEARCHANDDEVELOPMENT 10OPERATION/MANUFACTURING 11MANAGEMENTANDOWNERS（來(lái)自：小龍文檔網(wǎng)：商業(yè)計(jì)劃書(shū)模板,英文）HIP 12FUNDSREQUIREDANDTHEIRUSES 13FINANCES 14ASSUMPTIONS 14 SALESFORECAST 14OPERATINGEXPENSES 14PROFIT&LOSS 14CASHFLOW 14NPVANDBREAKEVENPOINT 14BIBLIOGRAPHY ………………..…15APPENDICES ConfidentialandProprietary2/16(2-3pages)Thepurposeofthissectionistoprovideashortintroductiontothecompanyandclearlydefinetheuniquecompetenciesofthecompany,whichwillensureitssuccess.Thissectionshouldincludethefollowing:?Asummaryofthemissionstatement&thevision.?Companybackground(ifrelevant)includingdateofestablishment,financialandmarketingachievementsetc.?IndustryandMarketSummary.?TheBusinessOpportunity.?AsummaryoftheInnovation.?BusinessStrategysummary.MarketingandSales.ResearchandDevelopment.Operations/ManufacturingManagementandOwnership.FundsRequired.FinancialSummary. ConfidentialandProprietary3/16(1-3page)Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.Thissectionshouldinclude:?Whoweare?Whatwedo(product/service)?Howwedoit(technology)?Forwhomwedoit(customersegment,needs)Vision?Companybackground(ifrelevant)includingdateofestablishment,financialandmarketingachievementsetc. ConfidentialandProprietary4/16篇三：商業(yè)計(jì)劃書(shū)模板英文版精編資料商業(yè)計(jì)劃書(shū)模板英文版BUSINESSPLANTEMPLATEBUSINESSPLAN[MyCompany]123MainStreetAnytown,USA10000123-4567[YourName][DATE]TABLEOFCONTENTS...商業(yè)計(jì)劃書(shū)商業(yè)計(jì)劃書(shū)模板英文版BUSINESSPLANTEMPLATEBUSINESSPLAN[MyCompany]123MainStreetAnytown,USA10000123-45671[YourName][DATE]2TABLEOFCONTENTSExecutiveSummary 1Management 2[Company]History 5[Product/Service]Description 7Objectives 9Competitors 10CompetitiveAdvantages Innovation 13Pricing 14SpecificMarkets 15GrowthStrategy 16MarketSizeandShare 17TargetingNewMarkets 18Location 19ManufacturingPlan 20Research&Development 21HistoricalFinancialData 22ProformaFinancialData 23ProformaBalanceSheet 26CostControl ...27EffectsofLoanorInvestment Attachments 293ExecutiveSummary[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:[Startup,growth]opportunitiesexistin[Product/Service].Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Thebasiccomponentsofthisplanare:CompetitivepricingExpandthemarketsIncreasedadvertisingLowerourunitcosts,Therebyachievinghigherprofits.1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffTothisend,[I/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Theco