高中英語必修4Unit1Advertising第1課時

Unit1Advertising

Period1Welcometotheunit

Analysisoftheteachingmaterial:

Thisisthe1stperiodofUnitOne.

lessonistomakeSsbefamiliarwith

Objectives:

1.TomakeSsidentifythedifferences

ofadvertisements.

Themainpurposeofthis

thetopicofthisunit.

betweenthesetwotypes

2.TopracticeSs’oralEnglish.

Teachingimportantpoint:

Howto

developstudents

’speakingabilityby

expressing

theiropinionsin

thediscussion.

Teachingapproaches:

Teachingapproachesisthekeystepforclassteaching.

Visual-scene

teaching

method,tasked-based

methodaswell

as

theapproachesof

discussionandsoonwill

beadopted

in

the

teaching

process

of

thislesson.

Emphasiswillbeput

onSs’

ability

of

speaking,

expressing

andbrainstorming.

Language

isbestlearnedthroughactivities.

I’llintroducearich

variety

of

activities

andapproachestomeetdifferent

needs

oftheSsandmakefulluseoftheadvantagesofmultimedia

whichisvisual,operabletomakemylessonvivid,interestingandeffective.

InteractionPatterns:Teachers-class,individuals,pairs

Ss’abilitytoworkbothindependentlyandtogetheris

veryimportanttotheirsuccessinthefuture.Itistherefore

importantforSstohaveopportunitiestodeveloptheir

Englishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.

TeachingAids:multimediaandablackboard

Proceduresforteaching:

Step1GreetingandLead-in

Doyouknowwhattitleofthisunitis?

Whichpieceofad-showdoyoulikebest?

Wherecanyoufindtheseadsanddoyoulikethem?Step2Welcometotheunit

observation:AskSstoobservethesixpicturesonPage

1anddivethemintotwoparts.

Discussion:Lookatthesixpicturesandanswerthesequestions:

Whatimage(s)canyouseeoneachposter?

Whatcanyoureadoneachposter?

Whatcanyoulearnfromeachposter?Step3PairWorkMoreadsforSstohaveadiscussion.Step4Activereading:

ListentothematerialonPage94andtrytoanswerthesequestions:

What’stheadabout?

Whattypesofthingswillthestoriesbejudgedon?

WhatshouldSspayattentiontowhenwritingthestory?

4WhyisitgoodforSstoenterEnglishwritingcompetitions?

Step5Mini-writing:

Chooseoneadandwritesomethingtopromoteyourserviceor

products.Step6Ho