lesson第49-50講2c口譯實(shí)戰(zhàn)訓(xùn)練pik網(wǎng)絡(luò)購(gòu)物類型

1資源賓館寫字樓1資源賓館寫字樓：'sonlineshopmallownersarelaughingallthewaytotheInthepastyears,courtesyofasurgeinthenumberofonlineshoppersin,salesvolumeshaveexploded,businesseshaveexpandedandprofitshaveskyed.Shoppersarealwaysluredtotheceswiththecheapestprices.Onlineshopmallscertainlyhaveapriceadvantage,asnofeesthatwouldotherwisebeincurredbyphysicalshopmallsareaddedtothefinalpricetag.Alsoonlineshopissoconvenientthatapurchaseisjustafewclicksaway.Buttherearealsoproblemslurkingbehindthisrapidlyexpandingbusiness.Shoppersareoftenswindledbyfraudulentonlineshopownerswhosellfakeorflawedproducts.CourierservicescansometimesbequitetrickyduetoalackofsupervisionandSo,whathascontributedtotheonlineshopcrazein?Andhowcanwebetterregulatetheonlineshopmarket?Nihao,you'relisteningtoPeopleIntheKnow,bringingyouinsightsintotheheadlinenewsin andaroundtheworld,I'mZhengChenguanginBeijing.WespeaktoLiuBaocheng,ProfessorwithUniversityofInternationalBusinessandEconomicsandPhilipSy,CEOofKantarRetailPacificbasedinBuckthetrend;brick-and-mortarconventionalbusinessoperation;suckerofmanyofthecostssavecoststhatareusuallyconsumedonconventionalavenue;consumersaregettingmoresophisticatedandmatured;theycanbemorejudgmentalandselective;thestageoffearisover;VCsseeabigpotentialingrowingthismarket;VC-propped;itistimetoseefruition;squeezeoutofbusiness;physicalpresenceservesmerelyasawindowforexhibition;sociallaggerswhowanttophysicallyfeelandtouch;itisabigcostbothtimewiseandemotionwise;COFCO;whatdoesittaketobesuccessful;onethatexhibitsintegrityistheultimatewinner;puffingandtrickeryyoucany;complywithdisciplinessetforthbythisindustry;youwillfalter;savingsoverthetimelead/leadtime;todevisealeanmanagementinthewholesupplychain精益管理（leanmanagement）一種管理理念，它于20世紀(jì)60年代豐田公司著名的“豐生產(chǎn)方式是一種消除浪費(fèi)、關(guān)注流程速度與效率的管理工具;growingsalesvolumedoesnttranslateintohandsomeprofits;posta120%increaseinsales;disclosedirtylaundries;regulatorscanseetransparentlywhatisgoingon;bewatchful;寡頭(Oligopoly);thatisthetimetheernmenthastostepintobreakmonopoly;chipin;betterdivisionoflabor;deliveryshopsandgroundteams;companiesthatrendertheservice;shortofbasiccommitment;suicidalcase;atransparent,fairenablelegalenvironment;ensureasafeandregulatedenvironment;allstakeholderscanbenefitfromthat;getimmersedintoculture;deliverthroughFedEx;buzzword;glocalization’全球本土化（glocalization）是為了強(qiáng)調(diào)當(dāng)全球化的合時(shí)更有可能取得成功而新產(chǎn)生的一個(gè)詞;haveglobalthinkingbutlocalizeaction;HasfoundwillingandsupportiveconsumerslongbeforeAWalmartstorearrivesintheirtown;theycansourcenewgoodsimportedgoodsorgoodsthattheycangetlocally;getagoodbargain;theyareverysavvyatusingdifferentsitestohuntdownthebestpricesbyanymeasure;shapethewayretailmarketisdevelo;seeleapfroggingofInternetshopandchangingthedynamicofretailmarket;babyaccessories20%plusofsalesaredonebyonlineretailers;disrupttheevolutionofretailmarket;normalstoresregularstoresgoingoutofbusinesswearemovingawayfromthat;hypermarket;two-prongedstrategy;squeezeprofitmargins;havestrongbackingofprivateequitydangdang,xiyaodian;jockeyformarketposition,用排擠謀取：Thosepoliticiansarejockeyingforpower;Sears是美國(guó)也是世界最大的私人零售企業(yè)；Tesco樂(lè)購(gòu)，樂(lè)購(gòu)是英國(guó)領(lǐng)先的售商，也是全球三大零售企業(yè)之一;itisequallyasdisruptiveindevelopedmarketsasemerging;unbelievablelevelsofengagementandpurchase;leadingyers;theyareaheadintherace;enablethemtobigbetsandbiginvestments;perfecttheirbusinessmodelsin;buildtheirmarketpositionsin;Rakuten日本樂(lè)