2022年山東省濰坊市公共英語(yǔ)五級(jí)(筆試)知識(shí)點(diǎn)匯總（含答案）

2022年山東省濰坊市公共英語(yǔ)五級(jí)(筆試)知識(shí)點(diǎn)匯總（含答案）學(xué)校:________班級(jí):________姓名:________考號(hào):________

一、1.ListeningComprehension(15題)1.MDhassixdepartmentalmanagersatthemoment.

A.TrueB.Fasle

2.Whatistheconversationmainlyabout?

A.Givingupsmoking.

B.Keepingfit.

C.Doingexercises.

D.Eatingsweets.

3.PartC

Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.

Younowhave1minutetoreadQuestions21-30.

聽(tīng)力原文：Thetenyearsofthe1960swasaperiodofprofoundchangeinmanypartsoftheworld.IntheUnitedStates,beginningwiththeCivilRightsMovementintheearly1960s,andextendingthroughtheVietnamWar,millionsofAmericansbegantochallengeestablishedauthority.Thesemovementswereinitiallypolitical.YoungAmericansdemandedthatgovernmentalpoliciesinracerelationsandinternationalrelationscorrespondtotheidealsofjusticecontainedintheDeclarationofIndependenceandtheConstitutionoftheUnitedStates.Bytheendofthedecade,however,challengestoauthoritywerecarriedfarbeyondpoliticalissuesandweredirectedatthesocialorderanddeeplyrootedculturalpatternsofthecountry.

Thegenerationthatcameofageinthe1960s,theBabyBoomgeneration,soughtchangeinalmosteveryaspectoflifeintheUnitedStates.Forexample,theyexperimentedwithcooperativeeconomicinstitutionsandcommunallivingarrangements,brokesexualtaboos,alteredtheprocessofeducation,explorednon-Westernspiritualtraditions,developedastrongrespectfortheenvironment,andtransformedpopularculture.Asawhole,thesechangesstoodforadifferentsetofculturalvaluesthatprovidedathoroughcritiqueofAmericansocietyasitexistedatthattime.Althoughmany"alternativelifestyles"wereshort-lived,culturalchangesthatbeganinthatperiodhavehadacontinuingeffectonmuchofAmericanlife,particularlyinattitudestowardmale-femalerelations.

Allculturesarecomplex.Theyareacombinationofcloselyrelatedpatternsofsocialinteraction.Asaresult,changesinanimportantaspectofaparticularculturewillusuallyproducechangesthroughoutthesociety.TheWomen'sMovementthatbeganintheUnitedStatesduringthe1960sisatypicalexampleofthisphenomenon.Fromthebeginning,theWomen'sMovementwasinfluencedbyculturalchangesthathadoccurredearlierinthedecade.TheCivilRightsMovementforracialequalityandthedevelopmentofthebirthcontrolpillwereparticularlyimportant—theCivilRightsMovementbecausewomeninvolvedintheeffortforracialjusticebegantoseethemselvesasvictimsofsocialinjustice,andthebirthcontrolpillbecauseitgavewomenreliablecontroloverreproduction.

Social,economic,andlegalequalityandreproductiverightscontinuetobethebasicprinciplesoftheWomen'sMovement.Assomeofthesegoalshavebeenachieved,majorchangeshaveoccurredinbroaderculturalpatternssuchastheeconomyandthefamily.Atthepresenttime,mostofAmericanwomenareemployed.Employmentisnolongerconfinedtosuchtraditionalfemaleoccupationsasteacher,nurse,orsecretary.Womenarenowfoundineveryoccupationandatalllevelsofresponsibilityandauthority.Participationintheeconomyhasgivenmanywomenanindependencethathasallowedthemtochoosewhether,when,andhowtoform.afamily.Workingwomenwithinfamiliesnowarepartofaneconomicpartnershipwithmeninwhichbothadultsprovidesupportforthefamilyunitandareresponsibleforthequalityoflife.

TheWomen'sMovementhasaffectedtherelationshipbetweenmenandwomeninthefamilyinotherwaysaswell.Womenhavechallengedtraditionalsexrolesinthehousehold.Menarenowexpectedtoparticipateinchild-raisinganddomesticactivitiestoamuchgreaterextentthaninthepast.Childbearingisnowamatteroffamilychoice,withwomenhavingthefinaldecisioninfamilyplanning.

Alloftheseculturalchangesarestrengthenedinboththemediaandint

4.Accordingtothewoman,whyarewomenmuchbetteratdealingwithmorethanonethingatatime,butmenarenotasgood?

A.Becausewomenhavebetterabilities.

B.Becausemenarenotusedtohousework.

C.Becausemenlackpractice,

D.Becausemenfinditeasytoconcentrateononlyonething.

5.The"feltimage"letsyourecognizeyourphysicalexistenceintheworld.

A.RightB.Wrong

6.Inbrief．whatdidthespeakertalkabout?

7.AlldirectorsontheBoardarefull-timeemployeesinthecompany.

A.TrueB.Fasle

8.聽(tīng)力原文：Theexpression,"lameduck",canbeheardinalmostanyAmericantownorcity,especiallywherepeoplediscusspolitics.Mostoften,theyuseittodescribeapoliticianwhohascometotheendofhispower.

Thereareanumberofideasastowhere"lameduck"camefrom,thoughthepictureofalameduckisclearenough;aduckthathashaditswingscut,oritsfeetinjured,andcannolongerwalklikeahealthyone.

ThetermseemstohavecomeintotheAmericanlanguageaftertheCivilWarof1861-1865.Oneexplanationisthatitcamefromthelanguageofhunterswhofeltthatitwasfoolishtowastepowderortimeonadeadduck.Andalameduckisclosetobeingadeadduck.

Anotherexplanation,however,isthattheexpressioncamefromEngland.Thereitwasusedtodescribeamanwholostallhismoneyandcouldnotpayhisdebts.Hecoulddonothingbutwalklikealameduck.Andpeopleshowedlittlemercyforthepoorfellow.

ButintheUnitedStatespeopletookthephrasetodescribecongressmanwhofailedtogetre-electedbutstillhadalittletimeleftinoffice.

Later,theexpressionwasusedinabroadersense,generallydescribinganymanwhosedaysofpowerwerecomingtoanend.IthasoftenbeenusedtodescribethepositionofanAmericanpresidentinthelasttwoyearsorsoofhissecondterm.Itisadifficulttimeforhim,whenCongressisreadytoopposehimateveryturn.

Wherecantheexpression"lameduck"beheard?

A.Onlyamonghunters.

B.Amongprimaryschoolpupils.

C.Amongbeautifulladies.

D.Amongpeoplewhoarediscussingpolitics.

9.聽(tīng)力原文：M:Soyoureallybelievethatclothescarryakindofmessageforotherpeopleandthatwhatweputonisinsomewayareflectionofwhatwefeel?

W:Ohyes,verymuchso.Nowpeoplearebeginningtotakeseriouslytheideaofakindofpsychologyofclothing,tobelievethatthereisnotjustindividualtasteinourclothesbutalsoathinkingbehindwhatwewearwhichistryingtoexpresssomethingwemaynotevenbeawareofourselves.

M:Butsurelythishasalwaysbeenthecase.Wealldressupwhenwewanttoimpresssomeone,suchasforajobinterviewwithaprospectiveemployer;wethenmakeaneffortandputonsomethingsmart.

W:True,butthat'saconsciousact.WhatIamtalkingaboutismoreofasubconsciousthing.Takeforexamplethestudentwhoisawayfromhomeatcollegeoruniversity:ifhetendstowraphimselfupmorethantheothers,thisisbecauseheisprobablyfeelinghomesick.Similarly,ageneralfeelingofinsecuritycansometimestaketheform.ofoverdressinginwarmerclothesthannecessary.

M:Canyougiveanyotherexamples?

W:Yes.Ithinkpeoplewhoaresociableandoutgoingtendtodressinanextrovertedway,preferringbrighterormoredazzlingcolorsyellows,brightreds,andsoon.Inthesameway,whatmightbeseenasaparallelwiththeanimalkingdom,aggressiveclothesmightindicateanaggressivepersonalityorattitudetolife.Thinkaboutthethreatdisplaysusedbyanimalswhentheywanttowarnoffopponents.

M:Doyouthinkthecareorlackofitoverthewayweactuallywearourclotheshasanythingtotellus?

W:Yes,indeed.Thelength,forexample,ofaman'strousersspeaksvolumesaboutthisawarenessofhisownimage.Or,ifhistrousersaretooshortorhangingloosely,thisprobablymeanshe'sabsorbedbyotherthings.

Accordingtothewoman,whatgovernstheclotheswewear?

A.Adesiretoexpressoneselfandshowone'swealth.

B.Individualtasteandloveforbeauty.

C.Loveforbeautyandadesiretoimpressotherpeople.

D.Individualtasteandadesiretoexpressoneself.

10.ThechangesintheU.S.A.inthe1960sbeganwiththe______RightMovement.

11.Sugarincoldsweetdrinksslowstheliquidfromgettingintotheblood-stream.

A.RightB.Wrong

12.Youcanfindyournoseinthedarknessbecauseofyour"feltimage".

A.RightB.Wrong

13.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

聽(tīng)力原文：M:Ireallydon'tknowwhattodothissummer.Ican'taffordtojustsitaround,andtheredon'tseemtobeanyjobsavailable.

W:Whydon'tyoutryhouse-sitting?LastsummermyfriendSallyhouse-satfortheGammonswhentheywentawayonvacation.Mrs.GammonhiredSallytostayintheirhousebecauseshedidn'twantitleftempty.

M:YoumeantheGammonspaidSallyjusttoliveintheirhouse?

W:Itwasn'teasy.Shehadtomowthelawnandwaterthehouseplants.AndwhenJodihouse-satforMr.Johnson,hehadtotakecareofhispets.

M:House-sittingsoundslikeagoodjob.Iguessit'salittlelikebaby-sitting—exceptyou'retakingcareofahouseinsteadofchildren.

W:Thestudentemploymentofficestillhasafewjobsposted.

M:DoIjusthavetofilloutanapplication?

W:SallyandJodihadtointerviewwiththehomeownersandprovidedthreereferenceseach.

M:Thatseemslikealotoftroubleforasummerjob.

W:Well,thehomeownerswantsomeguaranteesothattheycantrustthehouse-sitter.Youknow,theywanttomakesureyou'renotthetypewho'11throwwildpartiesintheirhouse,ormoveagroupoffriendsinwithyou.

M:House-sitterswhodothatsortofthingprobablyaren'tpaidthen.

W:Usuallythey'repaidanywayjustbecausethehomeownersdon'twanttomakeafuss.Butifthehomeownerreportedit,thenthehouse-sitterwouldn'tbeabletogetanotherjob.Soifthehomeownerreportedit,thenthehouse-sitterwouldn'tbeabletogetanotherjob.Sowhydon'tyouapply?

M:Yeah,IthinkIwill.

Whichjobdocsthewomansuggesttotheman?

A.Baby-sitting.

B.House-cleaning.

C.House-sitting.

D.Mowingthelawn.

14.Theirschemeisbasedonthepremisethatallpeoplehaveabasicwayof______．

15.Whatisthecharacteristicofspecialtygoods?

A.Theyaregoodsthatcanbeboughtataspecialprice．

B.Theyarespecialkindsofproducts．

C.Theyarecharacterizedintheirbrands．

D.Theyneedspecialeffortstoget．

二、2.UseofEnglish(10題)16.(35)

17.

【C3】

18.(38)

19.(47)

20.

【C18】

21.

【C16】

22.

【C14】

23.

【C17】

24.(32)

25.

【C5】

三、3.ReadingComprehension(15題)26.

Thevalueofcompetitionworksagainstthespiritofnationalcooperationinthat______.

A.itmakespeoplenotbelieveinthegovernment

B.itcausespeopletosuspectbutnottotrusteachother

C.itmakespeopleevenunabletocooperatewellonlocallevels

D.itencouragespeopletogainsuccessthroughindividualhardwork

27.(75)

28.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66～70,choosethemostsuitableparagraphfromthelistA～Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.

A．Thereremained,however,the“easier”labor—thelaborthatrequiredthehumaneyes,ears,judgmentandmindbutnosweating.Itneverthelesshaditsmiseries,forittendedtobedull,repetitious,andboring.Andthereisalwaysthesoursenseofendlesslydoingsomething.unpleasantundercompulsion.

B．Foronething,muchofhumaneffortthatistodayputinto“mimingtheworld”willbeunnecessary.Withcomputers,robotsandautomation,agreatdealofthedailygrindwillappeartoberunningitself.Thisisnothingstartling.ItisatrendthathasbeenrapidlyonitswayeversinceWorldWarⅡ.

C．Andnowwestandatthebrinkofachangethatwillbethegreatestofall,forworkinitsoldsensewilldisappearaltogether.Tomostpeople,workhasalwaysbeenanefforffulexercisingofmindorbody—compelledbythebitternecessityofearningthenecessitiesoflife—plusanoccasionalperiodofleisureinwhichtorestorhavefun.

D．Clearlytherewillbeapainfulperiodoftransition,onethatisstartingalready,andonethatwillbeinfullswingasthe21stcenturybegins.

E．Inthefirstplace,thecomputeragewillintroduceatotalrevolutioninournotionsofeducation,andisbeginningtodosonow.Thecomingofthecomputerwillmakelearningfun,andasuccessfullystimulatedmindwilllearnquickly.Itwillundoubtedlyturnoutthatthe“average”childismuchmoreintelligentandcreativethanwegenerallysuppose.Therewasatime,afterall,whentheabilitytoreadandwritewasconfinedtoaverysmallgroupof“scholars”andalmostallofthemwouldhavescoutedthenotionthatjustaboutanyonecouldlearntheintricaciesofliteracy.Yetwithmasseducationgeneralliteracycametobeafact.

F．Thismeansthatthedull,theboring,therepetitious,themind-stultifyingworkwillbegintodisappearfromthejobmarket—isalreadybeginningtodisappear.This,ofcourse,willintroducetwovitalsetsofproblem—isalreadyintroducingthem.

Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,000yearsago,whenhumanbeingsstoppedfeedingthemselvesbyhuntinggameandgatheringplants.andincreasinglyturnedtoagriculture.Inaway,thatrepresentedtheinventionof“work”.

Then,inthelatterdecadesofthe18thcentury,astheIndustrialRevolutionbeganinGreatBritain,therewasanothertransitioninwhichthesymbolsofworkwerenolongerthehoeandtheplow;theywerereplacedbythemillandtheassemblyline.66．______

WiththeIndustrialRevolution,machinery—poweredfirstbysteam,thenbyelectricityandinternalcombustionengines—tookoverthehardphysicaltasksandrelievedthestrainonhumanandanimalmuscles.

67．______

Andyet,suchjobshavebeencharacteristicofthehumanconditioninthefirstthree-quartersofthe20thcentury.They'vemadetoolittledemandonthehumanmindandspirittokeepthemfreshandalive,madetoomuchdemandforanymachinetoservethepurposeuntilnow.

Theelectroniccomputer,inventedinthe1940'sandimprovedatbreakneckspeed,wasamachinethat,forthefirsttime,seemedcapableofdoingworkthathaduntilthenbeenthepreserveofthehumanmind．Withthecoming

29.(70)

30.At18,AshanthiDeSilvaofsuburbanClevelandisalivingsymbolofoneofthegreatintellectualachievementsofthe20thcentury.Bornwithanextremelyrareandusuallyfataldisorderthatleftherwithoutafunctioningimmunesystem(the"bubble-boydisease",namedafteranearliervictimwhowaskeptaliveforyearsinasterileplastictent),shewastreatedbeginningin1990witharevolutionarynewtherapythatsoughttocorrectthedefectatitsverysource,inthegenesofherwhitebloodcells.Itworked.Althoughherlastgene-therapytreatmentwasin1992,sheiscompletelyhealthywithnormalimmunefunction,accordingtooneofthedoctorswhotreatedher,W.FrenchAndersonoftheUniversityofSouthernCalifornia.Researchershavelongdreamedoftreatingdiseasesfromhemophiliatocancerbyreplacingmutantgeneswithnormalones.Andthedreamingmaycontinuefordecadesmore."Therewillbeagene-basedtreatmentforessentiallyeverydisease,"Andersonsays,"within50years."

It'snotentirelyclearwhymedicinehasbeensoslowtobuildonAnderson'searlysuccess.TheNationalInstitutesofHealthbudgetofficeestimatesitwillspend$432millionongene-therapyresearchin2005,andthereisnoshortageofpromisingleads.Thetherapeuticgenesareusuallydeliveredthroughvirusesthatdon'tcausehumandisease."ThevirusissortoflikeaTrojanhorse,"saysRonaldCrystalofNewYorkPresbyterian/WeillCornellMedicalCollege."Thecargoisthegene."

AttheUniversityofPennsylvania'sAbramsonCancerCenter,immunologistCarlJunerecentlytreatedHIVpatientswithageneintendedtohelptheircellsresisttheinfection.AtCornellUniversity,researchersarepursuinggene-basedtherapiesforParkinson'sdiseaseandararehereditarydisorderthatdestroyschildren'sbraincells.AtStanfordUniversityandtheChildren'sHospitalofPhiladelphia,researchersaretryingtofigureouthowtohelppatientswithhemophiliawhotodaymustinjectthemselveswithexpensiveclottingdrugsforlife.Animalexperimentshaveshowngreatpromise.

Butsomehow,thingsgetlostinthetranslationfromlaboratorytopatient.Inhumantrialsofthehemophiliatreatment,patientsshowaresponseatfirst,butitfadesovertime.Andthefieldhasstillnotrecoveredfromthesetbackitsufferedin1999,whenJesseGelsinger,an18-year-oldwithararemetabolicdisorder,diedafterreceivinganexperimentalgenetherapyattheUniversityofPennsylvania.Someexpertsworrythatthefieldwillbetarnishedfurtherifthenextpeopletobenefitarenotpatientsbutathletesseekinganedge.Thissummer,researchersattheSalkInstituteinSanDiegosaidtheyhadcreateda"marathonmouse"byimplantingagenethatenhancesrunningability;already,officialsattheWorldAnti-DopingAgencyarepreparingtotestathletesforsignsof"genedoping".Buttheprincipleisthesame,whetheryou'retryingtohelpahealthyrunnerrunfasterorallowamuscular-dystro-phypatienttowalk."Everybodyrecognizesthatgenetherapyisaverygoodidea,"saysCrystal."Andeventuallyit'sgoingtowork."

ThecaseofAshanthiDesilvaismentionedinthetextto

A.showthepromiseofgene-therapy

B.giveanexampleofmodemtreatmentforfataldiseases

C.introducetheachievementofAndersonandhisteam

D.explainhowgene-basedtreatmentworks

31.(67)

32.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

A=BOOK1B=BOOK2C=BOOK3D=BOOK4

Whichbook(s)say(s)that...

theclimateaffectsthefuturesustainableagriculturaldevelopment?71.______

environmentalcontrolisrelatedwiththenationalrevenues?72.______

theenvironmentalproblemsarenotcausedovernight?73.______

avarietyofspeciesareonthedecrease?74.______

agricultureisalsoafactorforfiledegradationofenvironment?75.______

pollutioncanbecontrolledbyincreasingtheproductioncostofpollutinggoods?76.______

pollutioncontrolneedsthesupportoftechnologyandtechniques?77.______

provideslessonsforagriculture,trade,landuseandtaxpolicyfromaneconomicperspective?

78.______

thedegradationofenvironmentcausesthechangeofclimate?79.______

theapproachestoresearchshouldbeadjustedtothechangingsituation?80.______

A

BOOK1

Thebookoffersacomprehensiveperspectiveontheconsequencesandpossiblepolicysolutionsforclimaticchangeaswemoveintothetwenty-firstcentury.Itassessestheimpactofpotentialfeatureglobalclimatechangeonagricultureandtheneedtosustainagriculturalgrowthfortheeconomicdevelopment.

Thebookbeginsbyexaminingtheroleofinternationalresearchinstitutionsinovercomingenvironmentalconstraintsonsustainableagriculturalgrowthandeconomicdevelopment.Theauthorsthendiscusshowagriculturalresearchsystemsmayberestructuredtorespondtoglobalenvironmentalproblemssuchasclimatechangeandlossofgeneticdiversity.Thediscussionthenextendstoconsiderenvironmentalaccountingandindexing,toillustratehowenvironmentalqualityc;inbeincludedformallyinmeasuresofnationalincome,socialwelfareandsustainability.Thethirdpartofthebookfocusesontheeffectsofandpolicyresponsestoclimatechange.Chaptersinthispartexaminetheeffectofclimatechangeonproduction,trade,landusepatternsandlivelihoods.Theyconsiderimpactsonthedistributionofincomebetweendevelopedanddevelopingcountriesremainamajoreconomicactivity.Authorstakeonaneconomy-wideperspectivetodrawlessonsforagriculture,trade,landuseandtaxpolicy.

B

BOOK2

Theozonelayeristhreatenedbychemicalemissions;theclimateisendangeredfromfossilanddeforestation,andglobalbiodiversityisbeinglostbyreasonofthousandsofyearsofhabitatconversions.Globalenvironmentalproblemsariseoutoftheaccumulatedimpactsfrommanyyears'andmanycountries'economicdevelopment.Inordertoaddresstheseproblemsthestatesoftheworldmustcooperatetomanagetheirdevelopmentprocessestogether—thisiswhataninternationalenvironmentalagreementmustdo.Butcantheworld'scountriescooperatesuccessfullytomanageglobaldevelopment?Howshouldtheymanageit?Whoshouldpayfortheprocess,aswellasfortheunderlyingproblems?

Thisbookpresentsanexaminationofboththeproblemandtheprocessunderlyinginternationalenvironmentallawmaking:therecognitionofinternationalinterdependence,thenegotiationofinternationalagreementsandtheevolutionofinternationalresourcemanagement.Itexaminesthegeneralproblemofglobalresourcemanagementbymeansofgeneralprinciplesandcasestudiesandbylookingathowandwhyspecificnegotiationsandagreementshavefailedtoachievetheirtargets.

Thebookisdesigned

33.

Accordingtothefirstparagraphofthepassage,theauthorconsiderswhichofthefollowingtobemosthelpfulindeterminingthevalueofspecialprotectivelaborlegislationforwomen?

A.Acomparativestudyofpatternsofwork-relatedillnessesinstatesthathadsuchlawsandinstatesmatdidnot.

B.Anestimateofhowmanywomenworkersareinfavorofsuchlaws.

C.Ananalysisofthecosttoemployersofcomplyingwithsuchlaws.

D.Anexaminationoftheactualeffectsthatsuchlawshavehadinthepast0nwomenworkers.

34.

Theword“deforestation”inParagraph3means______．

A.forestdamagecausedbypollution

B.movingpopulationfromforesttocities

C.thethreatofclimatechange

D.cuttinglargeareasoftrees

35.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.

66.______

Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.

67.______

Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius—youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."

68.______

"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."

Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.OneofthosefellowinvestorsisaformerIMScolleague,ChristianTourres,nowsalesdirectoratAdidas."We'reprettycomplementarybecauseI'mabitofadreamer,soit'sgoodtohavesomebodyknockingonyourheadtoremindyouthere'sabudget,"saysLouis-Dreyfus.

Commutingtothefirm

36.(79)

37.

Whatisthemainpurposeofthepassage?

A.Tooutlinetheresearchfindingson