2023年考研考博-考博英語-浙江工商大學(xué)考試歷年高頻考點真題薈萃帶答案

長風(fēng)破浪會有時，直掛云帆濟滄海。住在富人區(qū)的她2023年考研考博-考博英語-浙江工商大學(xué)考試歷年高頻考點真題薈萃帶答案第1卷一.綜合題(共10題)1.單選題

Untilrecently,womeninadvertisementswereoneofthreethings—anapron,aglamorousdressorafrown.Althoughthatisnowchanging,manywomenstillfeelangryenoughtodefaceoffendingadvertisementswithstickersprotesting,“Thisaddegradeswomen.”Whydoesthissortofadvertisingexist?Howcanadvertisersandadagenciesstillproduce,sometimes,aftermonthsofresearch,advertisingthatoffendstheconsumer?

TheAdvertisingStandardsAuthority(thebodywhichdealswithcomplaintsaboutprintmedia)iscarryingoutaresearchintohowwomenfeelaboutthewaytheyareportrayedinadvertisements.Itsconclusionsarelikelytobewhattheadvertisingindustryalreadyknows:althoughwomenareoftenirritatedbythewaytheyareseeninads,fewfeelstronglyenoughtocomplain.

Womenarenottheonlyvictimsofpoorandboringstereotypes—inmanyTVcommercialsmenareseeneitherasuseless,childishoafs(笨蛋)whoareunabletoperformthesimplesthouseholdtasks,orasinconsiderateboors,permanentlyonthelookoutforanescapetothepub.Butitiswomenwhoseemtobearthebruntoftheindustry’sapparentinabilitytoputpeopleintoanauthenticpresent-daycontext.

YetaccordingtoEmmaBennett,executivecreativedirectorofaLondonadvertisingagency,womenarenotinfuriatedbystereotypesandsexistadvertising.Ittendstowashoverthem,theyarenotmilitantorangry—theyjustfinditannoyingortiresome.Theyreluctantlyacceptoutdatedstereotypes,butheaveasighofreliefwhenanadvertisementreallygetsitright.

Shesaysthatitisnotadvertising’suseofthehousewiferolethatbotherswomen,butthewayinwhichitishandled.“Researchershaveoftenaskedthewrongquestions.Themostimportantthingistheadvertisement’stoneofvoice.Womenhatebeingpatronized,flatteredorgivendesperatelydown-to-earthcommonsenseadvice.”

Intheend,theresponsibilityforgoodadvertisingmustbesharedbetweentheadvertiser,theadvertisingagencyandtheconsumer.Advertisingdoesnotsettrendsbutitreflectsthem.Itisuptotheconsumertotelladvertiserswheretheyfail,anduntilpeopleonthereceivingendtakethebusinessseriouslyandmaketheirfeelingsknown,theprocessofchangewillremainlaboriouslyslow.1.Despiterecentchangesinattitudes,someadvertisementsstillfailto（

）.2.Accordingtothewriter,thecommonestfaultofpresent-dayadvertisingisto（

）.3.EmmaBennettsuggeststhatadvertisementoughtto（

）.4.Ultimatelytheadvertisingindustryshould（

）.5.Theauthorseemstosuggestthatinordertoimproveadvertisingthecustomershould（

）.問題1選項A.changewomen’sopinionsofthemselvesB.meettheneedsoftheadvertisingindustryC.persuadethepublictobuycertainproductsD.showanyunderstandingofwomen’sfeelings問題2選項A.presentamisleadingimageofwomenB.ignoreprotestsagainstadvertisementsC.misrepresenttheactivitiesofmenD.condemntheroleofthehousewife問題3選項A.usemaleimagesinsteadoffemaleonesB.givefurtheremphasistopracticaladviceC.changetheirstyleratherthantheircontentD.paymorecomplimentstowomenthanbefore問題4選項A.takeitsjobmoreearnestlyB.domorepioneeringworkC.takenoticeofthepublicopinionD.concentrateontheproductsadvertised問題5選項A.takenonoticeofwhatisreflectedinadsB.remindadvertisersofwhathavebeenoverlookedC.takeoverthemanagementofadvertisingagenciesD.refusetobuyproductsmisrepresentedbysomeads2.單選題Manyparentsarebusysendingtheirchildrentovarioustalentshows.（

）matterstothemistoturntheirchildrenfamousovernight.問題1選項A.ItB.AnythingC.WhichD.What3.單選題Ithinkitadvisablethathe（

）Tokyosoon.問題1選項A.willleaveB.mayleaveC.leaveD.leaves4.單選題

Manycountrieshaveadoptedsystemsof（

）educationinordertopromotetheaveragelevelofeducation.問題1選項A.compulsoryB.cardinalC.constrainedD.conventional5.單選題InWarTimes,manyweaknationswere（

）bythepowerfulones.問題1選項A.monopolizedB.absorbedC.combinedD.engaged6.單選題He（

）hishead,wonderinghowtosolvetheproblem.問題1選項A.scratchedB.screwedC.scrapedD.scrapped7.單選題Weneedachairman（

）

.問題1選項A.forwhomeveryonehasconfidenceB.inwhomeveryonehasconfidenceC.whoeveryonehasconfidenceofD.whomeveryonehasconfidenceon8.單選題Asahigh-levelexecutive（

）agroupofmanagers,youmayfindtheseguidelineshelpful.問題1選項A.talkingB.speakingC.addressingD.discussing9.單選題Herinterestingrowingflowerskepther（

）forthewholeweek.問題1選項A.occupationalB.occupantC.preoccupiedD.occupied10.單選題Thefutureofthiscompanywillbevery（

）iftheykeeplosingmoney.問題1選項A.rottenB.foulC.drearyD.bleak第1卷參考答案一.綜合題1.【答案】第1題:D第2題:A第3題:C第4題:C第5題:B【解析】1.【試題答案】D【試題解析】推理判斷題。定位到文章第一段最后一句中“Howcanadvertisersandadagenciesstillproduce,sometimes,aftermonthsofresearch,advertisingthatoffendstheconsumer？廣告商和廣告公司怎么能在經(jīng)過數(shù)月的研究之后，還能生產(chǎn)出冒犯消費者的廣告呢？”可推知一些廣告仍然沒有對消費者的感受表示出任何理解的跡象，故答案選D。2.【試題答案】A【試題解析】推理判斷題。定位到文章第三段“Butitiswomenwhoseemtobearthebruntoftheindustry’sapparentinabilitytoputpeopleintoanauthenticpresent-daycontext.但是，女性似乎首當(dāng)其沖地承受著這個行業(yè)明顯的無能，無法將人們置于真實的當(dāng)今環(huán)境中?！笨赏浦髡哒J(rèn)為當(dāng)前的廣告最普遍的錯誤就是沒有把女性放在真實的處境中，呈現(xiàn)出不真實的女性形象，答案選A。3.【試題答案】C【試題解析】推理判斷題。定位到文章第五段第一句“Shesaysthatitisnotadvertising’suseofthehousewiferolethatbotherswomen,butthewayinwhichitishandled.她說，困擾女性的并不是廣告對家庭主婦角色的使用，而是在于處理它的方式。”由此可推斷她建議廣告應(yīng)該改變方式，而不是內(nèi)容，故答案選C。4.【試題答案】C【試題解析】推理判斷題。結(jié)合文章最后一段可知優(yōu)秀的廣告應(yīng)該由廣告商、廣告機構(gòu)和消費者共同完成，由此可推斷廣告業(yè)應(yīng)該注重民意。答案選C。5.【試題答案】B【試題解析】細(xì)節(jié)事實題。定位到文章最后一段“Itisuptotheconsumertotelladvertiserswheretheyfail,anduntilpeopleonthereceivingendtakethebusinessseriouslyandmaketheirfeelingsknown,theprocessofchangewillremainlaboriouslyslow.消費者應(yīng)該告訴廣告商他們失敗的地方；而改變的過程將會非常緩慢，直到作為接受方的消費者認(rèn)真對待這件事，并讓他們的感覺被廣告商知道?！庇纱丝芍鸢高xB。2.【答案】D【解析】【試題解析】考查語法結(jié)構(gòu)。從句子結(jié)構(gòu)可知matterstothem是主語從句，且該從句主語只有what符合，故正確答案選D。句意為：許多父母送孩子學(xué)習(xí)各種興趣班。對他們來說重要的是讓孩子一夜成名。3.【答案】C【解析】【試題解析】考查語法結(jié)構(gòu)。由“itisnecessary/important/advisable/anxious/essential...”等結(jié)構(gòu)后的主語從句中要用虛擬語氣（即should+動詞原形或只用動詞原形）知C項“l(fā)eave”正確。4.【答案】A【解析】【試題解析】考查形容詞辨析。A選項compulsory“義務(wù)的，必修的”；B選項cardinal“主要的，基本的”；C選項constrained“拘泥的，被強迫的”；D選項conventional“符合習(xí)俗的，傳統(tǒng)的”，由關(guān)鍵詞“education”可知空格部分意思應(yīng)該為“義務(wù)的，規(guī)定必修的”，句意為：許多國家采取義務(wù)教育體系，以提高平均的教育水平。與選項A意思相符。5.【答案】A【解析】【試題解析】考查動詞辨析。A選項monopolize“完全控制”；B選項absorb“吸收；吸引；掌握”；C選項combine“聯(lián)合，結(jié)合”；D選項engage“參與；吸引（興趣）”。填入過去分詞構(gòu)成被動語態(tài)，由weaknations和thepowerfulones的關(guān)系可知monopolize“完全控制”的分詞monopolized符合題意，句意為：在戰(zhàn)爭時期，許多弱小的國家都被強大的國家控制。故答案選A。6.【答案】A【解析】【試題解析】考查動詞辨析。A選項scratch“（用手）撓頭”；B選項screw“用（螺絲釘）釘住”；C選項scrape“刮，擦”；D選項scrap“拋棄，廢棄”，根據(jù)空格后面作賓語的關(guān)鍵詞“head頭”，可知這里填入的單詞要符合句子語境意思“想著怎么解決這個問題”，故空格單詞意思應(yīng)該為“（用手）撓頭”，句意為：他抓了抓頭，想著怎么解決這個問題。選項A符合題意。7.【答案】B【解析】【試題解析】考查語法