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Thisinformation
isconfidentialand
wasprepared
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Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentDRAFT5CsPortfolio
analysisCountry/category
positionsUSJPNDFUKIETURProduct
1332412Product
27
1.222121Product
3121Product
43Product
5Product
64792Source:
…Top
2
products
sales
in
key
markets:
~
€147MOther
top
5
products
sales: ~
€140MIndependence
in
top
2Independence
in
top
5Independence
in
top
10INDEPENDENCE
POSITION
BY
COUNTRY
AND
CATEGORYThisinformation
isconfidentialand
wasprepared
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&
Company
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fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
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consentSHA5CsPortfolio
analysisFocus/size
per
businesslevelHighLowSmallHighspecialistsNicheplayersCH-like
withregionalinfluenceClinic
profitability
improvementLarge
multi-disciplinary
withlocal
to
regionalinfluenceeCelciinailclipsraoaftiitoanbnility
improvement
LocalLocalmultidisciplinaryLarge
specialistswith
regionalinfluenceClinic
profitability
improvementSize Source:
…
Thisinformation
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wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPortfolio
analysisDetailed
analysis
per
business Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPortfolio
analysisPerformance
per
business/portfolio
segmentNote:
Calculation
assumes
no
change
in
volumes
and
tariffs
between
2004
and
20129ME
EBITDA3.54.812.3MESmall
Specialists30%Local
Leaders12%Multi
specialists42%CH-like16%72%Source:
…Thisinformation
isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
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Bain"spriorwritten
consentSHA5CsPortfolio
analysisComparative
performance
by
portfolio
segm.Bettermanagementof
operations Source:
…
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isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
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party
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consentSHA5CsPortfolio
analysisEBITDA
contribution
by
segment Source:
…
Thisinformation
isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
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consentSHA5CsPortfolio
analysisEBITDA
contribution
by
segment Source:
…
Thisinformation
isconfidentialand
wasprepared
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Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
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consentSHA5CsRelative
Compliance
CSFMarket
SizeRelative
ProfitabilityRel.
Market
ShareMarket
GrowthMarket
ProfitabilityHighLow
-2-2Low2High210-1-10Current
abilityto
win1Portfolio
analysisPortfolio
assessment
matrixAT
market
growth
2002-2006
(CAGR
in
%)Current
marketattractivenessBU
1 Source:
…
Thisinformation
isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPortfolio
analysisMarket
attractiveness
vs.
ability
to
win1
Based
on
available
ICS
market
2005Source:
…Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPortfolio
analysisMarket
attractiveness/ability
to
win
(Backup)CriterionAssess-mentCommentCriterionAssess-mentCommentFleetgrowth~3.8%
growth
p.a. expected
from
05
to
11LFC
shareCurrently
medium
and fast
growing
share
of LFC
playersOutsourc-ing
plans27%
of
interviewees
expect
an
increase
in
3rd party
CS
usageRelativescaleRelativecost
pos.CustomeraccessClear
market
leader
on 3rd
partyaircrafts
vs. AirlineCompetitive
cost
position –
O&R
operations
in regionLarge
customer
baseStrong
regional
presenceChange
offleetCurrently
~1,100
firm ordersOutsourc-ing
sharetoday~50%
of
ICS
spend available
to
3rd
partiesExisting
fleet
of
~3,500 aircrafts
in
useFleet
sizeLowHighMARKET
ATTRACTIVENESSABILITY
TO
WIN Source:
…
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party
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consentSHA5CsProduct
analysisComparison
of
offering
vs.
competition Source:
…
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fortheuseofourclient;itisnotto
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party
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consentSHA5CsCompetition
reviewAnalyses
overviewCustomer
feedbackon
competitorsOtherFinancialperformanceCompetitor
financials (current,
historic, forecast)Sales
and
sales
growthEBITDA
and
margindevelopmentROS/RMSDetailed
financial benchmarkingSegmentationand
segment
sharesQualitative segmentationMajor
players
persegmentValue
chain
coverageMarket
sharesCurrent
sharesHistoricsharedevelopmentHistoricRMSdevelopmentCustomer
expectationon
future
developmentIndustry
consolidation trendsStatusMajor
eventsKeyShare
of
walletStatusCustomer
expectationsCompetitorpositioningCompetitor
profilesBase
of
competitionStrategic
positioningProduct
offeringInnovation
strategyManufacturing footprintIndustry
cost
curvesExperience
curvesRCPSales
&
distribution networkBranding
strategyKSFQuotesNPSThreat
of
new
entrants-
Barriers
to
entryAssessment
of
LCC competitionLCC
competitorsLCC
moves/costmigration
of
existingcompetitorsCOMPETITION
REVIEW Source:
…
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party
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consentSHA5CsCompetition
reviewKey
questions,
risks
to
assess
and
activitiesHow
does
target
performancecompare
with
competitors?What
are
the
drivers
ofdifferential
performance?Risks
to
assessIllustrative
activitiesInsufficient/declining
advantage
of
products
and services(e.g.
maturing,
underinvested)Insufficient
sustainability
of
advantage
(absence of
self-re-enforcing
scale,
intellectual
property)Declining
market
shareIdentify
key
competitors
and
attack
paths
– evaluate
with
customers,
sales
staff,
industry experts,
etc.Identify
sources
of
advantage
of
target’s
products –
evaluate
importance
and
performance
with customers,
sales
staff,
etc.Compare
target
performance
with
key competitorsWhat
does
the
competitivelandscape
look
like,
and
how
is
itchanging
over
time?How
does
market
share
break down
by
competitor?Who
is
gaining/losingshare?What
are
the
drivers
of share/gain
loss?CapabilitiesStrategiesPricingWhat
is
the
target’s
growth trajectory
relative
to
peers?How
does
profitability
compare with
peers?What
is
the
target’s
relative costposition?What
are
the
target’s
strengths
&
weaknesses
relative
topeers?What
opportunities
and
threats exist
in
this
competitive environment? Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
segmentationQualitative(France)(Italy)?OneSource?Hoppenstedt/?WorldscopeReal
time?Jordan’s
(UK)?D&B????(InfoUSA)Factiva
(DowJones)Capital
IQ(S&P)Hoovers
(D&B)ISI
EmergingMarkets???Bisnode(Germany)ICC/
Bisnode(UK)Coface(France)Cerved
(Italy)????(Thomson)Compustat(S&P)MergentReutersFactset*Datastream(Thomson)BloombergS&PReutersCreditMoody’sS&P?????CreditReform(Germany)Coface
ServiceHonyvemLexis-Nexis(NL)Informa(Spain)????ExperianFitchEIUWVBD&B?TeikokuExperian(Japan)EquifaxFitchGraydon3.
Non-private
informationservices
playersPublic
onlyprovidersOther
info
pro-viders
(credit,
etc.)2.
Public
&private
national1.
P&Pinternational4.
Hillary
information
providersNational
onlyInternationalEXISTING
COMPETITORSPOTENTIAL
ENTRANTS Source:
…
Thisinformation
isconfidentialand
wasprepared
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Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
segmentationQuantitative
–
market
shares
by
segment Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsMarket
share
developmentBy
segmentRATIONALE?
Declining
market
shares
of national
playersIncreasing
competition
from
pools
ofregional
operatorsFew
acquisitions?
Rising
market
share
of
pool
of operatorsIncreasing
number
of
membersAbility
to
compete
on
large
run-for-tender?
Market
share
gain
of
independentsAbility
to
adapt
to
market
variations Source:
…
Thisinformation
isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsIndustry
consolidationStatusLowDegree
of
consolidationSegment"Room
for
all"Highest
MS<30%"Winner
takes
the
lion
share"30%<Highest
MS<60%"Winner
takes
all"Highest
MS
>
60%HighJobsCarsGeneralHousingUSUSUKGERUKGERGERUSUKUSConsolidation
highly
depends
on
the
competitivecircumstance
for
every
segment
in
each
country Source:
…
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isconfidentialand
wasprepared
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Company
solely
fortheuseofourclient;itisnotto
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any
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party
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consentSHA5CsIndustry
consolidationMarket
share
trends Source:
…
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isconfidentialand
wasprepared
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Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
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consentSHA5CsIndustry
consolidationMarket
shareconsolidation
among
key
playersParentfleet3rdpartyLegend: Source:
…
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isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsSales
growth
over
time2003-06Significant
M&A
activity2000-03Focus
on
organic
growth2006-present… Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPerformance:Current
sales
vs.
EBITDA%
Profitability(EBITDA
Margin)
does
not
seem
to
be
correlated
with
sizeGGP
has
a
’06
profitability
slightly
higher
(+1,1%)
than
industry
average Source:
…
Thisinformation
isconfidentialand
wasprepared
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Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPerformance:
Sales
growth
rates
vs.other
operating
data
(e.g.
store
growth)Concept
still
successfulStores
openingSales
density
stabilizedCommercial
erosion(decrease
in
sales
density)DevelopmentCommercial
erosionTurn-aroundConcept
redesign
aftersaleserosionStorenetwork
reshufflingIncrease
in
salesdensity Source:
…
Thisinformation
isconfidentialand
wasprepared
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&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
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any
3rd
party
without
Bain"spriorwritten
consentSHA5CsPerformance:Share
price
performanceNote:
Prices
are
monthly
closingpricesComp
A
CAGR
topeak27%April
24:
US
organic
growth
fallsto
3%
in
Q1’08,
from
10%
inQ4’07.
Share
price
drops
18%Nov
22:
Newproductlaunch
NAFTASource:
Yahoo!
FinanceThisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
profilesOverviewDescriptionProduct
profileproducer
with
strongEuropean
focusProduct
profileproducer
with
thestrategy
to
be
Top
3provider
in
eachmarketDiversified
chemicalgroup
involved
inProduct
profiles
with
anupstream
integrationstrategyLarge
producer
ofmulti-materialsolutionsSales
(2006)~€300M€179M
(2005)€2,238M~€1,652MProduct
profilesales
(2006)~€249M-
~>83%
of
total~€149M
(2005)-
~83%
of
total~€194M-
~9%
of
total~€149M-
~9%
of
totalEBITDA
margin(2006)N/AN/A12%N/ACorporatestructurePrivate,
family-ownedGermany-basedPrivateGermany-basedPublicBelgium-basedPrivate,
family-ownedGermany-basedGeographicfocusStrong
European
focuswith
growing
share
ofEastern
Europe-
~50%
of
salesStrong
European
focuswith
growing
share
ofEastern
EuropeStrong
focus
onselected
countries-
UK,
US,
FR,
CN
&BeneluxGlobal-
70+
countriesProductionlocal?Local
production- 10
siteswithgrowingEastern
Europe
focusRegional
productioncenters
in
5
countries-
Export
drivenCentralized
productiononly
in
5
countries-
Export
drivenStrong
local
productionBrand
strategyMono-brandMono-brandMulti-brandMono-brandSales
focusDirect
salesDirect
salesDirect
salesDirect
salesCOMPANY
1
Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Companysolelyfortheuseofourclient;
itisnotto
berelied
on
byany
3rd
partywithout
Bain"spriorwritten
consentSHA5CsCOMPANY
2COMPANY
3COMPANY
4Competitor
profilesDetailedSales454.0495.6530.1%
growth
YoYN/A8%8%EBITDA52.055.763.9%
margin11.0%11.3%12.0%EBIT36.334.855.3%
margin7.1%6.3%7.3%Capex44.544.631.9%
of
sales6.8%6.3%4.2%(in
€M)20052006BUSINESS
OVERVIEWLarge
diversified
and
public
industry
groupwith
product
X
~9%
of
total
group
salesXYZ
business
unit
=
34%
of
total
GroupABC
=
~26%
of
Plastics
Converting
business
unitUpstream
vertical
integration
to
control
quality and
limit
effects
of
product
F
price
fluctuationsCentralized
production
model:
plants
limited
to key
markets;
other
markets
covered
withexportsIn
selectedcountrieslarge
distributionnetwork
compared
to
competition
(e.g.
>100centers
in
UK)SALESKEY
FINANCIALS2004RECENT
DEVELOPMENTSFeb.
20XX:
Group
focus
20XX
is
Europ.
XYZ
businessDevelop
synergies
across
countries
(e.g.
purchasing,
sales,production
and
product
range)Centralized
mgt.
structure
to
strengthen
market
positionJan.
20XX:
Product
line
X
increases
UK
penetration
byacquiring
distribution
network
of
Competitor
XYZFeb.
20XX:
Capacity
expansion
France
&
BelgiumBelgium:
investment
in
product
line
X
capacity
of
€10.2M
tocover
growing
Eastern
Europe
demand
through
an
exportmodel
Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Companysolelyfortheuseofourclient;
itisnotto
berelied
on
byany
3rd
partywithout
Bain"spriorwritten
consentSHA5CsCompetitor
profilesDetailedSales/DistributionContinuous
streamlining
ofdistributionportfolioNo
local
production
in
EasternEuropean
marketsHigherdistribution
costPotential
problems
with
deliveryreliabilityLimited
local
product
portfolioAppears
to
have
decliningmargins
due
to
growingcompetition
in
Eastern
EuropeDevelop
synergiesacrosscountries
in
sales
&
productrangeImprove
penetration
in
EasternEuropeStrengthen
customer
servicethrough
network
and
productexpansionMarketpositioningSolid
positioning
in
keymarkets,
esp.
Western
Europe(France,
UK
&
Belgium)
withlargedistribution
network
andcontinuous
updating/
expansion
of
product
rangeProblems
in
the
US
businessexpected
due
to
a
recentslowdown
in
constructionindustryImprove
market
positioning
inEurope
by
creating
acentralized
managementstructureFinancial
andotherce:
…
Increase
prices
to
reflect
risesin
raw
material
costsProduction/supply
chainPotential
economies
of
scaleand
lower
capex
(~4-7%
ofsales)
due
to
centralizedproduction
with
export
modelfor
non-key
marketsDevelop
synergiesacrosscountries
in
purchasing
andproductionSTRENGTHSWEAKNESSESSTRATEGIC
PLANS
SourThisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
profilesDetailedSales454.0495.6530.1%
growth
YoYN/A8%8%EBITDA52.055.763.9%
margin11.0%11.3%12.0%EBIT36.334.855.3%
margin7.1%6.3%7.3%Capex44.544.631.9%
of
sales6.8%6.3%4.2%(in
€M)20052006BUSINESS
OVERVIEWLarge
diversified
and
public
industry
groupwith
product
X
~9%
of
total
group
salesXYZ
business
unit
=
34%
of
total
GroupABC
=
~26%
of
Plastics
Converting
business
unitUpstream
vertical
integration
to
control
quality and
limit
effects
of
product
F
price
fluctuationsCentralized
production
model:
plants
limited
to key
markets;
other
markets
covered
withexportsIn
selectedcountrieslarge
distributionnetwork
compared
to
competition
(e.g.
>100centers
in
UK)SALESKEY
FINANCIALS2004RECENT
DEVELOPMENTSFeb.
20XX:
Group
focus
20XX
is
Europ.
XYZ
businessDevelop
synergies
across
countries
(e.g.
purchasing,
sales,production
and
product
range)Centralized
mgt.
structure
to
strengthen
market
positionJan.
20XX:
Product
line
X
increases
UK
penetration
byacquiring
distribution
network
of
Competitor
XYZFeb.
20XX:
Capacity
expansion
France
&
BelgiumBelgium:
investment
in
product
line
X
capacity
of
€10.2M
tocover
growing
Eastern
Europe
demand
through
an
exportmodel
Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Companysolelyfortheuseofourclient;
itisnotto
berelied
on
byany
3rd
partywithout
Bain"spriorwritten
consentSHA5CsCompetitor
profilesDetailedSales/DistributionContinuous
streamlining
ofdistributionportfolioNo
local
production
in
EasternEuropean
marketsHigherdistribution
costPotential
problems
with
deliveryreliabilityLimited
local
product
portfolioAppears
to
have
decliningmargins
due
to
growingcompetition
in
Eastern
EuropeDevelop
synergiesacrosscountries
in
sales
&
productrangeImprove
penetration
in
EasternEuropeStrengthen
customer
servicethrough
network
and
productexpansionMarketpositioningSolid
positioning
in
keymarkets,
esp.
Western
Europe(France,
UK
&
Belgium)
withlargedistribution
network
andcontinuous
updating/
expansion
of
product
rangeProblems
in
the
US
businessexpected
due
to
a
recentslowdown
in
constructionindustryImprove
market
positioning
inEurope
by
creating
acentralized
managementstructureFinancial
andotherce:
…
Increase
prices
to
reflect
risesin
raw
material
costsProduction/supply
chainPotential
economies
of
scaleand
lower
capex
(~4-7%
ofsales)
due
to
centralizedproduction
with
export
modelfor
non-key
marketsDevelop
synergiesacrosscountries
in
purchasing
andproductionSTRENGTHSWEAKNESSESSTRATEGIC
PLANS
SourThisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitive
positioningIradierLuxuryArsenalBalanceEsportaBalance
?
SolincaPremium/ReebokDiRActive
LifeLargeMetropolitanO2Clube
VIIFitness
FirstTagus
ParkMediumHoliday
GymBody
FactoryCurvasCurvasDistrictOthersViva
FitOthersSPAINPORTUGAL Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
production
footprint150
kmCompetitor
1Target
companyPotential
overcapacity
of
combined
footprint150
kmCompetitor
2Target
company150
kmCompetitor
3Target
companyTARGET/COMPETITOR
ATARGET/COMPETITOR
BTARGET/COMPETITOR
C Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
capacity
and
utilizationNumber
of
bedsNumber
of
visitorsRatio
(visitors/beds)11,6003,000
(3850
with
new
hotel)12.8M3.9M1.1K1.3K
/1K1,648~4M2.4
KMax.Revincrease:
21% Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsProduct
portfolioFunctionalitiesGeneral
searchCompany
namesearchZip
codesearchMapRelatedcategoriesShows
advertLinks
to
websiteReviewsHits1145184(10+
accurate)3(1
accurate)5
95Search
for
‘French
polisher’
inspecific
Chicago
postcode Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCompetitor
capacity
and
utilizationNumber
of
bedsNumber
of
visitorsRatio
(visitors/beds)11,6003,000
(3850
with
new
hotel)12.8M3.9M1.1K1.3K
/1K1,648~4M2.4
KMax.Revincrease:
21% Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsProduct
portfolioFunctionalitiesGeneral
searchCompany
namesearchZip
codesearchMapRelatedcategoriesShows
advertLinks
to
websiteReviewsHits1145184(10+
accurate)3(1
accurate)5
95Search
for
‘French
polisher’
inspecific
Chicago
postcode Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsProduct
portfolioPerformance
spectrumClosely
stacked
engine
type
program
<500kWStrength
especially
in
power
range
150-500kWMultiple
overlapping
engine
series
<100kWFew
stretched
series,cutting
off
<1.000kW
(except
new
Txx-series,Gensets
only)Many
engine
types
acrossfull
power
range
4-
16.200kWLower
power
range
lessengine
types
–
covered
byPerkins[kW]Core
in
1.000-3.000kW
with
2000/4000
engine
seriesLower
power
range<500kW
less
developed
except
for
MB,
VM
Motori
engines10100100010000396S92
2000
S71PowerPack500457S53
S40/S50/S60106/199/870/880/890900SUN/7008000595956/1163EuroPowerPack4000 Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsProduct
portfolioPrice
range,
target
segments350600Comp.
AComp.
BComp.
CComp.
DComp.
EKeyCustomer
survey
data(actual
volume)100%UtilizationAverage
throughput
at260
working
days70%
80
90SmallMediumLarge
hospitalBlood
bank~2
instruments399-450k
500k437k
500-561k
624k350k~2
instrumentsMultiple
shifts Source:
…
Thisinformation
isconfidentialand
wasprepared
by
Bain
&
Company
solely
fortheuseofourclient;itisnotto
bereliedon
by
any
3rd
party
without
Bain"spriorwritten
consentSHA5CsCustomer
analysisTarget
customers
vs.
competitionFocus
companyCompany
A>35
years35
to
22years22
to
16years16
to
12yearsCompa
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