《跨境電商實(shí)務(wù)英語(yǔ)》（劉璇）參考答案 項(xiàng)目3參考答案

PAGEIPAGEIProject3教材冊(cè)Task1DevelopingNewCustomersPartOneWarmingUpⅠ.1.emailmarketing 2.imagemarketing3.searchenginemarketing 4.socialmediamarketing5.softcontentmarketing 6.videomarketingⅡ.（略）PartTwoCaseStudyCase1Ⅰ.1.Thetitleoftheemail.2.Theemailshouldcoverthesenderandreceiver,theemailtitle,theintroductionofyourbusinessandyourcompetitiveadvantages,yourshoplinkandyoursincerityinreceivingareply.3.First,youshouldgreetthepotentialbuyer.Second,youshouldintroduceyourbusinesssimply.Third,youshouldshowyourcompetitiveadvantagesoverothercompanies.Andthenattachyourshoplink.Finally,youshouldexpressyoursincerityinreceivingareply.Ⅱ.54213Case2Ⅰ.1.No,it’ssimple.2.ThefirstthingweneedtodoistodownloadtheSNSapp.3.pe)→setfriendgroups→shareproductinformationtosellⅡ.1．你需要做的事情是下載Facebook應(yīng)用軟件，注冊(cè)賬號(hào)，（按你的產(chǎn)品與公司信息范圍）添加（潛在購(gòu)買(mǎi)者為）好友。2．添加好友時(shí)，你需要把業(yè)務(wù)范圍縮小，以選出你的潛在客戶。3．你可以根據(jù)不同產(chǎn)品需求把好友分成不同的群組，然后有針對(duì)性地分享產(chǎn)品信息。就像微信朋友圈或群組銷(xiāo)售一樣。Case3Ⅰ.1.Googlechargestheproductpromotionbyclickingrate.2.Googlehasthepackageserviceformarketexpandingwhichiscost-effective.Ⅱ.Firstly,weneedtoanalyzepotentialcustomers’consumingbehavior.Secondly,weshoulddefinethekeywordsbaseonpotentialcustomers’searchingrecords.Thirdly,wecanchooseGoogle’spackageservicewhichvariesfromtargetmarkets.Finally,wearesupposedtosubmitallthedetailstoGooglesothattheycanaffect,thenwecanoperatethebusinesssmoothly.Task2LaunchingaPromotionPartOneWarmingUpⅠ.1.freesample 2.discount 3.specialoffer4.coupon 5.gift 6.group-buyingⅡ.（略）PartTwoCaseStudyCase1Ⅰ.1.ThestoremakesthepromotiontocelebrateBlackFriday.2.Hecanenjoy40%offoneverythingintheentireshop.3.Hecangetanadditional10%offifhespends$400ormore,or15%offifhespends$600ormore.Ⅱ.1.40% 2.10% 3.15% 4.November15thCase21.AliExpressprovidessellers6storepromotions:ProductDiscounts,SpecialOffers,Coupons,ProductBundles,InteractiveandPromoCode.2.AliExpressofferssellers5platformpromotions:FlashDeals,Freebies,GroupBuy,FeaturedBrands,Coins&Rewards.3.TheyareAffiliateMarketing,TargetedAdvertising,FansMarketingandInfluencerMarketing.4.RussiaGroupBuyingDeals.5.IfsellerswanttojointheFlashDeals,theymustmeetaveryhighevaluationfor7aspects:productcapability,growthscale,customeroperationcapability,customerservicecapability,logisticscapability,trafficchannelcapabilityandtrafficcapacityperformance.活頁(yè)冊(cè)Task1I.軟文營(yíng)銷(xiāo) 社交媒體營(yíng)銷(xiāo)搜索引擎營(yíng)銷(xiāo) 郵件營(yíng)銷(xiāo)圖片營(yíng)銷(xiāo) 視頻營(yíng)銷(xiāo)添加到某人好友列表 設(shè)定經(jīng)營(yíng)范圍羅列產(chǎn)品信息 開(kāi)發(fā)新客戶II.略III.略IV.1.Wechargebyclick-throughrate.2.Youneedtodownloaditsappandregisteryouraccountandthenaddtargetbuyerstoyourfriendlistaccordingtoyourproductsandcompanyinformation.3.No,wedon’tmindyoushowingdetailedcontactinformationinyourkeywords.4.Youdefinitelyneedtodosomethingtofindcustomers.Youcanpromoteyourproductsbydifferentchannelstogetmoreinquiries.5.Youneedtoupdateyourproductinformationintime,andtrytoanswereveryinquiryseriously.V.1.Youneedtoanalyzeyourpotentialbuyersandtheirconsumingbehavior.2.ThingsyouneedtodoistodownloadFacebookAppandregisteryourownaccount.3.I’mrunningmyowne-shoponAmazonforsportswear.4.Youcanchooseourpackageserviceformarketexpansionaccordingtodifferentcostsandmarkets.5.Wechargebyclick-throughrateinsteadofcustomer’ssalesamount.Task2I.1.discountonentireshop 2.buyonegetonefree2.clearancesale 4.freetrial5.specialofferforChildren’sDay 6.groupbuying7.time-limiteddiscount 8.sellercoupons9.storediscount 10.flashdealsII.略III.EvaluationListPoint1Point2Point3Point4Whatpromotionalactivitywillyoulaunch?10%discountonentireshopcouponslimited-time&quantitypromotiongroupbuyingWhat’syouridea?smallprofitbutattractivetoallconsumersgoodforlongtermbusinessattractiveandcompetitive,butsomecustomersmaylosetheopportunityduetobusyworkgoodforthepurchaseofalargenumberHowtopromoteyourstore?cooperatewiththeplatformtousebannersandotheradvertisementscouponsvaryfromnewvisitors,repeatbuyersandpotentialbuyerscooperatewiththeplatformtoadvertiseuseadvertisementsandofferstoattractpotentialbuyersTellthedetails.1.10%discountonentireshop2.anadditionaldiscountforcertainconsumption1.USD1.00couponfornewvisitors2.USD2.00couponforrepeatorders3.USD2.5couponforconsumptionover$5001.timelimitwithin6hours2.quantitylimitwithin20sets3.combinationoftimeandquantitylimit1.pricefor100sets:____2.pricefor500sets:____3.priceforover500sets:____PartnerScore25%25%25%25%IV.1.AllproductsinourstoreareonsaleforXmas.It’supto70%off.2.Youcanbuyanyproductswithinonemonth.3.Yes,wewill.Youcanenjoyanother20%discount.4.Itshouldbeendedwithin1hourand35minutes.5.Productsexceptnewlylaunchedonesareallonsale.V.1.YoucanbuyonegetonefreeonThanksgivingDaysincewehaveaclearancesaletocelebrateThanksgivingDay!2.YoucanenjoygroupbuyingpricetobuythiscupfromMay1stto9th.3.Youwillgetanadditional20%offifyouspend$600ormoreinourshop.4.Youcanuseyourcoupontobuyanyproductherewithinonemonth.5.Wecanofferabetterpriceifyouplaceasizableorder!VI.1.D2.L3.4.A