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Unit4Makingthenews課時(shí)跟蹤1Ⅰ.閱讀理解AWhenpeoplefindoutthatIamajournalist,theyoftenaskme:Whatdoyouthinkaboutthefutureofnewspapers?ItellthemthatIthinkthefutureofcommunicationsismovingonline.Peopleexpectmetobefearfulforthefutureofprint.Afterall,insomepeople’smindsIwouldn’tbeabletobuildacareerinjournalism(新聞業(yè))ifitallmovesonline.However,strangelyenough,I’mactuallycomfortedbythefactthatonlinejournalismisbecomingusual.Iamabloggerwhohasalwaysbeenabletofindahomeformywritingonline.SinceIbeganwritingblogs,Ihavebecomeawareofhowmanypeopleyoucanreachwithonlinewriting.Comparethistothenewspaper’scirculationbase(發(fā)行基地),andyouwillhaveastrongreasonforonlinejournalism.InhersuccessfulblogposttitledTheJobIHaveSpenttheLastYearLearningIsNottheOneIWillHave,authorJennySuranestates,“Printisanexpensiveproducttolove.Andgeneralmanagers,publishersandeditorsmustnowfigureoutaprofitablewaytogettheirnewsintoreaders’heads.”Shegoesontostatethatpeopledon’tfeellikepickingupanewspapernowandwouldratherscroll(滾屏)throughtheirTwitterfeed,andgetnewsfrommanydifferentsources.Ifprintisdying,thenanewformofcommunicatinginformationisbeingborn.Theneedforinformationhasnotdied.Ifanything,ithasincreased.Whathasdied,rather,isthewayinwhichinformationispresented.Nowmorethanever,inthisageofinformation,thereisadesireforstoriesonthesametopicfromdifferentpointsofview.Theprintingindustrycankeeppacewiththeneedofprovidingavarietyofsources,ifitchoosesto.Isthefutureofprintgrim?Maybe.Butisthefutureofjournalismofcommunicatinginformationtopeoplegrimaswell?Definitelynot.語(yǔ)篇解讀本文是一篇議論文,主要探討了在互聯(lián)網(wǎng)日益發(fā)達(dá)的今天,報(bào)紙的未來(lái)堪憂,但是新聞行業(yè)會(huì)不會(huì)也沒(méi)有前途呢?1.AccordingtoParagraph2,theauthorfeels.A.confidentaboutthefutureofhiscareerB.worriedaboutthefutureofprintC.tiredofbeinganewspaperjournalistD.embarrassedaboutonlinewriting答案A解析推理判斷題。根據(jù)第二段最后兩句“However,strangelyenough,I’mactuallycomfortedbythefactthatonlinejournalismisbecomingusual.Iamabloggerwhohasalwaysbeenabletofindahomeformywritingonline.”可推斷,作者對(duì)自己職業(yè)的未來(lái)充滿信心。2.WhatinformationisconveyedinJenny’sblogpost?A.Twitterisnotverypopular.B.Itishardtomanageonlinejournalism.C.Printstillhasitsownadvantages.D.Peoplehavemoreoptions(選擇)togetinformation.答案D解析細(xì)節(jié)理解題。根據(jù)第四段最后一句“...peopledon’tfeellikepickingupanewspapernow...getnewsfrommanydifferentsources.”可知,Jenny認(rèn)為人們現(xiàn)在并不愿意購(gòu)買報(bào)紙,他們希望通過(guò)許多不同的來(lái)源獲取信息。3.Whatdoestheunderlinedword“grim”inthelastparagraphprobablymean?A.Promising. B.Worrying.C.Unforgiving. D.Encouraging.答案B解析詞義猜測(cè)題。根據(jù)上文內(nèi)容可知,人們購(gòu)買報(bào)紙的意愿不強(qiáng),他們更喜歡通過(guò)網(wǎng)絡(luò)來(lái)獲取信息。由此可知,報(bào)紙的未來(lái)是令人擔(dān)心的。BTheAmericannewspaperhasbeenaroundforaboutthreehundredyears.In1721,theprinterJamesFranklin,Benjamin’solderbrother,startedNewEnglandCourant,andthatwaswhatwemightrecognizetodayasarealnewspaper.Hefilledhispaperwithstoriesofadventure,articlesonart,onfamouspeople,andonallsortsofpoliticalsubjects.ThreecenturiesaftertheappearanceofFranklin’sCourant,fewbelievethatnewspapersintheirpresentprintedformwillremainaliveforlong.Newspapercompaniesarelosingadvertisers(廣告商),readers,marketvalueand,insomecases,theirsenseofpurposeataspeedthatwouldnothavebeenimaginablejustseveralyearsago.Thechiefeditor(主編)ofTheTimessaidrecently,“Atplaceswheretheygather,editorsaskoneanother,‘Howareyou?’,asiftheyhavejustcomeoutofthehospitalorlostalawcase.”AnarticleaboutthenewspaperappearedonthewebsiteofTheGuardian,undertheheadline“NOTDEADYET”.Perhapsnot,buttheriseoftheInternet,whichhasmadethedailynewspaperlookslowandoutofstepwiththeworld,hasbroughtaboutarealsenseofdeath.SomeAmericannewspapershavelost42%oftheirmarketvalueinthepastthreeyears.TheNewYorkTimesCompanyhasseenitsstock(股票)dropby54%sincetheendof2004,withmuchofthelosscominginthepastyear.AmanageratDeutscheBanksuggestedthatstock-holderssellofftheirTimesstock.TheWashingtonPostCompanyhaspreventedthetroubleonlybychangingpartofitsbusinesstoeducation,anditstestingandtest-preparationservicenowbringsinatleasthalfthecompany’sincome.eq\x(語(yǔ)篇解讀本文主要講述了美國(guó)報(bào)紙的由來(lái)、現(xiàn)在面臨的挑戰(zhàn)和報(bào)紙企業(yè)做出的調(diào)整。)4.WhatcanwelearnaboutNewEnglandCourant?A.Itismainlyaboutthestockmarket.B.ItmarksthebeginningoftheAmericannewspaper.C.ItremainsasuccessfulnewspaperinAmerica.D.Itcarriesarticlesbypoliticalleaders.答案B解析推理判斷題。根據(jù)第一段第二句“In1721,theprinterJamesFranklin,Benjamin’solderbrother,startedNewEnglandCourant,andthatwaswhatwemightrecognizetodayasarealnewspaper.”可推知,《新英格蘭報(bào)》標(biāo)志著美國(guó)報(bào)紙的開(kāi)始。5.Whatcanweinferaboutthenewspapereditors?A.Theyoftenacceptreaders’suggestions.B.Theycarealotabouteachother’shealth.C.Theystopdoingbusinesswithadvertisers.D.Theyfacegreatdifficultiesintheirbusiness.答案D解析推理判斷題。根據(jù)第二段的內(nèi)容可知,報(bào)紙失去了廣告商、讀者、市場(chǎng)價(jià)值。由此推知,他們的生意遇到了困難。6.Whichofthefollowingfoundanewwayforitsdevelopment?A.TheWashingtonPost.B.TheGuardian.C.TheNewYorkTimes.D.NewEnglandCourant.答案A解析細(xì)節(jié)理解題。根據(jù)最后一段的“TheWashingtonPostCompanyhaspreventedthetroubleonlybychangingpartofitsbusinesstoeducation...”可知,華盛頓郵報(bào)公司通過(guò)擴(kuò)展教育業(yè)務(wù)來(lái)幫助自己發(fā)展。故選A項(xiàng)。7.Howdoestheauthorseemtofeelaboutthefutureofnewspapers?A.Satisfied. B.Hopeful.C.Worried. D.Surprised.答案C解析推理判斷題。根據(jù)最后一段的“Perhapsnot,buttheriseoftheInternet,whichhasmadethedailynewspaperlookslowandoutofstepwiththeworld,hasbroughtaboutarealsenseofdeath.”可知,作者對(duì)于報(bào)紙的前景比較擔(dān)心。故選C項(xiàng)。CSharingEUmbrella,anewumbrellasharingcompanybasedinShenzhen,China,recentlyannouncedthatithadlostmostofthe300,000umbrellassinceitwassetup.China’ssharingeconomyhasbeengrowingrapidly,withcompaniesofferinganythingfrombicyclesandbasketballstophonebatteriesforpeopletorent.Customersmakeasmalldeposit(押金)andgettousethethingforadailycost,withafineputinplaceforeverydayiftheyfailtoreturntheproductintime.It’sasimplebusinessmodel,andmarketdatashowsthatpeopleseesharingasacheapandconvenientwaytocutdownwaste.ZhaoShupingfoundedtheSharingEUmbrella,anumbrellasharingservice,inApril.BytheendofJune,hehadalreadystartedin11majorChinesecities,includingShanghai,NanjingandGuangzhou.Whilepickinguptheumbrellaswasrelativelysimple,astheyweremadeavailable(可得到的)atbusandsubwaystations,thereturnsystemturnedouttobeadifferentmatter.“Umbrellasaredifferentfrombicycles,”MrZhaotoldChinesenewssiteTheP.“Bikescanbeparkedanywhere,butwithanumbrellayouneedsomethingtohangiton.”Soinsteadofbotheringtoreturntheumbrellasbacktoastation,alotofpeoplejusttookthemhome,andSharingEUmbrellahasreportedlylosttrackofmostofthe300,000umbrellas.Consideringthatborrowingumbrellasrequiresa19yuandeposit,withafeeof0.50yuanperhalfanhourusage,Zhaosaysthathesuffersalossof60yuanperlostumbrella,sothecompanyisnowinthered,butheisnotreadytostopitjustyet.ZhaoannouncesthatSharingEUmbrellastillplanstorollout(推出)30millionnationwidebytheendoftheyear.語(yǔ)篇解讀在中國(guó)深圳趙書(shū)平創(chuàng)辦了共享雨傘。然而,共享雨傘出現(xiàn)不久,就遭遇了尷尬的局面。但趙將繼續(xù)他的雨傘共享服務(wù)。8.WhatdoweknowaboutSharingEUmbrella?A.Itmakespeoplelearntohelpeachother.B.Itneedspeopletomakeasmalldepositfirst.C.Itdevelopedfasterinthewesterncountries.D.Itproducesmorewasteandcausesdisorder.答案B解析細(xì)節(jié)理解題。根據(jù)第二段第二句“Customersmakeasmalldeposit(押金)andgettousethethingforadailycost,withafineputinplaceforeverydayiftheyfailtoreturntheproductintime.”可知,關(guān)于共享雨傘我們知道它需要人們先交小額押金。故選B。9.WhatproblemdidSharingEUmbrellameetafteritwasfounded?A.Thecompanyhadnomoneytoproduceumbrellas.B.Umbrellasarenotallowedtohanganywhere.C.Lotsofcustomersdidn’tgivetheumbrellasback.D.Peoplerefusetopaydepositfortheumbrellas.答案C解析推理判斷題。根據(jù)最后一段第一句可知,很多人不愿把雨傘送回共享站,而是直接帶回家中。據(jù)報(bào)道,市面上投放的30萬(wàn)把雨傘大部分已經(jīng)難覓蹤影。由此可推知,很多顧客沒(méi)有把傘還回去。故選C。10.Howmuchdidhiscompanyloseifanumbrellawaslost?A.0.5yuan. B.19yuan.C.60yuan. D.120yuan.答案C解析細(xì)節(jié)理解題。根據(jù)最后一段第二句可知,丟失一把雨傘會(huì)損失60元。故選C。11.Wecaninferfromthelastparagraphthat.A.ZhaohasfoundawaytogettheumbrellasbackB.ZhaowillcontinuehisumbrellasharingserviceC.MostofZhao’scompanieshavebeenclosedD.SharingEUmbrellaisafailureforZhao答案B解析推理判斷題。根據(jù)最后一段最后兩句可知,趙將繼續(xù)他的雨傘共享服務(wù)。故選B。Ⅱ.七選五JohannesGutenbergwaschosentobethemostimportantfigureofthepastmillenniumbythemedia.Youmaynotbefamiliarwithhim.12Gutenbergwaspraisedforhavinginventedtheprintingpressandthereforepreparingthewayforprintingbooks.HewasbornintoawealthyfamilyinthecityofMainz,Germany.In1428,hemovedtoStrasbourgandlivedthereforalmost20years.13Gutenbergusedhisskillsinmetalworkforthemassproductionofbooks.14ThatmeanseachcopyoftheCatholicBibleandallofits73bookswerehandwrittenbypenmen.Gutenbergfashionedafontofover300characters,farlargerthanthefontsoftoday.Tomakethispossible,heinventedthevariable-widthmoldandperfectedthemixtureofmaterialsusedbytypefactoriesuptothepresentcentury.15Between1450and1455,whilepreparingtoproducealargeLatinBible,Gutenbergwasthoughttohaveprintedanumberofsmallerbooks,acalendar,andsoon.The42-lineBible,theoldestsurvivingprintedbookinthewesternworld,wascompletedbyAugust15,1456.Thediscoveryofthemodernprintingpresschangedthewayinformationwasdelivered.16Eventodayinthecomputerage,werelyheavilyontheprintedwordo

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