跨境電子商務英語 課件 Unit 5 After-sale Services of Cross-Border E-Commerce、Unit 6 Cross-Border E-Commerce Marketing

Unit5After-saleServicesofCross-BorderE-Commerce跨境電子商務英語CBEC教學目標LearningObjectives1.

Learnhowtorespondtocustomers’differentcommentsonproduct/service;2.

Learnhowtodealwithcommoncomplaintsfromcustomers;3.

Learnhowtomaintainagoodrelationshipwithcustomers.5.1Customers’CommentsonProduct/ServiceCBEC跨境電子商務英語Matching()1.positivefeedback()2.expressgratitude()3.seizetheopportunity()4.remaincalm()5.offersolutionsA.抓住機會B.提供解決辦法C.表示感謝D.保持冷靜E.積極反饋Warming-upActivitiesECADB

Therearethreekindsofcommentswhichcustomershaveonproductsorservices,namely:positive,neutralandnegativecomments.Discusswithyourpartneraboutwhatthesecommentsmightbeandhowwewilleffectivelydealwiththesecomments.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Hello,InternationalSales.B:Hello,thisisDavidSmithhere,callingfromEngland.A:Yes,Mr.Smith,whodoyouwanttospeakto?B:I’dliketospeaktoMr.Wu.A:Fine.Holdtheline,please.I’mconnectingyounow.C:Hello,Mr.Wu’soffice.Who’scallingplease?B:ThisisDavidSmithcallingfromEngland.CanIhaveawordwithMr.Wu?Warming-upActivitiesConversationC:I’mafraidMr.Wuisn’tavailable.He’sgonetoHongKongonbusinessforafewdays.B:Whenwillhebeback?C:He’llbebackonFridayafternoon.Isiturgent?B:Yes.C:CanItakeamessageforhim?B:Yes,please.Willyoutellhimthatwe’vejustreceivedyoursampleofthenewassemblycoffeetableandarequitehappywithit?C:Sure.It’sverykindofyoutosayso.Thequalityofourcoffeetableisverygood,andthedesignisveryfuturistic.Warming-upActivitiesConversationB:That’swhyI’mmakingthecall.PleasetellMrWuwe’requitehappywiththequalityanddesignofthetable,butthepriceistoohigh.Weneedsomenegotiationonit.C:OK,Mr.Smith.IwilltellMr.WuassoonasIcan.B:Thanks.C:You’rewelcome.Goodbye.Warming-upActivitiesConversationHowtoRespondtoDifferentFeedbacksTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsHowdowerespondtopositivefeedback?Q1Howdowerespondtonegativefeedback?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaFirst,therearesomebestpracticestoconsidertorespondtocustomers’positivefeedback.____________,offeradditionalproductsorservices,and______________.Second,youcanrespondtoneutralfeedbackbyaskingformoreinformation,_____________and________________________.Third,whencustomersgivenegativefeedback,youshouldremaincalm,____________,restatetheproblemand____________.expressgratitudeofferadditionalresourcesorsolutionsexpresscuriosityexpressconcernseizetheopportunityoffersolutionsReadingcomprehensionexercise-T/F1.T2.F3.T4.F5.TDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.

thrill/θr?l/adj.非常興奮的；極為激動的2.

additional/?'d???nl/adj.附加的，額外的3.

seize/si:z/vt.抓??；奪取4.

asset/'?set/n.資產(chǎn)；優(yōu)點5.

neutral/'nju:tr?l/adj.中立的，中性的6.

testimonial/?test?'m??ni?l/n.證明書；推薦書7.

sway/swe?/vt.影響；使搖動8.

workaround/'w?:k?ra?nd/n.應變方法；變通方法NewWordsandPhrasesExpressionsExampleSentencesexpressgratitude表示感謝Expressgratitudewheneveryouexperiencesomethinggood.isthrilledwith因……感到興奮，激動Ifweliveourlifecompletelyeveryday,westillmaynotbethrilledwiththethoughtofdeath.seize

theopportunity抓住機會WeshouldseizetheopportunityoftheShanghaiExpo.winover說服，勝訴；爭取到……Sheshowedrealcharacterinherattemptstowinoverthecrowd.DifficultLanguagePoints1.

Acustomerwholovesyourproductenoughtosingitspraisesisanamazingasset.Analysis:

此句中wholovesyourproductenoughtosingitspraises是一個定語從句，修飾前面的先行詞acustomer。DifficultLanguagePointsTranslation:

一個對你們的產(chǎn)品贊不絕口的顧客（對公司來說）是一筆寶貴的財富。DifficultLanguagePoints2.

Trytogettothebottomofthecustomer’sindifference.Translation:

設法弄清顧客無動于衷的根本原因。DifficultLanguagePoints3.

Tellthecustomerthatyouappreciatetheirfeedbackandareconcernedaboutthetreatmenttheyreceivedorproblemthey’refacing.Analysis:

此句中，that引導賓語從句，賓語從句中theyreceived是定語從句，用來修飾treatment，they'refacing是定語從句，用來修飾problem。DifficultLanguagePointsTranslation:

告訴客戶你很感激他們的反饋，關心他們受到的待遇或他們面臨的問題。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.C2.E3.D4.B5.AExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.A2.C3.B4.D5.AExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.Expressgratitude2.expressconcern3.Thisisanawesomequestion4.remaincalm5.offersolutionsEffectiveWaystoRespondtoCustomer’sFeedbackTextBReadTextBafterclass.1FinishtheexerciseoftextB.2EffectiveWaystoRespondtoCustomer’sFeedbackTextBExercisePutthefollowingsub-titlesintheappropriateparagraphsinthetext.

1.B2.C3.A4.D5.E5.2SettlingComplaintsCBEC跨境電子商務英語Matching()1.outofstock()2.insandoutsofyourproduct()3.customerservice()4.backorder()5.well-trainedstaffsA.客戶服務B.延期交貨C.訓練有素的人員D.缺貨E.產(chǎn)品細節(jié)Warming-upActivitiesDEABC

Customercomplaintsareverycommonandunavoidable,evenifyouthinkyouhavedoneeverythingright.Discusswithyourpartneraboutwhatcomplaintscustomersmighthaveandhowwewilleffectivelydealwiththesecomplaints.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:WatsonComputers,goodmorning.CanIhelpyou?B:Hello,I’mcallingbecauseI’vehadvariousproblemswiththecomputeIboughtfromyourcompanysixmonthsagoandI’mnotsatisfiedwiththeserviceI’vebeengetting.A:I’msorrytohearthat.Canyougivemeyourname,please?B:Yes,it’sGordonWells.W-E-L-L-S.A:OK,I’mjustcheckingourrecordshere.What’stheproblem?Warming-upActivitiesConversationB:ThecomputerwasOKforthefirstfivemonthsafterIboughtit,buttheneverynowandthen,thescreenevenchangedcolortoabrightblue.Icouldn’tworkonitproperly.A:Isee.Thatdoessoundkindofstrange.B:Well,itwasveryannoying.Ican’tworkwithoutmycomputer,andIwastoldI’dhaveitbackwithinaweek.Really,IchosetobuymycomputerfromWatsonComputersbecauseallyouradvertisingsaidthatyourafter-salescarewassuperefficient.A:Holdonamoment.IcanseeherethatwereceivedyourcomputeronMayl6th,butitstillhasn’tbeenfixed,I’mafraid.Warming-upActivitiesConversationB:Idon’tbelieveit!Whynot?A:I’mafraidtherepaircenterisrunningbehindschedule,soit’sacaseofeverythingbeingheldup.B:Well,what’reyougoingtodoaboutit?WhenwillIgetitback?A:Icanonlyapologize,Mr.Well,onbehalfofthecompany.Itshouldbedoneverysoon.I’lltelltherepaircentertodealwithyourcaserightaway.Firstthingsfirst.We’lldoourbesttogetitdeliveredtoyoubytheendofthisweek?B:Well,Ireallyhopeso.A:ThankyouforcallingIhopeyou’llcontinuetouseWatsonComputers.B:Thankyouforyourhelp.Warming-upActivitiesConversationCommonCustomerComplaintsandHowtoSolveThemTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsWhatarethecommoncustomercomplaints?Q1Howdoweusuallysolvethem?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaCustomercomplaintsareusuallyreasonableproblems.Therearefourcommoncustomercomplaints.First,productis____________or____________.Youcantellyourcustomersthatyouwillletthemknowwhenyouhavetheiteminstock.Second,lackof___________.Thebestwaytodealwiththisproblemisthat___________________________________,thenhandleitnow.Third,customer________issues.Makesureyouremployeesarewell_______andknowthe___________ofyourproductsorservices.outofstockonbackorderfollow-throughstayingontopofyouremailsandmessagesregularlyservicetrainedinsandoutsReadingcomprehensionexercise-T/F1.T2.F3.T4.T5.TDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.legitimate/l?'d??t?m?t/adj.合法的；合理的2.available/?'ve?l?bl/adj.可獲得的3.satisfy/'s?t?sfa?/vt.滿足；使?jié)M意4.frustrated/fr?'stre?t?d/adj.懊惱的，沮喪的5.train/tre?n/v.訓練6.assure/?'???(r)/vt.保證；使確信7.refund/r?'f?nd/v.退款，償還8.blame/ble?m/vt.責備；歸咎于9.dysfunctional/d?s'f??k??nl/adj.機能失調(diào)的，功能障礙的10.accomplish/?'k?mpl??/vt.實現(xiàn)；達到NewWordsandPhrasesExpressionsExampleSentencesinstock有存貨，現(xiàn)有Wedon’thavethebookinstockbutyoucanorderit.getaroundto抽出時間來做……Ihopetogetaroundtoansweringyourletternextweek.slipthrough溜走，遺忘Youmustn’tallowthisgoldenopportunitytoslipthroughyourfingers.insandouts詳細內(nèi)容，來龍去脈Hequicklylearnedtheinsandoutsofthejob.NewWordsandPhrasesExpressionsExampleSentencesownupto承認；坦白 ownupto承認；坦白 Asadults,youshouldownuptoyouractionsandtakeresponsibility.DifficultLanguagePoints1.

Customercomplaintsareusuallyrootedinlegitimateproblems.Translation:

顧客投訴的根源通常是合理的問題。DifficultLanguagePoints2.Evenifyoufeellikeyou’vedoneeverythingrightthefirsttime,youshouldalwaystakeeverycustomercomplaintseriously.Analysis:

此句中evenif引導的是一個讓步狀語從句，表示即使……。DifficultLanguagePointsTranslation:

即使你覺得你第一次做的一切都是對的，你也應該認真對待每一個客戶的抱怨。DifficultLanguagePoints3.

Productisoutofstockoronbackorder.Translation:

產(chǎn)品缺貨或是延期交貨。DifficultLanguagePoints4.Customerswhoareanxiouslyawaitingaspecificproductmaybecallingyouoremailingyouoverandoveragaintofindoutwhenorifyou’llrestocktheitem.Analysis:

此句中whoareanxiouslyawaitingaspecificproduct引導的是一個定語從句，修飾前面的先行詞customers，表示焦急等著某個特定產(chǎn)品的顧客。whenorifyou’llrestocktheitem是一個賓語從句，做findout的賓語。If在此處表示“是否”的含義。DifficultLanguagePointsTranslation:

焦急等待某一特定產(chǎn)品的顧客難免會不斷地給你打電話或發(fā)郵件，以了解你何時或是否會補充該商品。DifficultLanguagePoints5.

Youcanavoidthisbystayingontopofyouremailsandmessagesregularly,butnomatterhowontopofthingsyouare,there’salwaysthechancethatsomethingorsomeonewillslipthroughthecracksandbeforgotten.Analysis:

此句中by是一個介詞，后面遇到動詞需要用動名詞形式。后面的nomatterhow引導的是一個讓步狀語從句，表示無論如何……。DifficultLanguagePointsTranslation:

你可以通過定期處理郵件和信息來避免這種情況，其實無論你處理得多好，總有一些人或事會因為疏忽而被遺忘。DifficultLanguagePoints6.

Findoutwhatitisthecustomerneeds,thenmakesuretheyareabletoaccomplishthatwiththechosenitemorservice.Analysis:

此句是一個祈使句，以動詞原形開頭。whatitisthecustomerneeds是一個賓語從句，做findout的賓語。theyareabletoaccomplishthatwiththechosenitemorservice也是一個省略了that的賓語從句，做makesure的賓語。DifficultLanguagePointsTranslation:

找出客戶需要什么，然后確保他們能夠通過所選的商品或服務來實現(xiàn)需求。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.B2.E3.D4.A5.CExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.A2.D3.B4.C5.DExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.keepalargequantityofgoodsinstock2.slipthroughourfingers3.there’salwaysthechancethat4.ignore5.manufacturersExamplesofGreatEmailRepliestoCustomerComplaintsTextBReadTextBafterclass.1FinishtheexerciseoftextB.2ExamplesofGreatEmailRepliestoCustomerComplaintsTextBExercise

Putthefollowingsub-titlesintheappropriateparagraphsinthetext.1.A2.C3.B5.3CustomerMaintenanceCBEC跨境電子商務英語Matching()1.consolidatecustomerdata()2.potentialcustomers()3.clientexpectations()4.customizeusers’onlineexperience()5.customers’preferencesA.定制用戶在線體驗B.客戶偏好C.客戶需求D.整合客戶數(shù)據(jù)E.潛在客戶Warming-upActivitiesDECAB

CustomerrelationshipmanagementisofgreatsignificancetoaCross-borderE-commercestore.Discusswithyourpartneraboutitscategoryandhowwecouldmaintaingoodcustomerrelationship.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Itwasverykindofyoutointroduceyourproductsindetails.Itgavemeagoodideaofyourproductrange.B:It’sapleasuretodemonstrateourproductstoourcustomers.What’syourgeneralimpression,mayIask?A:Veryimpressive,indeed,especiallythespeedofyourNWModel.B:That’sourlatestdevelopment.Aproductwithhighperformance.Welauncheditjusttwomonthsago.Warming-upActivitiesConversationA:Themachinegivesyouanedgeoveryourcompetitors,Iguess.B:Certainly.Noonecanmatchusasfarasspeedisconcerned.A:Howdoyoucontrolthequality,bytheway?B:Allproductshavetogothroughfivechecksinthewholemanufacturingprocess.A:That’sgreat.Couldyougivemesomebrochuresforthatmachine?Andthepriceifpossible.B:Noproblem.Hereisoursalescatalogandliterature.A:Thankyou.Ithinkwemaybeabletoworktogetherinthefuture.Warming-upActivitiesConversationWhatisCustomerRelationshipManagementandSomeExamplesTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsWhatiscustomerrelationshipmanagement?Q1Howcouldwemaintaingoodcustomerrelationship?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdeaCustomerrelationshipmanagementreferstotheartof________goodcustomerrelationshipsandprospectivecustomers.Youshouldknowwhoyour____________are,and________therelationshipswiththem.Besides,youshould_______clientexpectationsandtryto_______theirexpectations.managingpotentialcustomersnurtureidentifymeetReadingcomprehensionexercise-T/F1.F2.F3.T4.T5.FDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrases1.vital/'va?tl/adj.必不可少的，對……極重要的2.attrition/?'tr??n/n.摩擦；磨損；消耗3.prospective/pr?'spekt?v/adj.未來的；預期的4.nurture/'n?:t??(r)/vt.養(yǎng)育；培養(yǎng)5.implement/'?mpl?ment/vt.實施，執(zhí)行6.awareness/?'we?n?s/n.意識，認識7.prospect/'pr?spekt/n.前途；預期8.fulfill/f?l'f?l/vt.履行；實現(xiàn)NewWordsandPhrases9.convince/k?n'v?ns/vt.說服；使確信10.pivotal/'p?v?tl/adj.關鍵的；中樞的11.synchronize/'s??kr?na?z/vt.使……合拍；使……同步12.preference/'prefr?ns/n.偏愛，傾向13.recommendation/?rek?men'de??n/n.推薦；建議14.harness/'hɑ:n?s/v.利用，控制15.customize/'k?st?ma?z/vt.定做16.configure/k?n'f?ɡj?(r)/vt.設置，設定NewWordsandPhrasesExpressionsExampleSentencessetarecord創(chuàng)造紀錄Mainbusinessincomemarginroseto7.16%,theannualmaximum,whichsetarecord.comparedto與……相比Comparedtoothersolutions,thisoneismorereasonable.beexpectedto預計ApplicantswillbeexpectedtohaveagoodcommandofBusinessEnglish.becombinedwith與……結(jié)合Onlywhencombinedwithtargets,cangreateffortshelppeoplerealizetheirfullpotential.NewWordsandPhrasesExpressionsExampleSentencesmeetone’sexpectations達到某人的期望Thepurposeofrequirementsmanagementistoensurethatyourenterprisemeetscustomers’expectations.becategorizedinto把……分類，被分為……Thesecoursescanbecategorizedintodifferentsubjectareaslikemanagement,art,science,mathematicsetc.convertinto使轉(zhuǎn)變；把……轉(zhuǎn)化成ChoosethevideofileyouwanttoconvertintoFlash.follow-up后續(xù)行動；追蹤調(diào)查Networkingistheartofthefollow-up.targetedmarketing定向市場營銷TypicalCRMgoalsaretoimproveservicesprovidedtocustomers,andtousecustomercontactinformationfortargetedmarketing.DifficultLanguagePoints1.

Customerrelationshipmanagementmodelcanbefurthercategorizedintobelowstages.Analysis:

此句中canbecategorized是一個含有情態(tài)動詞的被動語態(tài)句子，其結(jié)構(gòu)為情態(tài)動詞+be+動詞的過去分詞。DifficultLanguagePointsTranslation:

客戶關系管理模型可以進一步分為以下幾個階段。DifficultLanguagePoints2.

Aftermakingthepayment,thedealisdoneandtheprospectconvertsintoyourcustomer.Translation:

付款后，交易完成，潛在客戶轉(zhuǎn)化為您的客戶。DifficultLanguagePoints3.

AnAppleIDisanaccountyouusetoaccessAppleservicesliketheAppStore,AppleMusic,iCloud,iMessage,andmore.Analysis:

此句中的like是介詞，意為比如，如同。

DifficultLanguagePointsTranslation:

AppleID是一個你用來訪問蘋果服務的賬戶，比如AppStore、AppleMusic、iCloud、iMessage等等。DifficultLanguagePoints4.AmazonhasoneofthemostcompleteCRMinfrastructuresintheworldthatharnessescustomerdataduringpurchasestoinstantlycustomizeusers’onlineexperience.Analysis:

此句中thatharnessescustomerdata是由that引導的一個定語從句，修飾前面的先行詞infrastructures。DifficultLanguagePointsTranslation:

亞馬遜平臺是擁有世界上最完善的客戶關系管理的基礎設施之一的平臺，它可以利用客戶購買過程中產(chǎn)生的數(shù)據(jù)，立即定制用戶的在線體驗。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.B2.E3.A4.C5.DExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.D3.C4.C5.AExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.pivotalmoment2.meetsuserneedsandexpectations3.convincetheinterviewers4.bebasedon5.convertintorepeatbuyersExcellentExamplesofCustomerRelationshipManagement(CRM)TextBReadTextBafterclass.1FinishtheexerciseoftextB.2ExcellentExamplesofCustomerRelationshipManagement(CRM)TextBExercise

Putthefollowingsub-titlesintheappropriateparagraphsinthetext.1.B2.C3.A跨境電子商務英語CBECTHANKSPLANWORKECONOMICSBUSINESSC跨境電商物流解決方案THANKSUnit6Cross-BorderE-CommerceMarketing跨境電子商務英語CBEC教學目標LearningObjectives1.Acquirebasicknowledgeaboutplatform-insidemarketingtoolsonE-commerceplatforms.2.Understandtheproceduresofcreatingandmanagingpromotionactivitiesandcampaigns.3.GainbasicknowledgeaboutSNSmarketingforonlinestoreandproducts.4.Graspthestrategiesofmobilemarketingforpromotingonlinestoreandproducts.6.1Platform-insideMarketingCBEC跨境電子商務英語Matching()1third-partyretailer()2.searchengine()3.long-formtext()4.sellingplatform()5.salesdata

A.銷售平臺B.第三方零售商C.搜索引擎D.長格式文本E.銷售數(shù)據(jù)Warming-upActivitiesBCDAE

Marketingandpromotionactivitiesareimportanttoanonlinestore.Lookatthefollowingproduct,anddiscusswithapartnerabouthowthestorepromotionswillaffectyourpurchasedecisionifyouareabuyer.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:OKeveryone,let’sbegin.Icalledyouheretodaytoevaluateourplatform-insidemarketingstrategyduringthisrecession.Iwantedtore-emphasizeourcorporatemissionofaimingtogiveourcustomersthebestproductandserviceinacleanandwelcomingonlinestore.B:Severalothershopshavereducedthepricesfortheirproductsandaredrawinginmorecustomers.Whyaren’twedoingthesamething?Warming-upActivitiesConversationA:Iknowthatrecentsaleshavebeenlow,butwearenotgoingtoreduceourpricestothelevelofourcompetitors.Weofferasuperiorproductandourfocusisonlong-termgrowthratherthanshort-termsales.Ifwelowerourprices,weruntheriskofdevaluingourproduct.B:Customersdon’tcareabouttheproductitselfanymore.Theyonlycareabouttheprice!A:Ican’tdenyit.Moneyistightforeveryonethesedayssoevenourmostloyalcustomersmaybereconsideringthemoneytheypayfortheproduct.Wecanlaunchsomepromotionalactivitiesinsidetheplatformtoretaincustomers.Warming-upActivitiesConversationB:Ibetitworks.Andwhataboutattractingnewcustomers?A:That’sagreatquestion.Let’sbrainstormsomemoreideas,anddosomeresearch.Thecustomeralwayscomesfirst,andwhatthecustomerwants,thecustomergets.Maybeit’stimewestartpaidactivitiesinouronlinestore.B:Thatcoulddefinitelybeawaytoincreaseonlineexposure.Warming-upActivitiesConversationIntroductiontoPlatform-insideMarketingTextAPre-readingQuestions1GlobalReading2DetailedReading3Pre-readingQuestionsDoyouhaveanyexperienceaboutbuyingthingsonE-Commerceplatforms?Q1Haveyoueverseenplatform-insidemarketing?Q2GlobalReadingReadTextAquicklyandfindoutthemainideaofthistext.MainideaFinishthereadingcomprehensionexercises.ReadingcomprehensionexercisesMainIdea

AliExpressprovidesthemosteffectiveplatform-inside_________toolstosellers.Someofwhichare__________,whileothersarefree._________isakindofPayforPerformanceadvertisement,whichcanincreasethe_________ofthestore,andattractmorebuyers.ButAffiliateProgramonlychargestheselleraftertheorderis__________.marketingpaidKeywordPropageviewsprocessedReadingcomprehensionexercise-T/F1.F2.T3.F4.F5.FDetailedReadingNewWordsandPhrasesDifficultLanguagePointsNewWordsandPhrasesadvertise/'?dv?ta?z/v.做廣告tool/tu?l/n.工具platform/'pl?tf??m/n.平臺affiliate/?'f?l?eit/n.加盟corresponding/?k?r??sp?nd??/adj.符合的；相應的click/kl?k/v.點擊NewWordsandPhrasesbidding/'b?d??/n.出價ranking/'r??k??/n.排列relevance/'rel?v?ns/n.相關性；關聯(lián)budget/'b?d??t/n.預算，預算費commission/k?'m??n/n.傭金view/vju?/n.查看achieve/?'t?i?v/v.達到；完成NewWordsandPhrasesExpressionsExampleSentencesconsumerperception消費者知覺Consumerperceptionisamarketingconceptthatencompassesacustomer’simpression,awarenessand/orconsciousnessaboutacompanyoritsofferings.makefulluseof充分利用Whenwefail,weshouldmakefulluseofourfailureandlearnfromourexperience.rangefrom...to...從……到……Coursesrangefromcookingtocomputing.DifficultLanguagePoints1.Platform-insidemarketingmeanstoadvertiseandpromotethestoreandproductsbyusingthemarketingtoolsprovidedbythird-partycross-bordere-commerceplatforms.Analysis:

此句中過去分詞短語providedbythird-partycross-bordere-commerceplatforms作后置定語，修飾marketingtools。DifficultLanguagePointsTranslation:平臺內(nèi)部營銷是指利用第三方跨境電商平臺提供的營銷工具，對店鋪和產(chǎn)品進行廣告宣傳和推廣。DifficultLanguagePoints2.

Aftersettingthekeywordsandproductsyouwanttopromote,theselleralsoneedstosetabiddingpriceforthekeywords.

Analysis:此句中after后跟現(xiàn)在分詞setting是因為該時間狀語從句和主句的主語相同，都是theseller。DifficultLanguagePointsTranslation:設置推廣關鍵字和產(chǎn)品后，賣家還需要為關鍵字設置競價價格。DifficultLanguagePoints3.Onlybymakingfulluseofeachmarketingtoolcanweachievethebestmarketingresults.

Analysis:此句中only+狀語放在句首時，句子需要部分倒裝。DifficultLanguagePointsTranslation:只有充分利用每種營銷工具，才能獲得最佳的營銷效果。Exercises-VocabularyandStructureI.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.A2.C3.B4.E5.DExercises-VocabularyandStructureII.Choosethebestchoicetocompleteeachofthefollowingsentences.BBDACExercises-VocabularyandStructureIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.marketingtoolspayperclickdepositrangefromrankinglistThreeWaysofMarketingonAmazonTextBReadTextBafterclassandwriteashortsummaryofitwithatleast8sentences.1FinishtheexerciseoftextBingroupandpresentthereportnexttime.2ThreeWaysofMarketingonAmazonTextBExercise

Herearethreedifferentpicturesofhowtocreateasponsored.Discusswithyourpartneranddecidewhichoneistocreateasponsoredproduct,brandordisplayandwhy.Inaddition,trytotakeeachmarketingwayintopracticeonAmazonandexchangeideaswithintheclass.6.2SNSMarketingCBEC跨境電子商務英語Matching()1.third-partyorganization()2.socialmedia()3.onlinecommunity()4.icon()5.conversionrateA.圖標B.在線社區(qū)C.社交媒體D.第三方機構(gòu)E.轉(zhuǎn)化率Warming-upActivitiesDCBAEHowmanywell-knownsocialmediaplatformsdoyouknow?Pleaseselectoneplatformfordetailedfeatureanalysis,includingcharacteristics,population,userusage,etc.,andselectoneortwoproductmarketingcasesonthesocialplatformforanalysis,pointingouttheiradvantagesanddisadvantages.Warming-upActivitiesDiscussion

Listentotheconversation.Thenpracticewithyourpartner.A:Asweknow,mostCBEConlinestoreshavesalespromotionswherecustomerscanscorethebestdeals.DoyouhaveanyideaabouttheseCBECpromotionalactivities?B:Yes.Saleshelpthemconvertbetter.Thereisalotofpsychologyaroundhowtodiscountyourproducts.Forexample,offeringabuy-one-get-the-second-50%-offmaybemoreeffectivethanahigherdiscountononeproductevenifthepricevalueisthesame.A:Youareright.What’smore,somestoreshavea‘Presale’SectionforNewArrivalsontheironlinestorestopromoteproductsbeforetheylaunch.Theytesttheirproductsonlinebeforesellingtheminbrickandmortarstores.Warming-upActivitiesConversationB:Inthisway,ithelpscustomersfeelliketheygotearlyaccesstogreatproducts.Somestores,suchasZara,dividestheirsalesectionbydiscount.AndRIPTApparelhasaDailyDealsorFlashSalessectionontheirwebsite.Eachday,theypresentthreenewproductsatadiscountedprice.Theyuseurgencytodrivetheirsalesastheyexpirewithin24hours.A:Goodidea,itgivesanextrapushtoencouragethesalefromthecustomerascustomersmayexperienceafearofmissingout(FOMO).AndsomestoressuchasVIPSHOPwilluseaCountdownCarttohelpdrivemoreconversionsbyshowingthatthesaleendssoon.Warming-upActivitiesConversationB:Thereareotherpromotionalsales.Onlinestoresofferfreeshipping,abuy-one-get-one(BOGO)f