《商務(wù)英語大綱》課件

BusinessEnglishOutline目錄CONTENTSIntroductiontoBusinessEnglishBasicknowledgeofBusinessEnglishBusinessEnglishcommunicationskillsPracticalApplicationofBusinessEnglishCulturalBackgroundofBusinessEnglishLearningMethodsandSkillsforBusinessEnglish01IntroductiontoBusinessEnglishCHAPTERBusinessEnglishisasubsetofEnglishusedinprofessionalandcommercialcontextsItencompassesthelanguageskillsandcommunicationpracticesnecessarytoconductbusinesstransactionsandinteractionseffectivelyItischaracterizedbyspecificvocabulary,grammar,andwritingstylesdetailedtotheneedsofthebusinessworldDefinitionofBusinessEnglishGlobalConnectivityBusinessEnglishisessentialforfacilitatingcommunicationbetweencompaniesandindividualsacrossdifferentculturesandcountriesItenablesthemtoconductbusinesstransactions,negotiatedeals,andshareinformationeffectivelyEnhancedCredibilityProficientuseofBusinessEnglishcanenhancethecredibilityandprofessionalismofanindividualororganizationItdemonstratesacommitmenttoexcellenceandawillingnesstoengagewithglobalpartnersonalevelplayingfieldTheImportanceofBusinessEnglishMarketingandSalesBusinessEnglishiscrucialformarketingandsalesactivities,enablingcompaniestopromotetheirproductsandservicestointernationalaudiencesItsupportsthedevelopmentofmarketingcollateralandsalespitchesthatareclear,targeted,andeffective要點(diǎn)一要點(diǎn)二NegotiationsandContractsBusinessEnglishisessentialforsuccessfulnegotiationsandcontractmanagementItenablespartstocommunicateeffectively,understandeachother'spositions,andreachagreementontermsthatarefairandreasonableTheScopeofApplicationofBusinessEnglish02BasicknowledgeofBusinessEnglishCHAPTERMastercommonlyusedbusinessEnglishvocabulary,suchasprofessionalterminologyinthefieldsofbusinessnegotiation,marketing,financialmanagement,etc.,andbeabletoaccuratelyexpressbusinessintentions.BusinessEnglishVocabularyUseeffectivememorymethodssuchascategoricalmemory,associativememory,etc.toimprovetheefficiencyandaccuracyofvocabularymemory.VocabularymemoryskillsBusinessEnglishVocabularyBusinessEnglishGrammarMasterthebasicgrammarrulesofbusinessEnglish,suchastense,voice,clauses,etc.,andbeabletowritebusinessEnglishsentenceswithcorrectgrammarandclearexpression.GrammarapplicationskillsUnderstandtheuseofgrammarindifferentcontexts,suchasformalandinformalsituations,writtenandoralexpressions,etc.,toimprovetheappropriatenessofbusinessEnglishexpression.BusinessEnglishGrammarBusinessEnglishWritingMasterthebasicnormsofbusinessEnglishwriting,suchasformat,structure,languagestyle,etc.,andbeabletowritestandardizedbusinessEnglishletters,reports,andotherdocuments.WritingskillsUnderstandhowtoimprovetheclarity,accuracy,andpersuasivenessofwriting,suchaslogicalstructure,languageexpression,andrhetoricaldevices,toenhancethelevelofbusinessEnglishwriting.BusinessEnglishWritingSkills03BusinessEnglishcommunicationskillsCHAPTERBusinessEnglishSpeaking:ClearandEffectiveCommunicationPronunciationandIntroduction:AccuracyandProfessionalismSituationalAwareness:UnderstandingandAdaptingtoDifferentBusinessScenariosConfidenceandAuthenticity:ProjectingProfessionalismandTrust01020304BusinessEnglishSpeakingUnderstandingBusinessEnglishPhrasesandIdiomsComprehensionSkillsShowingInterestandUnderstandinginConversationsActiveListeningReadingBodyLanguageandOtherCuesNonverbalCommunicationRetainingKeyInformationandUnderstandingMainPointsSummarizingandParaphrasingBusinessEnglishListeningBusinessEnglishReadingandTranslationUnderstandingBusinessDocumentsContracts,Reports,Proposals,andMoreCriticalThinkingandAnalysisAssessingInformationandDrawingConclusionsTranslationSkillsConvertingTextintoOtherLanguageswithAccuracyandFluencyCulturalAwarenessUnderstandingDifferencesinBusinessPracticesandCommunicationStylesAcrossCountiesandCultures04PracticalApplicationofBusinessEnglishCHAPTERTheprocessofbusinessnegotiationinvolvesunderstandingtheneedsandobjectivesofbothparties,identifyingareasofagreementanddisagreement,andproposingandbargainingsolutionsuntilanagreementisreachedTherearevariousnegotiationstrategiesthatcanbeemployedduringbusinessnegotiations,suchasthehardbarrierstrategy,thesoftbarrierstrategy,andthewinwinstrategyThemostappropriatestrategydependsonthespecificcircumstancesofthenegotiationEffectivecommunicationskillsareessentialforsuccessfulbusinessnegotiationsSkillssuchasactivelistening,clearandassertivespeaking,andtheabilitytoreadbetweenthelinesarecriticalforeffectivecommunicationduringnegotiationsBusinessNegotiationProcessNegotiationStrategiesCommunicationSkillsBusinessNegotiationBusinessReportStructureAbusinessreporttypicallyconsidersanexecutivesummary,anintroduction,amainbody,andaconclusionEachsectionhasaspecificpurposeandattributestotheoverallobjectiveofthereportReportWritingStylesTherearevariousreportwritingstyles,includingtheformalstyle,theinformationstyle,andtheacademicstyleThemostappropriatestyledependsonthepurposeandaudienceofthereportDataPresentationEffectivedatapresentationisessentialforbusinessreportsItisimportanttopresentdatainaclear,condition,andvisuallyapplyingmanualtoensurethattheinformationiseasilyunderstoodandacteduponBusinessReportBusinessEmailWritingEmailEtiquette:Itisimportanttofollowemailetiquettewhenwritingbusinessemailstoensurethattheemailispolitical,professional,andeffectiveThisincludesusingpropermeetingsandclosures,avoidingcolloquiallanguageortxtspk,andbeingmindfulofthetoneoftheemailEmailStructure:Abusinessemailtypicallyconsidersofasubjectline,agreeting,abody,andaclosingThesubjectlineshouldconceptuallysummarizethepurposeoftheemail,themeetingshouldbeformalandprospective,thebodyshouldcommunicatethemessageclearly,andtheclosingshouldbepoliticalandprospectiveToneandLanguage:ThetoneandlanguageusedinbusinessemailsshouldbeprofessionalandformalAvoidingcolloquiallanguageortxtspkisessential,andusingarelevanttoneguaranteesthattheemailiswellreceivedbytherecipient05CulturalBackgroundofBusinessEnglishCHAPTERIndependenceandIndividualism01Westernbusinesscultureemphasizesindividualinitiativeanddecisionmaking,rewardingrisktakingandpersonalresponsibilityTimeandPlanning02Westernbusinessculturehighvaluestime,planning,andfollowingthroughoncommitmentsScheduleanddeadlinesarestrictlyadheredtoDirectnessandTransparency03CommunicationinWesternbusinesscultureisoftendirect,withafocusonfactsandfiguresEmotionsarelessliketobeexpressedorplayedoutinprofessionalsettingsWesternBusinessCultureCollectivismvs.IndividualismChinesecultureplacesmoreemphasisongroupharmonyandcollectivesuccess,whileWesternculturevaluesindividualcompletionandpersonalsuccessFaceandRelationshipsInChinesebusinessculture,buildingtrustandmaintainingfaceiscrucialThisisoftenrequiredforpersonalconnectionsandrelationshipsbuildingbeforebusinesstransactionsoccurIndirectnessvs.DirectnessChinesebusinesscommunicationtenstobemoredirect,withafocusonmaintainingharmonyWesterncommunicationismoredirectandright,withlessconcernforpotentialoffersDifferencesbetweenChineseandWesternbusinesscultures010203GreetingsandintroductionsInmostcultures,greetingsshouldbewarmbutnotoverbearing,andintroductionsshouldincludeahandshakeIt'simportanttolearnthepropermeetingetiquetteforeachcultureyouengagewithBusinesscardsWhenexchangingbusinesscards,it'scustomarytopresentthecardwithbothhands,readthecardcarefully,andthenstoreitappropriatelyGiftgivingGivingandreceivinggiftsinbusinesssettingscanbeaculturalminefieldIt'sessentialtounderstandtheprotocolsofeachcultureyou'redealingwithtoavoidanypotentialfauxpasInternationalBusinessEtiquette06LearningMethodsandSkillsforBusinessEnglishCHAPTEROnlineCoursesPlatformslikeCoursera,Udemi,andEDXofferavarietyofbusinessEnglishcoursestaughtbyindustryexpertsBooksandTextbooksRecommendedbooksforlearningbusinessEnglishinclude"BusinessEnglishHandbook,""ESLBusinessEnglishVocabulary,"and"TheCompleteIdiot'sGuidetoBusinessEnglish."PodcastsPodcastslike"ESLPodcasts:BusinessEnglish"and"EnglishClass101.comPodcasts"provideawealthoflisteningmaterialsforimprovingbusinessEnglishlisteningcomprehensionBusinessEnglishLearningResourcesBusines