中國本土男裝品牌單農(nóng)個案分析 (1)講解

Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.“內(nèi)心自由”“人文關(guān)懷”單農(nóng)單農(nóng)作為一個崇尚內(nèi)心自由的文化品牌，把自在美學(xué)糅合進(jìn)服裝，探尋契合東方人的穿衣哲學(xué)。讓服裝成為自我認(rèn)知、傳遞審美的藝術(shù)表達(dá)。同時(shí)，也試圖引導(dǎo)更多需求者，發(fā)掘精神訴求，詮釋態(tài)度風(fēng)骨。品牌理念

品牌定位WRITEHERESOMETHING·25-35歲的男性·書生氣息·體現(xiàn)了簡約大氣、貼近自然的，休閑、中性的風(fēng)格人文關(guān)懷形象大片總體特征理念：讓更多人高品質(zhì)的樸素生活，傳遞

安靜有力

量的生活態(tài)度。

關(guān)注“內(nèi)心自由”和“人文關(guān)懷”消費(fèi)群體：成熟的年輕人、年輕的成年人Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativity.品牌賣場風(fēng)格BrandStoreStyleSTYLE.產(chǎn)品色彩構(gòu)成WRITEHERESOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativity.EntrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityEntrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.Entrepreneurshiprangesinscalefrom產(chǎn)品組合WRITEHERESOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheAWESOMEEntrepreneurialactivitiesdiffersubstantiallydependingontheSOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheHELLOEntrepreneurialactivitiesdiffersubstantiallydependingontheEntrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.Entrepreneurshiprangesinscalefrom面料特征WRITEHERESOMETHINGTITLEEntrepreneurialactivitiesdiffersubstantiallydependingontheAWESOMEEntrepreneurialactivitiesdiffersubstantiallydependingontheSOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheHELLOEntrepreneurialactivitiesdiffersubstantiallydependingontheOURBEGINNINGSAWARDRESOURCES......2001開始進(jìn)行布料定制化，設(shè)計(jì)風(fēng)格趨于穩(wěn)定。在中國藝術(shù)家圈、文化圈、媒體圈等朋友圈中擁有穩(wěn)定的定制化客群。單農(nóng)在北京、上海、天津等國內(nèi)一線城市開始全面布局。2013年6月1日，單農(nóng)獲得了由中國商業(yè)聯(lián)合會購物中心專業(yè)委員會、中國房地產(chǎn)協(xié)會商業(yè)地產(chǎn)專業(yè)委員會聯(lián)合評選的“2012-2013年度中國購物中心年度優(yōu)秀商戶”，成為國內(nèi)最具藝術(shù)氛圍和商業(yè)價(jià)值的男裝品牌，備受關(guān)注。2003-20082013201X為尋找貼合亞洲人形體和文化的穿著樣式，開始專研，并嘗試設(shè)計(jì)服裝。包裝及吊牌Thanks！！Farfaraway,behindthewordmountains,farfromthecountriesVokaliaandConsonantia,therelivetheb