國開電大2023年春季期末考試《商務(wù)英語3》試題(試卷代號(hào)1380)

國家開放大學(xué)2023年春季學(xué)期開放?？破谀┛荚嚨诘陧搰议_放大學(xué)2023年春季學(xué)期期末統(tǒng)一考試商務(wù)英語3試題注意事項(xiàng)一、將你的學(xué)號(hào)、姓名及分校(工作站)名稱填寫在答題紙的規(guī)定欄內(nèi)?？荚嚱Y(jié)束后,把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場。監(jiān)考人收完考卷和答題紙后才可離開考場。二、仔細(xì)讀懂題目的說明,并按題目要求答題。答案一定要寫在答題紙指定的位置上,寫在試卷上的答案無效。三、用藍(lán)、黑圓珠筆或鋼筆答題,使用鉛筆答題無效。四、考試時(shí)間為60分鐘。一、交際用語(共計(jì)10分,每小題2分)1-5題:選擇正確的語句完成下列對話,并將答案序號(hào)寫在答題紙上。1.-WhatcanIdoforyou,Madam?————remit500yuanincashtomysoninBeijingUniversity.A.You'dbetterB.I'dliketoC.I'maskingyouto2.-Don'thesitatetoclickonourwebsitewhenyouneeduS.————Thankyou.A.IcanB.Iwill.C.Iwas3.--————-OK.Wehave8majorretailersrunningdemonstrationsatmostbranches,and-..A.Qualityisthefocusoftheadcampaign.B.Agoodadvertisingcampaignwillincreaseoursales.C.Let'sgooverourpromotionplansagain,shallwe?4.一Doesmodernlogisticsmeantransportationanddelivery?————Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.A.Yes,you'reright.B.No,it'snotthewholestory.C.No,you'reabsolutelywrong.5.————-Theyrefertotheroyalties,includingpatentright,copyright,trademarkright,andsoon..A.Whataboutthetaxbase?B.Howaboutthetaxrate?C.Whatareintangibleassets?二、詞匯語法(共計(jì)30分,每小題2分)6-20題:閱讀下面的句子,從A.B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng),并將答案序號(hào)寫在答題紙上。6.Businessescanusefree———tobuildrapportandengagecustomersinproductsorservices.A.productsB.examplesC.samples7.Ideallya———shouldbeawinwinsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints.A.negativityB.negotiationC.negation8.Moreyoungpeople———.theorganizationonceitbegantoteachbusinessskillsaspartoftheschoolday.A.tookpartB.joinedC.participated9.I'll———theexchangerateandservicechargeandthentypeoutthecheckforyou.A.filloutB.lookoutC.figureout10.Toomanydebtsinacompanyeasily.———bankruptcy.A.resultfromB.leadfromC.resultin11.Weusuallykeepalargesupply———stock.A.atB.onC.in12.———thelaw,theyrefertotransportation,construction,finance,insuranceandthelike.A.AccordingtoB.ApartfromC.Dueto13.Inordertomakeproperreservations,willyousendyouracceptancetous———aweekbeforethatday?A.laterthanB.notlatethanC.nolaterthan14.Thefllowinghintsmayhelpyoustayenergized,oratleast———untilyoucan,makethetimeforrest.A.getyougoB.getyougoingC.goingtoget15.Ican'tattendthemeetinginWashingtonnextweeksoI———youasthemostablesubstitute.A.hadproposedB.proposedC.haveproposed16.Onlinebankingreferstobankingactivitiesthat———overtheInternetonasecurewebsite.A.arecarriedoutB.carryoutC.willbecarriedout17.Thenewlydesignedadvertisement———ahigherclickthroughratebytheendofnextmonth,Isuppose.A.havebroughtaboutB.willhavebroughtaboutC.willbringabout18.Arethereanyotherfeaturesworth———abouttheorganizationofthecompany?A.mentioningB.tomentionC.mention19.Throughresearch,marketers———findouttheneedfornewproductsandservices.A.mayB.must.C.Shall20.Whenyousetupyouronlinebanking,besure———allofyouraccountsatthebankarelisted.A.whichB.when.C.that三、閱讀理解(共計(jì)40分,每小題4分)21-25題:閱讀短文,從A.B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案,并將箸案序號(hào)寫在答題紙上。Passage1Informationisimportantbecauseitprovidesthefactsthatsupplychainmanagersusetomakedecisions.Withoutinformation,amanagerwillnotknowwhatconsumerswant,howmuchinventoryisinstock,andwhenmoreproductsshouldbeproducedandshipped.Inshort,withoutinformation,amanagercanonlymakedecisionsblindly.Managersmustunderstandhowinformationisgatheredandanalyzed.Thisiswhereinformationtechnologycomesintoplay.Informationtechnologyservesastheeyesandearsofmanagementinasupplychain,capturinganddeliveringtheinformationnecessarytomakeagooddecision.Forinstance,anITsystematapersonalcomputermanufacturermayhelpamanageranalyzetheinformationandrecommendanaction.Themanagercanusetheremainingchipsfirst,thenlookatdemandforecast,anddeterminewhethertoordermorechips.Therearefourreasonswhytimelyandaccurateinformationhasbecomemoreimportantforeffectivelogisticssystemdesignandoperations.First,customersrecognizeinformationaboutorderstatus,productavailability,deliveryschedule,andshipmenttrackingasnecessaryelementsoftotalcustomerservice.Then,managersrealizethatinformationcanbeusedtoreducehumanresourcerequirements.What'smore,informationincreasesflexibilitywithregardtohow,when,andwhereresourcesmaybeusedtogainstrategicadvantage.Andfinally,enhancedinformationtransferandexchangecapabilityofusingtheInternetischangingrelationshipsbetweenbuyersandsellersandrefiningchannelrelationships.21.Whyisinformationimportanttosupplychainmanagers?A.Becausemanagersneedtheinformationtomakedecisions.B.Becausemanagersneedtoknowwhatconsumerswant.C.Becausemanagerswanttoknowtheproductinventory.22.WhichisNOTthefunctionofinformnationtechnology?A.InformationtechnologyworkstocapturenecessaryinformationB.InformationtechnologyisusedtodelivernecessaryinformationC.Informationtechnologyisappliedtogatherasmuchinformationaspossible.23.WhatisNOTconsideredasanecessaryelementoftotalcustomerservice.A.productpriceB.orderstatusC.shipmenttracking24.Whatkindofflexibilitydoestheinformationincrease?A.TheflexibilitytobuyresourcesB.TheflexibilitytouseresourcestogainstrategicadvantageC.Theflexibilitytoaskquestionsaboutresources25.Whatischangingtherelationshipsbetweenbuyersandsellers?A.TheavailableproductsB.TheuseoftheInternettoexchangeinformationC.Theoverallcustomerservice26-30題:根據(jù)短文內(nèi)容判斷給出的語句是否正確,正確的寫"T",錯(cuò)誤的寫“F",并將答案寫在答題紙,上。Passage2Internationaltradeistheexchangeofgoodsandservicesbetweencountries.Itgivesconsumersandcountriestheopportunitytobeexposedtogoodsandservicesnotavailableintheirowncountries.Almosteverykindofproductcanbefoundontheinternationalmarket:food,clothes,spareparts,oil,jewelry,wine,stocks,currenciesandwater.Servicesarealsotraded:tourism,banking,consultingandtransportation.Aproductthatissoldtotheglobalmarketisanexport,andaproductthatisboughtfromtheglobalmarketisanimport.Internationaltradecanbenefitusalot.Tradinggloballyallowsustoexpandourmarketsforbothgoodsandservicesthatotherwisemaynothavebeenavailabletous.IfyouwalkintoasupermarketandareabletobuyIndonesianbananas,BraziliancoffeeandabottleofFrenchwine,youareexperiencingtheefctsofinternationaltrade.Internationaltradebringsusbothadvantagesanddisadvantages.Forinstance,internationaltrademayalsomaketheworldeconomyeasilyaffectedbyfactorslikeprices,supplyanddemand,aswellasglobalevents.PoliticalchangeinAsia,forexample,couldresultinanincreaseinthecostoflabor,therebyincreasingthemanufacturingcostsforanAmericansneakercompanybasedinMalaysia,whichwouldthenresultinanincreaseintheprice