商務(wù)英語(yǔ)案例分析智慧樹(shù)知到期末考試答案2024年

商務(wù)英語(yǔ)案例分析智慧樹(shù)知到期末考試答案2024年商務(wù)英語(yǔ)案例分析_______segmentationisaboutacustomer’sbeliefs,values,personality,andlifestyle.

A:DemographicB:GeographicC:PsychographicD:Behavioral答案:PsychographicIfDavid,amarketanalystinVolvo,isworkingwithaproductportfolio,_________canbeaneffectivetoolathisdisposaltodeterminehoweachoneoragroupoftheproductsaredoing.

A:MarketingMixB:SWOTanalysisC:PerformanceAppraisalMethodD:BCGMatrix答案:BCGMatrixWhenadoptingthestrategyofdifferentiation,firmmaintains_____featuresofitsproductsinthemarketthuscreatingadifferentiatingfactor.

A:distinctB:uniqueC:outstandingD:core答案:uniqueWhichofthefollowingisNOTthegoaloftheS-T-Pprocess?

A:Tohelpacompanydevelopstrategiestosatisfyasmanyconsumersaspossible.B:Tohelpacompanychooseanimageofitsproductitwantstopresenttothemarket.C:Tohelpacompanydecidewhatfeaturesitsproductisgoingtohave.D:Tohelpacompanyidentifywhereitcansellitsproducts.答案:TohelpacompanydevelopstrategiestosatisfyasmanyconsumersaspossibleAccordingtoMaslow,self-actualizationisthequestofreachingone’sfullpotentialasaperson,butthisneedis_________fullysatisfied.

A:sometimesB:rarelyC:alwaysD:never答案:neverSubordinate’sappraisalisoftenusedtojudgetheemployee’sfollowingabilitiesEXCEPT_____.

A:theabilitytodelegatejobsB:motivatingabilityC:leadershipabilityD:languageability答案:languageabilityIfthecompetitiverivalryis________inanindustry,wemayseethefollowingsituation:smallnumberofcompetitors;fastindustrygrowth;highlydifferentiatedproducts;andlowexitbarriers.

A:zeroB:moderateC:weakD:strong答案:weakInthecompanyHighchoiceInternational,（）isanappropriateappraiseeof360-degreeperformanceappraisal.

A:TonyHan(Securityguard)B:AnnieLu(Secretary)C:SteveZhao(ITManager)D:EddyYang(CEO)答案:SteveZhao(ITManager)Thoughpotentiallydetrimentaltotheprofitpotentialofanindustry,highlevelsofcompetitioncan________theconsumerinanumberofways.

A:threatenB:harmC:benefitD:disappoint答案:benefitDifferentiationstrategyisawayforabusinesstodifferentiateitselffromthecompetition.Ifsuccessful,itallowsthebusinesstheopportunitytochargeapremiumforthegoodorservice.Whatdoespremiummean?

A:Asumofmoneythatcustomershavetopayforthenormalcost.B:Asumofmoneythatcustomershavetopayforthenormalcostandprofitmargin.C:Asumofmoneythatcustomershavetopayfortheproductioncost.D:Asumofmoneythatcustomershavetopayforsomethinginadditiontothenormalcost.答案:Asumofmoneythatcustomershavetopayforsomethinginadditiontothenormalcost.Ifacompany’smaintaskistoremaininthemarketatthemoment,itmayset_______asitspricingobjective.

A:quantitymaximizationB:remainingthestatusquoC:survivalD:beingthequalityleader答案:survivalZARAbelievesthat________isthekeytoenhancethespeedandtheaccuracyoftheoperations.

A:innovationB:automationC:employmentD:management答案:automationWhenusingthe4Psmodel,marketersneedtobearinmindthatcustomersshouldbethe_______pointofmarketingactivities.

A:flexibleB:dominantC:focalD:constant答案:focalYahoo,thefirstnavigationalguideonline,hasexpandeditsserviceintoseveralfields,likeYahooDirectory,Yahoosearchengine,YahoofinanceandYahooAnswers.However,accordingtothemediareport,searchmarketingofYahooislosingitsmarketsharewithBing.ConsumersareswitchingtoBing.Yahooneedstoputextraeffortsinthisareatoretainthecustomerbase,orelsesoonitwillbeshut.Accordingtothisdescription,searchingmarketingofYahoois__________.

A:QuestionmarksB:DogsC:StarsD:Cashcows答案:DogsNike’spriceishigherthanmostofitscompetitors.WhichofthefollowingmayhelptoimprovetheweaknessesofNike?

A:NikeistocutoutthemiddlemanandstartsellingdirectlyonInternet.B:NikecontinuestosponsorsomefamousAmericanathletes.C:Therearefiercecompetitionsfromsomepremiumbrands.D:NikeisreportedbyseveralnewspapersforitssweatshopsinAsia.答案:NikeistocutoutthemiddlemanandstartsellingdirectlyonInternet.Inordertoselectamarketsegmenttoenter,abusinessmayNOTconsider_______.

A:attractiveproductfeaturesforeachsegmentB:consumerincomeineachsegmentC:thepopulationofeachsegmentD:competitorresourcesineachsegment答案:attractiveproductfeaturesforeachsegmentWhypeoplearesuggestedtoworkwithoneheadhunter?

A:Oneproblemthatcanarisewhenworkingwithmultiplerecruitersisoverlapwithcandidates,especiallywhenthetalentpoolislimited,suchasforaniche.B:Ifyou’reworkingwitharecruiterandasimilarrolecomesupthatmatchesyourjobpreferences,theymaysubmityouandletyouknowafterwards.C:Alloftheabove.D:Ifyouaresubmittedbymorethanonefirm,thereisachancethatthetwoheadhunterswillgetintoatug-of-war,arguingwiththeclientcompanyoverwhoshouldbeallowedtorepresentyou.答案:AlloftheaboveWhichofthefollowingdescriptionsisNOT對(duì)toZara?

A:CellularmanufacturinghelpstostreamlinecommunicationandspeedsupproductionB:In-houseproductionincreasestheoverallflexibility.C:Centralizeddesignandmanufacturereducesthetimetomarketdrastically.D:Zarahiresmanyothercompaniestoproducepartsofproducts.答案:Zarahiresmanyothercompaniestoproducepartsofproducts.URisafastfashioncompanyheadquarteredinGuangzhou.Ittargetsitsproductsmainlyatfashionfollowerswhopursueconstantchangesinstylesanddesign.Thisselectedsegmentofthemarketisbasedonthe（）approachofsegmentation.

A:psychographicB:demographicC:behavioralD:geographic答案:psychographic________isNOTincludedinZARA’ssuccessfulSCMexperience.

A:In-houseproductionB:MassmanufacturingC:automationD:centralization答案:MassmanufacturingWhichofthefollowingwouldnotberesumetipsforjobhoppers?

A:MakecontributionsclearB:MakeitclearwhenthehoppingwasinvoluntaryC:MovedatestotheendofthejobdescriptionD:Writeasspecificasyoucan答案:WriteasspecificasyoucanAmazonChinausedtocontrolmuchofitsowninventoryandbuilditsowndeliveryinfrastructure,whichmadeithardforittobringdownthepriceofitsproducts.Thisisaprobleminthe_______element.

A:priceB:placeC:productD:promotion答案:placeTheBostonConsultinggroup’smatrix(BCGmatrix)isdesignedtohelpwithlong-termstrategicplanning,tohelpabusinessconsidergrowthopportunitiesbyreviewingits___________todecidewheretoinvest,todiscontinueordevelopproducts.

A:marketleadershipB:portfolioofproductsC:highproportionD:limitedgrowthpotential答案:portfolioofproductsHenrysuccessfullylandedajobasamarketingmanagerinIBMwiththehelpofaheadhunter.Hisannualsalaryis100,000RMB.SohowmuchshouldIBMpayfortheheadhunter?

A:100,000RMBB:50,000RMBC:20,000RMBD:10,000RMB答案:20,000RMBTheobjectiveofthefirmadoptingthe______strategyistobecomethelowestcostproducerintheindustryandisachievedbyproducinginlargescalewhichenablesthefirmtoattaineconomiesofscale.

A:costfocusB:differentiationC:costleadershipD:differentiationfocus答案:costleadershipTargetingatconsumerswithhigherincome,asunglassesmanufacturermaypositionitsproductsas_______.

A:goodvalueformoneyB:young-lookingC:aluxurystatussymbolD:long-lasting答案:aluxurystatussymbolAfteranalyzingthecompanies’business,itisconstructivetooffersomeappropriatestrategies:__________isusedforCashCowssothattheycanproducesumsofcash,whosepurposeistopreservethecurrentmarketshare.

A:“Hold”strategyB:“Harvest”strategyC:“Divest”strategyD:“Build”strategy答案:“Hold”strategySWOTanalysisisastrategicplanningmethodusedtoevaluatetheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorina________venture.

A:businessB:professionalC:academicD:operation答案:businessStarbucksallowsitscustomerstobuildtheirowncoffeerecipe.Thisisoneofthe_______ofitsproducts.

A:augmentedbenefitsB:actualbenefitsC:tangiblebenefitsD:corebenefits答案:actualbenefitsIn2020,HuaweiandHONORcombinedtookthetopspotinChina’ssmartphonemarket.However,in2021,vivoledthemarket,followedbyOPPOandXiaomi.Thefastgrowthofthedomesticbrandsisa/an（）toHuawei.

A:opportunityB:strengthC:threatD:weakness答案:threatThehierarchyofneedsareoftenusedtodescribethepatternthroughwhichhuman________generallymove．

A:professionsB:civilizationsC:ambitionsD:motivations答案:motivations360degreeperformanceappraisalcanimposeanenvironmentof_____iftheinformationisnotopenlyandhonestlymanaged.

A:suspicionB:integrityC:trustD:indifference答案:suspicionWiththeindirectdistributionchannel,acompanyusesa(n)_______tosellaproducttotheconsumer.

A:distributorB:agentC:intermediaryD:wholesaler答案:intermediaryWhatisthedisadvantageofusingaheadhunter?

A:Havingaheadhunterworkingonbehalfofacompanycanspeeduptherecruitingprocess,andletHRofficersconcentratemoreonotherimportantthings.B:Recruitmentagentsareexpertsintheirfieldandcanalsoofferhelpfulguidance.C:Headhuntersoftenspecializeincertainindustriesandtypesofjobs.Theyarethebestpeopletoaskforadviceonwhatthejobmarketlookslikecurrently.D:Aheadhuntercangetincentivizedbyanyfactorandmayactinhis/herownbestinteresttomakeanyplacementratherthanthecorrectplacement.答案:Aheadhuntercangetincentivizedbyanyfactorandmayactinhis/herownbestinteresttomakeanyplacementratherthanthecorrectplacement________isanoutside-instrategictooldesignedtogiveaglobaloverview,ratherthanadetailedbusinessanalysistechnique.Ithelpsdetermineanindustrystructureandthelevelofcompetitioninthatindustry.

A:BCGMatrixB:Porter’sFiveForcesModelC:MarketingMixConceptD:SWOTanalysis答案:Porter’sFiveForcesModelWhatdefinitionbestdescribesaheadhunter?

A:Apersonthatoverseesthemanagement.B:Apersonwhoconductsperformanceappraisalforthemanagement.C:Apersonthatprovidesemploymentrecruitingservices.D:Apersonwhooverseeswhichemployeestolayoff.答案:ApersonthatprovidesemploymentrecruitingservicesAsasuccessfulcaseofSCM,WalMarthasbeendevelopingamorehighlystructuredandadvancedsupplychainmanagementstrategyby________.

A:makingeverypartofthewholechainworkindependentlyB:singlingoutmanagementdepartmentsC:removingsomeofthechain’slinksandestablishingeffectivecommunicationnetworkswithpartnersD:developingmoreprocesslinksandcuttingcommunicationwithsuppliers答案:removingsomeofthechain’slinksandestablishingeffectivecommunicationnetworkswithpartnersInusingBCGMatrixtoanalyzethecaseofChinaMobile,ChinaMobile’sapplicationsandinformationservicesbusinessunitisgroupedasaquestionmarkbecause（）.

A:thisunitdoesnotneedfurtherinvestmentinamaturemarket.B:theunithasfailedtogeneratesignificantrevenues.C:thisunithasalreadygrownrapidlyinamaturemarket.D:thisunitshowsgreatpromisinggrowthpotentialforthe5Gbusinesswithlargeinvestment.答案:thisunitshowsgreatpromisinggrowthpotentialforthe5Gbusinesswithlargeinvestment.Afteranalyzingthecompanies’business,itisconstructivetooffersomeappropriatestrategies:___________isusedforQuestionMarkswhichcannotturnintotheStarsandforDogsaswellasweakCashCows.Herethedirectorjustwantstoboostshort-termcashflowsquickly.

A:“Hold”strategyB:“Build”strategyC:“Harvest”strategyD:“Divest”strategy答案:“Harvest”strategyAnindustrywithhighbarrierstoenter,havingmanybuyersandsuppliersbutfewsubstituteproductsandcompetitorswillbeseenasverycompetitiveandthus,notsoattractiveduetoitslowprofitability.

A:錯(cuò)誤B:正確答案:錯(cuò)誤Consumerswhohavemorepowertobargaincanleadtoadropinprofitabilityofacompany.

A:對(duì)B:錯(cuò)答案:對(duì)Theessayapproachmeansthattheappraiserpreparesawrittenstatementaboutthepersonbeingappraised.

A:對(duì)B:錯(cuò)答案:對(duì)Thetraditionalpartofthe360degreeperformanceappraisalispeerappraisal.

A:錯(cuò)誤B:正確答案:錯(cuò)誤Questionmarkseithercanmovetobecashcowsorwillbecomedogs.ThemajorproblemassociatedwithhavingQuestionmarksismarketattractiveness.

A:對(duì)B:錯(cuò)答案:錯(cuò)Itisusuallyeasiertobesuccessfulasamassmarketerintoday’sbusinessworld.

A:錯(cuò)誤B:正確答案:錯(cuò)誤360degreeperformanceappraisalisasystemorprocessinwhichemployeesreceiveconfidential,anonymousfeedbackfromthepeoplewhoworkaroundthem.

A:錯(cuò)誤B:正確答案:正確SWOTanalysisisaframeworkusedtosummarizeacompany'sperformancebyidentifyingitsbusinessstrengthsandopportunities.

A:錯(cuò)B:對(duì)答案:錯(cuò)Managerscangivetheemployeeschallengingjobsandgrowthopportunitiesforthesakeofachievingtheirself-actualization.

A:正確B:錯(cuò)誤答案:正確Opportunitiesarefactorsoutsidetheorganizationthatthebusinesscantakeadvantageoftoreachbusinessgoalsandmovethebusinessforward.

A:錯(cuò)B:對(duì)答案:對(duì)Johnson&JohnsonCompanyisconsideredasoneofthebroadandmostcomprehensivemanufacturersofthehealthcareservicesandproductsforcustomermedicalandpharmaceuticalmarket.Babyandbeautyproductscapturethelargeportionofmarketshareanddonotrequireheavyinvestmentinpromotingthe