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實(shí)用商務(wù)英語(yǔ)智慧樹(shù)知到期末考試答案2024年實(shí)用商務(wù)英語(yǔ)A___________notonlyincreasesyourreachandtheamountofpeoplewhoknowyourname,butitalsobringsthatawarenessfromasourcethatpeopletrust––theirownfriendsandfamily.()
A:remarketingcampaignB:socialmediainfluencerC:searchengineoptimizationD:referralprogram答案:referralprogramCustomcontentunitsreferstoadswhoseform,contentanddisplayarecustomizedbasedon______needsandmediaenvironment.()
A:advertiserB:retailerC:manufacturerD:customer答案:customerA______involvesencouragingloyalcustomerstoadvocateaproductorservicetheyliketotheirfriendsandfamily.()
A:limitedtimeofferB:discountcouponC:customerreviewD:referralprogram答案:referralprogramWhichofthefollowingdoesnotbelongtonativeadvertising?()
A:sponsoredcontentB:TVcommercialsC:customcontentunitsD:paidsearchads答案:TVcommercialsLivestreamingexplosionisboostingChina'scross-bordere-commerce,NOTbecause.()
A:itenablesuserstogainafullerandmorein-depthunderstandingoftheproductsB:itcoulddisplaythecommoditiesinmoredimensionsC:itgivesusersastrongsenseofinteractivityD:itlowersthecostsofcross-bordertransaction答案:itlowersthecostsofcross-bordertransactionInordertoexpandtheofflinebusiness,hedecidedtoinvestmorebricks-and-mortarinbigcities.InChinese,“bricks-and-mortar”means______.()
A:虛擬店鋪B:零售店C:磚和砂漿D:實(shí)體店鋪答案:實(shí)體店鋪Inastrongcorporateculture,frontdeskpersonnelusuallydress_______.()
A:poorlyB:casuallyC:formallyD:informally答案:formallyWhatistheChineseequavalentfor“totalqualitymanagement(TQM)”_________.()
A:精益生產(chǎn)B:準(zhǔn)時(shí)生產(chǎn)制C:全面質(zhì)量管理D:豐田生產(chǎn)系統(tǒng)答案:全面質(zhì)量管理Whatisadeviceatanairportthatdeliverscheckedluggagetothepassengersatthebaggagereclaimarea?()
A:jetbridgeB:carouselC:X-RaymachineD:boardinggate答案:carouselInChinese,“venturecapital”is_________.()
A:風(fēng)投B:股份C:資本D:公司答案:風(fēng)投Inordertohaveyourprospecttrustyoutofixtheproblem,itiscriticaltoinclude_________inyourbusinessproposal.()
A:yourpaymentscheduleB:tableofcontentsC:qualificationsofyourteamD:legalaspectsinthisdeal答案:qualificationsofyourteamWhichofthefollowingistheEnglishequivalentfor“營(yíng)業(yè)額”?()
A:tuitionB:costC:turnoverD:fee答案:turnoverWeChatis________inChinaandisusedforeverythingfromgettingnewstomakingelectronicpayments.()
A:drasticB:ubiquitousC:instantD:potential答案:ubiquitousAngelinvestorshelp__________thefoundingofanewcompany.()
A:marketB:manageC:financeD:streamline答案:financeWhichofthefollowingistheEnglishexpressionof“高凈值”?()
A:highnetvalueB:highnetpriceC:highnetprizeD:highnetworth答案:highnetworthItisimpossibleforeverybrandtobecomeoneoftheworldfamousbrandssuchasMcDonald’sandDisney,soitisvitalto___________.()
A:haveasocialmediapresenceB:makethebrandavailableinmultipleformsC:integratethebrandD:focusontherightaudience答案:focusontherightaudienceWhatsocialnetworkingelementsareoftenappliedtotheprocessofsocial-commerce?()?
A:connectionB:discussionandinteractionC:alloftheaboveD:likeandsharing答案:alloftheaboveLeanmanufacturingisasetofmanagementpracticestoimprovebusinessefficiencyby________?()
A:compromisingqualitytocutthecostsB:ensuringtheavailabilityofrawmaterialsatanytimeC:sacrificingproductivityD:eliminatingnon-value-addingactivitiesandwastes答案:eliminatingnon-value-addingactivitiesandwastesWhichofthefollowingisNOTawayof“OwnPockets”funding?()
A:SellingpossessionsB:MortgaginghousesC:SellingpropertiesD:Writingabusinessplan答案:WritingabusinessplanSomepeoplerunuptheircompetitors'advertisingbillsbycreatingcomputerprograms(bots)thatautomaticallyclickads.InChinese,“runup”is______.()
A:向上跑B:迅速積累C:高漲D:積欠答案:積欠WhichofthefollowingisNOTafeatureofeffectivemeetingminutes?()
A:Trytosummarizethedocumentsyourefertoifnecessary.B:Avoidanycommentary,personalopinionordescriptivelanguageC:Beobjective,accurateandconcise.D:Usethird-personnarrationandsimplepasttense.答案:TrytosummarizethedocumentsyourefertoifnecessaryDigitaladvertisingisastrategythatpromotesaproductoraservicetopeopleonthe____.()
A:StreetB:ComputerC:InternetD:TV答案:InternetWhichofthefollowingexpressionistheEnglishversionof“公司文化”?()
A:CorporatevalueB:CorporatetraditionC:CorporatecultureD:Corporatecustom答案:CorporatecultureWhichofthefollowingistheEnglishequivalentfor“托運(yùn)行李”?()
A:carry-onluggageB:checkedluggageC:garmentbagD:duffelbag答案:checkedluggageWhichofthefollowingdocumentsshouldbusinesstravelersprepareiftheywanttotravelbetweencountries?()
A:travelticketsB:visaC:employmentcontractD:passport答案:passport###visa###travelticketsWhatcanemployersdotoimproveteammorale?()
A:Organizeteambuildingactivities.B:Encourageemployeestoturntheirwork-relatednotificationsoffwhentheyendtheirday.C:Createspaceforcoffeebreak.D:Congratulateemployeesinpubliciftheycollaboratewell.答案:Createspaceforcoffeebreak###Encourageemployeestoturntheirwork-relatednotificationsoffwhentheyendtheirday###Congratulateemployeesinpubliciftheycollaboratewell###OrganizeteambuildingactivitiesHowdoespositivecorporatecultureinfluenceacompany?()
A:RetainemployeesB:AttractclientsC:IncreaseteamsenseD:Fosterpositiveworkingmood答案:Increaseteamsense###Attractclients###Fosterpositiveworkingmood###RetainemployeesWhatcanangelinvestorsprovideforstart-ups?()
A:AkillerbusinessideaB:UsefulnetworkingC:AheftysumofcapitalD:Businessexperience答案:Aheftysumofcapital###Businessexperience###UsefulnetworkingBrandawarenessisthefoundationofallfuturemarketingstrategies.()
A:錯(cuò)B:對(duì)答案:對(duì)Improvingefficiencyisthecentralgoalofoperationsmanagement,whichmayultimatelyhelpabusinessgainacompetitiveedge.()
A:錯(cuò)B:對(duì)答案:對(duì)Friendsandfamilymembersareusuallyunwillingtoprovideastart-upfinancialsupportasfinancingwillharmrelationships.()
A:錯(cuò)B:對(duì)答案:錯(cuò)Brandrecallistheemotionally-chargeddecisionofaconsumerforpurchasingaparticularbrandagainandagain.()
A:錯(cuò)B:對(duì)答案:錯(cuò)Wearingearplugssendsamessagetocolleaguesthatyouwanttobeleftalonewhichissurelyanunfriendlygesture.()
A:對(duì)B:錯(cuò)答案:對(duì)Nativeadvertisingisunpaidadvertisingwheretheadmatchestheform,feelandfunctionofthecontentofthemediaonwhichitappears.()
A:錯(cuò)B:對(duì)答案:錯(cuò)Settingupanopenhouseatyourphysicallocationisineffectiveincreatingacommunityforyourcustomers.()
A:對(duì)B:錯(cuò)答案:錯(cuò)Heavyrelianceonmoderntechnologiesforcommunicationisabetterwaytog
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