商務(wù)英語寫作公司簡介-Company-Profile

CompanyProfile

公司簡介

Lesson13GeneralIntroductionAcompanyprofileisessentiallyaresumeforthecompanythatyouusetoestablishyourcredibilitywiththemarket.Themainpurposeofmakingagood“companyprofile”istoapproachthepotentialcustomerswithyourcompany’sstrengthintermsofcapacity,quality,financialstatementsandexperience.ProcedurestoWriteaCompanyProfiletoprovideageneraloverviewtoreviewthehistory

todescribecurrentsituationtoshowfutureprospectsToProvideaGeneralOverviewAgeneraloverviewofacompanyusuallyincludesnatureofbusiness,businessscope,positioninaspecificbusinessarea,foundingtime,headquarterandsoon.SamplesofAGeneralOverviewStateGridCorporationofChina(SGCC)wasestablishedonDecember29th,2002.Itisagovernment-ownedenterpriseapprovedbytheStateCounciltoconductgovernmentauthorizedinvestmentactivities.SGCCwasrankedthe8thintheFortuneGlobal500in2010,sevenrankshigherthan2009,andisthelargestutilityintheworld.SamplesofAGeneralOverviewRoyalPhilipsoftheNetherlandsisadiversifiedtechnologycompany,focusedonimprovingpeople’slivesthroughmeaningfulinnovationintheareasofHealthcare,ConsumerLifestyleandLighting.HeadquarteredintheNetherlands,Philipsposted2012salesofEUR24.8billionandemploysapproximately114,000employeeswithsalesandservicesinmorethan100countries.ToReviewtheHistoryIfthecompanyhasagoodreputationaswellasalonghistory,itisnecessarytointroduceitsdevelopment.Tosomeextent,alonghistorygivestheimpressionthatthequalityoftheproductsorservicescanbeguaranteed.Ifthecompanyismergedwithtwoormorecompanies,itisalsonecessarytomentionthisinformation.However,ifthecompanywasfoundednotlongago,thispartcanbeomitted.ASampleofCompanyHistoryJPMorganChase&Co.isoneoftheoldest,largestandbest-knownfinancialinstitutionsintheworld.Thefirm'slegacydatesbackto1799whenitsearliestpredecessorwascharteredinNewYorkCity....In1991,...In1995,...In1996,......In2000,...ToDescribeCurrentSituationAcompanyprofilewillundoubtedlyfocusonthedescriptionofthecompany’scurrentsituation.Thispartmainlyconsistsoftheproductsorservicesprovidedbythecompany,strategiesandmissions,sizeofthecompany,businessperformance,corporateculture,etc.Thesecontentsneedtobepresentedclearlyandprofessionallytohighlightthecompetitiveadvantagesofthecompany.ProductsorServicesWe(Shell)providetransportfueltoaround10millioncustomerseachdaythroughour44,000servicestationsworldwide.Weareworkingtodelivercleanerburningandmoreefficientfuels.Ourproductsandservicesarealsodesignedtomeettheneedsofbusinesses---fromtheconstructionindustrytoaviation,chemicalstoshipping.StrategiesandMissionsImprovingpeople'slivesthroughmeaningfulinnovation

Forover120yearsourmeaningfulinnovationshaveimprovedthequalityoflifeformillions,creatingastrongandtrustedPhilipsbrandwithmarketaccessallovertheworld.Inlightofkeyglobaltrendsandchallenges---e.g.thedemandforaffordablehealthcare,theenergyefficiencyimperative,andpeople’sdesireforpersonalwell-being---weareconfidentinourchosenstrategicdirection.SizeoftheCompanyWe(Shell)areaglobalgroupofenergyandpetrochemicalscompanieswitharound92,000employeesinmorethan70countriesandterritories.We(JPMorganChase)arealeadingglobalfinancialservicesfirmwithassetsof$2.4trillion.

Weoperateinmorethan60countries.

Wehave260,000employees.

Weservemillionsofconsumers,smallbusinessesandmanyoftheworld'smostprominentcorporate,institutionalandgovernmentclients.BusinessPerformanceAtrustedpartneratmorethanonemillioncustomerlocations,Ecolab(ECL)isthegloballeaderinwater,hygieneandenergytechnologiesandservicesthatprotectpeopleandvitalresources.With2013salesof$13billionand45,000associates,Ecolabdeliverscomprehensivesolutionsandon-siteservicetopromotesafefood,maintaincleanenvironments,optimizewaterandenergyuse,andimproveoperationalefficienciesforcustomersinmorethan170countriesaroundtheworld.CorporateCultureOur（P&G)Values

Integrity/Leadership/Ownership/PassionforWinning/Trust

OurPrinciples

WeShowRespectforAllIndividuals.

TheInterestsoftheCompanyandtheIndividualAreInseparable

WeAreStrategicallyFocusedinOurWork......ToShowFutureProspectsIntheend,youmaylistsomeshort-termorlong-termplansofthecompany.SamplesofFutureProspectsOur(Ecolab)visionkeepsusfocusedonwhatwestrivefor---tobethegloballeaderinwater,hygieneandenergytechnologiesandservices;providingandprotectingwhatisvital:cleanwater,safefood,abundantenergyandhealthyenvironments.AtPhilips,westrivetomaketheworldhealthierandmoresustainablethroughinnovation.Ourgoalistoimprovethelivesof3billionpeopleayearby2025.Wewillbethebestplacetoworkforpeoplewhoshareourpassion.Togetherwewilldeliversuperiorvalueforourcustomersandshareholders.SummaryAsyour“companyprofile”representsyourcompany,itisabsolutelyessentialtoprepareitprofessionally.Ofcourse,youmayaddordeletesomecontentswhilewritingtheprofile.Putyourselfinthepositionofyourpotentialcustomersandincludeinformationthatyouthinktheywouldliketoknow.Andtheorderofeachpartisnotfixedbutflexible.ItmaybeusefultofollowtheAIDAstructurestepbystep.FirstcatchtheAttention,thengenerateInterestandcreateDesiretogethimintoAction.What’smore,beinformativeandbusinesslike.UsefulExpressions1.各種企業(yè)的表述soleproprietorshipenterprise/soleinvestmententerprise

個(gè)人獨(dú)資企業(yè)state-runenterprise國營企業(yè)state-ownedenterprise國有企業(yè)big-and-medium-sizedstate-ownedenterprise國有大中型企業(yè)townshipenterprise鄉(xiāng)鎮(zhèn)企業(yè)publicenterprise公營企業(yè)UsefulExpressionsprivateenterprise私營企業(yè)jointstate-privateenterprise公私合營企業(yè)jointventure合資企業(yè)export-orientedenterprise外向型企業(yè)labor-intensiveenterprise勞動(dòng)密集型企業(yè)technology-intensiveenterprise技術(shù)密集型企業(yè)Sino-foreignjointventures/Sino-foreigncooperativeenterprise/foreign-fundedenterprise三資企業(yè)（中外合資企業(yè)、中外合作企業(yè)、外方獨(dú)資企）UsefulExpressions2.公司概況1)...isoneoftheworld’sleadingdevelopers/providersof...

......是世界領(lǐng)先的......開發(fā)商/供應(yīng)商之一。2）Weareoneoftheleadingdistributorsof...Productsintheworld.

我公司是世界領(lǐng)先的......產(chǎn)品分銷商之一。3）...wascreated/founded/incorporatedin...

...（公司）始建于.....年。UsefulExpressions4）...isbased/headquarteredin.........(公司)總部設(shè)在......5）Weareatradingcompany,specializingin...我公司是專門從事......貿(mào)易的公司。UsefulExpressions3.公司歷史1）Overtheyears,weexpandedourhorizonsto...

經(jīng)過多年的努力，我公司已將經(jīng)營范圍擴(kuò)展到......2）Overthepast...Years,thecompanyhasgrownandprosperedandisnow...

在過去的......年里，公司逐漸成長、壯大，現(xiàn)已成為......3）Inthepast...Years,thecompanyleapedforwardandcurrentlyowns...

在過去的......年里，公司迅猛發(fā)展，目前已擁有......UsefulExpressions4.公司現(xiàn)狀1）Thecompanyhasastaffof.../Thereare...employeesinthecompany.

公司共有......名員工。2）Thegroupemploys...People.

整個(gè)集團(tuán)雇傭了......名員工。3）Thecompanyhas...employeesamongwhom...areseniorexpertise.

公司擁有員工......（人），其中高級(jí)專業(yè)人員.....（人）。4）WehaveasaleofUS＄...我公司年銷售額達(dá)到......美元。UsefulExpressions5）Ourturnoverhasreached￡...

我們的營業(yè)額達(dá)到......英鎊。6）ThecompanyisabletodevelopandprocesstheproductswithQualifiedQ.C.(QualityControl)andcommodityinspection.

公司具備產(chǎn)品開發(fā)、加工、質(zhì)量監(jiān)控、衛(wèi)生檢驗(yàn)的能力。7）Wecantimelymeetthespecialneedsofourcustomersbydesigningandmakingvarioustypesof...Products.

我們可以根據(jù)客戶獨(dú)特的需求及時(shí)設(shè)計(jì)、制造出各類......產(chǎn)品。UsefulExpressions8）Ourproductshaveundergonemultiplechangesfrom...to...公司產(chǎn)品經(jīng)歷了從......到......的轉(zhuǎn)變。9）Weproduce/manufacture/make/sellallkindsof...我公司生產(chǎn)、制造、出售各種......10）Ourproductsrangefrom...to...我們的產(chǎn)品包括從......到......UsefulExpressions5.企業(yè)文化1)Thecompanywillbeinsistingontheconceptsofdevelopmentbyscienceandtechnology,survivingbyquality,winningclientsoverbysincerityaswellasprofitsbymanagement.

公司將堅(jiān)持以科技求發(fā)展、以質(zhì)量求生存、以信譽(yù)贏客戶、以管理求效益的經(jīng)營理念。2）ServingCustomers;AccuracyandTruthSeeking;TrustworthinessandIntegrity;InnovativeandCanDoSpirit.

服務(wù)顧客、追求卓越、信譽(yù)至上、大膽創(chuàng)新UsefulExpressions3）QualityPrimacy,HighReputation/Prestige,ServiceSupremacy,EqualityandMutualBenefit質(zhì)量第一，信譽(yù)第一，服務(wù)至上，平等互利4)GoodQuality,HighEfficiencyandClientSatisfaction/Customer-satisfyingService質(zhì)優(yōu)高效，客戶滿意5）Unity,Striving,HardWork,CreationandDedication團(tuán)結(jié)、拼搏、務(wù)實(shí)、創(chuàng)新、奉獻(xiàn)WritingPracticeI.Completethefollowingcompanyprofileswiththeh