劍橋商務(wù)英語詞匯

劍橋商務(wù)英語詞匯3Outstripv.超過Volatileadj.可能急劇波動的，不穩(wěn)定的，易惡化的Armn.分部，職能部門Upmarketadj.高級的，高檔的Buoyantadj.趨于上升的，上漲的Ruleout宣布。。不可能，排除。。的可能性Low-margin低利潤的High-sales膏銷售量的Proclamationn.公告Discrepancyn.差異Reckonv.考慮；認(rèn)為Preferencen.愛好，喜好Retentionn.保留，保持Enticev.引誘Loyaltyn.忠誠，衷心High-filer有潛力的新秀Precociousadj.早熟的，比較早具備某種能力的，超常的Illustriousadj.著名的，杰出的，卓越的Audaciousadj.大膽的，有冒險精神的fearlessInstitutev.建立，制定；開始，實(shí)行organize,establishDictumn.宣言，聲明，格言pronouncementGrovelv.向。。卑躬屈膝Affableadj.平易近人的，和藹的amicableEthosn.個人或團(tuán)體的氣質(zhì)精神特質(zhì)Meritocracyn.英才管理，能人統(tǒng)治Heavy-handed嚴(yán)厲的，粗暴的，高壓的harshandoppressiveShake-up動搖，革新，劇變Big-hitter有影響力的人High-profile鮮明的姿態(tài)Adoptanapproach采用某種方法Scenarion.行動綱要Forecastv.預(yù)測predictcalculateRefineryn.精煉廠，煉油廠Outlayn.支出，費(fèi)用From…to…從。。到。。Asaresultof結(jié)果是Ifthat’sthecase假如那樣的話Inthesense從某種意義上講Thesame同。。一樣Inotherwords換句話說Hailv.贊揚(yáng)，贊頌Amorphousadj.無固定形狀的，不規(guī)則的，無組織的Feasibleadj.可行的；行得通的Helpsb.Dosth.幫助某人做某事Supplysb.Sth./supplysth.Supplysth.Forsb.Supplysb.Withsth.Accreditedadj.被認(rèn)定合格的，備案的；牛奶奶粉等品質(zhì)被認(rèn)可的Commitmentn.承諾，保證Cashflow現(xiàn)金流轉(zhuǎn)Break-even收支平衡點(diǎn)Thegraphshows…改圖顯示了。。。Increased/decreasedslowly/rapidly/steadily緩慢、迅速、穩(wěn)步增長（下降）Regarding就。。而言Recoverto恢復(fù)到。。Thereportisconcluding…該報告總結(jié)。。Inorderto..,itisbetterto…為了。。。，最好。。Theaimofthisreportisto…該報告旨在Consequently…因而。。Furthermore,itissuggestedthat…此外，建議。。Itisadvisablethat…最好Tosumup…最后，。。Publicityn.宣傳Finalisev.定下來Brochuren.宣傳冊Floorplan平面圖Note-pad便條本Flexibilityn.靈活性Moralen.士氣，斗志Retailern.零售商Deliveryn.發(fā)送的貨物Outletn.經(jīng)銷店Disposableadj.可自由支配的Appealn.吸引力Organogramme部門職責(zé)圖Shopfloor生產(chǎn)場所Rigidadj.死板的，不靈活的Initiativen.新方案Glamorousadj.誘人的Elaborateadj.復(fù)雜的Disseminatev.散播，傳播Supplementv.增補(bǔ)，補(bǔ)充Recognitionn.認(rèn)可Boildown歸結(jié)為產(chǎn)品推銷：推出新產(chǎn)品或者服務(wù)項(xiàng)目時如何有效地利用媒體A.Productpromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservicePromotionservesasanopportunitytoexchangeinformationordetailsoftheproductorservicenotonlyforthecompanybutalsofortheconsumers.Therapiddevelopmentofmediamakesittheidealmeanstomakepromotionefforts.Mediapromotioninvolvespromotionthroughtelevision,radio,newspapers,internetandmobilephones.Thekeyofeffectivepromotionthroughmedialiesintargetingyourendeavorstocreateapositivecompanyimageandbrandawarenessofyourproductsorservices.First,defineandselectyourtargetaudiencesothatyoucantailoryourmessagedirectlytotheneeds,concernsandinterestsofyourprospects.Second,befamiliaryourselfwithqualityorfunctionofyourproductorserviceanddemonstratetothemthatyourproductorserviceisreallygoodandsuitstheneedofthepublic.信息管理：公司內(nèi)部有效的交流溝通體系的重要性B.Informationmanagement:theimportanceofaneffectiveinternalcommunicationsysteminacompany.Theimportanceofacomprehensiveinternalcommunicationsystemcannotbeunderstated.Howemployees,associationmembersandotherrelatedpeople,suchasinvestors,trusteesandbusinesspartners,perceivethattheorganizationiscrucialtoitssuccess.Theroleofeffectiveinternalcommunicationsystemtakesongreatersignificanceintheperiodofcorporateupheaval.Withouteffectiveinternalcommunications,thecrisisofconfidenceinbusinessesandcorporateleadershipcouldhurtsincereeffortstobuildapositivecorporatecultureandtoenhanceemployeemoraleandproductivity,anddevastatetheoverallimageofanorganization.Infact,agoodinternalcommunicationsprogramnotonlyaffectsorganizationalandoperationalsuccess,buthasaconsiderableimpactonexternalfunctionssuchasmarketing,communityandgovernmentrelations,andinvestorrelations.Therefore,acompanyshouldtryitsbesttosetupaneffectiveinternalcommunicationsystem.技術(shù)：評價新技術(shù)的成本效益時所涉及的因素C.Technology:thefactorsinvolvedinassessingthecost-effectivenessofnewtechnologyAssessmentofthecost-effectivenessofnewtechnologycanbebothchallengingandcrucial.Whethertointroduceanewtechnologyornotdependslargelyontheoutcomeofthecost-effectiveanalysisofthetechnology.Itisimportantforthedecisionmakerstodeterminewheretoallocatethelimitedresources.Severalfactorsareinvolvedintheassessment.Benefitsofthenewtechnologyshouldbethefirstconsideration.Inassessingthebenefitsyoumightaskthefollowingquestions:Whatspecificproblemshallbesolvedbythenewtechnology?Whatarethestrengthsofthenewtechnologycomparedtotheoldone?Doesitstreamlinetheproductionprocesswithnoticeableeffect?Whatarethelong-termgainsforthecompany?A：AninternationalconferenceisgoingtobeheldinDenmarknextmonth.Andourcompanyisinterestedinattendingtheconference.Wearesupposedtoselectsomepeopletorepresentourcompanyattheconference.Whatkindofstaffmembersdoyouthinkshouldbepropercandidates?B:Firstly,theyshouldbehighlyinnovativeandresponsible,andquitefamiliarwithourproductionrangeandhaveworkingexperiencesinatleastthreedifferentsectionsinthecompany.Secondly,agoodcommandofEnglishaswellasthelanguageofthehostcountryisnecessary.IsupposeEnglishwillbetheworkinglanguage.Itwillgreatlyfacilitatetheircommunicationwithpeopleattheconference.A:AndIalsothink,itisbettertoselectpeoplewhohaveexperienceofworkingandlivingabroad.Thatmeanstheydon’tneedtoadjustthemselvestotheso-calledculturalshock.Ofcourse,theyshouldenjoygoodhealthandbestrongenoughtoendurethelongjourney.B:Thecompanyneedtomakesomepracticalarrangementbeforetheconference.First,makesureaboutthetimeandplaceoftheconferenceandmakeaccommodationsinadvanceb