2023海外購車趨勢縱覽 TGI August 2023 Release Whats new in this months release

TGIAugust2023

Release

What’snewinthismonth’srelease

August2023

MonthlyTopics:August2023

What’snew?

?ThelatesteditionofTGIdataisnowreleasedandyoushouldbeabletoaccessit.

?TGImonthlyreleasesincludeextraquestionswhichprovidesadditionalinsightsandaccesstodataonemergingtopicsatthetimewhichismostrelevanttoyouand

youraudiences.

Thismonth'stopicshaveafocuson:

Motoring

ThismonthTGI’smonthlytopicisallaboutcars!

Buyingacarisabigdecision,sounderstandingwhatbuyersthinkofasimportantwhenbuyingacarisvaluable,andtheAugustdatawillprovideyouwithexactly

that.

Wealsolookathowtherisingcostoflifehasimpactedpeople'scarbuyingplans.

Inaddition,wealsolookatconcernsregardingelectriccarsandwhatpeoplethink

ofself-drivingvehicles.

2

What’sImportantWhenBuyingaCar?

Testdrivingisthemostimportantfactorforupcomingcarbuyers

Whatthosewhoareintendingtobuyacarinthenext2yearsconsiderveryimportantorimportant(by%)

63%

Abilitytotestdrivebeforepurchasing

42%

Carmaintenancesubscription

42%

Availabilityofcars/

delivery/waiting

times

41%

Retentionofaftersalemarketvalue

46%

Autonomoussafetyfeatures

Base:Thoseplanningtobuyacarinthenext2years4

ImpactofHighCostofLifeOnPurchasingCars

Majorityofpotentialbuyersarenowtakingtheirtimeanddoingresearchbeforedeciding

whattobuy

Statements(by%whoagreewiththefollowing)%

Inowtakelongertoresearchandmakeadecisionbeforebuyingacar

IamdelayingpurchasingacaruntilIammorecomfortablefinancially

IamunabletofindthecarIwantinmypricerange

now

InsteadofbuyinganewcaroutrightIlookforleasingorfinancingoptions

Iwouldratherbuyanewcarbecausesecondhandcarshavebecometooexpensive

Base:Thoseplanningtobuyacarinthenext2years5

ConcernsRegardingElectricCars

GenZ*adultsarenot“extremely

concerned”aboutmostfactorsrelatedtoelectriccars.Oneoftheonlythingsthattheyareextremelyconcernedaboutisthedrivingexperienceofelectriccars(44%morelikely)

Ontheotherhand,Pre-war*buyershavearangeoffactorswhichtheyare

extremelyconcernedabout,mostofthemwhicharerelatedtoconvenience.For

instance,theyaremostlikelytobeextremelyconcernedaboutthe

accessibilityofpersonalchargingpointsathome(106%morelikely)

*GenZ:Thosebornin1997andafter*Pre-war:Thosebornbefore1946

Priceremainsthemostconcerningfactorwhenitcomestoelectriccars,althoughdifferentgenerationsarelikelytohavedifferentconcerns

Factorsthatthoseplanningtobuyacarinthenext12

monthsareextremelyconcernedaboutwhenthinkingabelectriccars(by%)

out

42%

31%

30%

27%

26%

Mileagerangeonasinglecharge

Timetochargebattery

Accessibility

personalchargoig

pointsathome

(e.g.iflivingina

ThepriceCharging

infrastructure/

availabilityof

chargingpoints

flat)

awayfromhome

Base:Thoseplanningtobuyacarinthenext2years

6

Self-drivingCars

Mostpeoplehavelimitedknowledgeofself-drivingcarsandarereluctanttotrustthem

Howmuchdoadultsknowaboutself-drivingcars?(by%)

4%Alot66%Justalittle

Havenot

15%heardof

them

Afairamount

15%

Statements(%whoagreewiththefollowing)%

Iamconcernedaself-driving/driverlesscarcouldbehacked

56%

Iamconcernedthatmyself-driving/driverlesscar’sdatawouldbeusedwithoutmyconsent

42%

Iamexcitedaboutself-driving/driverlesscars

19%

Iwouldtrustaself-driving/driverlesscartobesafeontheroad

17%

Self-driving/driverlesscarswouldmakemyjourneyquicker

15%

Base:Alladults

7

UpcomingBuyers:MediaHabits

Outdoormediawillbeasuitablechannelforcommunicatingwithupcomingcarbuyers

Mediachannelsthatthoseplanningtobuyacarin