2024年汽車行業(yè)社媒營銷趨勢分析報告

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D2CB2C

Business-to-ConsumerD2C

Direct-to-Consumer例：小米汽車推出的車載手機(jī)支架曾被余承東譏諷，但卻得到了用戶的廣泛好評，用戶普遍評論“我可以不用，你不能沒有”，反映出小米對用戶需求的精準(zhǔn)把握。recommendtouchacttouchrecommendact+++++/IP+++touchrecommendact頭部頭部頭部中腰部中腰部中腰部尾部素人尾部素人尾部素人>>>>>>touchrecommendact///+IP//IP/////+//SEOKOC/??phase

1「車展亮相」釋放新車亮點(diǎn)，拉高新車熱度phase

2「展車到店」深挖產(chǎn)品力，引導(dǎo)用戶試駕營銷節(jié)點(diǎn)全球首次亮相

引爆關(guān)注度多維釋放產(chǎn)品力

促進(jìn)到店轉(zhuǎn)化節(jié)點(diǎn)側(cè)重達(dá)人類型4位頭部+30條贈送資源8