劍橋商務(wù)英語中級unit12

Module12141.Listening

Acolourproblem2.Reading

Colourfulcases3.Grammar

Indirectquestionsandtags234.Speaking

Playingagame10.1BusinesslawVocabulary:LegaltermsMatchtheselegalwordstotheirdefinitionsA-J.SomeappearinthenotesinEx20sue______1prosecute______2trademark______3court______4lawyer______5case______6rights______7judge______8defence______9litigation______A.Nameorsymbolonaproductwhichmeansitcan’tbeusedbyanotherproducer.B.Legalmatterthatisdecidedincourt.C.Theprocessoftakingacasetocourt.D.Makealegalcaseagainstsomeoneandclaimformoney.E.Whatyouarelegallyallowedtodo.F.Theplacewherelegalcasesareheard.G.Thepersonwhogiveslegaladviceandrepresentsapersonincourt.H.Thepersoninchargeofacourtwhomakeslegaldecisions.I.Trytoprovesomeoneisguilty.J.Thecasetoprovesomeoneisinnocent.DIAFGBEHJCReading:Colourfulcases1.Readthreearticlesaboutcompaniesandtheirtrademarks.Whicharticle(A,BorC)doeseachofthesestatements1-7referto?1.Thecasewasoverthecolourofthepremises.________2.Thecompanyisunlikelytotakemembersofthepublictocourt.____3.Thecompanyalreadyusedthecolouronitsotherbrands._____4.Thecompanyhasnotyetstartedanykindoflitigation._____

5.Onlypartofthecompanycouldbeprosecuted.______6.Therightsofacompanyinanothercountrywereaffected._____7.Thecompanywouldliketocontrolhowitsbrandisused._____ORANGETOSUEOVERCOLOURThemobileoperatorOrangemaybetakingeasyMobiletocourtovertrademarks.TheproblemcomesfromtheeasyMobilechoiceofcolour.TheoperatorhasfollowedtheeasyGrouptrademarkbrandingandusedorange.ThetwomobilecompanieshavebeeninlitigationsincethelaunchofeasyMobilewasannounced,butOrangehassaidthatthetalksfailedtoresolvetheissuesandthetwooperatorswillseeeachotherincourt.JoelBarry,partnerwithlegalfirmOlswang,saidthatthecasewillbethefirstintheUKtoseealegalbattleoveracorporatecolour.ANOGOOGLING,PLEASEInternetsearchgiantGooglehassaiditintendstostoptheuseofitsnameasagenericverb,sayingthatphrasessuchas“togoogle”somebodyorsomethingarepotentiallydamagingtoitsbrand.AspokewomanforGooglesaid:“Wethinkit’simportanttomakethedistinctionbetweenusingthewordGoogletodescribeusingGoogletosearchtheInternetandusingthewordGoogletogenerallydescribesearchingtheInternet.Therearesomeserioustrademarkissues.”ButDrJulieColeman,anauthorityonlinguisticsfromtheUniversityofLeicester,saysthatoncenewwordsenterintocommonusageitisimpossibletostoptheiruse.“Googlecan’tpossiblystopthespreadoftheverb,”saidColeman.“Normalpeopleareusingitinnormalconversationandinwritingandtheyaren’tlikelytofacelegalproceedings.”BGoingGreenIn1996,theIrishcompanyTedcastlesOilProducts,orTOP,decidedtomoderniseitspetrolstationsbypaintingthemgreen.Theyfeltthecolourgreenwouldreflectthecompany’straditionalIrishvalues.Thecompany’ssubsidiaryinNorthernIrelandalsopainteditsstationsgreen.However,thesestationscameunderUnitedKingdomlaw.InJune1991theBritishoilcompanyBPhadappliedforatrademarktoprotectthegreencolourofitsservicestationsandsoitquicklysetabouttakingactionagainstTOP,eventhoughTOP’sgreenwasdarker…CGrammar:Indirectquestionsandtags1.

Listentothenewsprogrammefromexercise2onpage116again.Re-writethedirectquestionsbelowasindirectquestionsandtags.1)HowseriousisGalacallaboutthis?Iwaswonderinghowserious_______________________.2)Dotheyonlyhaveacaseagainstacompanywhichinfringesthetrademarkbyusingasimilarname?Theyonlyhaveacaseagainstacompanywhichinfringesthetrademarkbyusingasimilarname,______________?3)Canyouusethesamecolouraslongasyourproductisdifferent?Doyouthink____________________________aslongasyourproductisdifferent?4)Isthereanythingelseyoucanbuytherightson?Canyoutellmeif______________________youcanbuytherightson?5)Whatdoyouthinktheoutcomewillbeifitevergetstocourt?I’dliketoknowwhat________________________________ifitevergetstocourt.Galacallisaboutthisdon’ttheyyoucanusethesamecolourthere’sanythingelseyouthinktheoutcomewillbe2.ReadthesequestionsandcommentsformaBECVantageSpeakingTest.Findthemistakeineachone.Checkforwordorder,anincorrectwordoramissingword.1)Doyouthinkwillbusinessbecomemoreglobalinthefuture?2)Iwaswonderingyouthinkthemostimportantthingiswhensettingupanewbusiness.3)Goodmarketingismoreimportantthanagoodproduct,isit?4)Inthefuture,peoplewillreducehowmuchtheytravelbyplane,won’tit?5)Doyouthinkcanemployeesworkaswellfromhomeasfromanoffice?6)I’dliketoaskyouwhatareyourplansforyourfuturecareer?7)Whatkindsofworkexperienceyouthinkwouldhelpstudentsatbusinessschool?8)You’vestudiedEnglishforthreeyears,aren’tyou?willwhatisn’ttheycanaredohaven’t語法小結(jié)要點解析：我們通常使用間接問句使直接問句聽起來更禮貌或婉轉(zhuǎn)。間接問句的構(gòu)成：將動詞移位，使之變成陳述句即可。例如：

Willitattractmanypeople?Doyouthinkitwillattractmanypeople?Whatdoyouthinkisthereason?Iwaswonderingwhatyouthinkthereasonis.Whydidyouleaveyourlastjob?Canyoutellmewhyyouleftyourlastjob?人們通常使用反意問句來證實或核實信息。例如：

Goodmarketingismoreimportantthanagoodproduct,isn’tit?Inthefuturepeoplewillreducehowmuchtheytravelbyplane,won’tthey?You’vestudiedEnglishforthreeyears,haven’tyou?YouworkforFairtrade,don’tyou?12.2HandlingquestionsListeningReadingWritingDifficultquestionsSpeakingRespondingtoquestionsPressreleases10.2SolvingproblemsApressrelease4.WritetheresponsesA_FfromEx3intothislanguagesummaryHandlingquestionsDelayingyouranswerDoyoumindifIanswerthatattheend?(1)AIjustneedtocheckwithsomeonefirst.(2)CI’mafraidI’munabletoanswerthatatthemoment(3)ELetmegetbacktoyouonthatI’dliketocomebacktothatpointlateron,ifthat’sok.Commentingonthequestion(4)FThat’saverygoodquestionThankyouforaskingthatAskingforfurtherexplanationorrepetitionSorry,Ididn’tunderstandthequestion.(5)BSorry,Idon’tfollowyouSorry,Ididn’thearyou./catchthat.(6)DCanyouexplainwhatyoumean?Couldyourepeatthat?/saythatagain?3You’reapoliticianandanangrymemberofthepublicasksyouwhyyouhaveincreasedtherateoftaxforhomeowners.That’saverygoodquestion.4It’syourfirstdayatabankingcallcentre.Acustomercallsandasksabouttakingouta$5,000loanbutwantsadifferentinterestratetotheoneadvertised.Ijustneedtocheckwithsomeonefirst.5Someoneinterruptsyouinthemiddleoftryingtoexplainacomplicatednewsystem.I’dliketocomebacktothatpointlateronifthat’sOK.6.YouareaPRrepresentativeforapharmaceuticalcompany.Anewskincareproducthasgivensomecustomersredspotsontheirfaces.Youareansweringquestionsatapressconference.I’mafraidI’munabletoanswerthatatthemoment.ReadingPressreleases1.Readthe“Howto…”articleonwritingpressreleasesandanswerthefollowingquestions1)Whydopeoplewritepressreleases?2)Whenwillnewspapersorbroadcastersuseyournews?3)Whatistheadvantageofapressreleaseovernormaladvertising?Howto…writeapressreleaseYoumaythinkaboutwritingpressreleasesonlyworkswhenyouhaveimportantnewstoshareorcompanyannouncementstomakebutthatiswrong!YoucanwriteandsubmitpressreleaseswhichwillgetpublishedinnewspapersorbroadcastonTVorradioatanytimeifyougiveaninterestingslanttowhatyouaresubmitting.Herearesomeinterestingideastohelpgetyourpressreleasepickedupbythemedia.★Writeastoryabouthowyourbusinesshelpsyourcommunityorsolvesaproblemforlocalpeople.★Writeapressreleaseifyourcompanyhasraisedmoneyforcharity.★Tellyourpersonalstory:maybeyousetupyourbusinessfromnothingoryouarealocalsuccessstory.★Relateyourstorytowhatishappeningtoday__watchthenews,checkoutwhatthe“hottopics”areandfindawayto“spin”astoryfromthat.★Makesurethepressreleasesdoesn’tsoundlikeanadvertisement.Theideaisthatconsumerswillthinktheyarereadinganewsstoryratherthanbeingsoldsomething.Answers1)Whydopeoplewritepressreleases?Whentheyhaveimportantnews,companyannouncements,oratanytimewhenit’spossibletogivean“interestingslant”.2)Whenwillnewspapersorbroadcastersuseyournews?Whenthestoryexplainshowyourcompanyhashelpedthelocalcommunityorhasraisedmoneyforcharity.Alsothestorymightbeaboutsuccessorrelatetootherhottopics.Theywon’tuseitifitseemslikeanadvert.3)Whatistheadvantageofapressreleaseovernormaladvertising?Oneadvantageisthatapressreleaseisfreepublicityandalsothatthepublictendtotakemorenoticeofthecompanythantheywouldfromseeinganadvertisement.2.Alocalnewspaperhasreceivedfourpressreleasesthismorning.Accordingtothearticleabove,whichrelease(A_D)isn’tagoodone?Tellyourpartnerwhy.AAsmanyyouareaware,environmentalconcernsarenowatthefrontofeveryone’sminds.Butwhilemanycompaniessaytheyareconcerned,weatBeavisandSonaretakingthisveryseriously,andwearethereforepleasetoannounceournew“buyabagforanAmazon”scheme.Unlikemoststores,whereyougetafreeplasticbag,withthecostgoingtoacharitywhichsavestherainforestsoftheAmazon…BIt’salwaysgoodtohearofalocalsuccessstoryandwearedelightedthatRainer’sFurnishingarenowgoingglobalwiththeopeningoftheirfirsteverfactoryoverseas.ThecompanywillbetakingoverafirmbasedinPoznaninPolandandre-equippingthefactorythere.Contrarytorecentsuggestionsthatthecompanymayusethisasanopportunitytoreducethesizeofitslocalfactory,thecompany’smanagingdirectorMalcolmStoreywasabletoconfirmwithstaffatarecentmeetingthatthiswasnotasteptowardsdownsizingorcost-cuttingbutexpansion…CIamwritingtoinformyourreadersofourspringsalesstartingnextweek.Allclothingitemswillhavediscountssavingyouasmuchas20%...DWhilewearesadtoseehergo,wearecelebratingtheretirementofourfounderRoselynCooper-Hennes.Roselynishandingovertherunningofhercompanytohertwoson,RichardandMark,exactlythirtyyearsafterfoundingthecompany.Asmanylocalpeoplewillknow,Roselynwasanactivememberofthelocalcouncil.Perhapstheydon’tknow,however,thatRoselynactuallystartedthebusinessfromasmallkitcheninatinyhouse…TextCisn’tagoodreleasebecauseitreadslikeanadvertisement.Itannouncesasalewithdiscountsandthereisnosuggestionthatthecompanyhasdoneanythingusefulforthecommunity.Answer3Matchthepressrelease(A,B,CorD)tothestatementsbelowThispressrelease…Ismorelikeanadvertisement.Startstotellastory.IsaboutraisingmoneyforcharityReferstoa“hottopic”.Describesarecentachievement.Explainsabenefittothecustomer.Referstosomebadpublicity.CDAABCBLookattheunderlinedphrasesinthefourpressreleasesandwritethemnexttothesefunctions.Introducesthenews:Iamwriting;It’salwaysgoodtohear

Referstoreader’sknowledge:Asmanyyouareaware;AsmanylocalpeoplewillknowAnnouncesgoodnews:wearethereforepleasetoannounce;wearedelighted;wearecelebrating

Handlesbadnews:weatBeavisandSonaretakingthisveryseriously;ContrarytorecentsuggestionsthatWritingApressreleaseWriteapressreleaseusingtheinformationbelow.YouworkinthepressofficeforalocaltheatrecalledtheEveryman.Themanagerhasjustsentyouthisemail.Hewantsapressreleasetobesenttotheeditorofthelocalpaper.Usetheemailandthehandwrittennotesyouhavealreadymade.Trytousesomeoftheexpressionsinexercise5.Sendyourpressreleaseintheformofalettertotheeditor.Attachment:cafesketch.pdfHiI’vejusthadadatefortheopeningofthenewcaféatthesideofthetheatre.It’sMay1stsocanyouletthelocalpressknow?Therewillbeanopeningcelebrationat7pmwithlocalpeopleinvited.Bytheway,itwillalsohaveI