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閱讀理解
南京市鹽城市
第三部分閱讀理解(共15小題:每小題2分,滿分30分)
請認真閱讀下列短文,從短文后各題所給的A、B、C、D四個選項中,選出最佳選項,并在答題紙上
將該項涂黑。
A
CompanyNamesThatHaveSecretMeanings
Co-founderLarryPagewasatabrainstormingsessionat
Stanfordforanewmassivedataindexingwebsite.Someone
Googlesuggested“googolplex”-oneofthelargestdescribable
NUMBERS.Pageshorteneditto"googol.''Whenhelater
checkedfortheavailabilityofthedomainname,hemadea
mistakeandtypedin<4google^^instead.Buthelikedthename
andregistereditforhimselfandco-founderSergeyBrin.
ThisluxurycarmakercombinedelementsfromtheFord
andOldsmobilecompanieswhenitwasstartedin1902and
laterbecameknownforitsinnovationandhighquality.The
companywasnamedfortheFrenchexplorerAntoineLaumet
delaMotheCadillac,whofoundedthecityofDetroitin1701.
Companyco-founderGordonBowkerhassaidthatwhile
brainstormingnames,someonebroughtoutamapthatfeatured
o
theoldminingtownofStarbo.Thatmayhaveledhimtothink
ofStarbuck,thefirstmateinHermanMelville'sfamousnovel,
STARBUCKS^MobyDick.Notonlythecompanynamebutalsotheoriginof
itslogohasarousedgreatcuriosity.
TheinventorofRolex,HansWilsdorf,waslookingto
makeanelegant,yetprecise,wristwatch.Hewantedaname
?fthatwaseasytosay,workedindifferentlanguages,andlooked
ROLEXgoodonthewatches.HesettledonRolexin1908.
56.Whichcompanynamehasacloserelationshipwithliterature?
A.Google.B.Cadillac.C.Starbucks.D.Rolex.
57.WhichofthefollowingstatementsisTrue?
A.Googlewasadoptedbecause“googol“wasnotavailablethen.
B.Cadillacwasnamedafterthefoundingfatherofthecompany.
C.Starbuckswasusedduetotheco-founder^loveforhistown.
D.HansWilsdorfintendedRolextobeuniversallyaccepted.
B
Ifyoucouldtravelbackintimefivecenturies,you'dencounterafreshlypainted“MonaLisa"inRenaissance
EuropeandcoolertemperaturesacrosstheNorthernHemisphere.ThiswasaworldinthemidstoftheLittleIce
AgeandaperiodofvastEuropeanexplorationnowknownastheAgeofDiscovery.
Butwhatifwecouldlook500yearsintothefutureandglimpsetheEarthofthe26thcentury?Wouldtheworld
seemasdifferenttousasthe21slcenturywouldhaveseemedtoresidentsofthe16century?Forstarters,whatwill
theweatherbelike?
Dependingonwhomyouask,the26thcenturywilleitherbealittlechillyorextremelyhot.Somesolaroutput
modelssuggestthatbythe2500s,Earth'sclimatewillhavecooledbackdowntonearLittleIceAgeconditions.
Otherstudiespredictthatongoingclimatechangeandfossilfuelusewillleavemuchoftheplanettoohotfor
humanlifeby2300.SomeexpertsdatethebeginningofhumanclimatechangebacktotheIndustrialRevolutionin
thel8oos,otherstoslash-and-burnagriculturalpracticesinprehistorictimes.Eitherway,tool-wieldinghumans
altertheirenvironmentandour26lhcenturytoolsmightbequiteimpressiveindeed.
TheoreticalphysicistandfuturistMichioKakupredictsthatinamere100years,humanitywillmaketheleap
fromatypezerocivilizationtoatypeIcivilizationontheKardashevScale.Inotherwords,we'llbecomeaspecies
thatcanusetheentiresumofaplanet'senergy,masteringcleanenergytechnologiessuchasfusionandsolarpower.
Furthermore,theyHlbeabletohandleplanetaryenergyinordertocontrolglobalclimate.
Technologyhasimprovedsignificantlysincethe1500s,andthispacewilllikelycontinueinthecenturiesto
come.PhysicistStephenHawkingproposesthatbytheyear2600,thisgrowthwouldsee1()newtheoreticalphysics
paperspublishedevery10seconds.IfMoore'sLawholdstrueandbothcomputerspeedandcomplexitydouble
every18months,thensomeofthesestudiesmaybetheworkofhighlyintelligentmachines.
Whatothertechnologieswillshapetheworldofthe26lhcentury?FuturistandauthorAdrianBerrybelieves
theaveragehumanlifespanwillreach140yearsandthatthedigitalstorageofhumanpersonalitieswillenablea
computerizedstateoflivingforever.Humanswillfarmtheoceans,travelinstarshipsandresideinbothlunarand
Martiancolonieswhilerobotsexploretheoutercosmos.
58.WhydoestheauthormentiontheLittleIceAgeinthefirstparagraph?
A.Toshowtheseverityofthecurrentglobalwarming.
B.Tostressthecloseconnectionwiththecurrentclimate.
C.Toprovidecontrasttothepredictionoffutureclimate.
D.Toillustratetheimportanceofprotectingtheenvironment.
59.ThepredictionthatEarthwillcooldownisbasedon
A.changesinsolaractivityB.ongoingclimatechange
C.previousgeneralassumptionsD.currentconsumptionoffossilfuel
60.Whateffectwillthe26thcentuiytechnologieshaveonhumanbeings?
A.Humanswillsufferfromsevereglobalwarming.
B.Cybertechnologyhelpshumanpersonalitiessurvive.
C.Humansneedn'tworkwiththeapplicationofrobots.
D.Highlyintelligentmachineswillreplacehumans.
C
Howwouldyoudescribeyourstyle?Formal?Classical?Casual?Smart?Firstofall,whatisstyle?Let'sheara
fewwordsofwisdomfromthewise."'Styleisknowingwhoyouareandwhatyouwanttosay,"(GoreVidal);
“Styleisanexpressionofindividualismmixedwithcharm,"(JohnFairchild);"Styleistheperfectionofapointof
view75(RobertEberhart);44Styleisasimplewayofsayingcomplicatedthings,(JeanCocteau);uStyleisthedress
ofthoughts,(LordChesterfield).
So,nowyouknowwhatstyleis,you'llneedtobuysomeclothes.Butwhere?IntheUK,youcangetreally
cheap,stylish,second-handclothesatcharityshops.They'regreatifyouwantexclusivelabelsbutdon'twantto
paytheprice.Theonlydifficultyisdiscoveringwherethereallygoodbargainsare.Butdon'tworry,LeilaGraycan
helpyouhere.She'stheproudownerofavintageHardyAmiescoat,pickedupatacharityshopfor£20—agood
dealwhenyourealizeitcostmorethan£800new."Ybuhavetogotothericherareasofacity,^^shesays."That's
whereallthelabelsare.Itcantakeabitofhuntingaround,butthatishalfthefun,andthere'salotofburied
treasurejustwaitingtobediscovered.^^
So,nowyouknowwheretobuyyournew,stylishclothes,howdoyouacquireyourstyle?Expertssaythat
mixingandmatchingfromcharityshopscanhelpyoufindyourownstyle---somethingthat'sreallyyou.That's
whatScottishmusicianMorusdid."Myfashiontipisthis,"hesays,“Lookatyourselfwiththeeyeofagraphic
designer.Ifyoucan'lbeattractive,aimfor4interesting9or'original'."Momus'uniquestylecouldevenmakehim
happier,too.AspsychologistMarilynEliasexplains,thehappiestpeople4judgethemselvesbytheirownyardsticks,
neveragainstwhatothersdoorhave,,.
ShoichiAoki,thefounderofJapanesestreetstylemagazineFRUiTS,agrees.<6Ithinkrealfashioniswhat
peoplewearonthestreets,theclothesthattheywear,thewaythattheywearthem,“hesays."Whatyouseein
fashionmagazinesandonmodelshasbeenstyledandit'smorecommercial.Hesaysthathisinspirationfor
FRUiTScamefrompeoplecombiningtraditionalJapaneseclothingsuchasthekimonoand46getaM(Japanese
woodenclogs)withWesternfashion."Thisreallycaughtmyeye,^^Aokiadds.Thesestylesmayseemwild,but
Aoki'sideaisnot:bebold,becreativeandfindsomethingthatsuitsyou.
Maybeit'stimetocreateyourownlook.Therearemanyonlineguidestohelpyou.Perhapsthebestadvice
comesfromawebsitecalledwikiHow,“Ifyouseesomethingyoulike,,,itsays,“feelfreetocopy,butdon'tmake
yourselfaclone...mixitupandmakeityours."Thinkaboutit!
61.Whatshouldyoufirstdotochoosetheystylethatbestsuitsyou?
A.Followtheimagesofthewisepeople.B.Goforwhateverisfashionable.
C.Simplifycomplicatedexpressions.D.Figureoutwhatatruestyleis.
62.Whatdoestheunderlinedword"that"inParagraph2referto?
A.Gettingclothesofleadingbrands.B.Buyingclothesatratherlowprices.
C.Searchingforreallygoodbargains.D.Startingacharityshopsellingclothes.
63.WhatisthefocusofShoichiAokiandhismagazineFRUiTS?
A.Commercializationoffashionmagazines.
B.Expressionofsomethingpersonalandcreative.
C.Designingfashionablewearformeninthestreet.
D.PromotingJapanesetraditionalclothingworldwide
64.Whatisprobablythebesttitleforthepassage?
A.HowtofindthestylethatsuitsyouB.Wheretopickupabargain
C.WhattoweartodevelopyourstyleD.Whomtomodeltobepopular
D
J.K.Rowlingistheauthorofthemostsuccessfulbookseriesinhistory,butherattempttotakeonanew
careerasascreenwriterhasn'tbeenassmoothasshemayhavethoughtitwouldbe.Thesequel(續(xù)篇),“Fantastic
Beasts:TheCrimesofGrindelwald^^,showsthateventhemostsuccessfulauthorintheworldisinneedofchecks
andbalanceswhenmakingthetransitiontocinema.
FollowingthesaleofhalfabillioncopiesoftheHarryPotterseries,Rowlingisworkinghardtoextendand
enrichthemythologyshecreatedaroundthechildwizard.IncontrasttotheeightHarryPottermovies,whichwere
basedonthesevenbooksandmostofwhichwerewrittenbyexperiencedscreenwriterSteveKloves,the“Fantastic
Beasts“seriesisscriptedonlybyRowling.Thistimesheskippedthebookstoresandwentstraighttothemovie
theater.
The“FantasticBeasts“seriestakesitstitlefromoneofHarryPotter'stextbooks.Theleapbackwardintime,a
newsetofadultheroesandaglobe-spanningbackgroundshowthatRowlingisintunewithherfansandthespirit
ofthetimes.HarryPotterandhisfriendsstartedoutasatypicalproductof1990snaivety,butsincethentheloyal
veteranaudiencehasexperiencedtheshocksofthe21stcenturyandgrownmatureanddiscouraged.The''Fantastic
Beasts“seriesfeellesslikechildren'sfare;theydealwithadultsandfrighteningeventsthatoccurredinEuropeat
theendofthe1920s.
Ifs1927,andthecriminalGrindelwaldhasescapedfromprisontoEurope.Thehero,NewtScamander,a
zoologistoffantasticbeasts,preferstodistancehimselffrompoliticsandmaintainhisimprovisednaturereservein
London.ButtheyoungProf.Dumbledoreremindshimthatneutralityisnotanoptioninhardtimes.Dumbledore
urgeshimtocrosstheChanneltoParisandstopGrindelwald,whoistryingtoplotawartoensurethepurityofthe
wizardrace.
Theroughoutlineoftheplotconstitutesonlypartofthemovie.Therearemanyothercharacterswhoappear
inthemystery.IwillmentiontheboyCredencewhocontinuestohaveacentralroleinthestrugglebetweenthe
heroandthevillain,evenashisbackgroundremainsamystery.Similarly,Newt'sbrotherandpartner,the
snake-womanNagini,andothernewandoldcharactershintatanobscurepastandfuture.Rowlingpopulatesher
worldwithcharacterslargeandsmall,oddbeastsandsimplifiesitsstorytolaythefoundationworkoftheuniverse.
Thefilmlaysstrongfoundationsofmystery,butforgetstobuildanysortofstructureabovethem.It'slikea
constructionsitewherethebudgetranouttoofast.
Withmoviescreensfullofsuperheroesandfantasyfilms,andeverystudiotryingtofloatafictionaluniverse,
Rowlingistoday'smostcreativebuilderofcinemaworlds,butthere?sstilladifferencebetweenheranda
mega-corporationlikeDisney.EverycharacterandbeastistherebecauseRowlingsaidso,notbecausethe
marketingdivisionthoughtitwouldpromotesalesofmerchandise.Rowlingclearlyhasatruepassiontocreatea
mythology,andjustasclearly,shehasn'tyetfinishedcreatingit.
The"FantasticBeasts^^seriesoffersaworldevenfullerthanthatofHarryPotter.Oncemoreshecollaborates
withDavidYates,whodirectedthelastfourHarryPottermoviesandnowthetwo“FantasticBeasts“pictures.Still,
theworldshe'screatedwouldbeevenmorewondrousifRowlinghadonlyfilleditoutwithacrystallizedoratleast
coherentplot.IntheHarryPotterseries,shemostlysucceededinmakingthefilmsintoindependentworks.But
withoutexperiencedscreenwriterstomediatebetweenherimaginationandthescreen,thetwo"FantasticBeasts”
episodesaremorelikeachessgameinwhichthecreatormovescharactersfromAtoBaspartofabroader
strategy-whichremainsunclear.
“FantasticBeasts:TheCrimesofGrindelwald^^isafilmmadeforexistingfansanddoesn'tbothertoappealto
anewaudience.Notbychancedoesitofferamorematureworldfbrfanswhohavegrownupatleastasmuchas
DanielRadcliffe.Forthem,themoviedeliversthegoods,butlittleofthemagicremains.IfRowlingcontinuesto
putoutfilmswithoutabeginningandanend,herworldwillcollapse,leavingonlythemiddle.Itmaybe
entertainmentwithcaptivatingcharactersandeffects,butit'snotamovie.
65.WhatchangeshasJ.K.Rowlingmadeinherwritingcareer?
A.Shewasforcedtoabandonheroriginalwritingcareerandstartanewone.
B.Shewasdeterminedtoskipthebookstoresandpublishbooksonherown.
C.ShestartedanewfantasybookhavingnothingtodowiththeHarryPotterseries.
D.ShetriedtoenrichtheHarryPotterseriesasascreenwriterratherthananovelist.
66.Whoareprobablythetargetaudienceofthe"FantasticBeasts“series?
A.Kidsnewlyintroducedtomagic.B.Teenagestudentswithgranddreams.
C.Adultsgoingthroughlifechanges.D.Professionalcriticsoffantasybooks.
67.Whatarethefeaturesofthe"FantasticBeasts,,series?
A.Complexstoryandexcitingcharacters.
B.Simplestorybutabundantcharacters.
C.Childishstoryandstrangecharacters.
D.Sadstorybutinspiringcharacters.
68.BigcorporationslikeDisneychoosemoviecharactersandbeastsbasedon.
A.potentialprofitabilityofthemoviesB.preferenceoftheirscreenwriters
C.consultationwiththeoriginalauthorD.investigationintosuccessfulfilms
69.HowdoestheauthorexplainRowling'sfailuretocreateaclearplot?
A.Bydescribingshootingprocesses.B.Bylistingofficialstatistics.
C.Bydrawingacomparison.D.Bycitingexamples.
70.WhatdoestheauthorthinkofJ.K.Rowling'sperformanceasascreenwriter?
A.Itisreallyadisappointmentformoviegoers.
B.Itiswidelyacknowledgedbyherbookfans.
C.Thereexitsmuchmoremagicinherscreenplay.
D.Thereisstillmuchroomforimprovement.
第三部分閱讀理解(共15小題;每小題2分,滿分30分)
56.C57.D58.C59.A60.B61.D62.C63.B64.A65.D66.C67.B68.A69.C70.D
閱讀理解:
A篇
本文講述了四家公司名背后蘊藏的故事,摘自外網。
56.答案為C,題目設問是公司名和文學相關,根據原文中星巴克聯合創(chuàng)始人由小鎮(zhèn)名Starbo,聯想到
了HermanMelvilletl\l《白鯨》可得知。
57.答案為D,選項A錯在google源于拼寫錯誤,而不是googol域名不可用;B選項中,Cadillac取名
于Frenchexplorer,底特律的創(chuàng)始人而不是公司的foundingfather;C選項中,Starbuck源自于《白鯨》的角
色,Starbo才是小鎮(zhèn)的名字;D選項由原文“Hewantedanamethatwaseasytosay,workedindifferentlanguages,
andlookedgoodonthewatches.“可得知。
B篇
本文對5世紀之后地球的氣候做了預測,摘自外網。
58.答案為C,本題考察寫作手法。作者借由談論歷史出現的LitterIceAge來和5世紀后預測的形成對
比。
59.答案為A,根據設問中“cooldown”得知考察的是地球將變涼快的假設,根據文章第三段第二句“Some
solaroutputmodelssuggestthatbythe2500s,Earth'sclimatewillhavecooledbackdowntonearLittleIceAge
conditions.“可知。
60.答案為B,根據設問定位至文章最后兩端,通過最后一段第二句可得知答案,人們可將人格進行數
字話儲存,實現點電腦的永生。
C篇
C篇講述的是風格時尚是什么,如何實現自我的風格時尚,摘自外刊。
61.答案為D,第一段可帶領學生進行賞析。摘錄了幾名知名人士對“風格時尚''的理解,結合文章第二
段第一句的過渡句可得知,首先要弄明白究竟什么是“style”。
62.答案為C,本題考察指代。that通常指代上文的事務,再根據本句后半部分halfthefun得知答案為
C選項。
63.答案為B,注意干擾選項D,原文中和服給ShoichiAoki帶來的是創(chuàng)刊的靈感,題目設問則是focus,
因此答案根據倒數第二段最后一句可知。
64.答案為A,本題考察標題的選擇,根據文章整體得知A為正確選項。
D篇
本文對J.K.Rowling的新角色一《神奇動物在哪里》編劇做了評價,同時涉及到部分《神奇動物在哪里》
情節(jié)和人物相關知識,摘自外網。
65.答案為D,考察細節(jié),根據文章第一段“herattempttotakeonanewcareerasascreenwriterhasn'tbeen
assmoothasshemayhavethoughtitwouldbe”可知。
66.答案為C,考察細節(jié),根據文章第三段得知《神奇動物在哪里》是?本《哈利波特》粉絲向作品,
但是經歷歲月變遷之后,書的內容變得“l(fā)esslikechildren'sfare;theydealwithadultsandfrighteningeventsthat
occurredinEuropeattheendofthe1920s.”
67.答案為B,總結歸納題。根據文章第四段和第五段對《神奇動物在哪里》一書的情節(jié)和角色描寫可
得出答案為B選項。
68.答案為A,考察細節(jié),根據文章第六段“EverycharacterandbeastistherebecauseRowlingsaidso,not
becausethemarketingdivisionthoughtitwouldpromotesalesofmerchandise.“可知。
69.答案為C,考察寫作手法,根據文章第五段最后一句"Thefilmlaysstrongfoundationsofmystery,but
forgetstobuildanysortofstructureabovethem.It'slikeaconstructionsitewherethebudgetranouttoofhst.“可
知。
70.答案為D,考察情感與態(tài)度,根據最后一段可知。
宿遷市
第三部分:閱讀理解(共15小題;每小題2分,滿分30分)
請認真閱讀下列短文,從短文后各題所給的A、B、C、D四個選項中,選出最佳選項,并在答題紙上將
該項涂黑。
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WhyBackJoy?
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BackPainIsAProblem!
?Weaverageover9'hoursofsittingeachday!
?80%ofadultswillsufferfrombackpainintheirlife
?BackpainistheNo.2reasonforvisitingthedoctor
?Momwasright:“Situpstraight!”
Howtouse
BackJoyismadesmallonpurpose.Itisdesignedtocradlethespacearoundthetwosittingbonesatthebaseof
yourpelvisandmustbesmallerthanyourbuttockstodoso.
?Sitontopofit
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BACKJOY@FAQ
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56.WhichofthefollowingstatementsisTrue?
A.YouwillbefreeofbackpainafteryouuseBackJoy.
B.Mostoftheuserswillexperienceimmediaterelief.
C.94%ofthedoctorsandnursesrecommendittoothers.
D.Amajorityofadultsexperiencepainbackintheirlife.
57.Itcanbeinferredthat.
A.BackJoydoesn'tworkonsoftcouches
B.BackJoyworksforanyhealthcondition
C.BackJoycanhelpuserstoadjustthewaytheyaresitting
D.BackJoydoesn'tworkforadultsweighinglessthan901bs
B
Ourcitieshaveneverbeendenser,taller,orbusierthantheyarenow,andwiththat,comestheconstantbattle
forland.Butifwelookataerialimagesofanycitycenter,wecanquicklyspotplentyofunusedspace—the
rooftops.
Sowhatcanweusethispreciousresourcefor?Inagrowingnumberofhigh-densitycities,someofitis
dedicatedtorecreation—everythingfrombarsandpools,tosoccerpitchesandrunningtrackscannowbefound
atopskyscrapers.Butwhenarooftopoffersaccesstosunlight,therearetwomoreobviouscandidatesforitsuse-
agricultureandsolarpower.
Greenroofshavebeengrowinginpopularityformorethanadecade,andinsomecases,growinginscaletoo.
Greenroofscanprovideahabitatforbirdsandinsectsinanotherwisehostileenvironment.
Citiescanbeseveraldegreeswarmerthanthesurroundingcountryside.Greenroofscomewiththeadded
benefitofmitigatingthedreadedurbanheatislandeffect.Treesandgreenspacescanabsorbshortwaveradiation,
anduseittoevaporatewaterfromtheirleaves—akindof'doublecooling,effect.
Withfoodsecurityandurbannutritionever-higherontheagendafortheUnitedNations,there*salsoa
worldwidemovementofusinggreenroofsforhyper-localfoodproduction.Inregionswithsuitableclimates,
hundredsofdifferentvegetables,fruits,andsaladleavescanbegrownonrooftops.
Butwhataboutsolarpower?Withsomanycitiesnowstoppingusingfossilfuels,andthecostsofsolarpanels
droppingdramatically,PVsystemshavebecomethe'goto'optionforgeneratingdistributedpowerinbuilt-up
areas.And,evenwithstandardcommercialpanels,theenergygainsaredramatic.ItisestimatedthatrooftopPV
systemscouldgeneratealmost40%ofelectricitydemandsnationwide.
There'snodoubtthatinbothcases,anetworkof'productiverooftops9couldbenefitthelocalcommunityby
supplyingaportionofanecessaryresource—eitherfoodorelectricity—whilealsoreducingtheirenvironmental
burden.Butisonebetterthantheother?
ThiswasthequestionposedbyresearchersfromMITandtheUniversityofLisboninarecentpaperinthe
journalCities.Focusingontherooftopsofamixed-useneighborhoodinLisbon,theycarriedoutaCost-Benefit
Analysis.Startingwithexistingdataoneverythingfrominstallationcostsandresourcesused,tocarbonfootprint
andyield,theymodelledtheimpactthateachinstallationwouldhaveonthelocalcommunityoveraperiodof50
years.
Andbylookingatitthatway,theyconcludedthatforLisbon,theuseofrooftopsforfoodproductioncould
yieldsignificantlyhigherlocalvaluethansolarPVenergygeneration.Ofcourse,thisisverysite-specific.Thereis
noone-size-fits-allsolutiontomakecitiesmoresustainable,andanyonewhotellsyouotherwiseismassively
over-simplifyingacomplexissue.Now,allIhopeisthatsomeofthosedecisionmakersstartusingit.
58.Accordingtothepassage,greenroofsdon'tmakeadifferenceto.
A.medicineB.agricultureC.electricityD.ecology
59.Whatdoestheunderlinedsentencemeaninthelastparagraph?
A.Lisbonistheperfecttargetedcityforresearchers.
B.Inanothercity,theoppositeconclusioncanbedrawn.
C.TheconclusionaboutLisboncanapplytoallothercities.
D.Itdoesn'tmakesensetoinstallrooftopPVsystemsinLisbon.
60.Theauthorwritesthisarticleinorderto.
A.instructdecisionmakerswhattodo
B.informusoftheriseofurbanrooftops
C.predicttwofieldswherewecanuserooftops
D.persuadeustomakecitiesmoresustainable
C
Itisapsychologicalstrategythatallparentswillbefamiliarwith:insteadofscoldinganmisbehavingchild,
focusinsteadinrewardingthemforgoodbehaviour.
Nowtheideaiswellreceivedoutsidethenursery,withimplicationsfbreverythingfromrecyclingclothesto
policing.
Consumersendupwithpilesofunwantedclothes.EveryyearintheUK,300,000tonnesendsupinlandfill——
235millionindividualitems.
Nowhowever,appssuchasReGain,RegiveandStuffstraremakingitsimpler-andmoreworthwhile-for
peopletoreturntheirunwantedclobber.
TheReGainappcanbeusedtofindoneof20,000drop-offpoints.Inreturn,thediligentconsumerearns
rewardssuchasdiscountcouponsforhighstreetretailers.StuffstrworksinpartnershipwithJohnLewistohelp
peoplegetcashinreturnforunwanteditemsfromthechain.
“Possiblytheonepredictionthatweeconomistsgetrightisthatifyouincentivise(激勵)abehaviour,youwill
getmoreofit,"saysDrMatthewLevy,alecturerineconomicsattheLondonSchoolofEconomics.
Hecitesresearch,includinghisown,showingthatfinancialincentivesencouragingregularexercise,stopping
smokingandlosingweighteffectivelypromotehealthybehavioursandthatthereisnobacklashwhenthe
incentivesareremoved.4tIfanything,theincentivescanbeusedtojump-startahealthyhabitthatkeepsgoing,“he
says.
Inthefourmonthsafteritslaunch,theReGainschemereceivedalmost17,000parcelscontaining47tonnesof
usedclothesandshoes,ofwhich95%couldpotentiallybereused,accordingtoitsfounderJackOstrowski.
“Weneedtofindawaytoinfluencebehaviour,anddiscountcouponshelp,^^hesays.Theplatformisalso
workingwithbrandsandretailerstofindwaystodivertusedclothesfromlandfillsandintotheproductionofnew
clothes,headds.
Otherrewardschemeshavehadsuccessinencouragingbehaviouralchange.
WhenpoliceinCanadaissuedt4positivetickets”—couponsforfreefoodormovietickets—torewardgood
behaviouramongyoungpeople,theyreportedanalmost50%dropinyouth-relatedservicecalls.
“Myofficerswouldsay4Intheolddayswe'ddriveupinthepolicecarandthekidswouldrunawayfromus,
nowtheyruntous,.^^
Inasimilarventure,Hullcitycouncilhaveannouncedpla
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