旅游助力鄉(xiāng)村振興案例4

2992992992991.Characteristictownconstructionupgradesinfrastructures.ThetotalinvestmentofZhongyuanSummerResortTownisaboutRMB1.6billion,withaboutRMB300millionofinvestmentalreadycompleted.Aseriesofconstructionprojectssuchasthe2.3-kiloruralroadfromChenjiawanofSanpingVillagetoLongtou’ao,sewagepipenetworkanditssupportingprocessingfacilities,wastecompactingstations,riverbankdemonstrationsections,therenovationoffourparksandoneauditorium,smarttourismpublictoilets,touristdistributioncentersandsmarttourismserviceplatformshavebeensuccessivelyaccomplished.Thetown’simprovedinfrastructure,enhancedtourismreceptionandloadcapacityhavewontheun2.UpgradedB&Bindustrydrivestheruraleconomy.BasedonitsecologicaladvantagesandtheopportunityofdevelopingtheSummerResortTown,thetownshiphassuccessivelybuiltanumberofhigh-endB&BreceptionssuchasJiulingshanfang,SanxDengxianju,andYunshangjiuling.Ithasalsointroducedseveralhigh-endB&Beco-healthcareclusterprojectsincludingNiuganglingandShenxian’an.Additionally,itlaunchedagroupofeco-healthcaretoasthoseinYuerongfuandYifuju.Currently,therearemorethan620registeredB&Breceptionsinthetownshwithmorethan21,000bedsreceivingmorethan30,000touristsarereceived,withthetourismcomprehensiveincomeamountingtoRMB130milliincomeofthetownshipexceedingRMB20,03.Ruraltourismdevelopmentenrichesimpoverishedpeople.Toallowpoorhouseholdsashareinthecashwindfalloftourismdividendsandattainastableandsustainedincomegrowthanddrivetheaccelerateddevelopmentofthecollectiveeconomyofthevillage,thetownshipisadoptingthecombinationofruraltourismandpovertyalleviation.Thisstrategyisalsoadoptedtosupportandeducatethevillagersonthevariouswaystheycanbeinvolvedduringthedevelopment,constructionandoperationofruraltourism.Asaresult,morethan2,inthetownship’stourism,helpinglift861impoverishedpeoplein345householdsoutofpoverty.ExperienceandInspirat1.StandardizethemanagementanddevelopmentofB&Bsforahealthyandorderlytourismdevelopment.Tofacilitatethesustainedandhealthy300300300developmentofruraltourismB&Bindustry,thetownshiphassuccessivelypromulgatedSuggestionsonZhongyuanTownshipAgritainmentandLeisureTourEnforcementRegulationsonZhongyuanTownshipAgritainment,MeasuresfortheAdministrationofTravelHealthandFoodSafety,MeasuresfortheAdministrationofAgritainmentandotherrulesandregulations.IthasorganizedtheAssociationofZhongyuanTownB&BCulturalRuralTourismandcoordinatedagritainmentoperatorsinvariousplacestoimplementtheunifiedprices,unifiedlistingandunifiedsystemthrough“Partybranches+associations+peasanthouseholds.”Ithasregularlycarriedoutannualtrainingcoursestoimprovetheprofessionalskillsofpractitionersforanewself-management,self-discipline,andself-developmentforagritainmentoperationalstructure.Withtheconstructionofaspecialtytownasitsfoundation,ithasrenovatedandupgradeditsoriginaltouristdistributioncenters,newlybuiltfunctionalareas—includingsmarttourismcommandplatforms,smarttourismcommandcenters,visualizationmanagementandcontrolplatformsandtheZhongyuanSummerResortTowntourismpuplatforms.Consequently,ithasachievedsmartinnovainallsectorsandindustriesbasedontransportation,environmentalprotection,comprehensivegovernanceandculturaltourismoperations.Also,ithasfurthesmarttourismmanagementmodel.2.Strengthenfinancialsupportfoincomegrowthchannels.Thetownshiphasutilizedeverypossiblechanneltosupportpoverty-strickenvillagesandimpoverishedhouseholds.Capitalizingonruraltourismdevelopmentopportunitiestomovelocalsoutofpovertyandimprovetheirstandardofliving,ithasmotivatedthemtooperateagritainmentindustries,buildinnsandB&Bs.Tothisend,ithasorganizedtrainingcourses,studyseminarsandothermethodstoenhancetheirlaborskillsandprovidethemwiththeopportunshiftthesourceoftheirlivelihoodtogainfulemploymentintourismindustriesandbusinessstartups.Currently,thereare24poorhouseholdsengagedinagritainmentthatareearninganaveRMB20,000perhousehoThetownshipwillexpandthecityclustermarketalongthemiddlereachesoftheYangtzeRiverwiththeNanchangmetropolitanareaclientbaseatthecenter.ItwillmaximizeitsclimaticadvantagesandexploreitsindigenousfarmingcultItwillalsointroduce“rejuvenation”and“familytourism”andacceleratethethoroughintegrationofagriculture,health,tourism,culture,informationtechnologyandotherindustries.Greateffortswillalsobemadetodevelopprogramssuchaswholesomecamps,culturalexperiencesandelderlycarecommunitiestofacilitatetheconstructionofboutiqueB&BclusterssuchasNiuganglingandZhenyungu.SuchprojectsareexpectedtopavethewayfortheupgradingofordinaryB&Bs.Moreover,itwilldevelopJiulingshanalpineskiing,Qiujiahotsprings,expandthetownship’sfour-seasontourismandotherexperientialprograms.Alltheseareexpectedtotransformeco-healthcaretownforallagesandfrom“anexclusivedestinationfortheelderly”to“aninclusivewonderlandforafamily.”摘要吉林省敦化市雁鳴湖鎮(zhèn)小山村以黨支部為引領(lǐng)，通過成立合作社，以村民入股的形式發(fā)展鄉(xiāng)村旅游產(chǎn)業(yè)，走“黨支部＋公司＋合作社＋農(nóng)戶”的模式，合理利用資源，統(tǒng)籌謀劃，通過開辦農(nóng)家樂、鄉(xiāng)村民宿、現(xiàn)代農(nóng)業(yè)、特色文創(chuàng)產(chǎn)品等方式，帶動(dòng)村民共同致富。302302302吉林省延邊朝鮮族自治州敦化市雁鳴湖鎮(zhèn)小山村距離敦化市區(qū)70公里，距雁鳴湖鎮(zhèn)區(qū)18公里，小山村轄區(qū)面積21.4平方公里，下轄三個(gè)自方公里，水域面積3.5平方公里，林地面積1.38平方公里。村內(nèi)的雁鳴湖水質(zhì)清澈，湖泊面積近3平方公里，盛產(chǎn)淡水魚，同時(shí)也是黑鸛、東方白鸛、丹頂鶴、中華秋沙鴨等水禽的重要生態(tài)廊道和棲息地。小山村直通201國道、鶴大高速，交通便利。小山村雖然自然資源豐富，但開發(fā)和利用率1.改善基礎(chǔ)設(shè)施。自新農(nóng)村建設(shè)實(shí)施以來，小山村對基礎(chǔ)設(shè)施、公共設(shè)施、人居環(huán)境設(shè)施進(jìn)行到100%，提高了村民幸福生活指數(shù)，縮小了城鄉(xiāng)2.搞活發(fā)展機(jī)制。小山村因地制宜，逐步形成了本村獨(dú)有的“黨支部＋公司＋合作社＋農(nóng)戶”態(tài)，形成“農(nóng)民變股民，村民變職工，離土不離3.盤活旅游資源。小山村由黨支部引領(lǐng)，以合作社為主體，實(shí)行村民入股機(jī)制，充分利用好村借天然的生態(tài)景觀、優(yōu)異的地理位置，打造現(xiàn)代農(nóng)業(yè)觀光采摘園和集水上娛樂、水上游船、濕地觀303303303303造“村史博物館”“知青大院”等文化景觀，山村“看得見青山、望得見綠水、記得住鄉(xiāng)愁”，小山村路面硬化率、安全飲水率、亮化率、有線電視網(wǎng)絡(luò)覆蓋率、室內(nèi)衛(wèi)生廁所普及率等均達(dá)到100%，提高了村民幸福生活指數(shù)，縮小了城鄉(xiāng)生活質(zhì)量差距。小山村每年接待游客近15萬人次，為當(dāng)?shù)靥峁┚蜆I(yè)崗位100個(gè)。2016年人均收人均收入五年內(nèi)增加了37.5%，全村建檔立卡貧先后獲得“全國生態(tài)文化村”“全國鄉(xiāng)村振興1.基礎(chǔ)設(shè)施是前提。通過近年來的新農(nóng)村建施等，不斷提高村民幸福生活指數(shù)，極大地縮減了2.人才是關(guān)鍵。任何事業(yè)的發(fā)展都是以人為本，鄉(xiāng)村振興的前提必須是人才振興。要多方和群眾吸納為合作社重要成員，合理利用資源，統(tǒng)3.產(chǎn)業(yè)融合是宗旨。要實(shí)現(xiàn)農(nóng)村一、二、三特色文創(chuàng)產(chǎn)品等方式，突破發(fā)展新道路，帶動(dòng)村民下一步，小山村將繼續(xù)推動(dòng)農(nóng)旅文一體化和實(shí)健全旅游基礎(chǔ)設(shè)施，2021年將爭取項(xiàng)目資金修建長達(dá)6公里的環(huán)雁鳴湖觀光路。二是建設(shè)濕地觀光木棧道。因小山村地處于雁鳴湖國家級保護(hù)自然資源，打造生態(tài)休閑觀光景區(qū)，將在濕地上建設(shè)長達(dá)5公里的濕地觀光木棧道，讓游客返璞歸真，親近大自然放松心情。三是建設(shè)高光效體驗(yàn)大棚。因小山村地處中國北方，而冬季是鄉(xiāng)村旅游短廳、假山、假水、植被等，打造一處實(shí)現(xiàn)反季旅游303304304ThePartybranchhasguidedXiaoshanVillage,YanminghuTown,DunhuaCity,YanbianKoreanAutonomousPrefecture,JilinProvincetodevelopruraltourismintheformofequityparticipationwiththevillagers.Theestablishmentofcooperativessuchasthe“Partybranch+companies+cooperative+peasanthousalogicalutilizationofresourcesandhelpedcoordinatetheplanningofthelocalvillage.Inaddition,theoperationofagritainment,ruralB&B’s,modernagriculture,culturalandcreativeproductshaveallbeendTheseallcometogethertofacilitatetherealizationofvillagers’well-304XiaoshanVillagecoversanareaof21.4squarekilometersandincludesthreenaturalgroupswith1,064peoplefrom321households.XiaoshanVillageis70kilometersawayfromDunhuaCityand18kilometersawayfromYanminghuTown.Thevillagehas16.44squarekilometersofarableland,3.5squarekilometersofwaterarea,and1.38squarekilometersofforestlaTheYanmingLakeinthevillageicoversanareaofnearly3squarekilometersoflimpidwater.Thisbodyofwaterisanimportantecologicalhabitatforwaterfowlslikeblackstork,orientalwhitestork,red-crownedcrane,andChinesemerganser.ThevillagehasconvenienttransportationasitisdirectlyaccessibletoNationalHExpressway.Despitetheabundantnaturalresourcesandtransportation,thevillagehaslowdevelopmentandutilizationrates.Manypeoplerefertchaotic,andbackwards.”Thevillagehasalsopoorlevelsofindustrialintegration,fewdrivingbenefitsandwhostillrelyonagriculturefortheir1.Improveinfrastructureanvillagehasseensignificantincreasesinpublicfacilitiesduetotheupgradeoftheexistingcountrysidebuildings.Forexample,safedrinkingTVisnowavailable,alongwithindoortoiletsthatarealsoavailabletoall.Alltheseupgrthevillagers’overalllifeandhelpstonarrowsthegapbetweenthoseinurbanandruralarea2.Invigoratedevelopmentmechanism.Thevillagehasgraduallyformeditsuniquemodelof“Partybranch+305305305305companies+cooperative+peasantolocalconditions.Ithasrealizedanewbusinessopportunityfromtheintegrationofthedevelopmentofprimary,secondaryandtertiaryindustries.Theresultisabalancedmodelinwhichthe“farmersbecomeshareholders,villagersbecomeemployees,andtheydon’thavetoleavetheirhometownasthereisanindustryfordevelopmentineachhousehold.”thecooperativesofthemainbodycreatedamechanismofequityparticipationthataimstoseetouristsspendingtimeontheirtour.ThePartyBranchandthhavecreatedasightseeing,gardenpickinginmodernagricultureandacomprehensivesiteintegratingwatergames,cruises,wetlandandruraldelicaciesthroughtheutilizationofthenatural4.Exploreruralculture.Bythevillageisexpectedtotransformintoawonderlandoflucidwaters,lushmountainsandnostalgia.BuildingsCourtyardwillhelptellstoriesaboutthemountainvilandhelpthevillagersbecomeprosperoRoadsacrossthevillagehavebeenresurfaced,safedrinkingwaterisnowavailabletoall,andinabetterlife.Also,thishelpstonarrowthegapinthequalityoflifebetweenurbanandruralareas.150,000touristsvisitthevillageeachyearandprforthelocalpeople.ThepercapRMB16,000in2016toRMB22,00increasewithinfiveyears.Atotalof18peoplefrom12impoverishedhouseholdsinthevillagehavebeenliftedoutofpoverty.Thevill3053063063061.234million,anincreaseofover10%comparedto2019.Moreadmirably,ithasbeenawardedsucasthe“NationalEcologicalCultureVillage,”“NationalRuralRevitalizationDemonstrationVillage,”“NationalCivilizedVillage,”“NationalRuralTourismKeyVillage”and“NationalRuralAutonomyDemonstrationVillage.”ExperienceandInspirat1.Infrastructureservesasaprerequisite.Recentconstructionofnewcountrysidefacilitieshasimprovedthelivesofthevillagers.Overall,thegoalistosgapinthequalityoflifebetweenruralandurbanare2.Talentfunctionasakevillagersisimportantasallundertakingsfordevelopmshouldbepeople-oriented.Itisnecessarytoseekandtraintalentsinvariousskills.LocalPartymembersshoulddevelopvariousundertakings,becomeproficientinbusinessoperation,andmaximizetheutilizationof3.Industrialintegrationasthemeansandendtoaccomplishitsgoal.Integratingthedevelopmentoftheprimary,secondary,andtertiaryindustriesinruralareasisvitaltotheworkbeingdone.Also,integratingtheproductionandprocessingofagriculturalproductsisimportantforsaleschannels.Theoperationofagritainment,ruralB&B’s,modernagriculture,aswellascharacteristicculturalandcreativeproductsshouldbedevelopedasnewwaysforthevillagerstoenjoyaprosperouslifeareexploreThevillageshouldcontinuetoadvancetheintegraofagriculture,tourism,andculture.TheintegrationofaframeworkforademonstrationvillaroundtheYanmingLakefbeobtainedforthebuildingofaleisuretourismvillageandtoimprovetourisminfplankroadforwetlandsightseeingshouldbebuilt.ThiswoodenroadwillbelocatedinthehinterlandofthewetlandofYanmingLakenationaareawithpicturesquenaturallandscape,sighrelaxation.Third,agreenhoefficiencyshouldbecreated.SincethevillageinthenorthofChina,fewpeopleenjoyruraltravelinwinter.B&Bs,restaurants,rvegetationshouldbebuilton2,000squaremetersofThisservestoextendtheindustrialchainanddevelopacomprehensivevenueforout-of-seasontouris307摘要那溫村依靠得天獨(dú)厚的自然優(yōu)勢和山水風(fēng)光，挖掘“稻—花—蜜”生態(tài)資源，積極發(fā)展鄉(xiāng)村生態(tài)走出了一條“旅游＋扶貧”的致富新路，不僅摘掉了貧困村的“帽子”，還成為德?？h文化旅游產(chǎn)業(yè)的308308308廣西百色市德保縣那溫村轄7個(gè)自然屯，11道單一，年輕勞動(dòng)力流失嚴(yán)重，留守的多為老人和兒童，鄉(xiāng)村振興建設(shè)和產(chǎn)業(yè)發(fā)展十分困難，被列為1.成立旅游專業(yè)合作社。2016年4月，那溫村組織98戶農(nóng)戶成立了那溫旅游專業(yè)合作社，以“政府引導(dǎo)、群眾主體，合作社經(jīng)營、農(nóng)民入股”的模式，帶領(lǐng)村民以土地、勞務(wù)等要素流轉(zhuǎn)入股參資源開發(fā)，帶領(lǐng)貧困戶通過發(fā)展賞花旅游增收脫貧。旅游合作社結(jié)合“綠水”“青山”生態(tài)優(yōu)勢，植不同品種的水稻繪制圖案，打造稻田藝術(shù)；冬季則利用冬閑田種植花卉，打造造型多樣的田園花粑、徒手抓河鴨等民俗活動(dòng)，實(shí)現(xiàn)了常年旅游亮點(diǎn)不斷的效果，吸引了眾多區(qū)內(nèi)外游客前來觀光2.成立農(nóng)業(yè)專業(yè)合作社。在旅游專業(yè)合作社引領(lǐng)帶動(dòng)下，那溫村群眾積極開發(fā)旅游周邊產(chǎn)品，水稻“五大產(chǎn)業(yè)”，形成了“一村五基地”的產(chǎn)業(yè)興旺局面，不斷拓寬村民收入渠道。各個(gè)合作社通過吸納貧困群眾到基地務(wù)工和收購農(nóng)產(chǎn)品等途徑，309309309309覆蓋全村58戶貧困戶，實(shí)現(xiàn)了讓群眾在“家門3.推動(dòng)旅游產(chǎn)業(yè)升級。那溫村先后整合中央文旅、旅游專業(yè)合作社等各方面資金，通過開展房步完善旅游基礎(chǔ)設(shè)施。開發(fā)特色民宿和農(nóng)家樂、種級。同時(shí)挖掘山歌對唱等傳統(tǒng)民俗文化活動(dòng)，大力發(fā)展水果、蜂蜜等農(nóng)業(yè)產(chǎn)業(yè)，形成“民俗＋旅家生態(tài)旅游景區(qū)，使旅游品位得以全面提質(zhì)優(yōu)化，旅游知名度、影響力和美譽(yù)度全面提升，將旅游業(yè)2016年以來，那溫村通過發(fā)展鄉(xiāng)村旅游，村那溫人家鄉(xiāng)村旅游區(qū)共接待游客10萬多人次，旅游綜合收入200多萬元。2018脫貧指標(biāo)高標(biāo)準(zhǔn)完成，實(shí)現(xiàn)了整村高質(zhì)量脫貧。發(fā)展動(dòng)力及能人、帶頭人作用，投入到鄉(xiāng)村旅游和稟賦，整合運(yùn)用各級政府資金形成合力，將那溫村下一步，那溫村將結(jié)合鄉(xiāng)村振興建設(shè)，繼續(xù)深入推進(jìn)鄉(xiāng)村旅游產(chǎn)業(yè)，并帶動(dòng)其他產(chǎn)業(yè)發(fā)展。一是圍繞“吃、住、行、游、購、娛”旅游要素，健全景區(qū)功能，挖掘鄉(xiāng)土文化資源，進(jìn)一步完善鄉(xiāng)村度假旅游的配套設(shè)施，擴(kuò)大接待能力，提高服務(wù)水流等特色旅游項(xiàng)目，著力打造德保旅游新亮點(diǎn)，努力實(shí)現(xiàn)“村美人富”新目標(biāo)。二是精心策劃特色旅游產(chǎn)品，在“農(nóng)、土、俗”上細(xì)挖掘，在“新、本村特色的農(nóng)副產(chǎn)品，進(jìn)一步提高農(nóng)副產(chǎn)品的附加值，促進(jìn)農(nóng)業(yè)增效、農(nóng)民增收，增加旅游社Byrelyinguponitsnaturalresources,theNawenVillagehascreatednewavenuesforpovertytourismdevelopmenthasbeendonethrothatincludesilkworm,beekeeping,tourism,passionfruit,andorganicrice.Agricultureandthetourismindustryaresimultaneouslymakinggreatstridesintheeliminationofpovertyfromthevillage.ThevillageisalsoamodelforculturaltourismasithassetanewstandardforpoverTheNawenVillagehasapopulationof1,1andconsistsofsevennaturalvillages.A2015studydeterminedthat246peoplewerelivinginpovertyandtheannualincomewaslessthanRMB8,000.Considerablylessarablelandcomparedtoothervillages,severelossofyounglaborandagreaternumberofelderlypopulationthanyoungaresomeofthereasonsforthevillage’srelativepoverty.Althoughthevillageexperiencedaneconomicboom,itisundeYearPlanthatseekstoalleviatepovertythroughruraltourismintheGuangxiZhuangAutonomApril2016,98farmersfromthevillagetooktheinitiaSomeofthechangestheymadeledtotheestablishmentoftheNawenTourismProfessionalCooperativewhichwasfocusedonempoweringthevillagerstoengageinflowerplantingandprofitsharing.Asaresultofthis,morehouseholdshavebeenabletoparticipateintheruraltourismindustrywhichhelpstoalleviatepoverty.Inaddition,thetourismprofessionalcooperativehasfullytappedtheecologicalresourcesofrice,flowers,andhoneyonthebasisofecologicaladvantagesoflucidwatersandlushmountains.SpecificofriceareplantedinSpringandSummertoformpatternsforthedisplayofpaddyart.Flowersareplantedinidlefieldsinwintertodevelopaseaofvibrantcolorsindifferentshapestoattractmorebeesandincreasehoneyproduction.Cultureandfolkcustomsareabigpartofvillagelife,withtheelderlyengaginginactivitiesthreminiscentoftheirindigenoustradition2.Establishanagriculturalprofessionalcooperative.Withtheguidanceofthetourismprofessionalcooperative,thevillagershavedevelopedtourismrelatedproducts.Inaddition,theyhavealsodevelopedHuangmeilingPlantingandBreedingProfessionalCooperative,QingshuiyuanEcologicalProfessionalCooperative.Also,theyhavefoundnewwaystoexploittheirnaturalagriculturalresources.Overall,58impoverishedhouseholdshavealltakenupworkinthebaseandhavebeenearninganinco3.PromotethetourisminhavebeengenerouswiththeirdonationsandhaveallowedthevillagetoupgradetheexiThisincludes,tonameafew,anupgradeofhousing,waterconservationreliance,andtransportation.Mostimportantly,thesefundswereusedtoimprovethecultourisminfrastructurethroughtherenovationsofhomes,creationofnewamenitiesandnewentertainmentoptions.Ontheotherhand,thevillageisalsousingtheirculturetoattracttourists.Theseincludethesigningosongs,agriculturaldevelopmentandengagementinfolkTheimpactofruraltourismhasgreatlyaffectedtheregion.Theappearanceismuchbetterthanbefore,thelivingenvironmenthaschangedforthebetter,andtheannualpercapitaincomehasincreasedtomorethanRMB17,000.From2016to2020,theNawenFamilyRuralTouristAreahasseenmorethan100,000touristswhichhasgeneratedanincomeofmorethanRMB2million.In2018,thevillagewasliftedoutofpovertywithhighqualitystandardsitwasawardedthe“TopTenMostBeautifyVillagesinGuangxi”and“AVillagewithChineseEthnicMinorityCharacteristics”andin2020theNawenFamilyRuralExperienceandInspiratThevillagershaveshowedintenseinterestinmtheirownvillagebetterwithoutrelyingupongovernmentassistance.Inaddition,theyarebecomingleaddevotedtotheruraltourismindustry.FundshavebeenmadeforthevillagerstouseforruralconstructionandinfrastructureupgradeswithoutlosingsightofitspovertyNextstepsfortheNawenVillageincludetheamplificationoftheroleofitsruraltourismindustryindrivingthedevelopmentofotherindustriesbasedonestablishedruralrevitalizationandconstructionframework.First,effortswillbemade,whichwillperfecttheelementsoftransportation,travel,shopping,functionsofscenicspots,taplocalculturalresources,andimprovesupportingfacilitiesforruraltourism.Projectssuchasfishing,ethniccustomsandruralacwillbedeveloped.TheDebaoCountytourismwillbeshowcasedforitsbeautyandtheprosperityofitspeople.Second,characteristictourismproductswillbemeticulouslyplannedwithemphasison“new,rare,andspecial”characteristicscenteredon“rural,native,andfolk”naturesforsalesgeneration.Agriculturalandsidelineproductswithvillagecharacteristicswillbedevelopedtofurtherincreasetheiraddedvalue,boostagriculturalefficiencyandincreasetheincomeofThird,traditional,modernagriculture,andecologicalagriculturewillbeupgradedtoanewleveloftourismagriculture,whichwillinturnpromotethelevelandstrengthofruraltourism.摘要河北省張北縣德勝村構(gòu)建了以鄉(xiāng)村旅游為主線的融合性產(chǎn)業(yè)，開發(fā)農(nóng)業(yè)的多功能性，形成農(nóng)業(yè)觀光采摘園、平安福農(nóng)業(yè)科技園、光伏經(jīng)濟(jì)示范園、民宿餐飲一體化體驗(yàn)園、綠色鄉(xiāng)居建筑博覽園等村旅游設(shè)施。通過企業(yè)主導(dǎo)，帶動(dòng)農(nóng)民，村企共創(chuàng)，延長產(chǎn)業(yè)鏈，提升價(jià)值鏈，用資本整合資源，以市場引領(lǐng)發(fā)展，使產(chǎn)業(yè)要素深度融合，構(gòu)建起參與性的增收保障體系，形成了可持續(xù)發(fā)展的機(jī)制。德勝村為可持續(xù)發(fā)展提供持久動(dòng)力，農(nóng)民生活質(zhì)量不斷提升，其獲得感、幸福感、安全感不斷增強(qiáng)，憑借脫貧攻堅(jiān)與鄉(xiāng)村振興的有效銜接，全村實(shí)現(xiàn)了從脫貧到小康的歷史性跨越。河北張北縣德勝村屬于典型的農(nóng)耕村，下轄6290人，貧困發(fā)生率1.5%，是張北縣典型的貧困民無產(chǎn)業(yè)，產(chǎn)品無品牌，致富無門路，發(fā)展無人環(huán)境條件較差，村莊破敗，道路泥濘，空心化嚴(yán)重。多數(shù)農(nóng)民外出打工謀生，留守人員多為老弱病1.堅(jiān)持規(guī)劃先行。將建設(shè)鄉(xiāng)村旅游與精準(zhǔn)扶貧相結(jié)合，以打造張北全域旅游的“體驗(yàn)窗口名區(qū)聯(lián)動(dòng)”的規(guī)劃格局。設(shè)置德勝鄉(xiāng)社文化服務(wù)區(qū)、星光迷境有機(jī)康養(yǎng)區(qū)、林田藝園景觀體驗(yàn)區(qū)、潤馬區(qū)。打造三大特色游憩線路和四大客群旅游路線，構(gòu)建慢行游憩道路閉環(huán)。德勝文化廣場、德勝印象展館、德勝農(nóng)業(yè)示范園及“德勝源”餐廳等基礎(chǔ)建2.堅(jiān)持產(chǎn)業(yè)帶動(dòng)。按照“培育主體，開發(fā)主久動(dòng)力。發(fā)展現(xiàn)代生態(tài)農(nóng)業(yè)示范園區(qū)，開發(fā)農(nóng)業(yè)的產(chǎn)業(yè)定位由過去的一產(chǎn)向一、二、三產(chǎn)融合發(fā)展的高端化轉(zhuǎn)變，對農(nóng)民形成綜合帶動(dòng)。馬鈴薯產(chǎn)業(yè)增業(yè)增加財(cái)產(chǎn)性收入，企業(yè)就業(yè)增加勞務(wù)性收入。目前德勝以旅游為核心的綜合產(chǎn)業(yè)已覆蓋全體村套，形成兼具多種風(fēng)格的京西北民宿群，即“德勝了《德勝村民守則》，李勇藝術(shù)小院、李易峰音樂福生態(tài)農(nóng)業(yè)科技發(fā)展有限公司，并在中醫(yī)農(nóng)業(yè)、生獲評全國“一村一品示范村”、全國“綠色無公害司獲評“河北省科技型中小企業(yè)”“張家口市市級4.堅(jiān)持平臺集聚。河北農(nóng)業(yè)大學(xué)鄉(xiāng)村振興研立“中國德勝綠色鄉(xiāng)居發(fā)展聯(lián)盟”，舉辦綠色鄉(xiāng)居文旅大會。引進(jìn)教育部農(nóng)校通，并規(guī)劃建設(shè)德勝食5.堅(jiān)持人才引進(jìn)。在德勝村成立了“鄉(xiāng)村振興研究院”，實(shí)施文化品牌人才建設(shè)。邀請北京崇才創(chuàng)新創(chuàng)業(yè)的熱土，高端人才的不斷加入，為鄉(xiāng)村臺合作，品牌助力；文化引領(lǐng)，同創(chuàng)共享”的模鄉(xiāng)，共創(chuàng)美好生活，建設(shè)幸福德勝。通過土地流轉(zhuǎn)、民宿出租和實(shí)施田園綜合體建設(shè)，使資源變資產(chǎn)、資金變股金、農(nóng)民變股東，農(nóng)民成為真正意義上的資產(chǎn)權(quán)益人，成為德勝模式的踐行者和受德勝村構(gòu)建了以鄉(xiāng)村旅游為主線的融合性產(chǎn)平安福農(nóng)業(yè)科技園、光伏經(jīng)濟(jì)示范園、民宿餐飲一體化體驗(yàn)園、綠色鄉(xiāng)居建筑博覽園等村旅游設(shè)游客5萬多人次。通過資源聚集、要素融合、合作發(fā)展，生態(tài)資源和農(nóng)業(yè)多元化功能得到開發(fā)利用，％；元。脫貧攻堅(jiān)與鄉(xiāng)村振興的有效銜接，使德勝村實(shí)1.脫貧攻堅(jiān)必須形成推動(dòng)發(fā)展的新動(dòng)能。德僅帶來投資，更帶來市場化的理念方法和運(yùn)行機(jī)制，用企業(yè)化的方式管理農(nóng)業(yè)，用現(xiàn)代化的理念引導(dǎo)農(nóng)民，用工程化的思路實(shí)施項(xiàng)目，用科學(xué)化的方法參與管理。如此一來，既能提升效率又可對接市場，既能增加收入又可規(guī)避風(fēng)險(xiǎn)，找到了城鄉(xiāng)融合2.脫貧攻堅(jiān)必須有價(jià)值理念和情懷。德勝集團(tuán)以“企業(yè)帶領(lǐng)農(nóng)民共同致富，建設(shè)幸福美麗德勝新村”為價(jià)值理念，第一取向不是開發(fā)贏利，而是核心的新型業(yè)態(tài)，為農(nóng)民持續(xù)就業(yè)增收打下了基礎(chǔ)，也為企業(yè)未來發(fā)展鋪平了道路，真正實(shí)現(xiàn)了深度融合、合作共贏、同創(chuàng)共享，甘當(dāng)一支永不撤離3.脫貧攻堅(jiān)必須有可復(fù)制的模式。德勝模式的核心在于帶動(dòng)與共享?！皫?dòng)”是將利益留民，按照市場的方式引領(lǐng)產(chǎn)業(yè)，參與治理，規(guī)避風(fēng)險(xiǎn)，保障增收；“共享”是將長遠(yuǎn)利益與農(nóng)民共享，在于未來產(chǎn)業(yè)和服務(wù)收益，在于今后市場和預(yù)期，在于模式的有效復(fù)制。只有不斷地復(fù)制并在新4.扶貧攻堅(jiān)的落腳點(diǎn)必須在于帶動(dòng)農(nóng)民。只生活幸福，才能真正體現(xiàn)企業(yè)的價(jià)值所在，這也符念和長遠(yuǎn)利益。沒有農(nóng)民的主體參與，農(nóng)村就不可勝村以鄉(xiāng)村旅游為主線的各產(chǎn)業(yè)鏈條上的就業(yè)崗位和產(chǎn)業(yè)終端的收入主體，都是德勝村及其周邊的村民。農(nóng)民主體、市場運(yùn)作、科技支撐、村企協(xié)同的原式建筑和文化產(chǎn)業(yè)的“4＋1”產(chǎn)業(yè)新格局；搭建綠色生態(tài)、健康安全的德勝系列新品牌；提升可復(fù)制推廣的“企業(yè)＋農(nóng)村，平臺＋品牌，同創(chuàng)＋共享”的德勝發(fā)展新模式水平；建設(shè)鄉(xiāng)村振興研學(xué)、農(nóng)民科技培訓(xùn)、產(chǎn)業(yè)發(fā)展實(shí)踐、先進(jìn)文化傳播的多DeshengVillage,ZhangbeiCounpoint.Theyhavedevelopedamulti-functionalagriculturalsystemandhasbuilttourisagriculturalsightseeingpickingparks,Ping’anfuagriculturalscienceandtechnologyparks.TheyhavealsobuiltB&Bs,cateringintegrationexperienceparksandgreenruralresidentialarchitectureLeadershipenterpriseshavedrivenfarmerstoco-createthevillagebasedonmutualeffortsforextendedindustrialchains,enhancedvaluechains,integratedresourcesthroughcapital,andmarket-leadingdevelopment.Thishelpswithachievingin-depthintegrationofindustrialelements,buildingaparticipatoryincomeincreaseguaranteesysanddevelopingasustainabledevelopmentmechanism.TheDeshengModelhasprovidedalastingimpetusforthesustainabledevelopmentofthevillageandhasimprovedthelivingquaofaccomplishment,happiness,andsafety.TheyhavealsoeffectivelylwhichhasledtoanimpoverishedstandardoflivingtoamoreprosperDeshengVillageisatypicalfarmingvillagewinaturalvillagesunderitsgovernance.Ithasatotalareaof20,205mu,5,085muofwhichisarableland.Thereare1,176peopleof549householdsinthevillage,290peopleand145archivedimpoverishedhouseholdsofwhichhaveapovertyincidenceof1.5%.Thisstatisticsmakeitatypicalpoverty-strickenvillageinZhangbeiCounty.Foralongtime,thevillagehashadnonaturaldevelopment.Noristhereanyconstructionplan.Therewerenoplansforindustryforfarmers,brandforproducts,orwaystoimprovetheirlives.Italsolackstalentfordevelopment,economyforcollectives,orawaytoreduceworkforalivingandleavetheelderly,weak,sick,anddisabledbehind.Asaresult,thereisalackofinmechanismsandmotivationsforsustainabledevelopment,growthvitality,povertyalleviationsupportandno1.Planning-pioneering.Theconstructionofruraltourismhasbeencombinedwithtargetedpovertyalleviationtocreatean“experiencewindowcard”oftheall-for-onetourisminZhangbeiCounty.Theyhavealsobuiltaplanningpatternof“oneloopinseries,twoaxesleading,andfiveareasconnected.”Inotherwords,fivefunctionalareashavebeensetup.Theyare:DeshengCommunityCulturalServiceArea,XingguangMijingOrganicHealthcareArea,LintianYiyuanLandscapeExperienceArea,RunmaCommuneLifeExperienceArea,andRunmaRanchInteractiveTouristArea.Also,threecharacteristicrecreationalroutesthattouristgroupscanenjoyrecreation.TheinfrastructureprojectssuchasDeshengCulturalPlaza,DeshengImpressionExhibitionHall,DeshengAgriculturalDemonstrationParkand“DeshengallbeencompletedandtheDeshengruraltourismsystemhasbeeninitiallydevelop2.Industry-driven.Theplanhasbeencarriedoutinaccordancewiththeideaof“fosteringthemainbody,developingthemainbusinessandformingtheleadership.”Inaddition,theroleofindustriesinleadinghasbeenenhancedforbothvalueandincomeincrease.Thesustainabledevelopmentalgoalhasbeenpromotedtoprovidelong-termmomentums.Thevillagemoderneco-agriculturaldemonstrationparksandexploredmultiplefunctionsofagriculturetorealizethetransformationoftheindustrialchainfromtheproductionofsinglefarmlandplantingtothecomprehensiveindustries.Thisisanall-roundtrafromtheeconomicbenefitsofproductsalestotheeconomic,social,ecological,andresourcebenefits.Thehigh-endtransformationoftheindustrialpositioningfromtheprimaryindustrytotheintegrateddevelopmentoftheprimary,secondaryandtertiaryindustriesmotivatesthefarmerstoadvancevillagedevelopment.Thevillagalsodevelopedthepotatoindustryformoreoperatingincome,thephotovoltaicindustryformorecirculatingincomeandtheB&BinduAlso,ithaspromotedcorporateemploymentformorelaborincome.Presently,thecomprehensiveindustrieswithtourismasitscorecoverallvillagers,whichgmorethan300jobopportunitiesandhelpmorethan30ruralyouthfindjobsatenterprise3.Brand-leading.Thevillagehasbuilt180setsofB&BsanddevelopedagroupofB&BswithmultiplestylesofNorthwestBeijingcalledthe“DeshengB&BClusters.”Thevillagehasformedtwoartteamsofvillagersfortheirculturalheritage.TheydesignedcompanylogosandimplementedMethodstoRespecttheElderlyandAssistStudentsinEducationinDeshengVillage.TheyformulatedDeshengVillagers’CodeandcompletedLiYongArtAcademyandLiYifengMusicStudio.Also,theJointOperationPlanbetweenDeshengVillageandLanshengBuildinghasbeenorganizedtopreparefortheestablishmentofDeshengArtClub.TheagriculturalbrandisDeshengPing’anfuEcologicalAgricultureandTechnologyinmicrobialbreedingoftraditionalChinesemedicineagricultureandecologicalagriculture.DeshengPotatohwonthegoldmedalatthe19ChinaGreenFoodExpowhichmakethevillageanVillageDemonstrationVillage”andanational“GreenPollution-FreeDemonstrationBase.”DeshengPing’anfuAgricultureCompanywasapprovedas“HebeiProvinceEnterprise”and“ZhangjiakouMunicipalAgriculturalScienceandTechnologyPark.”4.Platform-integrating.TheRuralRevitalizationResearchInstituteofHebeiAgriculturalUniversityhaslandedinDeshengCounty.Manyplatforms,includingtheMinistryofHousingandUrban-RuUniversitiesinChina,havejointlycreatedthe“GreenRuralResidenceArchitectureExpoPark.”The“ChinaDeshengGreenRuralResidenceDevelopmentAlliance”wasestablishedtoholdtheGreenRuralResidenceCulturalTourismConference.Also,the“NongXiaoTong”oftheMinistryofEducationhasbeenintroducedfortheplanningandconstructionofDeshengFoodSafetystudy)teamhasbeenalsointroducedfortheplanningandconstructionofDesheng5.Talent-introducing.TheRuralRevitalizationResearchInstitutehasbeenestablishedinthevillagetoimplementtherecruitmentandcultivationoftalentsforculturalbrands.LiKe,ChairmanofBeijingChongxianguanCenturyCultureMediaCo.,Ltd.andfounderofBeijingChongxianguan,