MBA研究生英語綜合教程（第二版）課件：Corporate Social Responsibility

CORPORATESOCIALRESPONSIBILITY12LEAD-INRELATEDEXPRESSIONSconsciencesustainablemechanismcompliancewithmultinationalinfluentialdistractfrommerelywindow-dressingpreemptadheretolegislation34Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusiness

model.5

THETARGETCSRINTENDSTOMEET6embraceresponsibilityforthecompany’sactionsencouragea

positiveimpactthroughitsactivitiesThegoalofCSRistoembraceresponsibilityforthecompany’sactions

andencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.Theperspectivesofproponents,criticsandothersaboutCSRProponents:corporationsmakemorelongtermprofitsbyoperatingwithaperspectiveCritics:CSRdistractsfromtheeconomicroleofbusinessesOthers:CSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasa

watchdogoverpowerfulmultinationalcorporations7CSRissupposedtoaidaidanorganization’smissionaguidetowhatthecompanystandsforupholdtoitsconsumersCSRistitledtoaidanorganization’smissionaswellas

aguidetowhatthecompanystandsfor

andwillupholdtoitsconsumers.8TheorganizationUNbelongsto,andtheprincipleithasdeveloped

asguidelinesforinvestingentitiespublicsectororganizationthePrinciplesforResponsibleInvestmentAccordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.9LEAD-INQUESTIONS1.

Whatiscorporatesocialresponsibility(CSR)?2.WhatkindoftargetdoesCSRintendtomeet?3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?4.WhatisCSRsupposedtoaid?5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?10Lead-inQuestions1.

Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusinessmodel.11Lead-inQuestions2.WhatkindoftargetdoesCSRintendtomeet?ThegoalofCSRistoembraceresponsibilityforthecompany’sactionsandencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.12Lead-inQuestions3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?Proponentsarguethatcorporationsmakemorelongtermprofitsbyoperatingwithaperspective,whilecriticsarguethatCSRdistractsfromtheeconomicroleofbusinesses.OthersargueCSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasawatchdogoverpowerfulmultinationalcorporations.13Lead-inQuestions4.WhatisCSRsupposedtoaid?CSRistitledtoaidanorganization’smissionaswellasaguidetowhatthecompanystandsforandwillupholdtoitsconsumers.14Lead-inQuestions5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?Accordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.1516

PLEASESURFTHEINTERNETTOFINDOUTTHEFOLLOWINGCORPORATIONS’ACTIONSINIMPROVINGTHEIRIMAGES.

1718READINGSTARTINGUPQUESTIONWhatisthesecretofChouinard’sbothsocialgoodandbusinessprofit?19USEFULEXPRESSIONSpledgeincollaborationwithawiderangeofAppreciationconsistentlyemissioninspirebealignedwithdemonstrateinstructive20USEFULEXPRESSIONSpledge

保證，許諾，發(fā)誓

OneofthefewpositiveoutcomesfromCopenhagenwasthecreationofasystemforcountriestopledgewhattheycanreallydotocontrolemissions.

哥本哈根會議最積極的結(jié)果之一就是為國家建立一個系統(tǒng)讓他們許諾能為控制碳排放做到些什么。Atthismoment,inthiselection,wemustpledgeoncemoretomarchintothefuture.在這一時刻，在這次選舉中，我們必須再一次保證，向未來挺進。21USEFULEXPRESSIONSemission

（光、熱等的）發(fā)射，散發(fā)；噴射；發(fā)行Theemissionofgasessuchascarbondioxideshouldbestabilizedattheirpresentlevel.

二氧化碳之類氣體的排放應該被控制在目前的水平上。InCopenhagen,expertsandofficialsalikeareputtingtheemphasisonwhatpeopleandgovernmentscandotocuttheemissionofgreenhousegasses.在哥本哈根，專家學者和各國官員都把重點放在民眾和政府能夠做些什么來減少溫室氣體的排放上。22USEFULEXPRESSIONSincollaborationwith與…勾結(jié)；與…合作FornowChinaisdevelopingincollaborationwiththeWest.ItreliesonWesterninvestmentandmarkets,andseeksstabilityabroad.現(xiàn)在中國正在與西方在合作中發(fā)展，他依賴西方的資本和市場，并尋求外部環(huán)境的穩(wěn)定。Thiscanbethroughpurchaseorlong-termloanandworkingincollaborationwithmuseumsandnationsaroundtheworld.這一點可以通過購買或長期出借以及與世界各地的博物館和國家合作做到。23USEFULEXPRESSIONSinspire激發(fā)；鼓舞；啟示；產(chǎn)生；使生靈感Ourchallengeistomotivatethosevotersandinspirethemtojoinourcause.我們的艱巨任務是要激勵那些投票者并鼓勵他們加入我們的事業(yè)。Inthe1960s,theelectricguitarvirtuosityofJimiHendrixinspiredageneration.20世紀60年代，吉米·亨德里克斯演奏電吉他的精湛技巧激發(fā)了一代人的熱情。24USEFULEXPRESSIONSawiderangeof大范圍的；許多各種不同的Therulesenablescopestobeusedinawiderangeofdesignpatternsandapplications,butsuchflexibilitycomesatthecostofcomplexity.這些規(guī)則使作用域能夠在廣泛的設計模式和應用程序中使用，但是這種靈活性的代價是增加了復雜性。Thestudy,conductedbytheUniversityofMaryland,judgedhowlikelyconsumersofvariousnewsoutletsandpublicationsweretobelievemisinformationaboutawiderangeofpoliticalissues.這項研究是由美國馬里蘭大學進行的，如何判斷各種新聞媒體和出版物對消費者認為可能有關的政治問題是廣泛的誤傳。25USEFULEXPRESSIONSbealignedwith與……對準Theydidn’thelpanyfurtherinBusiness-IT-Alignment,sincethetechnicalmodelsneededweremuchtoocomplextobealignedwiththebusinessprocessmodelsatall.它們對使得業(yè)務和IT相契合并沒有提供進一步的幫助，這是因為所需的技術(shù)模型非常復雜以至于不能和業(yè)務流程模型完全相一致。MissionandValuesareatthetopofthediagrambecausewebelievethatlethalgenerositystrategiesshouldbealignedwithmissionandvaluesofthecompany.使命與價值觀位于架構(gòu)的頂端，因為我們相信具有競爭優(yōu)勢的企業(yè)善舉的策略應該符合公司的使命與價值觀。26USEFULEXPRESSIONSappreciation欣賞，鑒別；增值；感謝HeexpressedhisappreciationforwhathecalledSaudiArabia'smoderateandrealisticoilpolicies.他表達了對他所稱的沙特阿拉伯溫和而務實的石油政策的感激。Theyhaveastrongerappreciationoftheimportanceofeconomicincentives.他們對經(jīng)濟激勵的重要性有了更深的了解。27USEFULEXPRESSIONSdemonstrate證明；展示；論證Thestudyalsodemonstratedadirectlinkbetweenobesityandmortality.這項研究也證明了肥胖和死亡率之間的直接關系。Havethey,forexample,demonstratedacommitmenttodemocracy?例如，他們展現(xiàn)了對民主的奉獻嗎？28USEFULEXPRESSIONSconsistently一貫地；一致地；堅實地Thisisapolicywehavepursuedconsistently.這是我們一貫奉行政策。Oneimmediateoutcomeforsomeofusisthemotivationtoreflectonwhatwedoandwhywecannotseemtodoitbetter,consistentlybetter?對一些人來說，直接結(jié)果就是刺激我們深思我們究竟在做什么，為什么我們不能做得更好、始終做得更好？29USEFULEXPRESSIONSinstructive有益的；教育性的Inthisregard,comparisonsoftheviruswithstrainsfrompreviousoutbreaksmaybeinstructive.在這方面，將該病毒與來自以往暴發(fā)的毒株進行比較可能是有益的。Sometimesmyparentstakemetovisitourrelatives.SometimeswegoswimmingorgodancingandsometimesIgotoreadsomeinstructivebooks.有時我父母帶我去走訪親戚，有時我們?nèi)ビ斡净蛉ヌ?，有時我們?nèi)タ匆恍┯幸娴臅?0Answerthefollowingquestionsbriefly.1.WhatmadethefounderofPatagoniarealizetheurgencyofrestoringMotherNature?Sincetheybeganmakingclothing,theyhaveseenpopularrockroutesbecomeirrevocably

scarredbypitons;thefoulingoflocalriversandthedecimationofnativefishpopulations.

Theyhaveseentheplacestheylovedbestruinedbyuncheckedandirresponsibledevelopment.31Answerthefollowingquestionsbriefly.2.HowdoesPatagoniadefine“quality”,andwhatfurtherinformationdoesitconvey?Patagonia’sdefinitionofqualityincludesarequirementtobuildproductsanduseprocesses

thatcausetheleastharmtotheenvironment.Thismeansthatrawmaterialsarecomparedand

assessed,innovativetechnologiesaredeveloped,andinmanufacturingthereisakeeneyeon

wastegenerated.Bothbusinesseshaveabigshareofrevenuesfromsellingtherefills.32Answerthefollowingquestionsbriefly.3.HowcanenvironmentalgroupsbenefitfromPatagoniaEmployeeInternshipProgram?Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonths

toworkfull-timefortheenvironmentalgroupoftheirchoice.Patagoniacontinuestopay

employees’salariesandbenefitswhilethey’regone,andtheenvironmentalgroupgetsthemfor

free.33Answerthefollowingquestionsbriefly.4.Whatfamily-friendlypoliciesdoesPatagoniaprovidetoitsemployeesandwhatprofitcanthecompanyreap?Family-friendlypoliciesincludes:twomonths’paidleaveforbothmotherandfatherafterthebirthoradoptionofachild;on-sitechildcarewithadultchildratiosthatexceedstate

requirements…parenteducationseminarsduringlunchhours.Theemployeeturnoverat

Patagoniais4.5%comparedtotheaverageturnoverrateof20%asawhole.

34Answerthefollowingquestionsbriefly.5.DoesPatagoniaonlyregarditselfasanoutdoorclothingmanufacturer?No,Patagoniaseesitselfasmorethananoutdoorclothingmanufacturer.Itseesitselfaspartof

aneconomicsystemthatmusttakeresponsibilityforthenaturalworld.35Completethefollowingsentencesbychoosingwordsandexpressionsfromthetext.36Patagoniapromotesaprogramcalled“commonthreads”toenableitsbaselayergarmentstoberecycled.Theenvironmental1._________ofrecycling2._________baselayersintoonenewpolyesterfiberissignificantly3._________thanmakingthatsamefiberfromvirginmaterials.Newpolyesterfiberfrom4._________garmentsmakeforenergysavingsof76%andCO25._________reductionsof71%,6._________tocreatingfiberfromvirgin7._________materials.Patagoniausesatrademarkedrecyclingsystem8._________collaborationwithaChinesemanufacturer.CustomersareaskedtowashtheiroldclothingandreturnittoPatagoniaeitherbymailor9._________aretailerand,asthewebsitesays,youcandothis“ideally,whileyou’re10._________othererrands,toreduceenvironmentalimpact.”impactworn-outlowerrecycledemissioncomparedrawinviarunningTRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH.1.我們已經(jīng)看到，我們最喜愛的地方因不受約束、不負責任的開發(fā)而遭到毀壞。在我們?nèi)绱讼矏鄣囊巴猸h(huán)境被一起奪走之前，我們意識到我們必須要讓大自然得到恢復。

Wehaveseentheplaceswelovedbestruinedbyuncheckedandirresponsibledevelopment.WerealizedthatwehadtobegingivingbacktoMotherNaturebeforethewildernesswelovedsomuchwastakenawayaltogether.37TranslatethefollowingsentencesintoEnglish.2.通過這個項目，員工們可以離職長達兩個月的時間、全職為他們所選擇的環(huán)境組織工作。自從1993年項目啟動以來，已經(jīng)有350多名員工以實習生的身份為全球的環(huán)境組織工作。Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonthstoworkfull-timefortheenvironmentalgroupoftheirchoice.Morethan350employeeshaveworkedasinternsforgroupsworld-widesincetheprogrambeganin1993.38TranslatethefollowingsentencesintoEnglish.3.巴塔哥尼亞公司的高管們在思考勞動力問題方面展現(xiàn)了不同尋常的想法。Patagoniaexecutivespresentanunusualrouteintothinkingaboutworkforceissues.39TranslatethefollowingsentencesintoEnglish.4.巴塔哥尼亞公司處于一個競爭激烈的行業(yè)中，又在對勞工的保護程度不及歐洲的美國經(jīng)營，（但）它出臺了一系列的家庭友好政策來支持自己的員工。Patagonia,whichoperatesinaverycompetitiveindustry,andintheUSwherelaborconditionsarenotprotectedtothedegreetheyareinEurope,hasawiderangeoffamily-friendlypoliciestosupportitspeople.40TranslatethefollowingsentencesintoEnglish.5.巴塔哥尼亞公司的商業(yè)價值與其對消費者的預期價值高度一致—熱愛戶外，欣賞野外世界。巴塔哥尼亞公司以一種新的方式在業(yè)務核心中展示這種價值。ThevaluesofPatagonia’sbusinessarecloselyalignedwiththevaluestheyexpectintheircustomers-aloveoftheoutdoors,anappreciationofthewildworld.Patagoniahasfoundinnovativewaystodemonstratethosevaluesatthecoreofthebusiness.4142LISTENINGA.

Matchthefollowingwordswiththeirmeanings.431g6d2j7f3c8i4a9h5e10bB.

Writedownyouranswersinthespaces

providedmanydifferentnationalities

reflectsociety’sstandardscertaingoodbehavior

communicatingemployeesandpartnerscontributetoitsethicalbehavior44C.

COMPLETETHENOTES451.TripleBottomLine

2.environmental3.stronglylinked4.government

5.pressure

6.reducingpollution7.ontheworkforce

8.walkthetalk9.stakeholders

10.audits

11.theiractions

12.financialresults

D.

Completethenotes

46havebeenseveretheshipwasintroubletomakeforportwasgroundedonsomerocksthreeworkingorder;anexperiencedcrewonboardfarlesscommon

47Speaking

A.GroupdiscussionWorkingroupsandmakelistsoftheethicalissuesfacingcompaniesproducingorprovidingthefollowingthings.48carFoodClothesLanguagetrainingCosmeticsMarketresearchFinancialservicesOil

B.Workingroups

OnepersoninthegroupistheheadofacompanyinoneoftheindustrieslistedinExerciseA.Theothersarejournalists.Apressconferencehasbeenorganizedtolaunchthecompany’snewethicalpolicies.Thecompanyheadanswersquestionsfromjournalists.49

C.RoleplayThisisaroleplayforthreespeakers.SpeakerAactsasamerchant,whilespeakerBisapoormanwhocouldnotaffordA’sproducts,andspeakerCisarichladywithalotofmoneyinherbankaccountorinherpocket.WhatwouldbespeakerA’sreactionsrespectivelytothepoormanandtherichlady?QuiteprobablyAwilljusttrytocatertotheinterestoftherichlady—anyway,businessmenshouldbeprofit-orientedfirst—andturnacoldshoulderagainstthepoorman.Then,whatwouldhappennext?Workingroupsofthreeandactitout.Youmayhaveyourowndistinctivescenariodifferentfromtheprofit-orientedstereotypeoftraditionalbusinessmen.50

D.Presentation

Chooseaninternationalcompanytoapproachforsponsorship.Discusswhatyourprojectcanofferthemandpreparetheargumentsthatyouwillusetopersuadethemtosponsoryourproject.Lookatthechecklistofquestionsthatacompanywillaskitselfbeforesponsoringaproject.Howwillourprojectsatisfythecompanywithrespecttothesequestions?5152CaseStudyIndustrialEquipmentReportAnswerthefollowingquestionsaccordingtothearticle

WhatbusinesslinesisDalianDongtaiIndustrialWasteTreatmentCompanyinvolvedin?

Currently,thec