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CORPORATESOCIALRESPONSIBILITY12LEAD-INRELATEDEXPRESSIONSconsciencesustainablemechanismcompliancewithmultinationalinfluentialdistractfrommerelywindow-dressingpreemptadheretolegislation34Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusiness
model.5
THETARGETCSRINTENDSTOMEET6embraceresponsibilityforthecompany’sactionsencouragea
positiveimpactthroughitsactivitiesThegoalofCSRistoembraceresponsibilityforthecompany’sactions
andencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.Theperspectivesofproponents,criticsandothersaboutCSRProponents:corporationsmakemorelongtermprofitsbyoperatingwithaperspectiveCritics:CSRdistractsfromtheeconomicroleofbusinessesOthers:CSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasa
watchdogoverpowerfulmultinationalcorporations7CSRissupposedtoaidaidanorganization’smissionaguidetowhatthecompanystandsforupholdtoitsconsumersCSRistitledtoaidanorganization’smissionaswellas
aguidetowhatthecompanystandsfor
andwillupholdtoitsconsumers.8TheorganizationUNbelongsto,andtheprincipleithasdeveloped
asguidelinesforinvestingentitiespublicsectororganizationthePrinciplesforResponsibleInvestmentAccordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.9LEAD-INQUESTIONS1.
Whatiscorporatesocialresponsibility(CSR)?2.WhatkindoftargetdoesCSRintendtomeet?3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?4.WhatisCSRsupposedtoaid?5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?10Lead-inQuestions1.
Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusinessmodel.11Lead-inQuestions2.WhatkindoftargetdoesCSRintendtomeet?ThegoalofCSRistoembraceresponsibilityforthecompany’sactionsandencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.12Lead-inQuestions3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?Proponentsarguethatcorporationsmakemorelongtermprofitsbyoperatingwithaperspective,whilecriticsarguethatCSRdistractsfromtheeconomicroleofbusinesses.OthersargueCSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasawatchdogoverpowerfulmultinationalcorporations.13Lead-inQuestions4.WhatisCSRsupposedtoaid?CSRistitledtoaidanorganization’smissionaswellasaguidetowhatthecompanystandsforandwillupholdtoitsconsumers.14Lead-inQuestions5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?Accordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.1516
PLEASESURFTHEINTERNETTOFINDOUTTHEFOLLOWINGCORPORATIONS’ACTIONSINIMPROVINGTHEIRIMAGES.
1718READINGSTARTINGUPQUESTIONWhatisthesecretofChouinard’sbothsocialgoodandbusinessprofit?19USEFULEXPRESSIONSpledgeincollaborationwithawiderangeofAppreciationconsistentlyemissioninspirebealignedwithdemonstrateinstructive20USEFULEXPRESSIONSpledge
保證,許諾,發(fā)誓
OneofthefewpositiveoutcomesfromCopenhagenwasthecreationofasystemforcountriestopledgewhattheycanreallydotocontrolemissions.
哥本哈根會議最積極的結(jié)果之一就是為國家建立一個(gè)系統(tǒng)讓他們許諾能為控制碳排放做到些什么。Atthismoment,inthiselection,wemustpledgeoncemoretomarchintothefuture.在這一時(shí)刻,在這次選舉中,我們必須再一次保證,向未來挺進(jìn)。21USEFULEXPRESSIONSemission
(光、熱等的)發(fā)射,散發(fā);噴射;發(fā)行Theemissionofgasessuchascarbondioxideshouldbestabilizedattheirpresentlevel.
二氧化碳之類氣體的排放應(yīng)該被控制在目前的水平上。InCopenhagen,expertsandofficialsalikeareputtingtheemphasisonwhatpeopleandgovernmentscandotocuttheemissionofgreenhousegasses.在哥本哈根,專家學(xué)者和各國官員都把重點(diǎn)放在民眾和政府能夠做些什么來減少溫室氣體的排放上。22USEFULEXPRESSIONSincollaborationwith與…勾結(jié);與…合作FornowChinaisdevelopingincollaborationwiththeWest.ItreliesonWesterninvestmentandmarkets,andseeksstabilityabroad.現(xiàn)在中國正在與西方在合作中發(fā)展,他依賴西方的資本和市場,并尋求外部環(huán)境的穩(wěn)定。Thiscanbethroughpurchaseorlong-termloanandworkingincollaborationwithmuseumsandnationsaroundtheworld.這一點(diǎn)可以通過購買或長期出借以及與世界各地的博物館和國家合作做到。23USEFULEXPRESSIONSinspire激發(fā);鼓舞;啟示;產(chǎn)生;使生靈感Ourchallengeistomotivatethosevotersandinspirethemtojoinourcause.我們的艱巨任務(wù)是要激勵那些投票者并鼓勵他們加入我們的事業(yè)。Inthe1960s,theelectricguitarvirtuosityofJimiHendrixinspiredageneration.20世紀(jì)60年代,吉米·亨德里克斯演奏電吉他的精湛技巧激發(fā)了一代人的熱情。24USEFULEXPRESSIONSawiderangeof大范圍的;許多各種不同的Therulesenablescopestobeusedinawiderangeofdesignpatternsandapplications,butsuchflexibilitycomesatthecostofcomplexity.這些規(guī)則使作用域能夠在廣泛的設(shè)計(jì)模式和應(yīng)用程序中使用,但是這種靈活性的代價(jià)是增加了復(fù)雜性。Thestudy,conductedbytheUniversityofMaryland,judgedhowlikelyconsumersofvariousnewsoutletsandpublicationsweretobelievemisinformationaboutawiderangeofpoliticalissues.這項(xiàng)研究是由美國馬里蘭大學(xué)進(jìn)行的,如何判斷各種新聞媒體和出版物對消費(fèi)者認(rèn)為可能有關(guān)的政治問題是廣泛的誤傳。25USEFULEXPRESSIONSbealignedwith與……對準(zhǔn)Theydidn’thelpanyfurtherinBusiness-IT-Alignment,sincethetechnicalmodelsneededweremuchtoocomplextobealignedwiththebusinessprocessmodelsatall.它們對使得業(yè)務(wù)和IT相契合并沒有提供進(jìn)一步的幫助,這是因?yàn)樗璧募夹g(shù)模型非常復(fù)雜以至于不能和業(yè)務(wù)流程模型完全相一致。MissionandValuesareatthetopofthediagrambecausewebelievethatlethalgenerositystrategiesshouldbealignedwithmissionandvaluesofthecompany.使命與價(jià)值觀位于架構(gòu)的頂端,因?yàn)槲覀兿嘈啪哂懈偁巸?yōu)勢的企業(yè)善舉的策略應(yīng)該符合公司的使命與價(jià)值觀。26USEFULEXPRESSIONSappreciation欣賞,鑒別;增值;感謝HeexpressedhisappreciationforwhathecalledSaudiArabia'smoderateandrealisticoilpolicies.他表達(dá)了對他所稱的沙特阿拉伯溫和而務(wù)實(shí)的石油政策的感激。Theyhaveastrongerappreciationoftheimportanceofeconomicincentives.他們對經(jīng)濟(jì)激勵的重要性有了更深的了解。27USEFULEXPRESSIONSdemonstrate證明;展示;論證Thestudyalsodemonstratedadirectlinkbetweenobesityandmortality.這項(xiàng)研究也證明了肥胖和死亡率之間的直接關(guān)系。Havethey,forexample,demonstratedacommitmenttodemocracy?例如,他們展現(xiàn)了對民主的奉獻(xiàn)嗎?28USEFULEXPRESSIONSconsistently一貫地;一致地;堅(jiān)實(shí)地Thisisapolicywehavepursuedconsistently.這是我們一貫奉行政策。Oneimmediateoutcomeforsomeofusisthemotivationtoreflectonwhatwedoandwhywecannotseemtodoitbetter,consistentlybetter?對一些人來說,直接結(jié)果就是刺激我們深思我們究竟在做什么,為什么我們不能做得更好、始終做得更好?29USEFULEXPRESSIONSinstructive有益的;教育性的Inthisregard,comparisonsoftheviruswithstrainsfrompreviousoutbreaksmaybeinstructive.在這方面,將該病毒與來自以往暴發(fā)的毒株進(jìn)行比較可能是有益的。Sometimesmyparentstakemetovisitourrelatives.SometimeswegoswimmingorgodancingandsometimesIgotoreadsomeinstructivebooks.有時(shí)我父母帶我去走訪親戚,有時(shí)我們?nèi)ビ斡净蛉ヌ?,有時(shí)我們?nèi)タ匆恍┯幸娴臅?0Answerthefollowingquestionsbriefly.1.WhatmadethefounderofPatagoniarealizetheurgencyofrestoringMotherNature?Sincetheybeganmakingclothing,theyhaveseenpopularrockroutesbecomeirrevocably
scarredbypitons;thefoulingoflocalriversandthedecimationofnativefishpopulations.
Theyhaveseentheplacestheylovedbestruinedbyuncheckedandirresponsibledevelopment.31Answerthefollowingquestionsbriefly.2.HowdoesPatagoniadefine“quality”,andwhatfurtherinformationdoesitconvey?Patagonia’sdefinitionofqualityincludesarequirementtobuildproductsanduseprocesses
thatcausetheleastharmtotheenvironment.Thismeansthatrawmaterialsarecomparedand
assessed,innovativetechnologiesaredeveloped,andinmanufacturingthereisakeeneyeon
wastegenerated.Bothbusinesseshaveabigshareofrevenuesfromsellingtherefills.32Answerthefollowingquestionsbriefly.3.HowcanenvironmentalgroupsbenefitfromPatagoniaEmployeeInternshipProgram?Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonths
toworkfull-timefortheenvironmentalgroupoftheirchoice.Patagoniacontinuestopay
employees’salariesandbenefitswhilethey’regone,andtheenvironmentalgroupgetsthemfor
free.33Answerthefollowingquestionsbriefly.4.Whatfamily-friendlypoliciesdoesPatagoniaprovidetoitsemployeesandwhatprofitcanthecompanyreap?Family-friendlypoliciesincludes:twomonths’paidleaveforbothmotherandfatherafterthebirthoradoptionofachild;on-sitechildcarewithadultchildratiosthatexceedstate
requirements…parenteducationseminarsduringlunchhours.Theemployeeturnoverat
Patagoniais4.5%comparedtotheaverageturnoverrateof20%asawhole.
34Answerthefollowingquestionsbriefly.5.DoesPatagoniaonlyregarditselfasanoutdoorclothingmanufacturer?No,Patagoniaseesitselfasmorethananoutdoorclothingmanufacturer.Itseesitselfaspartof
aneconomicsystemthatmusttakeresponsibilityforthenaturalworld.35Completethefollowingsentencesbychoosingwordsandexpressionsfromthetext.36Patagoniapromotesaprogramcalled“commonthreads”toenableitsbaselayergarmentstoberecycled.Theenvironmental1._________ofrecycling2._________baselayersintoonenewpolyesterfiberissignificantly3._________thanmakingthatsamefiberfromvirginmaterials.Newpolyesterfiberfrom4._________garmentsmakeforenergysavingsof76%andCO25._________reductionsof71%,6._________tocreatingfiberfromvirgin7._________materials.Patagoniausesatrademarkedrecyclingsystem8._________collaborationwithaChinesemanufacturer.CustomersareaskedtowashtheiroldclothingandreturnittoPatagoniaeitherbymailor9._________aretailerand,asthewebsitesays,youcandothis“ideally,whileyou’re10._________othererrands,toreduceenvironmentalimpact.”impactworn-outlowerrecycledemissioncomparedrawinviarunningTRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH.1.我們已經(jīng)看到,我們最喜愛的地方因不受約束、不負(fù)責(zé)任的開發(fā)而遭到毀壞。在我們?nèi)绱讼矏鄣囊巴猸h(huán)境被一起奪走之前,我們意識到我們必須要讓大自然得到恢復(fù)。
Wehaveseentheplaceswelovedbestruinedbyuncheckedandirresponsibledevelopment.WerealizedthatwehadtobegingivingbacktoMotherNaturebeforethewildernesswelovedsomuchwastakenawayaltogether.37TranslatethefollowingsentencesintoEnglish.2.通過這個(gè)項(xiàng)目,員工們可以離職長達(dá)兩個(gè)月的時(shí)間、全職為他們所選擇的環(huán)境組織工作。自從1993年項(xiàng)目啟動以來,已經(jīng)有350多名員工以實(shí)習(xí)生的身份為全球的環(huán)境組織工作。Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonthstoworkfull-timefortheenvironmentalgroupoftheirchoice.Morethan350employeeshaveworkedasinternsforgroupsworld-widesincetheprogrambeganin1993.38TranslatethefollowingsentencesintoEnglish.3.巴塔哥尼亞公司的高管們在思考勞動力問題方面展現(xiàn)了不同尋常的想法。Patagoniaexecutivespresentanunusualrouteintothinkingaboutworkforceissues.39TranslatethefollowingsentencesintoEnglish.4.巴塔哥尼亞公司處于一個(gè)競爭激烈的行業(yè)中,又在對勞工的保護(hù)程度不及歐洲的美國經(jīng)營,(但)它出臺了一系列的家庭友好政策來支持自己的員工。Patagonia,whichoperatesinaverycompetitiveindustry,andintheUSwherelaborconditionsarenotprotectedtothedegreetheyareinEurope,hasawiderangeoffamily-friendlypoliciestosupportitspeople.40TranslatethefollowingsentencesintoEnglish.5.巴塔哥尼亞公司的商業(yè)價(jià)值與其對消費(fèi)者的預(yù)期價(jià)值高度一致—熱愛戶外,欣賞野外世界。巴塔哥尼亞公司以一種新的方式在業(yè)務(wù)核心中展示這種價(jià)值。ThevaluesofPatagonia’sbusinessarecloselyalignedwiththevaluestheyexpectintheircustomers-aloveoftheoutdoors,anappreciationofthewildworld.Patagoniahasfoundinnovativewaystodemonstratethosevaluesatthecoreofthebusiness.4142LISTENINGA.
Matchthefollowingwordswiththeirmeanings.431g6d2j7f3c8i4a9h5e10bB.
Writedownyouranswersinthespaces
providedmanydifferentnationalities
reflectsociety’sstandardscertaingoodbehavior
communicatingemployeesandpartnerscontributetoitsethicalbehavior44C.
COMPLETETHENOTES451.TripleBottomLine
2.environmental3.stronglylinked4.government
5.pressure
6.reducingpollution7.ontheworkforce
8.walkthetalk9.stakeholders
10.audits
11.theiractions
12.financialresults
D.
Completethenotes
46havebeenseveretheshipwasintroubletomakeforportwasgroundedonsomerocksthreeworkingorder;anexperiencedcrewonboardfarlesscommon
47Speaking
A.GroupdiscussionWorkingroupsandmakelistsoftheethicalissuesfacingcompaniesproducingorprovidingthefollowingthings.48carFoodClothesLanguagetrainingCosmeticsMarketresearchFinancialservicesOil
B.Workingroups
OnepersoninthegroupistheheadofacompanyinoneoftheindustrieslistedinExerciseA.Theothersarejournalists.Apressconferencehasbeenorganizedtolaunchthecompany’snewethicalpolicies.Thecompanyheadanswersquestionsfromjournalists.49
C.RoleplayThisisaroleplayforthreespeakers.SpeakerAactsasamerchant,whilespeakerBisapoormanwhocouldnotaffordA’sproducts,andspeakerCisarichladywithalotofmoneyinherbankaccountorinherpocket.WhatwouldbespeakerA’sreactionsrespectivelytothepoormanandtherichlady?QuiteprobablyAwilljusttrytocatertotheinterestoftherichlady—anyway,businessmenshouldbeprofit-orientedfirst—andturnacoldshoulderagainstthepoorman.Then,whatwouldhappennext?Workingroupsofthreeandactitout.Youmayhaveyourowndistinctivescenariodifferentfromtheprofit-orientedstereotypeoftraditionalbusinessmen.50
D.Presentation
Chooseaninternationalcompanytoapproachforsponsorship.Discusswhatyourprojectcanofferthemandpreparetheargumentsthatyouwillusetopersuadethemtosponsoryourproject.Lookatthechecklistofquestionsthatacompanywillaskitselfbeforesponsoringaproject.Howwillourprojectsatisfythecompanywithrespecttothesequestions?5152CaseStudyIndustrialEquipmentReportAnswerthefollowingquestionsaccordingtothearticle
WhatbusinesslinesisDalianDongtaiIndustrialWasteTreatmentCompanyinvolvedin?
Currently,thec
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