英語服裝課件教學(xué)課件

EnglishClothingPPTCourseware目錄CONTENTSFundamentalsofClothingEnglishandClothingClothingandCultureClothingdesignClothingMarketandMarketing01FundamentalsofClothingCHAPTERBygenderByocclusionBystyleBymaterialClassificationofClothing01020304MenswearandwomenswearCasualwear,formalwear,sportswear,etcClassic,fashion,vintage,etcKnighted,woven,leather,fur,etcCotton,silk,wool,etcNaturalfibersPolyester,nylon,acrylic,etcManmatefibersMixingnaturalandmanmadefiberstoachievedifferentpropertiesBlendsThematerialofclothing

ThecolorandpatternofclothingColorpsychologyUnderstandingtheimpactofcoloronpeople'smoodandimpressionSeasonalcolorsTrendcolorsthatchangewiththeseasonsPatternsCheck,stripes,polkadots,etc.,andtheircombinationsandeffectsonclothingstyle02EnglishandClothingCHAPTERT-shirt,jeans,skin,trouser,blouse,etcBasictermsformal,casual,sports,even,etcStylescotton,silk,leather,wool,synthesis,etcMaterialssmall,medium,large,extralarge,34,42,etcSizesandmeasurementsEnglishvocabularyrelatedtoclothingred,blue,green,yellow,purple,etcColorsstripes,polkadots,floralprints,etcPatternsbelts,ties,jewelry,etcAccessoriesbuttons,pockets,zippers,etcDesignelementsEnglishclothingexpressionbrandpromotion,productpromotion,salespromotionAdvertisingstrategiesTV,radio,newspapersandmagazines,onlinemediaAdvertisingchannelsmodels,cells,fashionphotographyAdvertisingimagesfashiontrends,productfeatures,pricepromotionsAdvertisingmessagesCaseAnalysisofEnglishClothingAdvertising03ClothingandCultureCHAPTERUSACasualweariscommon,withdenimjeansandT-shirtsbeingparticulatepopulationSportswearisalsowidelyworn,particularlyinthesouthernstatesUKClassicstylessuchassuits,tweetsjackets,andpoloshirtsareassociatedwithtraditionalBritishcultureCasualwearisalsocommon,includinghomesandtracksuitsFranceFrenchfashioncultureisownedforitselectionandsocializationParisisconsideredthefashioncapitaloftheworld,withdesignerssuchasChanel,Dior,andLouisVuittonClothingCultureinDifferentCountiesBusinessAttention01Informalbusinesssettings,womentypicallywearsuitsandties,whilewomenwearsuitsordressesWeddings02Weddingattireisusuallyformalandtraditional,withmenwearingsuitsandwomenwearingdressesorskirtswithmatchingsocketsorwrapsFunerals03Asombreandobservabletoneisobserved,withpeopledressingindarkclothingClothingandEtiquetteDenimJeanshavebeenapopularfashionitemsincethe1950s,withdifferentstylesandfitscominginandoutoffashionovertheyearsAthleisureThetrendofwearingsportsincasesettingshasbecomeincreasinglypopularinrecentyears,withbrandslikeNikeandAdidasbeingparticularlysuccessfulStreetwearThistrendinvolvesweatheringcase,comfortableclothingthatisoftenassociatedwithurbancultureandhiphopmusic,suchashomes,T-shirts,andsnakesClothingandFashionTrends04ClothingdesignCHAPTERThebasicprinciplesofclothingdesignBalance:BalanceinclothingdesignreferstothevisualequilibriumofelementsonthegarmentItcanbeachievedthroughsymmetricalorasymmetricalplacementofpatterns,colors,andtexturesPromotion:PromotioninclothingdesignreferstotherelationshipbetweenthedifferentpartsofthegarmentPropertypromotioncreatesanexplanationofharmonyandbalance,ensuringthatallelementscompleteeachotherRepetition:Repetitioninclothingdesignreferstotheconsistentuseofaparticularelement,suchasacolor,pattern,ortextureItcreatesasenseofunityandreinforcesvisualimpactRhythm:Rhythminclothingdesignreferstotheflowandmovementcreatedbythearrangementofpatterns,colors,andtexturesItcreatesasenseofdynamismandenergy,drawingtheeyeacrossthegarmentTheprocessofclothingdesignResearch:Thefirststepintheclothingdesignprocessinvolvesresearchingfashiontrends,consumerpreferences,andmarketdemandsDesignersalsostudydifferentculturalinfluencesandhistoricalperiodsthatinformtheiraestheticdecisionsSketching:SketchingisanessentialstepintheclothingdesignprocessItallowsdesignerstovisualizetheirideasandexperiencewithdifferentconceptsSketchescanberoughandinformative,focusingoncapturingthesessionofthedesignratethandetailedexecutionChoosingmaterials:Afterfinalizingthedesignconcept,thenextstepischoosingappropriatematerialsDesignersconsiderfactorssuchastexture,weight,drape,anddurabilitywhenselectingmaterialsthatwilltranslatetheirvisionintoawearablegarmentPatternmaking:PatternmakingistheprocessofcreatingtemplatesforthedifferentpiecesofthegarmentItinvolvesprecisemeasuresandcalculationstoensurethatthefinishedpiecefitsthebodycorrectlyDesignersmayusecommercialpatternsorcreatetheirownpatternsbasedontheirdesignideasTheLiteratureandSkillsofFashionDesignersCreativity:FashiondesignersmustposeacreativemindsettogenerateuniqueandoriginalideasTheyneedtohaveastrongaestheticsenseandbeabletotranslatetheirideasintowearabledesignsthatarevisuallyapparentandfunctionalTechnicalskills:FashiondesignersmusthaveagoodunderstandingofsewingandconstructiontechniquesTheyneedtobeabletotranslatetheirdesignideasintopracticalgarmentpatternsandunderstandhowtomanipulatefabrictoachievedesiredeffectsResearchskills:FashiondesignersmusthaveastrongresearchbackgroundtostayuptodatewithfashiontrendsandconsumerpreferencesTheyneedtounderstandmarketdynamicsandbeabletoidentifyopportunitiesfortheirdesignswithintheindustryCommunicationskills:Fashiondesignersmustposestrongcommunicationskills,bothwrittenandverbalTheyneedtobeabletoeffectivelyconsidertheirideastoclients,collaborators,andmanufacturerstoensurethattheirvisionisaccuratelytranslatedintophysicalweapons05ClothingMarketandMarketingCHAPTERTheglobalclothingmarketiscurrentlyvaluedatover$1trial,withacompoundannualgrowthrateof3%Thisgrowthisattributedtofactorssuchasincreasingconsumerdemand,specificallyfromemergingmarkets,andthepopularityofonlineshoppingMarketSizeandGrowthThecurrentkeytrendsintheclothingmarketincludesustainability,ethicalfashion,andtechnologyintegrationConsumersareincreasinglyconcernedabouttheenvironmentalandsocialimpactofthefashionindustry,leadingtoademandformoresustainableandethicalproductsTrendsintheMarketThecurrentsituationandtrendsoftheclothingmarketTargetMarketSegmentationItisessentialtoidentifyandunderstandthetargetmarketforclothingproductsThisinvolvesresearchingconsumergraphics,preferences,andbehaviortoidentifytherightmarketsegmenttotargetProductPositioningandPricingProductpositioningandpricingarecriticalformarketingsuccessClothingproductsshouldbepositionedb