點(diǎn)燃綠色星火 引導(dǎo)公眾參與綠色行動(dòng)的中國(guó)解決方案 2024

SDGsolutionsSDGGOODPRACTICES特別版BakuAzba特別版BakuAzbaan?引導(dǎo)公眾參與綠色行動(dòng)的中國(guó)解決方案ChineseSolutionsforEngagingthePublicinGreenActions可持續(xù)發(fā)展經(jīng)濟(jì)導(dǎo)刊阿塞拜疆·巴庫(kù)KindlingtheGreenSparksChineseSolutionsforEngagingthePublicinGreenActionsSDGsolutionsSDGGOODPRACTICESKindlingtheGreenSparksChineseSolutionsforEngagingthePublicinGreenActionsDengMingwenYuZhihong,HuWenjuan,DengWenjie,FanYoujie,WuJian,DengLimin,YangJingjing,LiJingxiangXiangNan,YangMingmingSDGSDGSUtnsJoinMeinLow-CarbonActionsAntForest:EnhancingPublicParticipationandDeliveringMultipleEcologicalBenefitsThroughDigitalizationResidents'“SmartPowerSaving”Mode-Community-wideActionsonSavingElectricityandReducingCarboninEverydayLife"WuhanLow-carbonUniverse":BuildingaSustainableLow-carbonEcosystemRockingtheIdleFish:GreenCheck-InsandCircularCarbonReductionStimulatingaNewPathwaytoSaveEnergyamongResidentsThroughConsumerVoucherInnovationsBuildingaNewEcosystemforPublicGreenTransportationThroughInnovativeIncentives"e-Carbon"ConsumerCarbonLedger:GuidingOver100MillionConsumersTowardGreenOrderingPatternAnAnalysisofExperiencesandRecommendationsforEncouragingPublicEngagementinGreenActions特別版點(diǎn)燃綠色星火特別版點(diǎn)燃綠色星火KindlingtheGreenSparksCOP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版在應(yīng)對(duì)氣候變化這場(chǎng)關(guān)乎人類(lèi)生死攸關(guān)的未來(lái)命運(yùn)的行動(dòng)中，雖然，一個(gè)人的作用顯得有些微不足道。然而，如果將每個(gè)人綠色行動(dòng)的涓涓細(xì)流匯聚起來(lái)，踐行綠色低碳生活方式，必將匯綠色生活方式與公眾的衣食住行用息息相關(guān)，意義重大。聯(lián)合國(guó)政府間氣候變化專(zhuān)門(mén)委員會(huì)（IPCC）發(fā)布的第六次評(píng)估報(bào)告的綜合報(bào)告《氣候變化2023》指出，需求側(cè)的行為改變，包括公眾采用低碳生活方式，全球可減少40%～70%的碳排放。公眾不僅僅是環(huán)境保護(hù)的受益者，同時(shí)也是環(huán)境治理的重要踐行者和傳播者。聯(lián)合國(guó)積極倡導(dǎo)每個(gè)人采取行動(dòng)，保護(hù)自然，應(yīng)對(duì)氣候變化，珍愛(ài)地球家園；建議公眾加強(qiáng)節(jié)能與改變家庭能源結(jié)構(gòu)，選擇綠色出行，在購(gòu)買(mǎi)商品方《綠色生活創(chuàng)建行動(dòng)總體方案》《促進(jìn)綠色消費(fèi)實(shí)施方發(fā)展全面綠色轉(zhuǎn)型的意見(jiàn)》等一系列政策文件，提出在消費(fèi)各領(lǐng)域全周期全鏈條全體系深度融入綠色理念，倡導(dǎo)綠色低碳生活方式，開(kāi)展綠色低碳全民行動(dòng)，形成人人、事事、時(shí)時(shí)、處處崇尚勤儉節(jié)約自古以來(lái)就被中國(guó)公眾視為美德?！罢l(shuí)知盤(pán)中餐，粒粒皆辛苦”幾乎是每個(gè)中國(guó)人的年輕人認(rèn)為低碳與個(gè)人生活相關(guān)性強(qiáng)，73.8%的消費(fèi)者會(huì)在日常生活中優(yōu)先選擇綠色、環(huán)保的產(chǎn)品或品牌，68.9%的消費(fèi)者表示接受綠色產(chǎn)品的價(jià)格高于普通商品。綠色、低碳、可持續(xù)的生近年來(lái)，在自上而下的政策引導(dǎo)和自下而上的新風(fēng)尚引領(lǐng)下，中國(guó)涌現(xiàn)出一批引導(dǎo)公眾積極參與綠色低碳行動(dòng)的優(yōu)秀解決方案。一些機(jī)構(gòu)特別是先鋒企業(yè)在積極引導(dǎo)公眾參與綠色行動(dòng)方面進(jìn)行了大量卓有成效的探索，涌現(xiàn)出一批有創(chuàng)意、有價(jià)值的解決方案。例如，國(guó)網(wǎng)江西電力聯(lián)合江西省能源局發(fā)起的“智·享節(jié)電”活動(dòng)，通過(guò)創(chuàng)新機(jī)制引導(dǎo)城市居民節(jié)電，聚沙成塔構(gòu)建起一座“虛擬電廠”；螞蟻集團(tuán)發(fā)起的螞蟻森林項(xiàng)目，以數(shù)字化方式喚醒社會(huì)公眾的環(huán)保意識(shí)并促進(jìn)生態(tài)保護(hù)行動(dòng)；武漢市生態(tài)環(huán)境局、武漢碳普惠管理有限公司、騰訊SSV聯(lián)合推出面向武漢市民的低碳生活平臺(tái)“武碳江湖”小程序，運(yùn)用數(shù)字化技術(shù)賦能碳普惠機(jī)制；閑置交易平臺(tái)閑魚(yú)推出“綠色打卡”項(xiàng)目，通過(guò)“賦能循環(huán)經(jīng)濟(jì)+綠色積分機(jī)制”模式，調(diào)動(dòng)大量公眾積極參與閑置物品的交易與回收；國(guó)網(wǎng)黃巖供電公司攜手浙江省臺(tái)州市黃巖區(qū)政府推出“居民節(jié)能降耗消費(fèi)券”活動(dòng)，通過(guò)電費(fèi)節(jié)省和消費(fèi)券獎(jiǎng)勵(lì)的雙重激勵(lì)，帶動(dòng)居民主動(dòng)節(jié)能降耗；移動(dòng)出行平臺(tái)滴滴發(fā)起拼車(chē)激勵(lì)計(jì)劃和“碳元?dú)狻表?xiàng)目，有效地引導(dǎo)公眾綠色低碳出行；本地生旨在通過(guò)深度剖析上述創(chuàng)新解決方案，從機(jī)制設(shè)計(jì)與創(chuàng)新、應(yīng)用場(chǎng)景與成效價(jià)值、經(jīng)驗(yàn)啟示與“雪崩時(shí)沒(méi)有一片雪花是無(wú)辜的?！盋OP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版JoinMeinLow-CarbonActionsZengHongying,DeputyDirectorGeneralofCenterforEnvironmentalEducation&CommunicationsofMinistryofEcologyandEnvironment,ChinaInhisclassicworkExhortationtoLearning,theancientConfuciansageXunziwrote,“Ajourneyofonethousandmilescanneverbemadewithouttheaccumulationofeverysinglestep;anoceancanneverbevastwithoutthecontributionofeverysinglestreamandbrook.”Intheurgentfightagainstclimatechange—abattlethatholdsthefateofhumanityinthebalance—theindividualcontributionmayseeminsignificant.Yet,ifeveryonecommitstoagreen,low-carbonlifestyle,theircollectiveeffortswillgenerateanimmensegreenforceforhumankind.Thegreenlifestyleiscloselyrelatedtothepublic’sdailynecessitiesandholdsgreatsignificance.TheAR6SynthesisReport:ClimateChange2023,releasedbytheIntergovernmentalPanelonClimateChange(IPCC),indicatesthatbehaviorchangesonthedemandside,suchastheadoptionoflow-carbonlifestylesbythepublic,havethepotentialtoreduceglobalcarbonemissionsbyapproximately40%to70%.Thepublicisnotonlythebeneficiaryofenvironmentalprotectionbutalsoakeyactorandmessengerinenvironmentalgovernance.Therefore,theUnitedNationsencourageseveryonetotakeactiontoprotectnature,combatclimatechange,andcareforourplanet.Itadvisesthepublictoenhanceenergyconservation,switchtocleanerhouseholdenergysources,choosesustainabletransportationmode,reduceconsumption,andextendthelifeofconsumergoodsthroughreuse,maintenance,andrecycling.Additionally,itadvocatesforincreasingvegetableintakewhileminimizingfoodwaste.TheChinesegovernmentprioritizesacomprehensivetransitiontoagreen,low-carbonsocietyandeconomy.Inrecentyears,aseriesofpolicydocumentshavebeenreleased,includingtheWorkingGuidanceforCarbonDioxidePeakingandCarbonNeutralityinFullandFaithfulImplementationoftheNewDevelopmentPhilosophy,theActionPlanforCarbonDioxidePeakingBefore2030,theOverallPlanforPromotingGreenLiving,theImplementationPlanforPromotingGreenConsumption,andtheGuidingOpinionsoftheStateCouncilonAcceleratingtheEstablishmentofaSoundEconomicSystemwithGreen,Low-carbonandCircularDevelopment.Theseinitiativesproposethedeepintegrationofgreenprinciplesacrossallconsumptionfields,advocatingforagreenlifestyleandmobilizingsocietytoparticipateinecologicalcivilizationconstruction,thusfosteringasocialatmospherethateveryonevaluesecologicalintegrityandcommitstoagreenlifestyleineveryaspectofeverydaylife.FrugalityhaslongbeenregardedasavirtueinChineseculture.“Whoknewthateachgrainofriceonyourplatecomesfromafarmer’stoil?”Thisline,knowntonearlyeveryChinesepersonfromchildhood,deeplyembedsthevalueoffrugalityinourheartsandintegratesitintoourdailylives.Asweconfrontclimatechange,theChinesepublicdemonstratesastrongwillingnesstotakegreenaction.Reports1indicatethatamongyoungpeopleinChina,approximatelytwooutofthreebelievethatlowcarbonisclosely1WhitePaperonLow-carbonLifeofChineseYouth2023,ChinaConsumptionTrendsReport2023relatedtotheirpersonallives,with73.8%ofconsumersprioritizinggreenandeco-friendlyproductsintheirdailylivesand68.9%acceptingthatgreenproductsmaycostmorethanconventionalgoods.Thegreen,low-carbon,andsustainablelifestyleisgraduallybecominganewtrendamongtheChinesepublic.Undertheguidanceoftop-downpoliciesandbottom-upsocialtrends,numerousinnovativesolutionshaveemergedinChinatoengagethepublicingreen,low-carbonactions.Variousorganizations,particularlypioneeringenterprises,havesignificantlypromotedpublicparticipationintheseinitiatives,yieldingcreativeandvaluablesolutions.Forinstance,theStateGridJiangxiElectricPowerCompany,incollaborationwiththeEnergyBureauofJiangxiProvince,launchedthe“SmartEnergySaving”initiativetoguideurbanresidentsinsavingelectricityandbuilda“virtualpowerplant”;AntGroup’sAlipayAntForestprojectusesdigitalmeanstoraiseenvironmentalawarenessandencourageecologicalprotectionactions;WuhanMunicipalEcologyandEnvironmentBureau,WuhanCarbonPratt&WhitneyManagementCo.,Ltd.andTencentSSVjointlylaunchedthelow-carbonlivingplatform“WutanJianghu”mini-program,empoweringcarbon-inclusivemechanismswithdigitaltechnology;Xianyu,Alibaba’sleadingsecond-handtradingplatform,introducedthe“GreenCheck-In”project,activatingpublicengagementinthetradeandrecyclingofidlegoodsthroughamodelcombiningcirculareconomyandgreenpointsystems;theStateGridHuangyanPowerSupplyCompany,alongwiththelocalgovernment,initiatedthe“ResidentEnergySavingCoupons”program,promotingenergyconservationthroughadualincentivemechanismofreducedelectricitybillsandrewardcoupons;Didi,aride-sharingplatform,introducedcarpoolingincentivesandthe“CarbonVitality”projecttoeffectivelyguidethepublictowardgreentravel;andEle.me,alocallifeplatform,innovatedwiththe“e-pointcarbon”consumercarbonaccount,encouragingmillionsofconsumerstoadoptgreendininghabits,amongotherinitiatives.DuringCOP29,thepublicationtitledIgnitingtheGreenSpark:GuidingPublicParticipationinGreenActions—ChineseSolutions,developedbyChinaSustainabilityTribune,“GoldenKey—BuildingaPlatformtoShowSDGGoodSolutionsandSuccessStoriesofPrivateSectorinChina,”andtheSustainableConsumptionResearchandActionInitiative(SCORAI-Global),aimstoanalyzetheseinnovativesolutionsindepth,examiningtheirmechanismdesignandinnovation,applicationscenariosandeffectiveness,experientialinsights,andinternationalpromotionvalue,contributingChina’sclimateactionexperiencesandinsightstotheworld.As“nosnowflakeinanavalanchefeelsresponsible.”Inaddressingclimatechange,everyoneshouldbeinvolved,unitedinsharedeffort.Thepublic’slow-carbonactionsandgreenlifestyleswillbecrucialincoolingour“boiling”planet.Letusjointogethertoguidepeopletowardagreen,low-carbonlife,toconfrontclimatechange,andtomoveforwardintoabeautifulandcleanfuture!特別版點(diǎn)燃綠色星火特別版點(diǎn)燃綠色星火KindlingtheGreenSparksSOLUTIONSFROMCHINACOP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版解決方案來(lái)自解決方案來(lái)自ANTANTGROUP螞蟻森林是由螞蟻集團(tuán)發(fā)起倡導(dǎo)綠色低碳生活方式，并作為主要捐資方支持生態(tài)建設(shè)的公益項(xiàng)目，發(fā)起于2016年。用戶日常生活中的低碳行為經(jīng)過(guò)本人授權(quán)，依據(jù)專(zhuān)業(yè)機(jī)構(gòu)提供的碳減排方法學(xué)計(jì)算，可在螞蟻森林里獲得相應(yīng)數(shù)額的“綠色能量”獎(jiǎng)勵(lì)?！熬G色能量”積累用于支持公益組織和專(zhuān)業(yè)機(jī)構(gòu)在各地執(zhí)行的植樹(shù)造林和生態(tài)保護(hù)工作。螞蟻森林項(xiàng)目通過(guò)生態(tài)類(lèi)公益活動(dòng)創(chuàng)造這兩端形成“互為激勵(lì)”的公益模式，在“生態(tài)項(xiàng)目實(shí)螞蟻森林從用戶生活場(chǎng)景入手，挖掘衣食住行購(gòu)中的各種低碳場(chǎng)景，由專(zhuān)業(yè)機(jī)構(gòu)對(duì)于每個(gè)場(chǎng)景識(shí)別出其碳排放基準(zhǔn)線，作為“綠色能量”的發(fā)放參考依據(jù)；依托數(shù)字化支付平臺(tái)支付寶及其開(kāi)放平臺(tái)，廣泛觸達(dá)提供綠色產(chǎn)品和服務(wù)的各行業(yè)商家，識(shí)別和量化用戶的日常低將參與生態(tài)公益項(xiàng)目作為激勵(lì)措施，并構(gòu)建了一套“綠色能量”兌換體系——用戶所消耗的“綠色能量”等于每株造林樹(shù)種或單位面積保護(hù)地的碳匯量，實(shí)現(xiàn)減碳與固碳的雙重價(jià)值。通過(guò)具有趣味性、社交互動(dòng)性的產(chǎn)品設(shè)計(jì)，贏得用戶喜愛(ài)和持續(xù)參與，在潛移默化中引導(dǎo)公2024年9月，螞蟻集團(tuán)與中環(huán)聯(lián)合布“螞蟻森林環(huán)境友好商品”評(píng)價(jià)體系，聯(lián)合80多家首消費(fèi)者可通過(guò)該平臺(tái)學(xué)習(xí)綠色消費(fèi)知識(shí)、瀏覽選購(gòu)“環(huán)進(jìn)而帶動(dòng)和激勵(lì)公眾更多地選擇對(duì)環(huán)境友好的商品和服目前接入螞蟻森林可產(chǎn)生“綠色能量”的低碳場(chǎng)景產(chǎn)生“綠色能量”3768萬(wàn)噸。在生態(tài)修復(fù)方面，螞蟻森林已在13個(gè)省份種下超5.48億棵樹(shù)，種植總面積580生物多樣性保護(hù)方面，螞蟻森林已在16個(gè)省份螞蟻森林通過(guò)數(shù)字化平臺(tái)激勵(lì)公眾參與低碳生活，在推動(dòng)生態(tài)修復(fù)和生物多樣性保護(hù)的同時(shí)，帶動(dòng)和促進(jìn)了綠色消費(fèi)。該項(xiàng)引導(dǎo)公眾參與綠色行動(dòng)的解決方案，量化行動(dòng)，基于減碳方法學(xué)量化公眾行動(dòng)的碳減排效益，將綠色低碳行動(dòng)記錄在賬戶里，通過(guò)“綠色能量”色能量”轉(zhuǎn)化成實(shí)際的生態(tài)保護(hù)行動(dòng)，實(shí)現(xiàn)減碳與固碳互動(dòng)設(shè)計(jì)，通過(guò)產(chǎn)品設(shè)計(jì)增加使用過(guò)程中的趣味性和社交互動(dòng)性，增強(qiáng)了用戶的參與度和持續(xù)性，讓有意激勵(lì)公眾選擇對(duì)環(huán)境友好的商品和服務(wù)，從倡導(dǎo)綠色生螞蟻森林以其創(chuàng)新的數(shù)字化公益模式，成功激發(fā)上億用戶的環(huán)保行動(dòng)，為全球可持續(xù)發(fā)展提供了可借鑒的第一，數(shù)字化公益模式，通過(guò)數(shù)字化手段量化個(gè)人為全球提供了如何利用科技手段激發(fā)公眾參與環(huán)保積極第二，跨領(lǐng)域合作與標(biāo)準(zhǔn)制定，與專(zhuān)業(yè)機(jī)構(gòu)合作開(kāi)發(fā)量化公眾低碳行為減排量的方法學(xué)體系，為碳減排行動(dòng)提供了科學(xué)評(píng)估工具，也為國(guó)際社會(huì)提供了跨領(lǐng)域推第三，綠色消費(fèi)與生活方式的推廣，通過(guò)激勵(lì)機(jī)制第四，趣味性與社交化促進(jìn)環(huán)保行動(dòng)普及，通過(guò)趣味性和社交互動(dòng)性的產(chǎn)品設(shè)計(jì)，提高了公眾參與環(huán)保的積極性，這一策略對(duì)于全球環(huán)保教育和行動(dòng)推廣具有重COP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版螞集ANTGROUPAntForest:EnhancingPublicParticipationandDeliveringMultipleEcologicalBenefitsThroughDigitalizationAntForestisapublicwelfareprojectlaunchedbyAntGroupin2016toadvocategreenandlow-carbonlifestylesandsupportecologicalprogressasamajordonor.Usersmayreceivethecorrespondingamountof“greenenergy”inAntForest,calculatedundertheirauthorizationaccordingtothecarbonemissionreductionmethodologiesprovidedbyprofessionalinstitutions,asrewardsforlow-carbonbehaviorsintheirdailylives.Whenrunninguptoacertainamount,“greenenergy”canbeusedtoapplyforthefundsdonatedbyAntGroupandotherenterprisestosupportnon-profitorganizationsandprofessionalinstitutionsinafforestationandecologicalconservation.TheAntForestprojectcreates“visiblegreen”throughecologicalpublicwelfareactivities,andinthiswayinspiresthepublictoliveamorelow-carbonlifeandcreate“invisiblegreen”byreducingcarbonemissions.AntForestconnectsproduction,consumptionandsocialvalueinadigitalway,sothattheycaninspireandpromoteeachothertoproducepositiveresults.“Advocatinglow-carbonemissionreduction”isthefundamentalgoal,and“protectingandrestoringecosystems”isameansofinspiration.Thetwoformapublicwelfaremodelof“mutualinspiration”,whichdeliversdualbenefitsin“ecologicalprojectsites”and“greenandlow-carbonscenarios”andcontributestothe“dualcarbon”goalsandecologicalconservationindifferentregions.Beginningwithusers’dailylives,AntForestdigsintovariouslow-carbonscenariosintermsoffood,clothing,shelter,transportationandshopping,andhasprofessionalinstitutionsidentifythecarbonemissionbaselineineachscenarioasthebasisforallocating“greenenergy”.BasedonthedigitalpaymentplatformAlipayanditsopenplatform,AntForestreachesawiderangeofmerchantsprovidinggreenproductsandservicesindifferentsectors, identifiesandquantifiesusers’dailylow-carbonbehaviorsandtheircarbonreductionbenefits,andrewardthemwith“greenenergy”.Byincentivizinguserswithparticipationinecologicalpublicwelfareprojectsandhavinginplacea“greenenergy”exchangesystem,inwhichthe“greenenergy”consumedbyauserequalsthecarbonsequesteredbyeachtreeorunitareaofprotectedland,AntForestdeliversdualbenefits,namelycarbonreductionandcarbonsequestration.Throughinterestingandsociallyinteractiveproductdesign,AntForesthasgainedpopularityandcontinuedinvolvementamongusers,imperceptiblyguidingthepublictoparticipateingreenandlow-carbonactionsandcontributingtoecologicalprotectionandrestoration.InSeptember2024,AntGroupandChinaEnvironmentalForestEnvironmentally-FriendlyCommodities”evaluationsystem,andChina’sfirstgreenconsumptionplatform“ForestMarket”withthefirstgroupofmorethan80brandsjoiningit.Consumerscanlearnaboutgreenenergy,browseandbuy“environmentally-friendlycommodities”ontheplatform,andreceivea“greenenergy”rewardfromAntForest,whichinturndrivesandinspiresthepublictochooseenvironmentally-friendlycommoditiesandservicesmoreoften,thuspromotinggreenconsumption.Currently,therearemorethan60low-carbonscenariosthatcangenerate“greenenergy”inAntForest,andmorethan600enterprisesandbrandsfromvariousindustrieshavejoinedAntForest.Overthepast8years,AntForesthaswitnessedthelow-carbonlifeofmorethan700millionusers,generatingatotalof37.68milliontonnesof“greenenergy”.Intermsofecologicalrestoration,AntForesthasplantedmorethan548milliontreesin13provinces,coveringalandareaof3866km2.Ofthesetrees,morethan90%havebeenplantedwherethethreeiconicbattlesinthe“Three-North”P(pán)rojecttakeplacetoassistinlocalefforttopreventandcontroldesertification.Intermsofbiodiversityconservation,AntForesthasparticipatedintheconstructionof34civilprotectedareasin16provinces,coveringalandareaofover4,900squarekilometers.AntForesthaswona“ChampionsoftheEarth”award,theUN’shighestenvironmentalhonor,anda“MomentumforChangeLighthouseActivity”winner,theUN’stophonorinthefieldofclimatechangeresponse,insuccessionforitsachievementsinarousingthepublicawarenessofenvironmentalprotectionandpromotingecologicalprotectionactionsinadigitalmanner.Inspiringpublicparticipationinlow-carbonlifeviaadigitalplatform,AntForesthasdrivenandboostedgreenconsumptionwhilepromotingecologicalrestorationandbiodiversityconservation.Herearefourkeytakeawaysfromthesolution,whichhasledtopublicparticipationingreenactions:Quantificationofactions.Carbonemissionreductionbenefitsfrompublicactionsarequantifiedbasedoncarbonreductionmethodologies,andgreenandlow-carbonactionsarerecordedinusers’accountsandrewardedwith“greenenergy”.Innovationinincentives.A“greenenergy”exsystemhasbeenestablished,whichenablesAntForesttodeliverdualbenefitsofcarbonreductionandcarbonsequestrationbyturning“greenenergy”intoecologicalprotectionactions,andinspiresustainedgreenactionsusingecologicalpublicwelfarevalue.Interactivedesign.Theproductdesignhasincreasedthefunandsocialinteractionintheprocessofuse,andenhanceduserparticipationanditscontinuity,makingmeaningfulthingsmoreinteresting.FriendlyCommodities”evaluationsystemhasbeenreleasedtoinspirethepublictochooseenvironmentally-friendlycommoditiesandservices,shiftingfromadvocatinggreenlifestylestopromotinggreenconsumption.Throughitsinnovativedigitalpublicwelfaremodel,AntForesthassuccessfullyinspiredgreenactionsamonghundredsofmillionsofusers,andprovidedChinesewisdomthatcanbeborrowedtopromoteglobalsustainabledevelopment.Theprojectisofthefollowinginternationalpromotionvalue.Individuallow-carbonbehaviorsarequantifiedthroughdigitalmeanstoturnvirtual“greenenergy”intophysicaltree-plantingactions,providingamodelfortheworldonhowtoleveragethepoweroftechnologytoinspirepublicparticipationinenvironmentalprotection.andstandardsetting.Bycooperatingwithprofessionalinstitutions,AntForesthasestablishedasystemofmethodologiestoquantifycarbonemissionreductionsbroughtaboutbypubliclow-carbonbehaviors,providingascientificevaluationtoolforactionstoreducecarbonemissionsandsettinganexampleofcross-sectorenvironmentalgovernancefortheinternationalcommunity.Throughtheincentivemechanism,AntForestguidesuserstochoosegreenproductsandservices,promotingthepopularizationofgreenconsumptionandprovidingafeasiblepathwayfordrivingsustainablelifestylesglobally.actions.Throughinterestingandinteractiveproductdesign,AntForesthasenhancedpublicenthusiasmforparticipationinenvironmentalprotection.Thisstrategyisofsignificantexemplarysignificancefortheglobalpromotionofenvironmentaleducationandactions.COP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版 氣候變化是人類(lèi)共同面臨的重大危機(jī)和嚴(yán)峻挑戰(zhàn)。江西省平均氣溫30.3℃,較歷年同期偏高1.4℃;2024年9月上旬，江西省平均最高氣溫較常年同期高4.9℃,在用電尖峰時(shí)段，居民節(jié)約用電意義重大，一方面可以降低電網(wǎng)負(fù)荷，減少工業(yè)限產(chǎn)壓力；另一方面也可節(jié)省電力設(shè)施建設(shè)投資，節(jié)約資源，提高用能效率。為聯(lián)合江西省能源局發(fā)起“智·享節(jié)電”居民節(jié)約用電享紅包活動(dòng)，根據(jù)電網(wǎng)負(fù)荷情況向居民發(fā)出節(jié)電邀約，通過(guò)社會(huì)重要時(shí)段、電網(wǎng)高峰時(shí)刻錯(cuò)峰用電、節(jié)約用電，形國(guó)網(wǎng)江西電力首創(chuàng)以“智·享節(jié)電”微信小程序?yàn)檩d體的千萬(wàn)級(jí)居民用戶荷網(wǎng)互動(dòng)平臺(tái)，以電網(wǎng)負(fù)荷風(fēng)險(xiǎn)預(yù)判為指針，采用每節(jié)約1度電即可獲得2元電費(fèi)紅包的激勵(lì)機(jī)制，鼓勵(lì)居民在電力緊張時(shí)段減少用電，深度挖在用電尖峰時(shí)刻降低電網(wǎng)負(fù)荷，既保障了全社會(huì)平穩(wěn)用電，也大大節(jié)省了非用電尖峰時(shí)刻用不上的電網(wǎng)擴(kuò)容投資。獎(jiǎng)勵(lì)資金來(lái)源于尖峰時(shí)刻工業(yè)用電的電費(fèi)溢價(jià)所形成的資金池，有效平衡保經(jīng)濟(jì)運(yùn)行、惠民生福祉，優(yōu)化項(xiàng)目實(shí)施依托智能電表實(shí)時(shí)采集的電能數(shù)據(jù)，通過(guò)集活動(dòng)報(bào)名、節(jié)電邀約、成效查詢、紅包領(lǐng)取、節(jié)電方式指引等功能于一體的“智·享節(jié)電”微信小程序，為用所節(jié)約的電量相當(dāng)于構(gòu)建了一座可日內(nèi)響應(yīng)60萬(wàn)千瓦的該行動(dòng)還通過(guò)各類(lèi)節(jié)電科普活動(dòng)，宣傳家電節(jié)能知識(shí)、用電技巧，引導(dǎo)居民家庭智慧、科學(xué)、經(jīng)濟(jì)用電，“智·享節(jié)電”模式有效釋放居民節(jié)能潛力，高效配置電力資源，保障了經(jīng)濟(jì)社會(huì)用電需求，節(jié)約了電網(wǎng)建設(shè)投資。該項(xiàng)引導(dǎo)公眾參與綠色行動(dòng)的解決方案，帶來(lái)基于微信小程序，精準(zhǔn)對(duì)接節(jié)電邀約與居民響應(yīng)，提高高勢(shì)能推廣協(xié)同即時(shí)激勵(lì)：項(xiàng)目得到江西省政府相關(guān)部門(mén)支持和推廣，自上而下推動(dòng)節(jié)電風(fēng)尚；微信小程序即時(shí)反饋節(jié)電量、減碳量、電費(fèi)紅包獎(jiǎng)勵(lì)，自下而上巧妙挖潛實(shí)現(xiàn)聚沙成塔：聚焦用電高峰時(shí)段，巧妙看似不起眼的分散節(jié)電量匯聚成“虛擬電廠”，節(jié)約巨溢價(jià)資金發(fā)揮調(diào)節(jié)作用：以用電尖峰時(shí)刻的工業(yè)電費(fèi)溢價(jià)補(bǔ)貼居民節(jié)電成果，有效平衡電網(wǎng)負(fù)荷，既保障“智·享節(jié)電”模式將居民家庭的節(jié)電行為轉(zhuǎn)化為助力經(jīng)濟(jì)社會(huì)環(huán)境協(xié)調(diào)發(fā)展的綠色行動(dòng)，為城市社區(qū)應(yīng)對(duì)第一，打造數(shù)字化節(jié)電平臺(tái)，利用智能電表、微信小程序等數(shù)字化工具，實(shí)現(xiàn)居民用電數(shù)據(jù)實(shí)時(shí)采集與智能分析，提高節(jié)電活動(dòng)的參與度和效率，為全球城市提第三，聚沙成塔構(gòu)建虛擬電廠，匯聚分散的居民節(jié)電行為，打造了一種新型“虛擬電廠”響應(yīng)模式，為國(guó)COP29BakuAZErbaijanCOP29BakuAZErbaijanKindlingtheGreenSparksSDGSolutions特別版特別版Residents'“SmartPowerSaving”Mode-Community-wideActionsonSavingElectricityandReducingCarboninEverydayLifeClimatechangeisamajorcrisisandseverechallengefacinghumanity.Since2000,theannualaveragetemperatureinJiangxiProvincehasbeenrisingatarateof0.40℃perdecade,andboththenumberofhightemperaturedaysandtheheatintensitytherehavebeenascendingnotably.InJuly2023,theaveragetemperatureinJiangxiProvincewas30.3°C,1.4°Chigherthanthesameperiodinpreviousyears.InearlySeptember2024,theaveragemaximumtemperatureinJiangxiProvincewas4.9°Chigherthanthatinthesameperiodoftheyear,whichwasthehighestsince1961.Affectedbycontinuoushightemperaturewmaximumelectricityloadin2024hasreachedanewhighforsixtimes,anincreaseof10.3%comparedwith2023.Residentialpowersavingisofgreatsignificanceduringcanreducegridloadandtakethepressureoffindustrialinthedevelopmentofpowerfacilities,saveresourcesandincreaseenergyefficiency.Giventhis,StateGridJiangxiJiangxiElectricPower),jointlywiththeEnergyAdministrofJiangxiProvince,launchedthe“SmartSharingPowerSaving”campaignwithredpacketssenttoresidentswhosaveelectricity.Bysendingapoaccordingtogridloadandgivingredpacketsforpowersaving,theprojectguidedmorethan21millionhooff-peakpowerandsaveelectricityduringsociallyimportanttimesandpeakhoursofpowerconsumption.IthasbecomeauniversalpowersavingmodelwithJiangxi’scharacteristics.StateGridJiangxiElectricPowerinitiatedaload-gridinteractiveplatforminvolvingtensofmillionsofresidentialusersbasedontheWeChatminiprogram“SmartSharingPowerSaving”.Undertheguidanceofgridloadriskprediction,andbyadoptinganincentivemechanismofgivinga2-yuanredpacketforeverykWhofelectricitysaved,theprojectencouragedresidentstoreducepowerconsumptionduringpeakhours,andtappedresidents’potentialforpowersaving.Everylittlebitofelectricitysavedbyasinglehouseholdcounts,whichcouldreducegridloadduringpeakhours,bothguaranteeingsociety-widestablepowerconsumptionandsavingmuchinvestmentingridcapacityexpansionthatisunnecessaryduringnon-peakhours.Theincentivescomefromthecapitalpoolofpremiumsforindustrialpowerconsumptionduringpeakhours,whichhaveeffectivelybalancedgridloadtosafeguardeconomicoperationandimprovepeople’swell-being,andoptimizedthesociety-widepowerresourceallocation.Basedonreal-timepowerdatacollectedbysmartmeters,theprojectprovideduserswithintuitiveinformationonpowersavingsandcarbonemissionreductionsviatheWeChatminiprogram“SmartSharingPowerSaving”thatintegratesfunctionssuchassign-up,powersavinginvitation,resultsquery,redpacketcollection,andguidanceonwaystosaveelectricity,andgaveredpacketsforpaymentofelectricitybillstimely.Thishasgreatlyenhancedresidents’enthusiasmforparticipationandsenseofaccomplishment.The“SmartSharingPowerSaving”modelfocusesonapplicationscenariossuchaspowerconsumptionbyurbanresidentsandpeakhoursandseasonofpowerconsumption.Byguidingresidentstochangetheirpowerconsumptionbehaviorsandreduceunnecessaryenergyconsumption,theprojecthasledtosignificantpowersavingsandemissionreductions,andeffectivelyalleviatedthesociety-widepowerconsumptionpressure.JointlyadvocatedanddrivenbyJiangxiDevelopmentandReformCommission,JiangxiProvincialGovernmentOfficesAdministration,theEnergyAdministrationofJiangxiProvince,andStateGridJiangxiElectricPower,24residentialpowersavingactivitieshavebeenorganized,involving21millionhouseholds,saving19.7millionkWhofelectricity,directlyreducing19,000tonnesofcarbonemissions,andindirectlysupportingmorethan300millionyuaninindustrialoutput.Theresultingpowersavingsareequivalenttoa“virtualpowerplant”withadailycapacityof600,000kWforresidents,notonlyeffectivelyguaranteeingsafe,stableandorderlypowersupplyduringpeakh