2024品牌招商代理服務(wù)協(xié)議模板版B版

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2024品牌招商代理服務(wù)協(xié)議模板版B版本合同目錄一覽1.代理服務(wù)內(nèi)容1.1代理產(chǎn)品范圍1.2代理區(qū)域1.3代理期限2.代理商的義務(wù)與責(zé)任2.1代理商的基本義務(wù)2.2代理商的獨(dú)家義務(wù)2.3代理商的市場(chǎng)開發(fā)與維護(hù)3.品牌方的義務(wù)與責(zé)任3.1品牌方的基本義務(wù)3.2品牌方的獨(dú)家義務(wù)3.3品牌方的支持與培訓(xùn)4.合作期限及終止4.1合作期限4.2合同終止條件4.3合同終止后的處理5.代理費(fèi)用與結(jié)算5.1代理費(fèi)用的計(jì)算與支付5.2結(jié)算周期與方式5.3費(fèi)用退還與賠償6.銷售指標(biāo)與獎(jiǎng)勵(lì)6.1銷售指標(biāo)的設(shè)定與調(diào)整6.2獎(jiǎng)勵(lì)政策的制定與執(zhí)行6.3獎(jiǎng)勵(lì)的支付與核算7.知識(shí)產(chǎn)權(quán)保護(hù)7.1品牌方知識(shí)產(chǎn)權(quán)的保護(hù)7.2代理商知識(shí)產(chǎn)權(quán)的保護(hù)7.3侵權(quán)行為的處理8.保密條款8.1保密信息的范圍與界定8.2保密信息的保護(hù)與保密義務(wù)8.3保密信息泄露的賠償9.法律適用與爭(zhēng)議解決9.1合同適用的法律9.2爭(zhēng)議解決的方式與地點(diǎn)9.3訴訟與仲裁的選擇10.合同的修改與補(bǔ)充10.1合同的修改10.2合同的補(bǔ)充10.3修改與補(bǔ)充的效力11.合同的生效、變更與解除11.1合同的生效條件11.2合同的變更11.3合同的解除12.違約責(zé)任與賠償12.1違約行為的界定12.2違約責(zé)任的具體規(guī)定12.3賠償金額的計(jì)算與支付13.其他條款13.1合同的轉(zhuǎn)讓13.2合同的繼承13.3合同的解除與終止14.附件14.1附件清單14.2附件的有效性與解釋權(quán)第一部分：合同如下：第一條代理服務(wù)內(nèi)容1.1代理產(chǎn)品范圍代理商shallactasanexclusiveagentforthesaleofBrand'sproductsintheterritory(hereinafterreferredtoasthe"Territory").TheproductscoveredthisAgreement(hereinafterreferredtoasthe"Products")shallinclude,butnotlimitedto,thefollowingcategories:(Listthespecificproductcategoriesandspecifications)1.2代理區(qū)域TheTerritoryshallmeanthefollowingareas:(Listthespecificregionsandareas)1.3代理期限ThetermofthisAgreement(hereinafterreferredtoasthe"Term")shallbe____________yearsfromtheEffectiveDate.ThePartiesmayrenewthisAgreementuponmutualwrittenconsent.第二條代理商的義務(wù)與責(zé)任2.1代理商的基本義務(wù)DuringtheTerm,theAgentshall:(a)UseitsbesteffortstopromoteandselltheProductsintheTerritory;(b)NotsellordistributetheProductsoutsidetheTerritorywithoutthepriorwrittenconsentofBrand;(c)ProvideBrandwithregularsalesreportsandothernecessaryinformationregardingthemarketingandsaleoftheProductsintheTerritory;(d)Complywithallapplicablelaws,regulationsandindustrystandardsintheTerritoryinrelationtothemarketing,saleanddistributionoftheProducts;and(e)PerformotherdutiesandobligationsasmaybereasonablyrequiredBrandfromtimetotime.2.2代理商的獨(dú)家義務(wù)2.3代理商的市場(chǎng)開發(fā)與維護(hù)TheAgentshall,atitsownexpense,developandmaintainaneffectivemarketingandsalesnetworkintheTerritorytopromotethesaleoftheProducts.TheAgentshallalsoimplementeffectivemarketingstrategiesandpromotionalactivitiestoenhancethemarketpresenceandbrandawarenessoftheProductsintheTerritory.第三條品牌方的義務(wù)與責(zé)任3.1品牌方的基本義務(wù)Brandshall:(b)ProvidetheAgentwithnecessarytrainingandsupporttoenabletheAgenttoeffectivelypromoteandselltheProductsintheTerritory;(c)ProvidetheAgentwithreasonabletechnicalsupportandaftersalesservicetoensurecustomersatisfaction;(d)MaketimelydeliveryoftheProductstotheAgentoritsdesignatedagentsintheTerritory;and(e)PerformotherdutiesandobligationsasmaybereasonablyrequiredtheAgentfromtimetotime.3.2品牌方的獨(dú)家義務(wù)BrandshallnotappointanyotheragentordistributortosellanddistributetheProductsintheTerritoryduringtheTerm,exceptfortheAgent.BrandshallnotsellordistributetheProductsintheTerritorydirectlyorthroughanyotherpartywithoutthepriorwrittenconsentoftheAgent.3.3品牌方的支持與培訓(xùn)BrandshallprovidetheAgentwithnecessarytrainingandsupporttoenabletheAgenttoeffectivelypromoteandselltheProductsintheTerritory.Thetrainingandsupportshallinclude,butnotlimitedto,productknowledge,salesandmarketingtechniques,andaftersalesservice.BrandshallalsoprovidetheAgentwithpromotionalmaterials,advertisingmaterialsandothernecessaryresourcestoassisttheAgentinmarketingandsellingtheProducts.第四條合作期限及終止4.1合作期限TheTermofthisAgreementshallbe____________yearsfromtheEffectiveDate.ThePartiesmayterminatethisAgreementmutualwrittenconsentuponpriornoticeofatleast____________months.4.2合同終止條件EitherPartymayterminatethisAgreementwrittennoticetotheotherPartyif:(c)TheotherPartyisunabletoperformitsobligationsunderthisAgreementduetoforcemajeure;or(d)ThePartiesagreetoterminatethisAgreementinwriting.4.3合同終止后的處理UponterminationofthisAgreement,theAgentshall:(a)CeaseallsalesanddistributionoftheProductsintheTerritory;(b)ReturnallBrand'spropertyandmaterialsintheAgent'spossession;(c)Destroyallpromotionalmaterials,advertisingmaterialsandothermaterialsrelatedtotheProducts;and(d)PayanyoutstandingamountstoBrandwithinareasonableperiodoftime.第五條代理費(fèi)用第八條代理費(fèi)用與結(jié)算8.1代理費(fèi)用的計(jì)算與支付TheAgentshallpaytoBrandanannualagencyfeeequalto____________percentageofthenetsalesoftheProductsintheTerritoryduringtheTerm.Theagencyfeeshallbepaidwithin____________daysaftertheendofeachcalendaryear.8.2結(jié)算周期與方式ThePartiesshallsettleallpaymentsunderthisAgreementinaccordancewiththefollowingterms:(a)Allpaymentsshallbemadein____________(currency).(b)ThePartiesmayagreeonapaymentmethod,suchasbanktransfer,wiretransfer,orpaymentcheck.(c)BrandshallprovidetheAgentwithvalidinvoicesandpaymentreceiptsforallpaymentsmadeunderthisAgreement.8.3費(fèi)用退還與賠償?shù)诰艞l銷售指標(biāo)與獎(jiǎng)勵(lì)9.1銷售指標(biāo)的設(shè)定與調(diào)整ThePartiesshallagreeontheannualsalestargetsfortheProductsintheTerritory(hereinafterreferredtoasthe"SalesTargets").TheSalesTargetsmaybeadjustedmutualagreementofthePartiesfromtimetotime.9.2獎(jiǎng)勵(lì)政策的制定與執(zhí)行BrandshallestablisharewardpolicyfortheAgentbasedontheachievementoftheSalesTargets.Therewardshallbecalculatedas____________percentageofthenetsalesexceedingtheSalesTargets.TherewardshallbepaidtotheAgentwithin____________daysaftertheendofeachcalendaryear.9.3獎(jiǎng)勵(lì)的支付與核算BrandshallprovidetheAgentwithadetailedstatementofthenetsalesandthecalculationofthereward.TheAgentshallhavetherighttoauditthesalesrecordsandaccountsofBrandtoensuretheaccuracyoftherewardcalculation.第十條知識(shí)產(chǎn)權(quán)保護(hù)10.1品牌方知識(shí)產(chǎn)權(quán)的保護(hù)BrandshallindemnifyandholdharmlesstheAgentagainstanyclaims,damages,lossesorexpensesresultingfromanyactualorallegedinfringementofanypatent,trademark,copyrightorotherintellectualpropertyrightofathirdpartytheProductsoranyactoromissionofBrandinconnectionwiththemarketing,saleordistributionoftheProductsintheTerritory.10.2代理商知識(shí)產(chǎn)權(quán)的保護(hù)TheAgentshallindemnifyandholdharmlessBrandagainstanyclaims,damages,lossesorexpensesresultingfromanyactualorallegedinfringementofanypatent,trademark,copyrightorotherintellectualpropertyrightofathirdpartytheAgentinconnectionwiththemarketing,saleordistributionoftheProductsintheTerritory.10.3侵權(quán)行為的處理Intheeventofanyclaimofinfringementofathirdparty'sintellectualpropertyrightsinrelationtotheProducts,thePartiesshallpromptlyconsultandcooperatewitheachothertotakeappropriateactionstodefendagainstsuchclaimandtominimizeanypotentialliability.第十一條保密條款11.1保密信息的范圍與界定11.2保密信息的保護(hù)與保密義務(wù)EachPartyshallensurethatitsemployees,agentsandrepresentativeswhohaveaccesstoConfidentialInformationareboundconfidentialityobligationsatleastasrestrictiveasthosecontainedinthisAgreement.11.3保密信息泄露的賠償IfeitherPartybreachesitsconfidentialityobligationsunderthisAgreement,theotherPartyshallbeendtoseekinjunctivereliefandrecoverdamagesfromthebreachingPartyforanyloss,damageorinjurysufferedasaresultofsuchbreach.第十二條法律適用與爭(zhēng)議解決12.1合同適用的法律ThisAgreementshallbegovernedandconstruedinaccordancewiththelawsof____________(jurisdiction).12.2爭(zhēng)議解決的方式與地點(diǎn)AnydisputesarisingoutoforinconnectionwiththisAgreementshallberesolvedarbitrationinaccordancewiththerulesofthe____________(arbitrationinstitution).Theplaceofarbitrationshallbe____________(location).12.3訴訟與仲裁的選擇ThePartiesagreethatanylegalactionorproceedingsarisingoutoforinconnectionwiththisAgreementshallbebroughtexclusivelyinthecourtsof____________(jurisdiction).第十三條合同的修改與補(bǔ)充13.1合同的修改ThisAgreementmaybeamendedormodifiedonlyawritteninstrument第二部分：其他補(bǔ)充性說明和解釋說明一：附件列表：1.附件一：《產(chǎn)品清單》描述：詳細(xì)列出所有代理產(chǎn)品的名稱、規(guī)格、型號(hào)等信息。要求：產(chǎn)品清單需經(jīng)過品牌方確認(rèn)，并定期更新。2.附件二：《代理區(qū)域地圖》描述：明確標(biāo)示代理商在合同期限內(nèi)負(fù)責(zé)的銷售區(qū)域。要求：地圖需由品牌方提供，代理商不得擅自更改。3.附件三：《代理期限協(xié)議》描述：具體規(guī)定代理期限的起止日期及續(xù)約條件。要求：代理期限協(xié)議需雙方簽字蓋章，具有法律效力。4.附件四：《代理費(fèi)用支付證明》描述：證明代理商支付代理費(fèi)用的相關(guān)財(cái)務(wù)憑證。要求：支付證明需在每年度結(jié)束后提交給品牌方審核。5.附件五：《銷售指標(biāo)與獎(jiǎng)勵(lì)政策》描述：詳細(xì)說明銷售指標(biāo)的設(shè)定、獎(jiǎng)勵(lì)政策的制定及計(jì)算方法。要求：銷售指標(biāo)與獎(jiǎng)勵(lì)政策需雙方共同制定，并書面