“紅色筑夢之L”賽道創(chuàng)業(yè)計(jì)劃書(參考模板)

附件：深圳信息職業(yè)技術(shù)學(xué)院創(chuàng)業(yè)大賽互聯(lián)網(wǎng)“青年紅色筑夢之旅”專項(xiàng)賽創(chuàng)業(yè)計(jì)劃書（參考模板）項(xiàng)目名稱所屬學(xué)院地電址話聯(lián)系人電子郵件創(chuàng)業(yè)計(jì)劃書摘要說明：在兩頁紙內(nèi)完成本摘要?！菊獌?nèi)容參考】公司基本情況（公司名稱、成立時(shí)間、注冊地區(qū)、注冊資本，主要股東、股份比例，主營業(yè)務(wù)，過去三年的銷售收入、毛利潤、純利潤，公司地點(diǎn)、電話、傳真、聯(lián)系人。）主要管理者情況（姓名、性別、年齡、籍貫，學(xué)歷學(xué)位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，主要經(jīng)歷和經(jīng)營業(yè)績。）產(chǎn)品服務(wù)描述（產(chǎn)品服務(wù)介紹，產(chǎn)品技術(shù)水平，產(chǎn)品的新穎性、先進(jìn)性和獨(dú)特性，產(chǎn)品的競爭優(yōu)勢。）研究與開發(fā)（已有的技術(shù)成果及技術(shù)水平，研發(fā)隊(duì)伍技術(shù)水平、競爭力及對外合作情況，已經(jīng)投入的研發(fā)經(jīng)費(fèi)及今后投入計(jì)劃，對研發(fā)人員的激勵機(jī)制。）行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及本公司競爭優(yōu)勢，未來3年市場銷售預(yù)測。）營銷策略（在價(jià)格、促銷、建立銷售網(wǎng)絡(luò)等各方面擬采取的策略及其可操作性和有效性，對銷售人員的激勵機(jī)制。）產(chǎn)品制造（生產(chǎn)方式，生產(chǎn)設(shè)備，質(zhì)量保證，成本控制。）管理（機(jī)構(gòu)設(shè)置，員工持股，勞動合同，知識產(chǎn)權(quán)管理，人事計(jì)劃。）融資說明（資金需求量、用途、使用計(jì)劃，擬出讓股份，投資者權(quán)利，退出方式。）財(cái)務(wù)預(yù)測（前三年及未來3年或5年的銷售收入、利潤、資產(chǎn)回報(bào)率等。）風(fēng)險(xiǎn)控制（項(xiàng)目實(shí)施可能出現(xiàn)的風(fēng)險(xiǎn)及擬采取的控制措施。）2目錄第一部分第二部分第三部分公司基本情況?????????????????公司管理層??????????????????產(chǎn)品服務(wù)??????????????????59第四部分研究與開發(fā)??????????????????第五部分行業(yè)及市場情況????????????????第六部分營銷策略???????????????????第七部分產(chǎn)品制造???????????????????第八部分管理?????????????????????第九部分融資說明???????????????????第十部分財(cái)務(wù)計(jì)劃???????????????????第十一部分第十二部分第十三部分風(fēng)險(xiǎn)控制??????????????????項(xiàng)目實(shí)施進(jìn)度????????????????附件????????????????????3第一部分公司基本情況公司名稱________________________________________成立時(shí)間____________注冊資本____________________________實(shí)際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點(diǎn)_____________________________________________________________公司性質(zhì)為（請劃）國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其它_________公司成立后組織機(jī)構(gòu)的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東情況本公司投資額（萬元）股東甲方乙方丙方丁方戊方股東名稱聯(lián)系人聯(lián)系電話股份比例4目前公司內(nèi)部部門設(shè)置情況序號部門名稱負(fù)責(zé)人聯(lián)系電話12345678隸屬于本公司的獨(dú)資、控股、參股、承包、合作經(jīng)營、三來一補(bǔ)以及對外采取其它合作方式的下屬企業(yè)情況：序號本公司持股比例企業(yè)名稱隸屬關(guān)系企業(yè)性質(zhì)聯(lián)系人聯(lián)系電話12345公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司目前經(jīng)營的業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________公司目前擁有員工________人，其中大專以上文化程度的有________人，占員工總數(shù)________%，大學(xué)本科以上的有_________人，占員工總數(shù)_________%，碩5士學(xué)位（含中級職稱）以上的有_________，占員工總數(shù)_________%，博士學(xué)位（含高級職稱）以上的有_________人，占員工總數(shù)_________%公司經(jīng)營財(cái)務(wù)歷史（單位：萬元）項(xiàng)目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負(fù)債凈資產(chǎn)公司經(jīng)營負(fù)債情況說明：（來源、金額、期限）公司近期及未來3~5年要實(shí)現(xiàn)的目標(biāo)（行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略______________________________________________________________________________________________________________6_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________7第二部分公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長副董事長23456789董董董董董董董事事事事事事事董事長姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________8總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績_______________________________________________________9_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負(fù)有重要責(zé)任的人員（可增加附頁）姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產(chǎn)品服務(wù)產(chǎn)品服務(wù)描述、主要介紹產(chǎn)(行業(yè)特點(diǎn)、競爭焦點(diǎn)、主要的技術(shù)指標(biāo)和關(guān)鍵技術(shù)說明品服務(wù)的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類產(chǎn)品/服務(wù)的比較，本公司產(chǎn)品服務(wù)的新穎性、先進(jìn)性和獨(dú)特性，如擁有的專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和擬申請的知識產(chǎn)權(quán)（專利、商標(biāo)、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等，如果有，請說明，并附主要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請專利情況__________________________________________________________________________________________________________________________產(chǎn)品商標(biāo)注冊情況__________________________________________________________________________________________________________________________產(chǎn)品面向的用戶有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本的構(gòu)成及銷售價(jià)格制訂的依據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時(shí)，毛利潤率為____________%，純利潤率為____________%如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(guān)（如成本相同但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術(shù)先進(jìn)性（包括技術(shù)鑒定情況、獲國際、國家、省、市及有關(guān)部門和機(jī)構(gòu)獎勵情況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測標(biāo)準(zhǔn)情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術(shù)與產(chǎn)品開發(fā)方面的競爭對手情況，以及公司為提高競爭力擬采取的措施________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術(shù)開發(fā)方面的資金總投入是多少，計(jì)劃再投入的開發(fā)資金是多少（包括購置開發(fā)設(shè)備、開發(fā)人員工資、試驗(yàn)檢測費(fèi)用、以及與開發(fā)有關(guān)的其它費(fèi)用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進(jìn)水平，公司的開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)的技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托（如大學(xué)、研究所等）情況，這些依托的可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵機(jī)制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊(duì)伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計(jì)劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個(gè)）第五部分行業(yè)及市場情況行業(yè)情況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預(yù)測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率本公司銷售收入本公司銷售增長率未來3年各年全行業(yè)銷售收入預(yù)測（萬元）年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個(gè)主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細(xì)描述本公司產(chǎn)品服務(wù)的競爭優(yōu)勢（包括性能、價(jià)格、服務(wù)等方面）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預(yù)測（融資不成功情況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年的銷售收入預(yù)測（融資成功情況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來年的成本費(fèi)用、營業(yè)稅及附加、所得稅、利潤預(yù)測（融資成功與融資不成功分別說明）第六部分營銷策略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價(jià)格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊(duì)伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售策略具體實(shí)施的有效性，請論述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊(duì)伍采取什么樣的激勵機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據(jù)營銷策略，預(yù)算未來3~5年銷售費(fèi)用（包括人工費(fèi)用）（萬元）年份第1年第2年第3年第4年第5年銷售費(fèi)用第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請說明原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況（專用設(shè)備還是通用設(shè)備，先進(jìn)程度如何，價(jià)值是多少，是否購買保險(xiǎn)，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長的要求，如果需要增加設(shè)備，采購計(jì)劃、采購周期及安裝調(diào)試周期）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家主要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格的如何制訂，產(chǎn)品毛利潤率是多少，純利潤率是多少____________________________________________________________________________第八部分管理請說明，為保證融資項(xiàng)目按計(jì)劃實(shí)施，公司準(zhǔn)備今后各年陸續(xù)設(shè)立哪些機(jī)構(gòu)，各機(jī)構(gòu)配備多少人員，人員年收入情況。請用圖表統(tǒng)計(jì)表示出來，附在本調(diào)查表后。公司對管理班子及關(guān)鍵人員將采取怎樣的激勵機(jī)制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容