Unit6TheMediaLesson3TheAdvertisingGame教學(xué)設(shè)計(jì)-高中英語(yǔ)北師大版選擇性

Unit6TheMediaLesson3TheAdvertisingGame教材分析主題語(yǔ)境：人與社會(huì)主題群：科學(xué)與技術(shù)子主題：科技發(fā)展、社會(huì)進(jìn)步語(yǔ)篇類(lèi)型：說(shuō)明文文本分析：[What]本文主要講述的是廣告的發(fā)展史，介紹了傳統(tǒng)廣告、現(xiàn)代廣告、改進(jìn)的廣告、進(jìn)一步完善的現(xiàn)代廣告以及公益廣告的特點(diǎn)、目的及問(wèn)題。[Why]通過(guò)介紹五類(lèi)廣告，梳理不同時(shí)期廣告的特點(diǎn)，理解廣告在日常生活中發(fā)揮的重要作用，了解科學(xué)技術(shù)進(jìn)步和廣告改進(jìn)的關(guān)系，關(guān)注公益廣告，倡導(dǎo)社會(huì)新風(fēng)尚。[How]本文是一篇說(shuō)明文，采用了“總分”結(jié)構(gòu)，介紹了五類(lèi)廣告，并列舉了大量實(shí)例。課時(shí)目標(biāo)：1.梳理廣告的發(fā)展過(guò)程，獲取傳統(tǒng)廣告、現(xiàn)代廣告、改進(jìn)的現(xiàn)代廣告、進(jìn)一步完善的現(xiàn)代廣告、公益廣告的特點(diǎn)、目的及問(wèn)題的信息。2.定位標(biāo)題，尋找每段主題句，判斷文本體裁，了解文本結(jié)構(gòu)。3.能夠在具體的語(yǔ)境中運(yùn)用本課的重點(diǎn)詞匯及了解usedto和would的用法。4.了解說(shuō)明文的寫(xiě)作方法及表示事物發(fā)展順序或時(shí)間的詞匯。5.引導(dǎo)學(xué)生了解公益廣告對(duì)全社會(huì)進(jìn)行道德和思想教育發(fā)揮的重要作用，呼吁學(xué)生關(guān)注社會(huì)問(wèn)題，規(guī)范自己的行為，倡導(dǎo)社會(huì)新風(fēng)尚。教學(xué)重點(diǎn)：梳理廣告的發(fā)展過(guò)程，獲取五類(lèi)廣告的特點(diǎn)、目的及問(wèn)題的信息。教學(xué)難點(diǎn)：1.能夠靈活運(yùn)用本課的重點(diǎn)詞匯及了解usedto和would的用法。2.了解說(shuō)明文的寫(xiě)作方法。3.了解公益廣告，關(guān)注社會(huì)問(wèn)題，規(guī)范自己的行為。教學(xué)準(zhǔn)備：教師準(zhǔn)備：1.廣告的種類(lèi)及發(fā)展史。2.公益廣告的相關(guān)信息。學(xué)生準(zhǔn)備：1.預(yù)習(xí)本課詞匯。2.準(zhǔn)備自己最喜歡的廣告的相關(guān)照片。教學(xué)過(guò)程：Step1ACTIVATEANDSHARE1.Greeting2.Appreciate (1)Askstudentstoenjoytwoadvertisementsandencouragestudentstodescribeeachadvertisement. (2)Explorethequestionsbelow:Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive? (3)Askstudentstogothroughthesuggestedpointsbelowandaddotherideastheymayhave. theproductnamethenameofapanywordsofexperts humorouslanguagetheconceptoffreedompicturesorimages theunusualideathedesign (4)Askstudentstothinkandsharetheiranswerswiththeclass. 【設(shè)計(jì)意圖】通過(guò)創(chuàng)設(shè)情景，呈現(xiàn)華為和星巴克的廣告圖片，鼓勵(lì)學(xué)生對(duì)視頻展開(kāi)描述，激活學(xué)生的背景知識(shí)和相關(guān)經(jīng)驗(yàn)，并引導(dǎo)學(xué)生討論購(gòu)買(mǎi)產(chǎn)品與廣告的關(guān)系及廣告中最具吸引力的部分，激勵(lì)每一個(gè)學(xué)生積極地參與到課堂活動(dòng)中來(lái)，激發(fā)學(xué)生對(duì)主題的思考，調(diào)動(dòng)身體多種器官，大大提高學(xué)習(xí)效率。Step2READANDEXPLOREWhilereading1.Mainideaofthepassage.(1)Thepassagebelowisaboutadvertising.Studentsskimthroughthepassageandfindout:Whatisitmainlyabout?a.Differenttypesofadvertisementsb.Thedevelopmentofadvertisementsc.Differentattitudestowardsadvertisements(Answers:b)(2)Askstudentstochooseanoptionandtellthereasons.(3)Checktheanswer.2.Identifythetexttypeofthispassage(1)InstructstudentstolearntheSkillBuilder.(2)Studentsgiveexamplesofdifferenttexttypestoshowtheirunderstanding,suchaspoems,essay,drama,argumentation,novel,expositionandsoon.(3)Studentscalloutthetexttypeofthepassage.Andexplainwhathelpedthemidentifythetexttype.(4)Checktheanswerasaclass.Suggestedanswer:Thisisanexplanatorytext.Itintroducesthedevelopmentofadvertisementintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.3.Readthepassageagainandfindoutthetopicsentences.4.Readthewholepassageandpletethetable.Thenwritethreeheadingsthatcancategorisetheinformationinthefirstrow.Types______________________________________________________Classicads?giveinformationabout___________?totellpeople__________?notsuitablewhen__________?notattractiveModernads?consistof______?apply_________?toshowpeople__________?tomakeads______?notenoughto__________Improvedmodernads?bine________with____________?useconceptsincluding___________?tostandout__________?tomakepeoplebelievethat________?repeatingoldideasnot__________?Itdoesnotmatter__________Furtherimprovedmodernads?usehumouraswellas_____________?__________________?________________?________________Publicads?helptoincreasepublicknowledgeand__________________?toencouragecitizensto________?toeducatethepublic__________（1）Inpairs,studentsfillintheblanksexceptthefirstrow.（2）Studentswillbeabletofilltheheadingsinthetoplineaftertheyhavepletedthetable.Thetitlesdependonthepletedinformation.（3）Studentsparetheanswerswithapartner.Suggestedanswers:Types:Features;Purposes;ProblemsClassicadsfindingcertainproducts;whatthepanysells,wheretheyarelocatedandthenameoftheproduct;productsandservicesareindirectpetitionwitheachotherModernadspicturesorwordsfromexperts;moderndesigntechniques;howgoodtheproductis;visuallyattractive;benoticedImprovedmodernadsthehigheststandardofdesign;creativeways;freedom,happiness,wealthandsuccess;inaworldofpetitiveadvertising;they"musthavetheproduct";effective;howattractivetheidealinkedwiththeproductisFurtherimprovedmodernadsnewandunusualideas;tosurprisepeople;tocreatesomethingthathasneverbeenseenbefore;tomakepeopleforgetthatsomeoneistryingtosellthemsomethingPublicadsmakeoursocietyabetterplaceforeveryone;participateinimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeople;onfightingAIDS,savingwater,helpingthepoor,givingupsmoking)【設(shè)計(jì)意圖】以任務(wù)為目的，鼓勵(lì)學(xué)生理解文本主旨大意，然后確定文章體裁。利用表格，梳理Classicads、Modernads、Improvedmodernads、Furtherimprovedmodernads、Publicads五類(lèi)廣告的特點(diǎn)、目的及問(wèn)題，從而了解廣告在不同時(shí)期的發(fā)展情況，使學(xué)生內(nèi)化已掌握的信息，強(qiáng)化學(xué)習(xí)內(nèi)容，使學(xué)生對(duì)信息的瞬間記憶轉(zhuǎn)為長(zhǎng)期記憶。Step3ThinkandShareAfterreading1.Usethediagramtotalkaboutwhatyouhavelearntaboutadvertising.【設(shè)計(jì)意圖】通過(guò)讓學(xué)生找出段落的主題句、回答問(wèn)題及根據(jù)圖表分享他們所學(xué)的關(guān)于廣告的知識(shí)，可以檢測(cè)學(xué)生對(duì)課文的理解掌握及結(jié)構(gòu)化知識(shí)是否形成或得到發(fā)展。同時(shí)也能促進(jìn)學(xué)生在活動(dòng)中以合作和探究的方式獲得知識(shí)。2.Studentsthinkaboutthetwoquestionsandthenwritedowntheiranswersontheworksheet.（1）Whathasbeenthedrivingforceforthedevelopmentofadvertisements?（2）Whatdoesthetitle"TheAdvertisingGame"meantoyou?【設(shè)計(jì)意圖】探討五類(lèi)廣告的理念及目的，提出自己的問(wèn)題并設(shè)法解答，引導(dǎo)學(xué)生思考文章深層含義，對(duì)語(yǔ)篇背后的價(jià)值取向進(jìn)行推理和論證，探討語(yǔ)篇與主題意義的關(guān)聯(lián)。3.DesignapublicadTherearemanyissuespeopleconcernedaboutindailylife.Studentspickoutonegreatconcernanddesignpublicadsforit.Studentscandiscusstheadvertisementandexchangeideasabout:Wha