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2020年上海市高考英語(yǔ)試卷ListeningComprehensionSectionADirectionsSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthequestionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard.1.A.Inabus.B.Inarestaurant.C.Inahairdressingshop.D.Inashoppingcenter.2.A.Thecoffeeshop.B.Thedininghall.C.Thelibrary.D.Thedormitorybuilding.3.A.Hercreditcard.B.Herhandbag.C.Herpassport.D.Hernewshoes.4.A.Themanenjoyedthelecturemuch.B.Themanmissedthelecturebecauseoffallingsleep.C.Themanhasenjoyedthelectureandcouldn'tenjoyit.D.Themancouldn'tfallasleepwhenenjoyingthelecture.5.A.Hethinksit'stoocoldtogoout.B.Hehasnointerestedinshoppingandeating.C.Heissatisfiedwithanychoicethatthewomanmakes.D.It'sboringforhimtotalkwiththewoman.6.A.It'sawasteoftimereadingthem.B.Toomanyfalseadvertisementscheatconsumers.C.Theadvertisementisbeneficialtous.D.Theadvertisementisatwo﹣edgedsword.7.A.Hefeelsregretfulaboutit.B.Inspiteoflackingtimetowander,itiscolorful.C.Comparedwithhisexpectation,itisdisappointing.D.Heisverysatisfiedwithit.8.A.Hecouldn'tattendherbirthdaypartyfortheschoolcharitysale.B.HewillcometodinnerintimeinthenextSaturday.C.Hewantstoinvitethewomantotheschoolcharitysale.D.Hehasnomoneytobuyabirthdaygiftforthewoman.9.A.Hethinksthepillisuselessforhiscough.B.Hecouldn'tfindanypillinhishome.C.Heiscomplainingthewomanofherbadsuggestion.D.Hewilltakesomepillsrightnow.10.A.Hismomhaswaitedforonehourtotalkwithhim.B.Heandhismomhavenothingtotalkaboutit.C.Hespendslongtimechattingonthephonetohismom.D.Herarelytalkstohismomforalongtime.SectionBDirections:InSectionB,youwillheartwoshortpassagesandonelongerconversation,andyouwillbeaskedseveralquestionsoneachoftheshortpassagesandthelongerconversation.Theshortpassagesandthelongerconversationwillbereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthefourpossibleanswersonyourpaperanddecidewhichoneisthebestanswertothequestionyouhaveheard.11.(1)A.Theirpriceistoohightoaffordforthepoor.B.Thelocalresidentscangrowvegetablesandfruitsbythemselves.C.Theyarenotnutritiousandveryhardtoprepare.D.Theyarenotprettyenoughtobedisplayedonstoreshelves.(2)A.Thecompanycollectsprettyfruitsandvegetablestoearnmoremoney.B.Thecompanycollectsuglyfoodsandsellsthemtolocalresidentsatadiscount.C.Thecompanythinksthattheuglyfoodsarenotashealthyasthefreshfoods.D.Thecompanyownsalotofchainsupermarketsandcarryuglyfoods.(3)A.Refusingfoodwastingandcallforenvironmentalprotection.B.Givingsomehelptopoorfarmers.D.Store'saddresschoosingandpricefixingforchainsupermarkets.D.Theimportanceofdisplay.12.(1)A.1million.B.1billion.C.10million.D.10billion.(2)A.Plantingatreeforeveryman,woman,andchild.B.Plantingnewwoodlandtoprovidemoregreenareas.C.Engagingpeopleintheirnaturalenvironmentandimplantingtrees.D.Bringingexistingwoodlandintomanagement.(3)A.Makingnaturalenvironmentskeeppacewitheconomicdevelopments.B.Makingairpollutionreducedandprotectingagainstnoisepollution.C.Reducingtheurbanheatislandeffectandflooding.D.Providingbenefitstohealthandreducingstress.13.(1)A.Itwasstolenthismorning.B.Ithasbrokendownforthreedays.C.Itwasdamagedbecauseofatrafficaccident.D.Itwasmovedawayduetowrongparking.(2)A.ItwasinbehindofNO.1classroombuilding.B.Studentscanparktheircarsatrandomincampuswheninemergency.C.Studentparkingtherewillreceiveaparkingfineandpayforthestoragefee.D.Ifthismanwantstoparkhere,heneedstobringhisstudentcardalong.(3)A.Tothecampustrafficoffice.B.Totheclassroombuilding.C.Totheadministrationbuilding.D.Tothestadium.(4)A.﹩5.B.﹩25.C.﹩20.D.﹩55.GrammarandVocabularySectionADirections:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentandgrammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword;fortheotherblanks,useonewordthatbestfitseachblank.14.IntroductiontoEnglishasaSecondLanguageTeacher'sBookOneoftheearliest﹣knowninventionsisthebowandarrow,whichisstillusedthroughouttheworldtoday,15,000years(1)itwasfirstinvented.Ofcourse,thesedays,thebowandarrow(2)(use)mainlyinsportingevents,butinsomeplacesitisstillameansofkillinganimalsforfood.InwesternAsia,anotherextremelyimportantinventionwasborn﹣theabilitytoproducepots.Aslongas6500yearsago,peoplewereproducingpottery,mostlyplainandwithoutdesigns,butthetechniquehaschangedlittlesince.Somepeoplesaythatthewheelisthesinglemostimportantinvention.Earlyexamplesfromabout5000yearsagohavebeenfoundintheforestsofEurope.Around1500yearslater,thePhoeniciansusedsand,limestoneandsodiumcarbonatetoproduce(3)elsewhichwewouldbelostwithout﹣glass.Howmanythingsdoyoulockwithakeyeveryday?Doors,cupboards?Thecar?Wereallydon'tthinkmuchaboutthem,(4)we?Well,thefirstexampleofalockandkeydatesbackto2750yearsago,inAssyria.ThisisalockonalargewoodendoorinthepalaceofSargonⅡ.Anotheramazinginvention,whichweprobablytakeforgrantedthesedays,istheskillofknitting(5)firstappearedintheRomanEmpire,some1700yearsago.The(6)(early)examplesareknittedsocks!Eyeglassesdevelopedfromjustonelensinaframe,likeasimplemagnifyingglass,waybackinthe13thcentury.Inabout1290,theideatoputtwolensesinaframetositonthenosewasdevelopedinFlorence.And,believeitornot,themoderncontactlensis120yearsold!Timefliesandwespendalotoftime(7)(check)howmuchtimewehaveleft!Thiswouldbeimpossible(8)clocksandwatches,(9)areallaroundus:onwalls,onourwrists,onourPCs,andevenonourmobilesandiPod's.ThefirstpocketwatchwasinventedbyThomasTompion(1639﹣1714)inEngland330yearsago,andhiswatch﹣facedesign,withtwo(andsometimesthree)handsmovingaroundasingledial,(10)(remain)largelyunchangedinallthattime.SectionBDirections:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.Notethatthereisonewordmorethanyouneed.15.A.empowersB.handsC.innovativeD.meanE.printsF.notesG.shavingH.storeI.tipJ.traceableK.uneconomicThehealthfoodchainTossedhasjustopenedtheUK'sfirstcashlesscafe.It'sanothersteptowardsthedeathofcash.Thisisnothing(1).Moneyistech.Thecastingofcoinsmadeshells,whales'teethandothersuchprimitiveformsofmoneyredundant(多余的).Theprintingpressdidthesameforpreciousmetals:westartedusingpaper(2)instead.Electronicbankingputpaidtothecheque.Contactlesspaymentisnowdoingthesametocash,whichisbecominglessandlessconvenient.Inthemarketplaceconvenienceusuallywins.Inaworldwithoutcash,everypaymentyoumakewillbe(3).Doyouwantgovernments(whicharenotalwaysbenevolent),banksorpaymentprocessorstohavepotentialaccesstothatinformation?Thepowerthis(4)themisenormousandthepotentialscopeforOrwellianlevelsofsurveillanceisterrifying.Cash,ontheotherhand,(5)itsusers.Itenablesthemtobuyandsell,and(6)theirwealth,withoutbeingdependentonanyoneelse.Theycanstayoutsidethefinancialsystem,ifsodesired.Cashhasitsusesforsmalltransactions﹣achocolatebar,anewspaper,apintofmilk﹣which,intheUK,arestill(7)toprocessbyothermeans.Itwillalwaysbethefastestandmostdirectformofpaymentthereis.Iliketo(8)waiters,forexample,incash,knowingtheywillreceivethatmoney,withoutitbeingsiphoned(轉(zhuǎn)移)offbysome(9)employer.Ialsoliketoshopinmarkets,whereIcanbuydirectlyfromtheproducerknowingtheywillreceivethemoney,withoutmiddlemen(10)offtheirpercentages.Cashmeanstotalfinancialinclusion,aluxurythebetter﹣offtakeforgranted.Withoutfinancialinclusion﹣andtherewillalwaysbesomewho,forwhateverreason,won'thaveit﹣youaretrappedinpoverty.Sobewarethewaroncash.ReadingComprehensionSectionADirections:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.16.Fitnessexpertsweighinonwhetherit'ssafetoskipthissometimesannoyingstepinyourexerciseroutine.Oneofthemostimportantstepsinyourfitnessroutinecomesattheconclusion.Manyknowtheimportanceofproperlywarmingupandpreparingtoexercise,butexpertssaythatincorporatingacooldownroutineisjustasimportant.AccordingtotheMayoClinic,coolingdownallowsforyourbodytorecoverandreturntoitsnormal,(1)state.Thoughcoolingdownisn'tprovento(2)musclestiffnessorsoreness,itcanpreventdizzinessandallowyourheartrateandbreathingtoeasebacktoanormalrate,HarvardMedicalSchoolreports.PhyllisMammarelli,personaltrainerattheShenangoValleyYMCAinSharon,Pennsylvania,workswitheachofherclientsonacooldownroutineasshesaysit'sa(n)(3)partofexercising."Coolingdownallowsyourbodytograduallyreturntoalow﹣intensityactivitylevel,slowlyreducingyourrespiratoryandheartrateuntilit'sequalizedandbacktonormal"shesays.(4)therecoveryphaseofaworkoutisn'tproventobeharmfultoyourbody,butMammarelliwarnsthatwithoutcoolingdown,thebodywilltakelongertoreturnbacktothelow﹣intensitylevelactivitylevelyoubeganyourworkoutwith.Therearealsonon﹣threateningsideeffectsthatcouldoccurasaresultofforgoingacooldown.Mammarelliwarnsthatbloodcangatherorpoolinyourlowerextremitiesandleadtodizzinessand(5).Additionally,ACEsaystokeepaneyeonyour(6)sorenessandstiffness.Whilesorenessafteraworkoutistobeexpected,(7)onsetmusclesorenesscanoccur24﹣28hoursafteryourworkoutandcause"uncomfortabledebilitatingpain".Sideeffectsaremostlyseenintheelderlyorthosewithcardiovasculardiseaseandcanbe(8)bywarmingupandcoolingdown.Herearesomeothersignsthatyoumightbeworkingouttoomuch.Allowfiveto10minutesatthe(9)ofyourworkoutforacool﹣downroutine.Duringthisperiod,continueyourworkoutsession,butatamuchreducedrate.Ifyou're(10)fortimeduringyourworkoutsorunsurehowtoallowyourbodytorecover,Mammarellisuggestsstretchingmusclesinapain﹣freerangeof(11).Here'saneasystretch(12)totry.Tackingonafew(13)minutestoyourworkoutforcoolingdownmayseemlikea(n)(14),butthebenefitsoutweighthecostoffindingextratimeinyour(15).Ifyouneedinspirationforschedulingthetimetoworkoutandcooldownlooktothesewomenwhoworkouteveryday.(1)A.presentationB.preservationC.prejudiceD.pre﹣exercise(2)A.boostB.reduceC.resistD.experience(3)A.beneficialB.preferableC.comfortableD.a(chǎn)daptable(4)A.SuspectingB.StrikingC.SecuringD.Skipping(5)A.featuringB.faintingC.freezingD.frustrating(6)A.powerB.strengthC.muscleD.energy(7)A.delayedB.controlledC.neglectedD.charged(8)A.respectedB.launchedC.maintainedD.eased(9)A.intensionB.conclusionC.principleD.prediction(10)A.pressedB.a(chǎn)ssessedC.processedD.obsessed(11)A.conversationB.compositionC.motionD.hesitation(12)A.regulationB.routineC.guidanceD.motivation(13)A.criticalB.dramaticC.a(chǎn)mbitiousD.a(chǎn)dditional(14)A.inconvenienceB.innutritionC.initiativeD.injustice(15)A.a(chǎn)mountB.treasureC.scheduleD.struggleSectionBDirections:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassageyouhavejustread.17.JamesCameron,writer﹣director﹣producerofbestpictureOscarwinner"Titanic"(1997),hasagaindeniedaclaimperenniallyputforthbyfans:thattherewasroomforJack(LeonardoDiCaprio)toclimbaboardthefloatingdoorholdingRose(KateWinslet)andavoiddeathbyhypothermia(低體溫)followingtheshipwreckintheNorthAtlantic.Statingthat"itsaysonpage147[ofthescript]thatJackdies,"Cameron,63,toldVanityFair,"Obviouslyitwasanartisticchoice,[that]thethingwasjustbigenoughtoholdher,andnotbigenoughtoholdhim".Findingit"silly,really,thatwe'rehavingthisdiscussion20yearslater."thefilmmakerpointedoutthat,"Hadhelived,theendingofthefilmwouldhavebeenmeaningless...Sowhetheritwasthat,orwhetherasmokestackfellonhim,hewasgoingdown."Headdedhebelievedthephysicswerecorrectaswell."Iwasinthewaterwiththepieceofwoodputtingpeopleonitforabouttwodaysgettingitexactlybuoyant(漂浮)enoughsothatitwouldsupportonepersonwithfullfree﹣board,meaningthatshewasn'timmersedatallinthe28degreewater,sothatshecouldsurvivethethreehoursittookuntiltherescueshipgotthere...Andwevery,veryfinelytunedittobeexactlywhatyouseeinthemoviebecauseIbelievedatthetime,andstilldo,thatthat'swhatitwouldhavetakenforonepersontosurvive."Winsletandfellow"Titanic"starKathyBatessuggestotherwise,withBatesattheSAGAFTRAFoundation2ndAnnualPatronoftheArtistsAwardsonNov.9introducingWinsletbysaying,"HeletsgoofherhandandsinksintothedepthoftheAtlantic.AndIpersonallythinkthattherewasplentyofroomonthere!"Winsletagreed,tellingtheaudiencelightheartedly,"Hecouldhavefitonit!Hecouldhavefitonthatdoor!"Shesimilarlysaidon"JimmyKimmelLive!"inFebruary2016thatJack"couldhaveactuallyfittedonthatbitofdoor"Asfarbackas2012,CamerontoldIGN.com,"It'snotaquestionofroom,it'saquestionofbuoyancy...It'sclearthatthere'sreallyonlyenoughbuoyancyavailableforoneperson...She'scompletelyoutofthewaterontheraft,and...ifhegotonwithher,they'dbothbehalfinandhalfoutofthewater...andtheywouldhavebothdiedofhypothermia."Aswell,hehadtoldTheDailyBeastinJanuary,"Youreadpage147ofthescriptanditsays,"Jackgetsofftheboardandgiveshisplacetohersothatshecansurvive"It'sthatsimple".Referringtoa2012episodeofDiscovery's"MythBusters"inwhichhegamelyguest﹣starred,Camerontoldthewebsite,"You'reJack,you'reinwaterthat's28degrees,yourbrainisstartingtogethypothermia.'MythBusters'asksyoutonowgotakeoffyourlifevest,takehersoff,swimunderneaththisthing,attachitinsomewaythatitwon'tjustwashouttwominuteslater﹣whichmeansyou'reunderwatertyingthisthingonin28﹣degreewater,andthat'sgoingtotakeyoufiveto10minutes,sobythetimeyoucomebackupyou'realreadydead.Sothatwouldn'twork.Hisbestchoicewastokeephisupperbodyoutofthewaterandhopetogetpulledoutbyaboatorsomethingbeforehedied."(1)WhatquestionhavethefansraisedabouttheplotoftheTitanic?A.Theythinktheendingofthestorywasnotgoodenough.B.Theyquestionthedirector'slevelofdirection.C.Theyopposetheseparationoftheheroandheroine.D.Theybelievethattheherohasachanceofsurvivalaswell.(2)AccordingtoJamesCameron,Jackshouldhavebeendeadbecause.A.itcomesuptothefans'expectationsB.theprocessthescreenplaycanbesatisfiedC.thetruestorythatattractsmorefansD.thecoreroleofthefilmistheactressnottheactor(3)Whichofthefollowingpeoplehold(s)adifferentviewpointofJack'slife?A.KathyBates.B.Winslet.C.JamesCameron.D.Thefans.(4)Accordingtothepassage,whichofthefollowingisincorrect?A.Accordingtothedirector,theheroisdeadonpage147ofthescript.B.Iftheherowerestillalive,theendingofthemoviewouldbemeaningless.C.JamesCameronattendedtheFoundation2ndAnnualPatronoftheArtistsAwards.D.Somefansdon'twanttobelievethattheheroisdeadinthemovie.18.WhenIbecameabudgettraveler,andIdiscoveredsomeofthecheapestwaystotravelaroundtheworld.Don'tletmoneyproblemsstopyoufromtraveling.Hereareafewwaystotravelcheapthatcanhelpyouseetheworldonabudget.1.PaywithpointsYou'resmartenoughtoknowmoneydoesn'tgrowontrees,butearningcreditcardpointsandmilesmayhaveyouthinkingotherwise.Figureouthowmuchmoneyyouregularlyspend,andconsidermakingthosepurchasesonatravelcard,liketheChaseSapphirePreferredCard,sothatyouhavethepotentialtoberewardedwithpointsandmileseverytimeyouswipe.Youcanredeem(兌換)theserewardsforairfare,hotelsandotherqualifyingexpenses.2.Wanttoscoreevencheaperflights?YoumaywanttosubscribetoScott'sCheapFlights.Thisemailnewsletteralertsbudgettravelerswhenairlinesholdsalesormistakenlylowertheirprices.Inthepast,Scott'sCheapRightshasnotifiedsubscribersaboutamazingdealslikea﹩260flightfromNewYorktoParisandaflightfromSanFranciscotoBalifor﹩364.TheFlightDandSecretFaretwomoresitesthatmaybeabletohelpyoufindcheapflights,accordingtoNicoAtienza,afrontdeskagentattheTravelHackingCartel.3.TimingiseverythingIt'stypicallyeasiertofindcheapflightswhenyourtravelscheduleisflexible.Often,you'llfindthebestdealswhenyoutravelinthemiddleoftheweekortakeared﹣eyeflightovernight.Ifyou'repreparedtofaceless﹣than﹣idyllicweather,youcouldsaveevenmoremoneyonairfareandhotelsbytravelingduringoff﹣peakseasons."Themostimportantthingistobeflexibleontiming",saysAtienza."Thetighteryourtimeframe,thelesschanceyou'regoingtogetacheapfare".Itcanalsohelptobookearly.4.Whenyoutraveltogether,youcansplitthecostswithyourfriendsandfamilyThere'ssomethingtobesaidaboutsolotravel.Butifyou'reonabudget,youcansplitthecostsofhotelsandrentalcarswhenyoutravelwithasmallgroupoffriendsorfamily.Sodon'tbeshyaboutsqueezingintoasmallmotelroomorrentinganentirehomeonAirbnbifit'slessexpensiveperperson."Theoptimalpartysizetendstoworkouttobefourpeople,"saysAtienza.Anymorethanthatandthehotelmightchargeyouforanotherroom.Youshouldalsobeabletofitaboutfourpeopleinyourrentalcar,dependingonthetypeofcaryourent.(1)Whatislearnedfromthepassage?A.TheairfarefromSanFranciscotoBaliisonly﹩364.B.YoumayfindcheapflightsfromTheFlightDandSecretF.C.Thetighteryourtimeframe,themorechanceyou'regoingtogetacheapfare.D.Atienzabelievesthattheoptimalpartysizetendstoworkouttobethreepeople.(2)Accordingtothisarticle,whichofthefollowingisNOTawaytogetcheapairlinetickets?A.RedeemPointsforAirlineTickets.B.Noticetheairlines'pricereductionanddiscountemails.C.Chooseoff﹣seasontraveltimes.D.Splitthecostswithyourfriendsandfamily.(3)Thisarticleismostlikelytocomefrom.A.atravelmagazineB.aspeechC.apromotionemailD.adailynewspaper19.Thebookswereadwhenwe'reyounghaveaspecialsortofpower:theycaninspireustobebraveandresilient(MatildabyRoaldDahi),takeusonthrillingadventures(DivergentbyVeronicaRoth)andevenintroduceustotragedy(TheBridgetoTerabithiabyKatherinePaterson).They'reasformativeasanythingelseinouryounglives,andsometimesthey'rethefirstplaceweencounterlarger﹣than﹣lifeideas.ConsiderthelastingculturalimportofToKillaMockingbirdoreventheurgencyofanewerbestsellerlikeI'llGiveYoutheSun,JandyNelson's2014novelcenteringonacontradictoryissue.InTheMagicWords,CherylB.Klein,anexecutiveeditoratScholasticwhoseprojectsincludethelasttwoHarryPotterbooks,setsouttoinformwould﹣bewritersonhowgreatnovelsforyoungreaderswork.ThemarketforYAnovelsisbooming:salesinthechildren'sandYAsectorhavebeenneckandneckwiththoseofadultbooksinrecentyears,andadultauthors,includingMegWolitzer(Belzhar)andCarlHiaasen(RazorGirl),aregettinginonthephenomenon.MagicWordsaimstobeamasterclass.Ifyouthinkitsoundssilly,itisn't.Intheeraofelevatedself﹣helpsensationslikeMarieKondoandBreníéBrown,TheMagicWordsisofapiece.Kleindeconstructstheseeminglyobvious(clearplotlines,sympatheticcharacters)torevealthetechnicalintricaciesofsomebelovedclassics.L.M.Montgomerysurelydidn'twhipupAnneofGreenGablesasacash﹣inendeavor.Butforthosewhowanttocapitalize,Anneisinstructive:what'stimelessandbroadlyappealingaboutAnne﹣herteenageheartandimpulses﹣iswhattoexamine.Onceyouunderstandthat.Kleinencouragesyoutogetpersonal:Whatmakesyouidealtowriteyourstory?Andwhatdoesitmeantothereader?Onthelatterquestion,TheMagicWordsismorethanahandbook.ItisalsoatimelysocialcommentaryontheresponsibilityYAwritershavetoyoungadults.Thosewhowritetoayoungerdemographicmuststartwithanawarenessoftheirreaders﹣notonlytheiragebutalsohowtheymightconnectwiththeissues,boththemundane(bullies)andthecultural(tolerance)thatcharactersface.Thenarrativeswetellyoungreaderscaninfluencehowtheyunderstandandvaluetheworldaroundthem.Themagicisn'tinthewords:it'sinhowthewordscometogethertoreflectandaffirmtherealitiesofadiverseyoung﹣adultexperience.(1)Accordingtothefirstparagraph,itcanbelearnedthat.A.TheBridgetoTerabithiacaninspireustobebraveandresilientB.MatildabyRoaldDahicantakeusonthrillingadventuresC.DivergentbyVeronicaRothevenintroduceustotragedyD.ToKillaMockingbirdhaslastingculturalsignificance(2)WhichofthefollowingisNOTtrueaboutYAnovels?A.AnneisamasterinthefieldYAnovels.B.Salesinthechildren'sandYAsectorhavebeenneckandneck.C.AdultauthorsaregettinginthefieldofYAnovels.D.ThemarketforYAnovelsisbooming.(3)Accordingtothetext,theMagicWordsis.A.fullofabsurdplotsandcomplexnarrativestructureB.oneofthemasterpiecesofKleinC.notonlyahandbookbutalsoatimelysocialcommentaryD.anovelcomposedofmanyletters(4)Accordingtothelastparagraph,thosewriterswhowritetoayoungershould.A.findsomeonetosponsortheirwritingB.fullyunderstandtheirreadershipfirstC.developastrategytomeetthemarketD.copytheworksofhistoricalmasters20.Directions:Readthefollowingpassage.Fillineachblankwithapropersentencegiveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.A.Thehigherthepriceoffilmticketis,themorepopularitisamongyoungers.B.Imagineifyoucouldinsteadpaylesstoseefilmsthatarenotinhighdemand?C.OneofthefirstcinemachainstotakeupthisinitiativeisDendy.Morewillfollow.D.Dynamicticketpricingreliesonthequalityandtrendofthefilm,varyingfromonetoanother.E.Dynamicticketpricinggivestheconsumertheabilitytopurchasefilmticketsatawiderrangeofprices.F.Dynamicpricingbenefitscinemasbyoptimizingthepricemixforeveryscreeningofeveryfilm.Comingsoontoacinemanearyou?TicketpricesshapedbydemandChancesarethatifyouseejustonefilmthisyear,youprobablysawitalready.TheperiodbetweenChristmasandAustraliaDayistypicallythebusiestandmostcompetitiveinourfilmcalendar.Butevenwhenyouarriveataticketcounterataquietertimeofyearyouwillusuallypaythesamepricetoseeafilmirrespectiveofitspopularity,qualityorbudgetsize.(1)AnewsmartapplicationmeansthiswillsoonbearealityforsomeAustralianconsumers.Melbourne﹣basedstartupChooviewilllaunchaserviceofferingdemand﹣basedticketpricingtofilmgoersattheendofMarch,withover100screensacrossmetropolitanandregionalvenuesinVictoria,NSWandACT.(2)Choovie'sappwillallowconsumerstodecide,withinparameterssetbythecinemas,whatpricetheypaytoseeafilm.Forexample,ifyoudon'twanttopaymorethan﹩10toseeaparticulartitleandarepreparedtocompromiseonwhereandwhenyouseeit,theappwilllocateasuitablesessionforyou.TheemergenceofappssuchasChoovieislikelytoshakeupthefilmindustrybyfundamentallychangingourexperienceofgoingtothemovies.Dynamic(ordemand)ticketpricingaimstochangethis.Sohowdoesdynamicpricingwork?(3)Thisdependsonanumberofdemandvariables,suchasmovielifecycle,timeofday,dayoftheweek,filmtitle,venue,sizeofscreen,actualbookingsandsoon.Thenumberofseatsineachpricecategoryforeveryfilmisbasedondemandconditionsatthetimeofpurchase.Itworksbyusing"pricingbots",whichadjustpricesinrealtimeaccordingtorulessetbytheexhibitorandonthebasisofinformationgatheredaboutconsumerpreferences.Uber's"surgepricing"isoneexampleofdynamicpricing.Airlineticketsareanother.Theideaisthatinsteadofofferingcustomersalimitednumberofticketcategories,thecinemasellseachseatbasedontheindividualcustomer'swillingnesstopay.Patronscanchoosescreeningsbyspecifyingthingssuchastheamounttheyarepreparedtospend(say,under﹩10),thelocationofthecinema(nomorethan10kmfromhome),thetimeofday(anytimeafter2pm)andsoon.Conversely,cinemagoersshouldalsobepreparedtopayhigherpricesforfilmsthatar

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