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1、Copyright by Fan Qibing,CHAPTER TWO ESTABLISHING BUSINESS RELATIONS,Writing skills-Points for Attention,how to know the source of information 怎樣得知對方公司的名稱和地址 self-introduction (history of the firm, business scopes, business ability, etc) the intention of writing letter Your expectation from addressee
2、表明建立業(yè)務(wù)關(guān)系的愿望并希早日回復(fù),Useful Sentences for the Source of Information,1. Having had your name and address from the Commercial Counselors office of the Embassy of the Peoples Republic of China in., we now avail ourselves of this opportunity to write to you and see if we can establish business relations by
3、 a start of some Practical transactions. 從中華人民共和國駐大使館商務(wù)參贊處獲悉貴公司名稱和地址,現(xiàn)借此機(jī)會與貴方通信,意在達(dá)成一些實(shí)際交易為開端,以建立業(yè)務(wù)關(guān)系。,2. We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances. 我們從貿(mào)促會得知,您想購買電子產(chǎn)品。,3. From ., we have obtained your name and address
4、 and understand that you are experienced importers of. We have pleasure in offering you . of which we would appreciate your pushing the sale on your market. .向我們介紹,你公司是生產(chǎn)(商品)的大出口商。,4. We learn from . that your firm specializes in ., and would like to establish business relationship with you. 從獲悉你公司專
5、門經(jīng)營,現(xiàn)愿與你公司建立業(yè)務(wù)關(guān)系。,5. Through the courtesy of. we have learned that you are one of the representative importers of. 承的介紹,獲悉你們是有代表性的進(jìn)口商之一。,6. Your name and address has been given to us by Messrs. J. Smith & Co., Inc., in New York, who have informed us that your firm has been recommended to us by the C
6、hamber of Commerce in Tokyo, Japan. 據(jù)紐約司密斯公司所告,得悉你公司名稱和地址,并得知你們?nèi)毡緰|京商會已把你行介紹給我們。,7. The. Bank in your city has been kind enough to inform us that you are one of the leading importers (exporters) of . and are interested in trading with China in these lines. 承貴地銀行通知,你們是的主要進(jìn)口商(出口商),并有意與中國進(jìn)行這些方面的貿(mào)易。,8. W
7、e are given to understand that you are potential buyers of Chinese .,which comes within the frame of our business activities. 據(jù)了解,你們是中國(商品)有潛力的買主,而該商品正屬我們的業(yè)務(wù)經(jīng)營范圍。,9. Through your trade delegation that recently paid a visit to this country, we learned that you are well-established importers of . and
8、are writing to you in the hope of receiving your orders from time to time. 通過貴國最近來訪的貿(mào)易代表團(tuán),我們了解到你們是信譽(yù)良好的進(jìn)口商,現(xiàn)發(fā)信給你們,盼能不斷地接到你們的定單。,10. We have obtained your name and address through the Bank of China and understood that you would like to establish business relations with us. 我們從中國銀行得到貴公司的行名和地址, 并獲悉貴公司愿
9、同我們建立業(yè)務(wù)關(guān)系。,Useful Sentences for the self-introduction,1. We wish to introduce ourselves to you as a state operated corporation dealing exclusively in Light Industrial Goods. 現(xiàn)向貴司自我介紹,我們是國營公司,專門經(jīng)營輕工業(yè)品。,2. As you may be well aware, we are a state-operated corporation handling such items as. in both im
10、port and export business. 也許你們已有所知,我們是國營公司,經(jīng)營(商品)的進(jìn)出口業(yè)務(wù)。,3. Specializing in the export of Chinese Art & Craft Goods we express our desire to trade with you in this line. 我們專門經(jīng)營中國美術(shù)工藝品出口,愿與你們進(jìn)行交易。 4. Our lines are mainly textiles and handicrafts. 我們的主要業(yè)務(wù)是紡織品和手工藝品。 5. We have been in this line of busi
11、ness for many years. 我們經(jīng)營這項(xiàng)業(yè)務(wù)已有多年。,Useful Sentences for introducing the intention of writing letter,1. We have the Pleasure to introduce ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension. 我們有幸自薦,盼望能有機(jī)會與你們合作,擴(kuò)展業(yè)務(wù)。 2. We take the liberty
12、of writing to you with a view to building up business relations with your firm. 我們冒昧通信,以期待與貴公司建立業(yè)務(wù)關(guān)系。,3. As you are one of the leading importers in ., we have pleasure in contacting you in the hope of establishing business relations and rendering you assistance in a wide range of your requirements.
13、鑒于你們是的主要進(jìn)口商之一,特此聯(lián)系,盼能建立業(yè)務(wù)關(guān)系,以有助于你們滿足各項(xiàng)需求。,4. We understand that you are interested in both the import and export of . and it is on this subject that we wish to introduce ourselves in the hope of establishing mutually beneficial business relations between our two corporations. 了解到你們對(商品)的進(jìn)口和出口都感興趣,故愿
14、自薦,希望在我們兩公司間建立互利的業(yè)務(wù)關(guān)系。,5. The high reputation, which you are enjoying as camera importers, has rendered us desirous of entering into business relations with you. Accordingly, we introduce ourselves to you by sending you our catalogs and price-lists. 你公司是信譽(yù)卓著的照相機(jī)進(jìn)口商,我公司極愿與你公司建立業(yè)務(wù)關(guān)系。為此,我們現(xiàn)在寄去商品目錄和價(jià)目單,
15、用以向你公司毛遂自薦。,6. We are willing to enter into business relations with your firm on the basis of equality, mutual benefit and exchanging what one has for what one needs. 我們愿在平等互利、互通有無的基礎(chǔ)上與你公司建立業(yè)務(wù)關(guān)系。,(A) Request for the Establishment of Business Relations,寫信意圖:日本DOCKER公司是一家皮制品貿(mào)易公司,從網(wǎng)上得知廣州東方進(jìn)出口公司的名稱和地址,特
16、致函該公司希望與他們建立業(yè)務(wù)關(guān)系。,DOCKER CORPORATION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: ,DOCKER CORPORATION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail
17、: yytodocker.co.jp May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: Dear Sirs, Having obtained your name and address from the Internet, we are writing you in the hope of establishing business relations with you. We are on
18、e of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are interested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. We look forward to hearing from you soon. Yours faithfully,DOCKER CORPORAT
19、ION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp,May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: ,Dear Sirs, Having obtained your name and address from the Internet, we are writing you in the hope o
20、f establishing business relations with you. We are one of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are interested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. We look forward to he
21、aring from you soon. Yours faithfully,Having obtained your name and address from the Internet, we are writing you in the hope of establishing business relations with you. Establish business relations建立業(yè)務(wù)關(guān)系 Enter into business/trade relations with sb We are seeking to establish direct business relati
22、ons with your firm. As this item falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you at an early date.,We are one of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are i
23、nterested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. Catalogue 目錄 Price lists and catalogues will be sent on request.,Quotation 報(bào)價(jià) To make sb a quotation for sth向某人就某商品報(bào)價(jià) Our quotation for 30 tons of Groundnuts is valid for 10 days. Please make us
24、 your best quotation for 500 cartons of Canned Yellow Peaches.,(B) Reply to the Above,寫信意圖:廣州東方進(jìn)出口公司在受到日本DOCKER公司的來信后,馬上回漢歡迎他們與本公司建立業(yè)務(wù)聯(lián)系,并按要求寄送最新的商品目錄和價(jià)格表。,Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-881324* E-mail: May 7, 2006 DOCKER CORPORAT
25、ION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp Dear Sirs, We thank you for your letter of 5th May and shall be pleased to enter into business relations with you. As requested , we are sending you under separate cover our latest catalogues and price lists for our exports. If you see any items are of interest to you, please write to us. Yours faithfully, Enclosed as stated,Guan
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