【導(dǎo)與練】2013屆高考英語(yǔ)一輪課件 Unit5 Inside advertising 新人教版選修9（廣東專(zhuān)版）

1、選修 9,Unit 5 Inside advertising,.寫(xiě)出下列必考單詞 1車(chē)道，行車(chē)線n._ 2特征，容貌，特色n._ 3道德，良心n. _ 4.公司，法人，社團(tuán)n._ 5費(fèi)用，代價(jià)n._ 6發(fā)言人n._ 7成熟的，到期的adj._ 8.正派的，得體的，適當(dāng)?shù)腶dj._,9倫理學(xué)，道德規(guī)范n._10布告版，廣告牌n._ 11顧客，消費(fèi)者n._ 12可信賴(lài)的；可靠的adj._ 13衣服，外衣n._ 14預(yù)算 n_ 15煙草，煙草制品 n_ 16片，張，薄片 n_,答案：1lane2.feature3.conscience 4corporation5.expense6.spokesman

2、7mature8.decent9.ethics10.billboard11.consumer12.trustworthy13.garment14.budget 15.tobacco16sheet,.寫(xiě)出下列單詞的變化形式 1回應(yīng)，響應(yīng) v_；回應(yīng)，應(yīng)答，響應(yīng)n._ 2樣式，流行，時(shí)尚 n_；時(shí)髦的，時(shí)尚的adj._ 3促進(jìn)，提升v._；促進(jìn)，晉級(jí) n_ 4道德的 adj._；不道德的adj._,5誠(chéng)實(shí)的adj._；不誠(chéng)實(shí)的 adj._；誠(chéng)實(shí)n._ 6偶然的，隨意的adj._；偶然地，隨意地adv._ 7酒 n_；酒精的，含酒精的adj._,答案：1respond；response2.fashi

3、on；mote；promotion4.moral；immoral5.honest；dishonest；honesty6.casual；casually7.alcohol；alcoholic, 活學(xué)活用 用所給單詞的適當(dāng)形式填空 1He _quickly and his quick _made us surprised. (respond) 2This is the _lesson of the story：Whoever does _things will be punished. (moral) 3Mr. White _to be the manager of

4、 the department and the _made his wife very glad. (promote) 4The _system works well and more than seventy of the fields _now. (irrigate),5Tom said he was not sure whether Jane was _or _， but I thought Janes _was beyond question as I never found her lying. (honest),答案：1responded；response 2moral；immor

5、al 3was promoted；promotion 4irrigation；have been irrigated 5honest；dishonest；honesty,.寫(xiě)出下列必背短語(yǔ) 1(使)變成_ 2通知某人某事 _ 3適合 _ 4依靠；依賴(lài) _ 5厭惡；沒(méi)必要做 _,答案：1turn rm sb. of sth. 3.fit in (to)4.rely on5.have no use for, 活學(xué)活用 根據(jù)句后的解析，選擇適當(dāng)?shù)亩陶Z(yǔ)完成下列句子 1Hes never done this kind of work before，so I m not sure wh

6、ether he will _it. (be suitable for) 2Can you _this article _English? (o) 3He is a person you can _，so youd better turn to him and he wont refuse to help you. (depend on，trust) 4Please _me _the final decision so that I can prepare my work early. (let sb. know),答案：1fit in2.turn；into3rely

7、 rm；of,.重點(diǎn)句型 However good an advertisement is，people are unlikely to be persuaded if the product is unsuitable.(P43) 一則廣告無(wú)論制作得多么好，如果產(chǎn)品不合適，也不可能使人信服。 句型：howeveradj./adv.主語(yǔ)動(dòng)詞 no matter how adj./adv.主語(yǔ)動(dòng)詞：此句型引導(dǎo)讓步狀語(yǔ)從句，意思是：無(wú)論/不管多么 However busy he is，he always spares sometime for his child. 無(wú)論他多么忙，他

8、總要抽出時(shí)間陪兒子。, 模仿造句 (1) 無(wú)論我回家多么晚，媽媽都會(huì)等著我。 _ (2) 無(wú)論餐館的菜多么昂貴，他總覺(jué)得不如他妻子做的好吃。 _,答案：(1)However late I came back，Mother was always waiting for me. (2)However expensive the dishes in the restaurants are，he felt they were not so delicious as the dishes cooked by his wife.,.語(yǔ)篇領(lǐng)悟 根據(jù)課文How Advertising Works We can

9、 see many advertisements everywhere in our daily life, on buses and billboards, in shop windows outside restaurants, in magazines and newspaper, _(1)_some of casual garments we wear. It is important for us to understand _(2)_advertisements work, otherwise we _(3)_(control) by them. An advertisement

10、is _(4)_message or announcement that informs or influences people by using words, pictures, music or films. First, advertisers must _(5)_(identification) the target audience the advertisement intends to persuade. Find out their,likes _(6)_ dislikes. Second, they must appeal _(7)_the target according

11、 to their hopes, dreams _(8)_ emotions. For example, commercial advertisements appeal to peoples desire to buy some products. Public adverts appeal our conscience or our desire to be _(9)_(worth) citizens. Third, in order to reach the right audience, advertisers must place their ads in the right med

12、ium. _(10)_，good an advertisement is, people will not be persuaded if they are not interested in it.,答案： (1)even(2)how(3)will be controlled (4)a(5)identify(6)and(7)to(8)or(9)worthy(10)However,.考點(diǎn)活用 用本單元詞語(yǔ)翻譯下列短文。 約翰撥了電話號(hào)碼53218799，告訴妻子自己因抓獲了兩名毒販子而得到提拔的消息，然后疲憊而興奮地坐在辦公室。這時(shí)電話響了，約翰精神一振，迅速接電話。原來(lái)是他媽媽。媽媽告訴他有

13、名警察被毒販子殺害了，所以他工作要特別當(dāng)心。媽媽說(shuō)“你是我唯一的依靠，你要做的就是照顧好自己?！?答案： Having dialed the number 53218799 to inform his wife the news that he had been promoted for catching two drug dealers，John sat in his office，exhausted but excited. Just then his mother called him up，which refreshed him and he responded quickly to

14、answer the phone. Mother told him that a policeman was murdered by a drug dealer. She also told him to beware of any danger in his work. She said，“You are the only son I can rely on and taking care of yourself is everything you should do.”,1.Some adverts，like the environmental protection advertiseme

15、nt below，appeal to our conscience or our desire to be worthy citizens.(P43) 還有一些廣告就像下邊那種有關(guān)環(huán)境保護(hù)的廣告，就符合我們的良知，或者說(shuō)迎合了我們想成為有價(jià)值的公民的愿望。 詞語(yǔ)歸納 appeal to (sb.)(對(duì)某人)有吸引力；(使某人)感興趣 appeal to sb. for sth. 懇求；呼吁 appeal to sb. to do sth. 呼吁某人做某事, 即學(xué)即練,完成下列句子 (1)The idea of traveling really _.(很吸引我) (2)Her sense of

16、humour _.(強(qiáng)烈地把他吸引住) (3)The headmaster _.(呼吁下學(xué)期要努力學(xué)習(xí)),答案：(1)appealed to me(2)appealed to him strongly (3)appealed to us to work hard in the next term,2However，it would be no use advertising products on radio if the ad relies on visual effects.(P43) 但是如果一項(xiàng)產(chǎn)品的廣告要依靠視覺(jué)效果，那么它在收音機(jī)里播出就毫無(wú)意義了。 詞語(yǔ)歸納 rely on/up

17、on 依賴(lài)，依靠，指望 rely on sb. to do sth.指望某人做某事，相信某人會(huì)做某事 rely on sb./ sb. s doing sth.指望某人做某事，相信某人會(huì)做某事, 即學(xué)即練 A完成下列句子 (1)Nowadays we _.(越來(lái)越依賴(lài)計(jì)算機(jī)協(xié)助) (2)You can _.(相信我一定會(huì)為你保密) (3)She _to tell the truth.(不能指望) (4)_(我指望你早點(diǎn)來(lái)。),答案：A.(1)rely increasingly on computers for help(2)rely on me to keep your secret (3)c

18、annot be relied on (4)I relied on you(r) coming earlier,句型：It is no use doing sth.做沒(méi)有用 即學(xué)即練 B翻譯下列句子 (1)你跟他爭(zhēng)吵沒(méi)有用，他不會(huì)聽(tīng)你的。 _ (2)在這兒等沒(méi)有用，他今天不來(lái)上班。 _,答案：B(1)Its no use quarrelling with him because he wont listen to you. (2)Its no use waiting here. He wont come to work today.,3response n(比answer正式)回答，響應(yīng)，反應(yīng)

19、 詞語(yǔ)歸納 in response to響應(yīng)，反應(yīng) make/give no response 不回答 respond v回答，響應(yīng)，做出反應(yīng), 即學(xué)即練 完成下列句子 (1)He _to my question.(沒(méi)有作出回應(yīng)) (2)_is encouraging.(市長(zhǎng)對(duì)我們計(jì)劃的答復(fù)) (3)Lets see how different teachers might_.(給學(xué)生的反應(yīng)評(píng)分) (4)_(她從未回過(guò)我的信。),答案：(1)gave no response (2)The mayors response to our plan(3)grade the responses(4)S

20、he never responded to my letter.,4When it comes to advertising，consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 談到廣告時(shí)， 消費(fèi)者需要了解廣告商使用的伎倆，他們才能對(duì)各種廣告主張做出自己的判斷，而不至于盲目地接受廣告所說(shuō)的一切。

21、When it comes to當(dāng)談及到， 當(dāng)提到, 即學(xué)即練 翻譯下列句子 (1)當(dāng)談到如何教育調(diào)皮學(xué)生，老師們似乎有許多不同的有效方法。 _ (2)說(shuō)到英語(yǔ)學(xué)習(xí)，李明總覺(jué)得太難。 _,答案：(1)When it comes to how to educate naughty students，teachers seem to have different effective ways. (2)When it comes to learning English，Li Ming feels it too difficult.,讀寫(xiě)任務(wù)專(zhuān)題訓(xùn)練 Praise 寫(xiě)作內(nèi)容 1概括短文的內(nèi)容要點(diǎn)，該部

22、分的字?jǐn)?shù)大約30詞； 2就“如何表?yè)P(yáng)”這個(gè)主題發(fā)表你的看法，至少包括以下的內(nèi)容要點(diǎn)，該部分的字?jǐn)?shù)大約120詞： (1)人都喜歡聽(tīng)贊美，渴望被人認(rèn)可和賞識(shí)； (2)表?yè)P(yáng)好行為有利于孩子的健康成長(zhǎng)； (3)你對(duì)表?yè)P(yáng)的看法如何？,寫(xiě)作要求 (1)可以使用實(shí)例或其他論述方法支持你的論點(diǎn)，也可以參照閱讀材料的內(nèi)容，但不得直接引用原文中的句子； (2)標(biāo)題自定。,答案： Praise Children Properly Praise plays an important part in the growth of a person. Whoever hasnt received praise for good deeds wouldnt study hard later. Otherwise those praise would work harder. So praise can be effective between kids and adults. Most people like to be praised and t